Latest / Earn Your Leisure / EYL #313: How to Go from 9-to-5 Employee to 6-Figure Entrepreneur with David Shands

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EYL #313: How to Go from 9-to-5 Employee to 6-Figure Entrepreneur with David Shands · Earn Your Leisure

• 0:01
  Speaker 1: This episode is brought to you by P and C Bank.
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  Speaker 1: You ever walk into a small business and everything just
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• 1:55
  Speaker 3: Yes, sir, Yeah, back at it Fact Special Halloween Edition.
• 2:03
  Speaker 2: Yeah, we are here. Shout out everybody that is here
• 2:07
  Speaker 2: with us. That is love for sure.
• 2:10
  Speaker 3: So this is this is something that is a big
• 2:13
  Speaker 3: topic when you're talking about you know, said today we
• 2:17
  Speaker 3: posted that there's actually going to be more people with
• 2:20
  Speaker 3: fifty percent of the people that working on to five
• 2:22
  Speaker 3: jobs are considering quitting their jobs and becoming entrepreneurs. Even
• 2:25
  Speaker 3: more than the Great Resignation, I think that's what they
• 2:29
  Speaker 3: called it. A few years ago, a lot of people
• 2:31
  Speaker 3: resigned for their jobs of the jobs. This is this
• 2:34
  Speaker 3: is you know, one of the ones man, and uh,
• 2:37
  Speaker 3: you know, as far as these holidays, they're designed to
• 2:40
  Speaker 3: actually get you to spend money. So if you want
• 2:46
  Speaker 3: to partake in that, that's fine, but the work never stops.
• 2:50
  Speaker 3: So you know, this is more important than dressing up
• 2:55
  Speaker 3: as your favorite celebrity and going to a Halloween party.
• 3:01
  Speaker 1: I think there's been some creative costumes, but yeah, we
• 3:05
  Speaker 1: grow up in an environment where there was that number
• 3:08
  Speaker 1: that we all wanted to get to, and it was like,
• 3:10
  Speaker 1: all right, if we can make six figures, we can
• 3:12
  Speaker 1: make six physits. And then it was like, yeah, we
• 3:14
  Speaker 1: can make it. But finding a career that would actually
• 3:16
  Speaker 1: pay you, nobody tells you that. So most people, even now,
• 3:20
  Speaker 1: I watch some of the young people that we educated
• 3:23
  Speaker 1: graduate and are trying to figure out how do they
• 3:27
  Speaker 1: get to the one hundred thousand mark.
• 3:29
  Speaker 2: They're taking jobs that don't really equate to it.
• 3:33
  Speaker 1: It's an interesting time that we're in, but we gotta
• 3:35
  Speaker 1: we gotta interest in that ahead of.
• 3:36
  Speaker 3: Alls, so just be clear. So the title of this
• 3:39
  Speaker 3: is how to go from a none to five employee
• 3:41
  Speaker 3: to a six figure entrepreneur. Now, before we bring our
• 3:44
  Speaker 3: guests on just to fully explain that you have to
• 3:47
  Speaker 3: become you have to earn six figures before you are
• 3:50
  Speaker 3: a millionaire. But there's a wide range from six figures.
• 3:53
  Speaker 3: One hundred thousand is the minimum level. Six figures goes
• 3:56
  Speaker 3: up to nine hundred and ninety nine thousand. So just
• 3:59
  Speaker 3: the term six figs figs, six figures not enough. But
• 4:03
  Speaker 3: we do want to paint realistic expectations on stepping stones,
• 4:07
  Speaker 3: So keep that in mind. It's not just to say, okay,
• 4:11
  Speaker 3: how do you just make one hundred thousand dollars and
• 4:14
  Speaker 3: that's it. Yeah, it's how do you actually become a
• 4:16
  Speaker 3: successful entrepreneur where you actually can provide for yourself? Right?
• 4:20
  Speaker 3: That's at the six figure level? How do you scale
• 4:23
  Speaker 3: that to high six figure level? Right? And then from there,
• 4:27
  Speaker 3: you know, you just keep going. But that's the hardest
• 4:31
  Speaker 3: part because the average entrepreneur makes less than fifty thousand
• 4:34
  Speaker 3: dollars a year. So when you're looking at that standpoint,
• 4:38
  Speaker 3: most entrepreneurs are actually making less than nine to five workers.
• 4:43
  Speaker 2: That's the story that they don't tell.
• 4:45
  Speaker 1: Yeah, that's that's the story that it doesn't And like
• 4:47
  Speaker 1: I said, it's an interesting time because number one, I
• 4:50
  Speaker 1: guess tonight has done it and I'm sitting in the
• 4:52
  Speaker 1: seat where yes, I was the nine to five employee
• 4:56
  Speaker 1: became a full time entrepreneur and it's done it as well.
• 4:58
  Speaker 2: So there's great insight to end with the specium here.
• 5:03
  Speaker 3: Yeah, for sure. So we're gonna bring our guests up.
• 5:05
  Speaker 3: But before we do that, do remember this is last
• 5:11
  Speaker 3: opportunity for Eyo University Troy's Options class. We actually have
• 5:15
  Speaker 3: an event in Houston. So, Houston, Texas, we will be
• 5:18
  Speaker 3: in your area Saturday. Yes, Saturday, we will be in Houston, Texas.
• 5:23
  Speaker 3: Can't wait to you know, tap in with all the
• 5:25
  Speaker 3: earner shout out to everybody in the greater Houston area.
• 5:28
  Speaker 3: But just wanting to remind you guys, if you're in
• 5:30
  Speaker 3: Houston on Saturday, myself, Troy Ian's gonna pop out, Mike
• 5:35
  Speaker 3: will be in the building. It's gonna be really dope networking.
• 5:38
  Speaker 3: It's not necessarily like an event where we're actually gonna
• 5:41
  Speaker 3: be talking like on a panel. We're just gonna be
• 5:43
  Speaker 3: amongst everybody, So you're gonna be opportunity to talk to us,
• 5:47
  Speaker 3: network with us, but more importantly, network with each other. Refreshments, drinks, food,
• 5:54
  Speaker 3: you know the whole vibe. So Houston, Texas this Saturday.
• 6:00
  Speaker 3: That's very important. And that's just for Eyo University. If
• 6:03
  Speaker 3: you're interested in y University, one day left to that sale,
• 6:07
  Speaker 3: go to Uyuniversity dot com into cold Market Mondays for
• 6:10
  Speaker 3: that discount. But Houston has been a while since the
• 6:12
  Speaker 3: last time we came, so I can't wait to see you, guys.
• 6:15
  Speaker 3: Shout out to each town. I heard the weather is good.
• 6:18
  Speaker 3: So okay, without further ado, let's bring the Man of
• 6:21
  Speaker 3: the hour up, David Shan's Dave. What's going on? My brother?
• 6:26
  Speaker 4: Man? Everything is good, man? How are you?
• 6:29
  Speaker 2: We are good? My brother?
• 6:30
  Speaker 4: How you feeling good? I am blessed. Man excited about
• 6:34
  Speaker 4: this conversation. Man shouts out to all the people that
• 6:37
  Speaker 4: are actually sitting here and learning that you could be
• 6:41
  Speaker 4: doing anything in the world right now, and people are
• 6:44
  Speaker 4: tuned in. Man. So I just want to take my
• 6:47
  Speaker 4: hat off to you, gentlemen, for leading the way of
• 6:49
  Speaker 4: the financial literacy revolution. There wasn't this many people talking
• 6:53
  Speaker 4: about stocks and reds and trusts and all this kind
• 6:58
  Speaker 4: of stuff before you guys came on the scene and
• 7:01
  Speaker 4: really educated our people. So I don't think you all
• 7:04
  Speaker 4: get enough credit. So thank you. I appreciate y'all.
• 7:07
  Speaker 2: Man appreciate you.
• 7:09
  Speaker 3: So this is live, ladies and gentlemen. So we're gonna
• 7:11
  Speaker 3: be going through strategies. We'll probably do some question and
• 7:14
  Speaker 3: answers at some point. So the chat this is actually
• 7:18
  Speaker 3: happening in real time, So hit the like button and
• 7:20
  Speaker 3: share too, because you can get an opportunity to get
• 7:23
  Speaker 3: your question answers. So so Dave, you know, for people
• 7:26
  Speaker 3: that may not be familiar with your story, I think
• 7:27
  Speaker 3: you're a perfect person to kind of have this conversation
• 7:29
  Speaker 3: because you embody the working man. You know, you were
• 7:34
  Speaker 3: actually working at cheese steak cheesecake factory, and then you
• 7:40
  Speaker 3: were working in the kiosks in a store, and then
• 7:46
  Speaker 3: you became, you know, a millionaire. But in that journey
• 7:49
  Speaker 3: you people know you from the podcast media side, but
• 7:52
  Speaker 3: you did a variety of different things from selling merch
• 7:55
  Speaker 3: to you know, you did a lot of different stuff, right,
• 7:58
  Speaker 3: and you do that journey, You've learned a lot of
• 8:02
  Speaker 3: different things and kind of perfected this idea of turning
• 8:09
  Speaker 3: and nine to five employee into a self sufficient entrepreneur
• 8:13
  Speaker 3: that is making six figures. So yeah, first and foremost
• 8:18
  Speaker 3: thank you for joining us. This is going to be
• 8:20
  Speaker 3: a much needed conversation for sure.
• 8:23
  Speaker 4: Absolutely absolutely.
• 8:24
  Speaker 1: Man.
• 8:25
  Speaker 4: Yeah, there's a lot of multi million dollar talk. But
• 8:28
  Speaker 4: what you said was you got to make six figures
• 8:31
  Speaker 4: before you make a million, but you got to learn
• 8:33
  Speaker 4: how to be an entrepreneur before you make six figures.
