Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand
If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?
Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.
Today, we're going to talk about:
- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.
- Strategies for maintaining brand and data consistency…
The skinny
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