• 8:36
  Speaker 4: And I don't think people give themselves enough grace. I mean,
• 8:40
  Speaker 4: I've been trying to be an entrepreneur in my whole life.
• 8:41
  Speaker 4: I was able to finally quit my job in twenty twelve,
• 8:45
  Speaker 4: and then it took another It took another like five
• 8:49
  Speaker 4: years to make a million dollars collectively. But from the
• 8:54
  Speaker 4: time I left my job in twenty twelve, it took
• 8:57
  Speaker 4: another eight years for nine years to make a few million.
• 9:04
  Speaker 4: It was like incremental growth for a long time. But
• 9:08
  Speaker 4: then once you figure it out, you figured it out.
• 9:10
  Speaker 4: But people don't have that type of When I I
• 9:14
  Speaker 4: didn't know how long it was supposed to take to
• 9:15
  Speaker 4: make six figures or to make a million dollars because
• 9:18
  Speaker 4: there wasn't Instagram and there wasn't screen shops of Shopify
• 9:22
  Speaker 4: accounts back then. I have all my own journey, so
• 9:27
  Speaker 4: I know how long it was supposed to take I
• 9:29
  Speaker 4: started my YouTube channel in like two thousand and two
• 9:34
  Speaker 4: thousand and nine, maybe two thousand and eight. I didn't
• 9:39
  Speaker 4: get the first dollar from YouTube. Now I started in
• 9:42
  Speaker 4: twenty ten. I didn't get the first dollar from YouTube
• 9:45
  Speaker 4: to like twenty nineteen, so it took nine years. But
• 9:48
  Speaker 4: I didn't know that was behind the a ball. I
• 9:50
  Speaker 4: didn't know that was behind the curve. I was on
• 9:52
  Speaker 4: my own journey, so.
• 9:54
  Speaker 2: Didn't use that. Did you use that to your benefit?
• 9:57
  Speaker 4: Though? Right?
• 9:57
  Speaker 1: Because if you're not looking at screenshots, you're really not
• 10:00
  Speaker 1: comparing yourself to anything or what you look at it
• 10:03
  Speaker 1: now as a detriment or like, wait, had I seen that,
• 10:06
  Speaker 1: I could have motivated, been motivated and pushed a little
• 10:08
  Speaker 1: bit harder, because those in between years are the years
• 10:11
  Speaker 1: that people really don't talk about, right, Like you're saying
• 10:13
  Speaker 1: it took seven years, Like those experiences that you learn
• 10:17
  Speaker 1: from being in a nine to five have helped you catapult.
• 10:20
  Speaker 2: So was it a detriment not seeing it or did
• 10:24
  Speaker 2: it actually help?
• 10:25
  Speaker 4: No? It was a blessing. Bro. Yeah, you're a kid
• 10:29
  Speaker 4: in the hood. You don't know nothing, but what you
• 10:31
  Speaker 4: know when you get a couple of dollars, you like Yo,
• 10:34
  Speaker 4: you get a job making fifteen dollars an hour, when
• 10:37
  Speaker 4: I was like, yo, you're wealthy, and you're like you
• 10:40
  Speaker 4: you're happy and you're excited, and then you get around
• 10:43
  Speaker 4: people making six figures and you feel inferior. Brouh. Every
• 10:46
  Speaker 4: day of that journey of trying to be an entrepreneur,
• 10:50
  Speaker 4: full time entrepreneur was bliss bron like, I'm excited, I'm
• 10:54
  Speaker 4: happy because I'm not comparing myself to anybody. I wouldn't
• 10:57
  Speaker 4: have it no other way, bro.
• 11:00
  Speaker 3: All right, so let's get into this. So let's start. Okay,
• 11:03
  Speaker 3: we want to start. You want to start with just
• 11:05
  Speaker 3: actually going through the defining six figures. I spoke about that,
• 11:09
  Speaker 3: but I know, like you know, six figures is a
• 11:11
  Speaker 3: number that is very wide ranging, right, so on the
• 11:15
  Speaker 3: pathway from one hundred thousand to nine hundred and ninety
• 11:18
  Speaker 3: nine thousand, that's that's a big difference.
• 11:20
  Speaker 4: That's huge. I mean, I think the first question is
• 11:23
  Speaker 4: like how much money do you want to make? It's
• 11:26
  Speaker 4: funny when people say they want to make six figures
• 11:28
  Speaker 4: because they hurd it somewhere, because six figures isn't a
• 11:30
  Speaker 4: number you want to make a hundred thousand dollars. You
• 11:33
  Speaker 4: want to make a quarter million, you want to make
• 11:34
  Speaker 4: seven hundred fifty thousand, or make nine hundred thousand. Then
• 11:37
  Speaker 4: I think, most importantly is why do you want to
• 11:40
  Speaker 4: make that type of money? And I asked y'all this,
• 11:42
  Speaker 4: maybe we get out of this question this dialogue. Let's say,
• 11:46
  Speaker 4: for instance, you're a father of a new child and uh,
• 11:50
  Speaker 4: or you got some small children. The question is how
• 11:53
  Speaker 4: hard do you go? You go hard right now to
• 11:56
  Speaker 4: make as much money as possible so that when they
• 11:58
  Speaker 4: get older you can vie for them, or do you
• 12:01
  Speaker 4: enjoy those years that you're not going to get back.
• 12:04
  Speaker 4: So the question is how hard should I go or
• 12:07
  Speaker 4: how much do I need to make? I used to
• 12:09
  Speaker 4: say stuff like, y'all want to be a billionaire, But
• 12:11
  Speaker 4: then I actually realized that I don't think I want
• 12:15
  Speaker 4: to do what it takes to be a billionaire. I
• 12:16
  Speaker 4: want to go home early. I don't want to be
• 12:18
  Speaker 4: stressed out by more like a billion dollar deal. I
• 12:22
  Speaker 4: don't I don't think I want to right now because
• 12:25
  Speaker 4: I'm understanding who I am. So my question to y'all is,
• 12:28
  Speaker 4: what is your philosophy on that, especially if you've got
• 12:31
  Speaker 4: small children? How much money should you make?
• 12:34
  Speaker 3: Yeah, everybody's different, but I mean for me, it's you
• 12:37
  Speaker 3: got to make as much money as possible in this
• 12:39
  Speaker 3: world because you know, there's no certainty and everything is
• 12:43
  Speaker 3: going up inflation. So I think that, you know, it's
• 12:47
  Speaker 3: it's encouraged to be able to provide at the highest
• 12:51
  Speaker 3: level possible because anything happens. So that's that's my that's
• 12:54
  Speaker 3: my thesis on it as far as that. Yeah, but
• 12:58
  Speaker 3: also there's a thing of how much you making, how
• 13:00
  Speaker 3: much you keep so talk about that because that's important
• 13:04
  Speaker 3: as far as you know, just entry level setting this
• 13:06
  Speaker 3: conversation for business owners to understand.
• 13:09
  Speaker 4: Man, listen, I think it was two thy fourteen. I
• 13:12
  Speaker 4: made a quarter million dollars, two hundred and fifty thousand dollars.
• 13:16
  Speaker 4: Now y'all can have that little six figures, a little
• 13:18
  Speaker 4: hundred thousand. I'm at two hundred and fifty thousand dollars.
• 13:22
  Speaker 4: That's a bunch of money for somebody who was making
• 13:25
  Speaker 4: thirty thousand a year. And at the time, I'm single,
• 13:30
  Speaker 4: so it's it's cool to brag about at parties and
• 13:33
  Speaker 4: stuff like, I'm just come on, I'm an entrepreneur. I
• 13:35
  Speaker 4: maybe about a quarter million a year, and I actually
• 13:39
  Speaker 4: walked home with about thirty thousand, so I had a
• 13:42
  Speaker 4: bunch of overhead. I was paying a lot of people
• 13:45
  Speaker 4: money slipping through the cracks, and I'm like, Yo, I
• 13:47
  Speaker 4: made thirty thousand at cheesecake factory and now I'm making
• 13:50
  Speaker 4: thirty thousand as an entrepreneur coming home. But I'm managing
• 13:54
  Speaker 4: a bunch and I still got to pay taxes on
• 13:56
  Speaker 4: it when at the cheesecake factory. At your job, they
• 13:59
  Speaker 4: take the taxes out. So we've really got to focus
• 14:03
  Speaker 4: on not necessarily what we make or what we grow
• 14:06
  Speaker 4: so what's cool for the grand but how much we
• 14:09
  Speaker 4: actually bring home. So I think that's an even more
• 14:12
  Speaker 4: important conversation.
• 14:13
  Speaker 1: Yeah, So at the time, right, because obviously you're working
• 14:16
  Speaker 1: at cheesecake, what are the skills that you're trying to
• 14:18
  Speaker 1: learn as an entrepreneur?
• 14:20
  Speaker 2: Right?
• 14:20
  Speaker 1: Because sometimes we think like I'll just create a business
• 14:23
  Speaker 1: or something I like, and there really is no service,
• 14:26
  Speaker 1: there really is no product. So at the time that
• 14:28
  Speaker 1: you're doing it, what are the skills that are transferable
• 14:31
  Speaker 1: from being the nine to five to say, all right,
• 14:33
  Speaker 1: I can use that skill set to help me in
• 14:35
  Speaker 1: this entrepreneurial journey, I'm gonna learn here, I'm gonna execute here,
• 14:38
  Speaker 1: I'm gonna implement here.
• 14:41
  Speaker 4: Oh bruh, how to make a sale. So I figured
• 14:45
  Speaker 4: out quickly that at the cheesecake factory, the more they buy,
• 14:48
  Speaker 4: the more I make because it's off a percentage system.
• 14:51
  Speaker 4: So I needed to figure out how to get them
• 14:53
  Speaker 4: to spend more money. And I realized, if I go
• 14:56
  Speaker 4: to the table when I say my name is David,
• 15:00
  Speaker 4: Welcome to the Cheesecake Factory, fishing to day of salmon
• 15:02
  Speaker 4: and mahi mahi comes to broccoli and mashed potatoes. What
• 15:04
  Speaker 4: can I get you to drink? If I asked a
• 15:06
  Speaker 4: question of what can I get you to drink? If
• 15:08
  Speaker 4: that first person orders water, the other four people at
• 15:12
  Speaker 4: this party is going to order water, and it'll be
• 15:14
  Speaker 4: variations of the water. I'll take mine with lemon? Can
• 15:17
  Speaker 4: I get some live? Can I have ice? No ice?
• 15:20
  Speaker 4: But I realized that if I just suggested this strawberry lemonade,
• 15:23
  Speaker 4: which is five dollars in like five dollars per drink
• 15:28
  Speaker 4: and you get refills, if that first person gets strawberry lemonade,
• 15:31
  Speaker 4: the other four are going to get it too, Meaning
• 15:33
  Speaker 4: the check is at twenty five dollars, and if I'm
• 15:35
  Speaker 4: working off a twenty percent tip, I just made five bucks.
• 15:40
  Speaker 4: So the question that I asked at the very beginning
• 15:43
  Speaker 4: helped me make more money. These are the skill sets,
• 15:45
  Speaker 4: and I think, man, this is an important conversation because
• 15:49
  Speaker 4: people want to get off their job so bad, but
• 15:52
  Speaker 4: they haven't figured out what they need to get from
• 15:54
  Speaker 4: the job so that they can get off the job.
• 15:57
  Speaker 4: There's so many skill sets, like to make can sell,
• 16:01
  Speaker 4: or how do I manage my emotions when my manager
• 16:07
  Speaker 4: is getting on my last nerves even though that person
• 16:11
  Speaker 4: controls the sections that I get, how many hours I get,
• 16:14
  Speaker 4: and I haven't learned how to manage my emotions. So
• 16:16
  Speaker 4: I feel like it's okay to not like you because
• 16:18
  Speaker 4: you're not gonna fire me. And we have this distant relationship.
• 16:22
  Speaker 4: But then I realized, yo, I gotta control that even
• 16:25
  Speaker 4: if she doesn't like me. My manager shouts out of April.
• 16:28
  Speaker 4: She was cool, just not at the time. I didn't
• 16:30
  Speaker 4: like her, but she was. We had a mutual disrespect
• 16:33
  Speaker 4: for each other, but it controlled my check. So I
• 16:36
  Speaker 4: came in and say, yo, I'm gonna put this down.
• 16:38
  Speaker 4: I'm just gonna start being nice to this person who
• 16:40
  Speaker 4: doesn't like me and I don't like her, and my
• 16:44
  Speaker 4: sections got better. Anytime I needed off, I was able
• 16:47
  Speaker 4: to get off. So I had to manage relationships. But
• 16:50
  Speaker 4: I learned that at the cheesecake factory. So I don't know, YO,
• 16:53
  Speaker 4: somebody thought in the chat, man, we need some engagement
• 16:55
  Speaker 4: in the chat. If you can go through this exercise
• 16:58
  Speaker 4: with me, three things you could learn from your job
• 17:02
  Speaker 4: that once you master them, you could become a successful entrepreneur.
• 17:05
  Speaker 4: Because I knew if I couldn't sell a seven dollar
• 17:07
  Speaker 4: cheesecake or five dollars lemonade, how am I going to
• 17:10
  Speaker 4: sell a twenty five dollars T shirt? So there was
• 17:13
  Speaker 4: so many skills, bro, so many.
• 17:15
  Speaker 2: Yeah, it's one of these things. I say this all
• 17:17
  Speaker 2: the time.
• 17:18
  Speaker 1: Your nine to five is your investor, right, Like I
• 17:20
  Speaker 1: always look at the fool district as my investor. What
• 17:23
  Speaker 1: I chose to do from five to twelve would determine
• 17:26
  Speaker 1: how long I'd have the nine to five, And so
• 17:27
  Speaker 1: you got to you got to kind of have it.
• 17:29
  Speaker 1: You got to have this plan in place. A lot
• 17:32
  Speaker 1: of times we get discouraged, right because we don't see
• 17:35
  Speaker 1: it around. We don't see people being successful around us.
• 17:37
  Speaker 1: As you're at the chees ski, are you managing relationships
• 17:40
  Speaker 1: as the people are coming in to figure out, Hey,
• 17:42
  Speaker 1: I can pick your brain, get ideas, get ideas, get
• 17:44
  Speaker 1: ideas to help you outside of this one.
• 17:47
  Speaker 4: Hundred percent bro became y'all think. I started interviewing, Like
• 17:52
  Speaker 4: on Social Proof podcast, I was interviewing my guests if
• 17:54
  Speaker 4: they came in. First off, if I'm at a black
• 17:58
  Speaker 4: person with American Express, I got questions. I've ever experienced
• 18:03
  Speaker 4: that growing up, because I was told that black people
• 18:06
  Speaker 4: have bad credit and we don't get that kind of stuff.
• 18:09
  Speaker 4: So I'm shocked when a black person comes in and
• 18:13
  Speaker 4: they have an American Express card. I'm like, hey, so
• 18:15
  Speaker 4: what do you do? And I found out through those questions,
• 18:18
  Speaker 4: like I've made some really really good relationships and people
• 18:21
  Speaker 4: that were barbers and they had their own barbershop. And
• 18:24
  Speaker 4: I met this guy this really big company called They
• 18:28
  Speaker 4: Got This. It's a big moving company in Georgia, and
• 18:31
  Speaker 4: I just got a chance to talk to him. I'm
• 18:32
  Speaker 4: trying to understand their story, like how do you become successful?
• 18:36
  Speaker 4: How do you make millions of dollars? So the interviewing
• 18:39
  Speaker 4: started there and I realized the earlier I start the interviews,
• 18:44
  Speaker 4: the more money I make at the end, because I
• 18:45
  Speaker 4: got to build a relationship. I mean, I'm not just
• 18:48
  Speaker 4: taking your order, like we need to have an experience,
• 18:51
  Speaker 4: but this is directly tied to my check. So I
• 18:55
  Speaker 4: met so many people. Man, I met so many people,
• 18:59
  Speaker 4: and the people that I thought weren't gonna tip me,
• 19:02
  Speaker 4: they actually tipped me. People I thought they had all
• 19:04
  Speaker 4: this money and oh my god, to super fancy they
• 19:07
  Speaker 4: they not tipped me either. So I had to manage
• 19:10
  Speaker 4: the emotions and know that I'm not going to be
• 19:12
  Speaker 4: here for long anyway. So if I get the skills,
• 19:15
  Speaker 4: I'm out soon. But yeah, that's where my interviewing started.
• 19:18
  Speaker 3: Actually, so let's get into it. We got a thousand
• 19:21
  Speaker 3: on the YouTube, let's hit the like Biden and share.
• 19:24
  Speaker 3: Let's get this bad boy up to two thousand. All right,
• 19:27
  Speaker 3: let's get into to the peak. Three p's fitting uh,
• 19:32
  Speaker 3: young Thug is home, Welcome home, push. So there's three
• 19:42
  Speaker 3: p's in your philosophy.
• 19:43
  Speaker 4: Right before before I get there, shot, I want to
• 19:49
  Speaker 4: kind of talk about the math behind making this money.
• 19:54
  Speaker 4: So when I was when I was working at the
• 19:57
  Speaker 4: Chief Ka Factor, I know I wanted to make a
• 19:59
  Speaker 4: hundred thousand dollar dollars. I had to do the math,
• 20:03
  Speaker 4: and I found out that if you make eight thousand,
• 20:06
  Speaker 4: three hundred and thirty three dollars and thirty three cents
• 20:08
  Speaker 4: every single month, then you could make one hundred thousand dollars.
• 20:13
  Speaker 4: And then I realized I didn't even need to make
• 20:16
  Speaker 4: thee hundred thousand. So let's say we may Let's say
• 20:19
  Speaker 4: we have one hundred K. Every month, you have to
• 20:23
  Speaker 4: make eight thousand, three hundred and thirty three dollars and
• 20:25
  Speaker 4: thirty four cents. Right, that's for the month. But I
• 20:31
  Speaker 4: only have to make nineteen hundred twenty three dollars every week.
• 20:35
  Speaker 4: I didn't have to make eight thousand dollars. I could
• 20:37
  Speaker 4: just make nineteen hundred dollars every single week. And then
• 20:41
  Speaker 4: this was the game changer for me, that if I
• 20:43
  Speaker 4: made two hundred and seventy four dollars a day, I
• 20:46
  Speaker 4: can make one hundred thousand dollars. So one hundred thousand
• 20:49
  Speaker 4: is a really big number for the year. A smaller
• 20:52
  Speaker 4: number is eight thousand, three hundred and thirty three dollars.
• 20:55
  Speaker 4: But if I've ever had a week that I made
• 20:57
  Speaker 4: nineteen hundred dollars in my business, I could make one
• 20:59
  Speaker 4: hundred thousand dollars. Ever, Listen, y'all, if you've ever made
• 21:02
  Speaker 4: two hundred and seventy four dollars in a day, all
• 21:05
  Speaker 4: you have to do is do that three hundred and
• 21:07
  Speaker 4: sixty five times. Or if you counting like work days,
• 21:12
  Speaker 4: it's like three hundred and eighty three dollars a day.
• 21:14
  Speaker 4: If you're gonna take the weekends off. We got to
• 21:16
  Speaker 4: define the number one hundred thousand. All right, Well, what
• 21:20
  Speaker 4: if we want to make two hundred and fifty thousand. Well,
• 21:22
  Speaker 4: to make a two hundred fifty thousand dollars a year,
• 21:25
  Speaker 4: we got to make twenty thousand, eight hundred and thirty
• 21:27
  Speaker 4: four dollars every single month. Well, it's a lot smaller
• 21:31
  Speaker 4: number than two hundred and fifty thousand, Or every single week,
• 21:34
  Speaker 4: we got to make eight thousand, I mean, four thousand,
• 21:36
  Speaker 4: eight hundred and seven dollars every single week. I think
• 21:41
  Speaker 4: making forty eight hundred dollars is more doable than two
• 21:44
  Speaker 4: hundred and fifty thousand. Or for the day, if I
• 21:47
  Speaker 4: get to make six hundred and eighty five dollars a day,
• 21:49
  Speaker 4: I can make a quarter million dollars, or if I'm
• 21:52
  Speaker 4: going to make seven hundred and fifty thousand dollars, it's
• 21:54
  Speaker 4: gonna make two thousand and some change every single day
• 21:58
  Speaker 4: if I'm gonna make seven hundred fifty thousand. So we've
• 21:59
  Speaker 4: got to like whatever your goal is. After we set
• 22:03
  Speaker 4: the goal, let's just identify what the number is for us.
• 22:08
  Speaker 4: So put it in the chat for twenty twenty five.
• 22:11
  Speaker 4: What are we going to make in twenty twenty five.
• 22:13
  Speaker 4: We can't just shoot out stuff like six figures and
• 22:16
  Speaker 4: seven figures and I'm gonna be a millionaire and I'm
• 22:18
  Speaker 4: gonna be financially free, because that doesn't mean anything that
• 22:22
  Speaker 4: does financially free.
• 22:23
  Speaker 3: Mean well then also, and I don't want to cut
• 22:26
  Speaker 3: into you to your what you're going to do, so
• 22:29
  Speaker 3: if I am, just let me know. But so, this
• 22:32
  Speaker 3: is something that's very important for people that's in business
• 22:34
  Speaker 3: because it all comes down to sales. I know you're
• 22:36
  Speaker 3: gonna talk about sales, right, No matter what you're doing
• 22:38
  Speaker 3: as an entrepreneur, you're selling something. Either if you're in
• 22:41
  Speaker 3: a restaurant, you're selling food. If you are in clothing,
• 22:46
  Speaker 3: you're selling clothes items. Right, if you are a hairstytust.
• 22:53
  Speaker 3: You're selling your services, which is you're doing people's hair. Right,
• 22:57
  Speaker 3: everything is sales. Everything is sales in business. That's a
• 23:01
  Speaker 3: key component. Now, I do think this is this is
• 23:04
  Speaker 3: something that I learned because I come from a sales background.
• 23:08
  Speaker 3: When I was in when I was in insurance and
• 23:09
  Speaker 3: financial services, I was commission based. So I made a
• 23:14
  Speaker 3: living by selling products and I got a commission from
• 23:16
  Speaker 3: that product. And so if you're if you're in sales,
• 23:19
  Speaker 3: you know that there's there's that's that's a difficult thing
• 23:21
  Speaker 3: to do because your income fluctuates. Right, you have a
• 23:24
  Speaker 3: good month, you have a terrible month. But if you
• 23:27
  Speaker 3: don't sell something, you're not going to get paid. But
• 23:29
  Speaker 3: it's it's important because it teaches you things that entrepreneurs
• 23:32
  Speaker 3: need to learn. So I used to say my goal
• 23:36
  Speaker 3: was to make one hundred thousand dollars in a year, right,
• 23:39
  Speaker 3: And I used to get frustrated because I wasn't hitting
• 23:41
  Speaker 3: that goal twenty four, twenty five years old. I wasn't
• 23:44
  Speaker 3: I was not hitting that goal.
• 23:45
  Speaker 4: Right.
• 23:47
  Speaker 3: And there's a book called A Twelve Week Year, which
• 23:50
  Speaker 3: I recommend everybody read, right, And when I really started
• 23:54
  Speaker 3: to think about it, differently. I changed the way I
• 23:57
  Speaker 3: looked at the perspective. And you spoke about this before,
• 24:00
  Speaker 3: where people, I think go about it the wrong way
• 24:05
  Speaker 3: by saying that how much money they want to make? Right,
• 24:08
  Speaker 3: So they have a goal of making one hundred thousand
• 24:10
  Speaker 3: dollars a year, right, and then you just broke it down,
• 24:13
  Speaker 3: that's like eight thousand dollars among eighty nine hundred dollars
• 24:17
  Speaker 3: a monththing like that, right, And then so let's say
• 24:20
  Speaker 3: that's like two twenty two hundred dollars a week, right,
• 24:24
  Speaker 3: something like that. So the goal is like, Okay, I
• 24:27
  Speaker 3: want to make twenty hundred dollars a week. The first
• 24:30
  Speaker 3: the first mistake that they make is that they're saying
• 24:32
  Speaker 3: that their goal is too big. Now, you just explain
• 24:34
  Speaker 3: why you should break that goal down because it's more attainable.
• 24:37
  Speaker 3: Twenty two hundred dollars a week is more attainable than
• 24:41
  Speaker 3: one hundred thousand dollars a year. But I think that
• 24:43
  Speaker 3: that's still where people go wrong because they're chasing a number.
• 24:47
  Speaker 3: What I realize is that you can't chase the number.
• 24:50
  Speaker 3: You could chase. You could chase activity. Activity leads to
• 24:54
  Speaker 3: the number. So in my case, right, when I would
• 24:56
  Speaker 3: sell in life insurance, right, you get a commission from
• 24:58
  Speaker 3: the life insurance that you sell. So I can't control
• 25:04
  Speaker 3: how much money I make just going off of numbers,
• 25:07
  Speaker 3: because I might get a big policy and I make
• 25:09
  Speaker 3: a lot of money, or I might get a small
• 25:11
  Speaker 3: policy and I make a little bit of money. Right,
• 25:14
  Speaker 3: But what I realized is that I did the average
• 25:16
  Speaker 3: of what my average case size was. So let's say
• 25:19
  Speaker 3: my average case size was a thousand dollars commission. Right,
• 25:24
  Speaker 3: Then I realized what am I doing to actually get
• 25:28
  Speaker 3: a client? So there's a few ways how you can
• 25:30
  Speaker 3: get clients. You can cold call, you can canvas. Canvas
• 25:33
  Speaker 3: is like go to different businesses and just pop up.
• 25:35
  Speaker 3: Here's my business card talk. I wasn't good at cod calling,
• 25:38
  Speaker 3: and I wasn't good at canvas, and but I was
• 25:39
  Speaker 3: good at getting referrals. That was my pipeline to get business.
• 25:42
  Speaker 3: I was good at getting referrals. Then I realized that
• 25:46
  Speaker 3: in my system, for every three people that I contacted,
• 25:49
  Speaker 3: one person I would close. Right, So I realized that
• 25:55
  Speaker 3: the numbers worked in my favorite based on activity, not
• 25:58
  Speaker 3: just a number. What I'm saying is that I realized
• 26:03
  Speaker 3: that in order for me to hit the financial goal.
• 26:05
  Speaker 3: It was based on activity. I needed to get let's
• 26:09
  Speaker 3: say ten referrals every week. Every week, I needed to
• 26:11
  Speaker 3: get let's say fifteen referrals. I needed to get fifteen
• 26:14
  Speaker 3: refrals every single week because I knew if I got
• 26:16
  Speaker 3: fifteen referrals, then I would close five people. If I
• 26:20
  Speaker 3: closed five people, that's five thousand dollars. But that's still
• 26:25
  Speaker 3: not good enough because it's like, well, how are you
• 26:28
  Speaker 3: going to get fifteen referrals? So then I have to
• 26:31
  Speaker 3: have a system in place. How am I actually even
• 26:33
  Speaker 3: meeting people. I had a few ways to meet people.
• 26:37
  Speaker 3: I would go to events, would and I would try
• 26:41
  Speaker 3: to meet people from there. I would call existing clients, right,
• 26:45
  Speaker 3: I would have my circle of influence. So you put
• 26:47
  Speaker 3: together a project one hundred the people that you know,
• 26:50
  Speaker 3: you take them out to lunch. So now I'm breaking
• 26:52
  Speaker 3: it down. I'm saying, Okay, I need to get my
• 26:54
  Speaker 3: goal in this situation is to get fifteen referrals. But
• 26:58
  Speaker 3: in order for me to get fifth referrals, I have
• 27:01
  Speaker 3: to reach out to one hundred people. Right, So now
• 27:06
  Speaker 3: the one hundred people I have to I have to
• 27:08
  Speaker 3: get in contact with one hundred people every single week
• 27:10
  Speaker 3: for me to hit my goal. Now, break that down.
• 27:12
  Speaker 3: I'm working. Let's say I'm working five days Monday through Friday.
• 27:15
  Speaker 3: I have to I have to get in front of
• 27:17
  Speaker 3: twenty people. Right, I don't physically have to get in
• 27:20
  Speaker 3: front of twenty people, but I gotta talk to twenty people.
• 27:22
  Speaker 3: So now i have Tuesday through Wednesday, I'm just calling.
• 27:27
  Speaker 3: That's my call days. So in that day, I'm gonna
• 27:30
  Speaker 3: talk to forty people on the calls. You could talk
• 27:33
  Speaker 3: to forty people in three days. That's very realistic. Right,
• 27:37
  Speaker 3: Thursday is carved out for in person. I'm gonna go
• 27:40
  Speaker 3: to as many i'ma go to like two different networking
• 27:43
  Speaker 3: events if I can. In New York, I'm gonna go
• 27:45
  Speaker 3: anywhere Chamber of Commerce because I gotta meet people on that.
• 27:48
  Speaker 3: And then Friday was my coffee day, where I'm getting
• 27:52
  Speaker 3: in front of old clients, new clients, people that I
• 27:54
  Speaker 3: just went to college with. So what I'm saying is
• 27:58
  Speaker 3: that that idea of just making the money wasn't working
• 28:04
  Speaker 3: out for me. But when I when I realized that
• 28:06
  Speaker 3: the money was a byproduct of the action in the activity. See,
• 28:11
  Speaker 3: I can control the activity, I can't control the outcome, right,
• 28:15
  Speaker 3: I can't control if I'm gonna sell you what you're
• 28:18
  Speaker 3: gonna buy, But I know if I do enough activity,
• 28:22
  Speaker 3: the odds are in my favor to reach that goal.
• 28:25
  Speaker 3: Now it's like how much money do I want to make?
• 28:28
  Speaker 3: Because now if I if I double my activity, I'm
• 28:31
  Speaker 3: gonna double my income. It's just the mathematical game at
• 28:34
  Speaker 3: that point. Right now we're doubling the activity comes with
• 28:37
  Speaker 3: me working twice as many hours. So now you have
• 28:41
  Speaker 3: to say, okay, well is it worth me? Or you
• 28:42
  Speaker 3: can say how can I do this more efficiently? Can
• 28:45
  Speaker 3: I bring it? Can I work with another partner right
• 28:47
  Speaker 3: where he can canvass and then we split fifty to fifty.
• 28:50
  Speaker 3: But your volume of activity dictates your volume of income.
• 28:56
  Speaker 3: That's something that I think is vitally important. You have
• 29:00
  Speaker 3: to track this too. So the twelve week year. The
• 29:03
  Speaker 3: reason why the book is called twelve week Year is
• 29:05
  Speaker 3: because they break the year down into twelve weeks, right,
• 29:09
  Speaker 3: so it's much easier to look at it from that
• 29:11
  Speaker 3: standpoint as opposed to just canvassing the whole thing. And
• 29:14
  Speaker 3: then we had systems in place, so every Sunday I
• 29:19
  Speaker 3: track my activity, so you can't just leave it up
• 29:21
  Speaker 3: to hope. You can you can't. You have to take
• 29:23
  Speaker 3: hope and guess the word as right. So it's an
• 29:26
  Speaker 3: activity that I'm tracking. So I'm tracking by hand. At
• 29:29
  Speaker 3: that time, I got, I got one referral, I'll close
• 29:32
  Speaker 3: one app. I did this, so I gotta I got
• 29:34
  Speaker 3: a whole list, and every Sunday I'm looking at it.
• 29:36
  Speaker 3: If I fell short on one of these three things,
• 29:39
  Speaker 3: I'm like, Okay, this week, I got to make up
• 29:41
  Speaker 3: for it, or why did I fall short this week?
• 29:44
  Speaker 3: You can't let more than a week go by with
• 29:48
  Speaker 3: you having bad habits and not being disciplined to actually
• 29:53
  Speaker 3: meeting that quota. You got to meet that quota, and
• 29:56
  Speaker 3: you have to You have to be diligent and answer
• 29:58
  Speaker 3: to yourself. If you don't have an account ability partner,
• 30:00
  Speaker 3: which is good, but if you don't have an account
• 30:02
  Speaker 3: accountability partner, you got to your own accountability partner. So
• 30:06
  Speaker 3: that book is a very good read because it teaches
• 30:08
  Speaker 3: you how to be extremely disciplined. And like I said,
• 30:11
  Speaker 3: I'm using the example of the life insurance but you
• 30:14
  Speaker 3: can use that example for anything, right, any any form
• 30:16
  Speaker 3: of business sales. But never worry about the money, worry
• 30:21
  Speaker 3: about the activity and the activity will be get you
• 30:25
  Speaker 3: to the actual money. Sorry to content right there, but yeah.
• 30:32
  Speaker 4: That's strong and I would agree with you. It's just
• 30:37
  Speaker 4: different people have different motivations. So it's like some people
• 30:40
  Speaker 4: that actively, like if there's going to be a content creator,
• 30:43
  Speaker 4: you do enough activity, something happens. But some people need
• 30:47
  Speaker 4: a target. So some people are to all, I want
• 30:51
  Speaker 4: to make ten sales today, and know you can't. You
• 30:55
  Speaker 4: can't control someone taking money out of their pocket and
• 30:58
  Speaker 4: giving it to you. But without the goal of the ten,
• 31:03
  Speaker 4: when you're at eight, if you did the activity, you're like,
• 31:07
  Speaker 4: all right, well I did my activity for the day,
• 31:09
  Speaker 4: which is gonna yield some fruit. But some people need that. Yo,
• 31:13
  Speaker 4: I'm gonna work a little bit extra because there's a
• 31:15
  Speaker 4: specific goal that I have to hit. But like you said,
• 31:18
  Speaker 4: everybody has their different driving motivaate like for me, I
• 31:21
  Speaker 4: need a target. And obviously the more you do your activity,
• 31:28
  Speaker 4: the activity starts to a ratio shows up. So if
• 31:33
  Speaker 4: I make ten calls, I'll close three of them. If
• 31:37
  Speaker 4: I continue to do that, I'll make five thousand. Well
• 31:40
  Speaker 4: my goal is to make twenty thousand. I know, I
• 31:43
  Speaker 4: just gotta for X my activity. So you're one hundred
• 31:47
  Speaker 4: percent on point, and I hope everybody's taking notes because
• 31:50
  Speaker 4: you can't. You can't even start this conversation until you
• 31:53
  Speaker 4: get active and you start to see what your ratio
• 31:56
  Speaker 4: looks like and how you can improve it. But you
• 31:58
  Speaker 4: will get to a point where, if you have enough activity,
• 32:01
  Speaker 4: you can start to predict your income. Like in this
• 32:03
  Speaker 4: webinar space, you talk to somebody that's like really dolled
• 32:07
  Speaker 4: into the webinar. They know exactly how much money they
• 32:09
  Speaker 4: need to spend, They know exactly how many people need
• 32:12
  Speaker 4: to show up to this webinar, and they know by
• 32:14
  Speaker 4: the ninety minute mark how many people need to be
• 32:16
  Speaker 4: on and they can predict within a percent of how
• 32:21
  Speaker 4: many people are going to buy. They got that joint
• 32:23
  Speaker 4: dialed in. But we have to start somewhere, like Rishonda's saying,
• 32:27
  Speaker 4: y'all have to start somewhere, get a product. And I
• 32:31
  Speaker 4: think that leads into the next point.
• 32:32
  Speaker 3: Right, yeah, for sure. Okay, So now we are going
• 32:35
  Speaker 3: to the three piece. The first and this is for
• 32:37
  Speaker 3: any business. These these are essential, like the core elements
• 32:42
  Speaker 3: of being successful as an entrepreneur. So the first thing
• 32:44
  Speaker 3: is a product. You gotta sell something, right, so talk
• 32:47
  Speaker 3: about product.
• 32:49
  Speaker 4: Yo. Listen. I need y'all to share this out with yo.
• 32:53
  Speaker 4: Y'all got y'all got three people on here that's giving
• 32:56
  Speaker 4: y'all game. I need y'all to share this out with
• 32:59
  Speaker 4: three people in your phone right now that are going
• 33:03
  Speaker 4: to hit major goals in twenty twenty five. Share this
• 33:06
  Speaker 4: out with three people. This is probably the most important
• 33:10
  Speaker 4: conversation most of you are going to have for the
• 33:13
  Speaker 4: rest of the year. So in comment done, after it
• 33:16
  Speaker 4: is done, comment, share it out with three people that
• 33:18
  Speaker 4: you love. So the product, we have to find something
• 33:22
  Speaker 4: to sell and the best place to start as a
• 33:26
  Speaker 4: product or service. And let me talk to my content
• 33:29
  Speaker 4: creators out here that are thinking you're going to be
• 33:32
  Speaker 4: an entrepreneur and you're just gonna create content. You're gonna
• 33:35
  Speaker 4: create content until something works out. And I'm not mad
• 33:38
  Speaker 4: at that, But as you're creating content, I'm asking you,
• 33:42
  Speaker 4: begging you, pleading with you to get some sort of
• 33:45
  Speaker 4: product in your hand. So if you're gonna teach, you're
• 33:48
  Speaker 4: gonna run a podcast of financial literacy, have a financial
• 33:52
  Speaker 4: literacy book or a planner, or a motivational hotline or
• 33:58
  Speaker 4: some have some sort of product or a service that
• 34:01
  Speaker 4: you can sell. So a product is something that allows
• 34:06
  Speaker 4: the transfer of ownership, either temporarily or permanently for a fee.
• 34:12
  Speaker 4: And I came up with that definition myself, so you're
• 34:14
  Speaker 4: not gonna find it on Google. A product is something
• 34:17
  Speaker 4: that allows the transfer of ownership, either temporarily or permanently
• 34:22
  Speaker 4: for a fee. What can you give to someone that
• 34:27
  Speaker 4: they be willing to pay you for? And I think
• 34:30
  Speaker 4: it's important to start out selling something that's easy to produce,
• 34:35
  Speaker 4: easy to deliver, and easy for people to pay. You
• 34:40
  Speaker 4: come up with some sort of product service. Let me
• 34:41
  Speaker 4: ask y'all to Raseean and Troy. Let's say, for instance,
• 34:46
  Speaker 4: you were still working at the high school or you
• 34:47
  Speaker 4: were at some sort of job, and you're gonna come
• 34:52
  Speaker 4: up with a product today today, in the current climate
• 34:56
  Speaker 4: that we're in right now, are y'all going to do
• 34:58
  Speaker 4: product or service thing? And what would it be?
• 35:01
  Speaker 3: So I come but this isn't this is hypothetical for me.
• 35:06
  Speaker 3: This is I come from a service background. That's what
• 35:09
  Speaker 3: I come from. So I was an entrepreneur on the
• 35:12
  Speaker 3: service side. I wasn't an entrepreneur on the product side.
• 35:14
  Speaker 3: But I looked at my service as the product though,
• 35:18
  Speaker 3: So I was an entrepreneur on the service side, and
• 35:21
  Speaker 3: I feel like you can be a service based provider
• 35:25
  Speaker 3: but launch products off of that, which I'll talk about after.
• 35:28
  Speaker 3: I want to hear you. You finish what you got
• 35:30
  Speaker 3: to say. But I come from the service side. I
• 35:35
  Speaker 3: don't come from the product side. I come from the service.
• 35:37
  Speaker 3: So I had to learn product. I had to learn
• 35:39
  Speaker 3: that aspect. I didn't have to learn the sales closing service.
• 35:45
  Speaker 3: That's my wheelhouse. The product thing came later online from
• 35:52
  Speaker 3: learning from different people. But that's my personal thing. Answer
• 35:57
  Speaker 3: to that question, I would.
• 36:00
  Speaker 2: Go service too.
• 36:01
  Speaker 1: I would say service just based on my skill set
• 36:05
  Speaker 1: being in front of people, working with people, having to educate.
• 36:08
  Speaker 1: There's a service that I'm providing every single day in school.
• 36:10
  Speaker 1: Most teachers don't look at themselves or educators don't look
• 36:13
  Speaker 1: at themselves, like, but you're providing a service, probably the
• 36:15
  Speaker 1: most important service if you think about what the actual
• 36:19
  Speaker 1: task is, and so it would definitely be in service.
• 36:22
  Speaker 1: And again the service would actually be the product.
• 36:25
  Speaker 4: What would give me give me some real examples of
• 36:28
  Speaker 4: a service. Would you start a tutoring service? Would you
• 36:31
  Speaker 4: start a what would the service be.
• 36:33
  Speaker 2: Yeah, so I actually was doing this. I was I
• 36:36
  Speaker 2: had it.
• 36:36
  Speaker 1: I was actually a tutor, right, and so I was
• 36:38
  Speaker 1: trying to create multiple streams. Right, I'm figuring out like, yeah,
• 36:41
  Speaker 1: six figures, six figures, that's we're here, growing up. And
• 36:43
  Speaker 1: I'm like, well we get to the six figures as
• 36:45
  Speaker 1: an educator, and I'm like, well, now we got to
• 36:46
  Speaker 1: figure out how to make more. So it was being
• 36:48
  Speaker 1: a tutor. It was creating athletic programs, and so I
• 36:51
  Speaker 1: was a coach. I had a fitness club, and then
• 36:55
  Speaker 1: on the weekends I would I would do things as well,
• 36:58
  Speaker 1: just around education. So I'm trying to figure out how
• 37:02
  Speaker 1: many skills can I provide based on what I'm doing now.
• 37:05
  Speaker 1: And so if education was the thing, here are the
• 37:07
  Speaker 1: things that I can do to make money from it
• 37:09
  Speaker 1: and provide a service?
• 37:11
  Speaker 4: Love it. We'll just we'll your service be if you
• 37:14
  Speaker 4: had to start the day is before y M or
• 37:17
  Speaker 4: in this current climate right now, what will the service be?
• 37:22
  Speaker 4: Or give me some ideas.
• 37:24
  Speaker 3: I mean, like I said, I mean, I don't like
• 37:27
  Speaker 3: to do much too much hypothetical. I like to actually say,
• 37:29
  Speaker 3: like what we did, right, So my service was financial
• 37:33
  Speaker 3: services because there's always going to be a need for people.
• 37:36
  Speaker 3: Financial service is always is always a need for that, right,
• 37:39
  Speaker 3: and then we realize that we're in a day and
• 37:42
  Speaker 3: age now with social media, that media has taken a
• 37:45
  Speaker 3: different fold. So switched from financial services to media. That's
• 37:54
  Speaker 3: really what happened in real life. So I could only
• 37:57
  Speaker 3: say what we did because that's what I would do again, right,
• 38:02
  Speaker 3: because it worked, So I would, I would. I would
• 38:05
  Speaker 3: do the same pathway as far as earning a leisure
• 38:08
  Speaker 3: media side subscription based service with Eyo University, which leads
• 38:12
  Speaker 3: to events, which leads to you know, uh, money that
• 38:19
  Speaker 3: you can make from from YouTube, podcast and stuff like that.
• 38:21
  Speaker 3: But I don't want to tell somebody to do that
• 38:24
  Speaker 3: because that's not something that everybody's passionate about. Everybody's not
• 38:28
  Speaker 3: gonna successful. But that's a realistic blueprint that we followed
• 38:34
  Speaker 3: that has worked.
• 38:36
  Speaker 2: It never stopped.
• 38:37
  Speaker 1: Yeah, that's why I said both of them are the
• 38:40
  Speaker 1: core of it is educated in providing a service to people,
• 38:43
  Speaker 1: and so we're in the people service business for sure.
• 38:46
  Speaker 4: If I had to, I don't think if I start
• 38:49
  Speaker 4: over again in this particular climate, I don't know if
• 38:52
  Speaker 4: I would do this I started with T shirts right,
• 38:54
  Speaker 4: a T shirt company, and there wasn't it wasn't as accessible.
• 38:59
  Speaker 4: There was like drop shipping. At that time, it wasn't
• 39:02
  Speaker 4: everyone didn't have their own T shirt brand. So it's
• 39:06
  Speaker 4: still kind of impressive that, oh you got your own
• 39:08
  Speaker 4: clothing brand. Oh they got the next label. Wow, Like
• 39:10
  Speaker 4: people are impressed. Right. So if I had to start
• 39:13
  Speaker 4: with some sort of product for me today and I
• 39:16
  Speaker 4: just want to shoot out some stuff because some people
• 39:18
  Speaker 4: are having a brain block of like what I could do,
• 39:21
  Speaker 4: I would probably go into something with helping students with
• 39:26
  Speaker 4: a book or some sort of way to teach kids
• 39:29
  Speaker 4: in an engaging way. Because after COVID, when people went home,
• 39:33
  Speaker 4: they're getting kids back to lock in and pay attention.
• 39:36
  Speaker 4: That really had an effect on our educational system and
• 39:39
  Speaker 4: our kids. So if I was going to do a service,
• 39:43
  Speaker 4: I would pick up a camera and I would be
• 39:45
  Speaker 4: a videographer or a content creator, a photographer something like that.
• 39:49
  Speaker 4: The moral of the story is, whatever your product or
• 39:51
  Speaker 4: service is going to be, it shouldn't be a cool
• 39:54
  Speaker 4: product to service. You should look at it as solving
• 39:57
  Speaker 4: a problem, not just a good idea. So the question
• 40:02
  Speaker 4: is not what should I sell or what should I
• 40:04
  Speaker 4: offer as a product to service? It's what problem can
• 40:07
  Speaker 4: I solve and what's the most effective way to solve it?
• 40:10
  Speaker 4: So I don't know if I to start I don't
• 40:13
  Speaker 4: know if I to start out interviewing entrepreneurs today as
• 40:16
  Speaker 4: my main way of growing, because y'all know, back when
• 40:20
  Speaker 4: we started, who else was doing that? Nobody Like you
• 40:25
  Speaker 4: do want to say nobody, but I don't know of
• 40:27
  Speaker 4: anybody that was interviewing people that weren't celebrities or you know,
• 40:30
  Speaker 4: high profile people that was just your neighborhood heroes. I
• 40:33
  Speaker 4: just don't know anybody. So you need to one find
• 40:37
  Speaker 4: a problem to solve and to find an area that
• 40:43
  Speaker 4: that you can be excited about. So a product is
• 40:46
  Speaker 4: something again I'm I'm gonna throw this out there and
• 40:49
  Speaker 4: not that one of them is bad, but I want
• 40:50
  Speaker 4: you to pick your poison. A product is something that
• 40:53
  Speaker 4: allows you to transfer ownership, either temporarily or permanently for
• 40:57
  Speaker 4: a fee. A service is more non tangible value. Non
• 41:02
  Speaker 4: tangible A service might be a trainer. I can't I
• 41:07
  Speaker 4: can't package up a train, I can't package up muscles,
• 41:11
  Speaker 4: But my service is non tangible. But I can get
• 41:14
  Speaker 4: you that result. But I'm only getting you the result
• 41:17
  Speaker 4: because that's a problem that you have. So come up
• 41:20
  Speaker 4: with a product or service that solves a problem. That's
• 41:24
  Speaker 4: not just a good idea, that's something that's something that
• 41:27
  Speaker 4: you're already passionate about, that you love, that you're interested in,
• 41:32
  Speaker 4: and you have to look at it and say, this
• 41:35
  Speaker 4: is something that I would buy if I was the
• 41:37
  Speaker 4: person dealing with this issue.
• 41:39
  Speaker 2: David, I got something for you, And shout out to Phil.
• 41:42
  Speaker 1: You boy, he said he's playing on quitting his job
• 41:44
  Speaker 1: next summer, trusting the process. Oh yeah, Like, I know
• 41:47
  Speaker 1: you're big on targets, and so I remember obviously the
• 41:51
  Speaker 1: first time we had we met was at TSK Fact three.
• 41:53
  Speaker 2: He took us out to lunch, But then you went
• 41:55
  Speaker 2: up to the kiosk.
• 41:56
  Speaker 1: What was the target that you were looking at to say,
• 41:58
  Speaker 1: all right, if I do this right, if I hit
• 42:01
  Speaker 1: this number, I'm going to go into a full time
• 42:04
  Speaker 1: media mobile that you are now, and I'm gonna leave
• 42:08
  Speaker 1: the Kiosk behind. Because I know even that that transition,
• 42:10
  Speaker 1: I get that ask out a lot. How did you
• 42:12
  Speaker 1: know it was time for you to leave the school district?
• 42:14
  Speaker 1: Or when did you know was it an amount of money?
• 42:17
  Speaker 1: Was there a target that you had? I never we
• 42:19
  Speaker 1: never really had this conversation. But I'm interested now as
• 42:22
  Speaker 1: you said the target thing, I'm like, well, what was
• 42:23
  Speaker 1: the target for you?
• 42:25
  Speaker 4: Yeah? So I set a quick number. I didn't quit
• 42:30
  Speaker 4: off of emotion. I didn't quit because I adn't liked
• 42:32
  Speaker 4: my job. I didn't quit because I'm better than this,
• 42:34
  Speaker 4: or I'm worth more than that, or somebody was talking
• 42:35
  Speaker 4: crazy to me. I didn't do none of that off emotion.
• 42:38
  Speaker 4: I set a quick number. I said, if I make
• 42:42
  Speaker 4: this amount of money every month for three or four
• 42:46
  Speaker 4: months in a row, I will quit my job. So
• 42:51
  Speaker 4: let's say the number is five thousand dollars, and I say, well,
• 42:54
  Speaker 4: if I make five thousand dollars four months in a row,
• 42:57
  Speaker 4: I will quit my job. Now, I've been doing it
• 42:59
  Speaker 4: for a while, but I'm just I'm two thousand here,
• 43:02
  Speaker 4: one thousand. I've been doing it for two years at
• 43:05
  Speaker 4: this point. But I said, you know what, it's about
• 43:07
  Speaker 4: that time I start betting on myself. But if I
• 43:10
  Speaker 4: make five thousand dollars a month consistently in my business,
• 43:13
  Speaker 4: not total in my business, I'll put my job. But
• 43:16
  Speaker 4: here's the caveat. You can't skip what you say you're
• 43:21
  Speaker 4: going to do. It's not four thousand. If I made
• 43:24
  Speaker 4: five thousand dollars in January and six thousand dollars in
• 43:27
  Speaker 4: February and three thousand dollars in March, that means I
• 43:31
  Speaker 4: have to start all over again. Can I hit this
• 43:34
  Speaker 4: number consistently for four months? Because now I know I
• 43:38
  Speaker 4: got a formula. Now it's not like a I just
• 43:42
  Speaker 4: had a good season. So I set a quick number.
• 43:45
  Speaker 4: Once I hit that number that I predetermined that I
• 43:48
  Speaker 4: was going to hit, that's when I quit my job,
• 43:51
  Speaker 4: because that says I can do it. And I promise
• 43:54
  Speaker 4: you y'all. If you set a target and you can't
• 43:58
  Speaker 4: hit your target while you have your job, and you
• 44:02
  Speaker 4: think once you quit your job, you're just gonna have
• 44:04
  Speaker 4: all the time in the world and it's just gonna
• 44:06
  Speaker 4: get better, you got to take you with you. Your
• 44:09
  Speaker 4: habits are your habits. If you can't. And this isn't
• 44:12
  Speaker 4: every scenario, but for me, I knew I could do
• 44:15
  Speaker 4: it with my job. But if I say I'm gonna
• 44:18
  Speaker 4: do it with my job and I don't, quitting my
• 44:20
  Speaker 4: job is gonna help me because I'm not the type
• 44:22
  Speaker 4: of person that can do what I say I'm gonna
• 44:23
  Speaker 4: do and stick to the path. So that's how that's
• 44:26
  Speaker 4: how I quit my job. That's my story.
• 44:28
  Speaker 3: But then also I think that all right, So for people,
• 44:31
  Speaker 3: because this is vitally important, like even for the like,
• 44:34
  Speaker 3: they have to have a realistic idea of what like
• 44:37
  Speaker 3: a roadmap to map out.
• 44:39
  Speaker 4: Right.
• 44:39
  Speaker 3: So for me, if I if I was giving advice
• 44:41
  Speaker 3: on this, when you start a business, you start with
• 44:44
  Speaker 3: the MVP, right, and that's something that you can get
• 44:48
  Speaker 3: up and running today. So let's I always use the
• 44:52
  Speaker 3: restaurant because that's a that's a business that people can
• 44:55
  Speaker 3: relate to, right. A lot of people are passionate about
• 44:58
  Speaker 3: cooking their good cooks, least in their minds, and that's
• 45:02
  Speaker 3: something that people want to start. Right. It's a very
• 45:06
  Speaker 3: difficult business to be successful. It's very difficult to be
• 45:09
  Speaker 3: a restaurant tour to be successful for a variety of
• 45:11
  Speaker 3: different reasons. But one of the main reasons why it's
• 45:14
  Speaker 3: difficult to be a restaurant owner is that restaurant business
• 45:21
  Speaker 3: really is like a good microcosm of why businesses fail
• 45:27
  Speaker 3: because it's high capital that you have to put out right,
• 45:32
  Speaker 3: Like when you open a restaurant, you have to you
• 45:35
  Speaker 3: have to get a retail space, right. You got to
• 45:37
  Speaker 3: pay first in month, first and last month rent. You
• 45:40
  Speaker 3: got to pay rent every single month. You got to
• 45:42
  Speaker 3: bring industrial machines in to actually, you know, cook. You
• 45:45
  Speaker 3: got to make sure that you have it sanitized, clean properly.
• 45:49
  Speaker 3: You got to have chefs that come in and cook it,
• 45:52
  Speaker 3: or if you're going to be the chef, then you
• 45:53
  Speaker 3: got to cook and run the business. You got to
• 45:55
  Speaker 3: have somebody that is knowledgeable as far as how to
• 46:00
  Speaker 3: buy the food, get the food source it, a waiter, waitress.
• 46:05
  Speaker 3: You gotta have electricity, you gotta put TVs in the restaurant.
• 46:08
  Speaker 3: You gotta paint. There's a lot of money that you
• 46:10
  Speaker 3: spend as a restaurant own it. The problem is that
• 46:13
  Speaker 3: the amount of money that comes in usually is up
• 46:17
  Speaker 3: and downs. It fluctuates, right, because nobody goes to a
• 46:21
  Speaker 3: restaurant that same restaurant every single day. Right. I might
• 46:24
  Speaker 3: go I might love that restaurant, and I might go
• 46:26
  Speaker 3: there six times a year. My favorite restaurant I might
• 46:29
  Speaker 3: go to six times a year. That's not a sustainable
• 46:33
  Speaker 3: business model. If you don't live in a place that
• 46:35
  Speaker 3: has high foot traffic. Right, So what ends up happening
• 46:38
  Speaker 3: is like and this is a good microcosm for all
• 46:40
  Speaker 3: businesses because this is why a lot of businesses fail.
• 46:43
  Speaker 3: Your expenses stay the same or they go up, but
• 46:47
  Speaker 3: your income fluctuates. So now if your expenses are ten
• 46:50
  Speaker 3: thousand dollars a month, but one month you're making fifteen,
• 46:54
  Speaker 3: then for two months you're making seven, and then you
• 46:57
  Speaker 3: make two thousand, then that's not sustainable. Right before you
• 47:01
  Speaker 3: know it, you've run out of your savings and you
• 47:06
  Speaker 3: got to close the doors because you don't have enough
• 47:08
  Speaker 3: money to actually run the business. Right. So, if I
• 47:12
  Speaker 3: was getting into the restaurant business, I would start with
• 47:14
  Speaker 3: the MVP, and I would start with something that's workable
• 47:18
  Speaker 3: today without a high cost, even though this is a
• 47:21
  Speaker 3: business that is a brick and mortar business. I would
• 47:24
  Speaker 3: start with a ghost kitchen, right. So if people aren't
• 47:28
  Speaker 3: familiar with ghost kitchens, or they became very popular during
• 47:31
  Speaker 3: COVID where you have cities like New York, Boston, you know,
• 47:36
  Speaker 3: high traffic cities, right, and people started to really order
• 47:40
  Speaker 3: Uber eats a lot. Now, the thing about uber eats
• 47:43
  Speaker 3: is that unless you really know the restaurant that you're
• 47:46
  Speaker 3: ordering from. There's two ways that you order Uber eats.
• 47:49
  Speaker 3: You order from a restaurant that you know and you patronize,
• 47:51
  Speaker 3: or you're just hungry and you want Indian food and
• 47:53
  Speaker 3: you just look to see what Indian food is available
• 47:55
  Speaker 3: on uber eats. Right, that was all time. You don't
• 47:58
  Speaker 3: necessarily know where. You don't know where that Indian food
• 48:01
  Speaker 3: is coming from. You just look it looks good, you
• 48:04
  Speaker 3: know it has a nice menu.
• 48:06
  Speaker 2: Whatever.
• 48:07
  Speaker 3: Now with the ghost kitchen, you can get an industrial
• 48:12
  Speaker 3: kit you can rent industrial kitchen space, right, and you
• 48:17
  Speaker 3: have a restaurant. They come, they expect it, they make
• 48:20
  Speaker 3: sure that it's clean. But it's not an actual restaurant.
• 48:23
  Speaker 3: It's just a kitchen that you're cooking out of. But
• 48:26
  Speaker 3: that's not important because now the cost of you renting
• 48:30
  Speaker 3: that is a lot cheaper than you actually renting a restaurant, right,
• 48:34
  Speaker 3: and you're making the food yourself. But what you're doing
• 48:36
  Speaker 3: is that now you're developing. And you talk about promotion,
• 48:39
  Speaker 3: you promoted on social media, you're developing a following at
• 48:41
  Speaker 3: a low cost. We got a great episode years ago
• 48:43
  Speaker 3: with Nacho banging shot out to him. But this is
• 48:46
  Speaker 3: a way to kind of get up and running, building notoriety,
• 48:49
  Speaker 3: building the name, and most importantly, making money in real
• 48:53
  Speaker 3: time before you actually go and open a restaurant. Right now.
• 48:57
  Speaker 3: The next part about this is this is vital important.
• 49:01
  Speaker 3: So they always say you need seven streams of income
• 49:04
  Speaker 3: to become a millionaire. Right now, this is this is
• 49:08
  Speaker 3: frustrating for most people because they look at it like
• 49:10
  Speaker 3: you need seven jobs, or if you're a business owner,
• 49:12
  Speaker 3: you need seven different businesses. This is another reason why
• 49:16
  Speaker 3: businesses fail because they don't have multiple streams of income
• 49:19
  Speaker 3: from their own one business. So most of the time,
• 49:21
  Speaker 3: so let's say you let's say you made it past
• 49:23
  Speaker 3: the ghost kitchen phase and you opened up a restaurant. Now,
• 49:27
  Speaker 3: most people and this, like I said, this can be
• 49:29
  Speaker 3: applied to any business. It's just a restaurant is an
• 49:32
  Speaker 3: easy business to give an explanation to. So most people
• 49:35
  Speaker 3: think that when you think of a restaurant, you're thinking
• 49:37
  Speaker 3: that you're gonna make money from people coming into your
• 49:41
  Speaker 3: restaurant and buying food. That's that's easy, right, But like
• 49:43
  Speaker 3: I said, there's problems with that because if if there's COVID,
• 49:47
  Speaker 3: if there's anything like that's that's not a sustainable business
• 49:50
  Speaker 3: model because you only have one stream of income right now.
• 49:54
  Speaker 3: You don't have to have seven different crazy ideas. You
• 49:58
  Speaker 3: have to have seven streams. Is an income off of
• 50:00
  Speaker 3: that one business. So as a restaurant owner, you can
• 50:04
  Speaker 3: sell food, that's the obvious way. But you can also
• 50:07
  Speaker 3: do what I just said, Uber eats delivery. Everybody does that, right,
• 50:10
  Speaker 3: that's another stream of income for people that I order
• 50:12
  Speaker 3: Uber Eats more than I actually go to the restaurants.
• 50:14
  Speaker 3: So now that's now you're actually working on two streams
• 50:16
  Speaker 3: of income.
• 50:16
  Speaker 2: Right.
• 50:16
  Speaker 3: But that's still pretty understandable. But we live in a
• 50:19
  Speaker 3: society where a lot of people can't cook, right, Well,
• 50:23
  Speaker 3: that's an opportunity. So maybe on a Saturday morning or
• 50:28
  Speaker 3: an off day whatever. Now you have cooking classes. Right now,
• 50:32
  Speaker 3: you offer in person experience. You can make it every week,
• 50:37
  Speaker 3: or you can make it a group thing. But you
• 50:39
  Speaker 3: actually are teaching people. Now you're actually a teacher, right,
• 50:42
  Speaker 3: So that's another stream of income because now people are
• 50:44
  Speaker 3: actually coming in and they're paying to learn how to
• 50:47
  Speaker 3: cook typhoo, or they're paying how to learn how to
• 50:49
  Speaker 3: cook Jamaican. You can make it date night. You can
• 50:51
  Speaker 3: a variety of different things. Right, But now you're already
• 50:55
  Speaker 3: teaching people how to cook. So now you've become a teacher.
• 50:58
  Speaker 3: So now you can reach it even larger audience on
• 51:02
  Speaker 3: what we're currently on right now, which is called YouTube. Right,
• 51:05
  Speaker 3: So now you have a cooking podcast because that's there's
• 51:08
  Speaker 3: millions of people that will be interested in learning how
• 51:11
  Speaker 3: to cook it, but they might not live where you live. Right,
• 51:15
  Speaker 3: So now you actually are a content creator. You never
• 51:17
  Speaker 3: looked at yourself as a content creator, but now you're
• 51:19
  Speaker 3: a content creator because you're you're offering a product and
• 51:22
  Speaker 3: if you get enough stream then you can actually make
• 51:24
  Speaker 3: money from YouTube. Right. And then if you can do
• 51:28
  Speaker 3: it from an audio perspective, then you can actually put
• 51:31
  Speaker 3: that same content on audio and repurpose it and now
• 51:35
  Speaker 3: people can listen to it as a podcast, and now
• 51:38
  Speaker 3: you're actually a podcaster. Right. But when you're actually cooking
• 51:42
  Speaker 3: in front of a camera, you have to wear something.
• 51:44
  Speaker 3: So now you can actually wear aprons that you actually make,
• 51:48
  Speaker 3: or chef's hat or whatever. And you know, you put
• 51:50
  Speaker 3: some like we had ads of aliability as a slogan
• 51:52
  Speaker 3: that we that we've done. We're in front of a camera,
• 51:55
  Speaker 3: so we wear our merch and people buy it. You
• 51:58
  Speaker 3: have your merch on and people by it. Right. So
• 52:01
  Speaker 3: you come up with some cool idea and now you
• 52:04
  Speaker 3: become you're selling merch off of it as well. Right.
• 52:07
  Speaker 3: And the restaurant business is so difficult to be successful,
• 52:10
  Speaker 3: and that's a good thing because now if you are successful,
• 52:14
  Speaker 3: then you become an authority in the space. So there's
• 52:18
  Speaker 3: really there's no school a lot of times to actually
• 52:21
  Speaker 3: learn a lot of this. So it's culinary school, but
• 52:23
  Speaker 3: it's not school to be learned how to become a
• 52:24
  Speaker 3: restaurant tour. You got to learn as you go most
• 52:27
  Speaker 3: of the time. That's why second and third generation a
• 52:30
  Speaker 3: lot of restaurants only that are successful or second and
• 52:32
  Speaker 3: third generation because they've been taught from their parents. So
• 52:36
  Speaker 3: if you pay me, I'm going to save you the
• 52:40
  Speaker 3: headaches because you're going to fast track your learning. Is
• 52:42
  Speaker 3: everything that I went through in order for me to
• 52:44
  Speaker 3: survive it, I have to learn these things, right, So
• 52:47
  Speaker 3: now you pay me, that's going to be a higher
• 52:49
  Speaker 3: ticket item. Then somebody coming in just learn from cooking classes, right,
• 52:53
  Speaker 3: and then you can also sell items like you can
• 52:57
  Speaker 3: sell spice that you can actually put online. Right, Like,
• 53:00
  Speaker 3: let's say you really make a jerk chicken. Now, there's
• 53:02
  Speaker 3: a thing called jerk chicken sauce that you put on
• 53:05
  Speaker 3: jerk chicken, right, and then once you build a follower,
• 53:07
  Speaker 3: now you can actually label that jerk chicken sauce and
• 53:10
  Speaker 3: put it on YouTube and sell it. And then if
• 53:13
  Speaker 3: you really get up and running, then you can potentially
• 53:15
  Speaker 3: have it in supermarkets. But I wanted to say that
• 53:19
  Speaker 3: because that's seven streams of income that I just named.
• 53:21
  Speaker 3: None of those none of those streams take you away
• 53:25
  Speaker 3: from your business, right, that's still within your will. I
• 53:27
  Speaker 3: didn't tell you to buy a truck. I didn't tell you,
• 53:30
  Speaker 3: you know what I'm saying, do anything crazy?
• 53:32
  Speaker 4: Right.
• 53:33
  Speaker 3: These are all things that but most of the time
• 53:35
  Speaker 3: as an entrepreneur, you're not thinking about that. It's going
• 53:38
  Speaker 3: to be difficult to have one stream of income because
• 53:40
  Speaker 3: what happens is that one stream drives up. It happens
• 53:43
  Speaker 3: all the time. If you only rely on YouTube and
• 53:46
  Speaker 3: your YouTube channel get shut down, then you're screwed, right,
• 53:49
  Speaker 3: So you have to have different things to go about it.
• 53:51
  Speaker 3: And even from a service standpoint, like that was my
• 53:53
  Speaker 3: original goal, even when I was a financial advisor. I'm like,
• 53:57
  Speaker 3: all right, I'm doing the financial advising thing, and I
• 54:01
  Speaker 3: just explained how I got paid from that. I got
• 54:03
  Speaker 3: paid through commission. That's most people. That's where it starts,
• 54:06
  Speaker 3: and that's where it finishes for most financial advisors. But
• 54:08
  Speaker 3: it's like, okay, well this is real. This is I'm
• 54:13
  Speaker 3: not giving you a hypothetical. I'm giving you real. Well,
• 54:16
  Speaker 3: so when we started to teach, part of that story
• 54:21
  Speaker 3: is that I actually put together a proposal. And at
• 54:24
  Speaker 3: that time, President Obama put together a program called My
• 54:27
  Speaker 3: Brother's Keeper where they was actually giving money to the
• 54:29
  Speaker 3: school districts. So I looked at that as an opportunity
• 54:32
  Speaker 3: where I'm like, okay, well I can package this up
• 54:35
  Speaker 3: and actually present it to the school and get paid
• 54:39
  Speaker 3: to teach kids financial literacy. Because what I realized is
• 54:43
  Speaker 3: that schools have hundreds of millions of dollars of budgets. Right,
• 54:47
  Speaker 3: So I remember, I never forget I put together that
• 54:52
  Speaker 3: proposal and it was I think I went to the
• 54:55
  Speaker 3: I went to the principal of the school and I
• 54:57
  Speaker 3: asked for a thousand dollars an hour, and he was like,
• 55:03
  Speaker 3: I'll never forget. He said, teachers get paid fifty dollars
• 55:07
  Speaker 3: an hour. I said, what did I say, You're haking?
• 55:14
  Speaker 3: I'm asking Dave, what do you say?
• 55:17
  Speaker 4: Oh, well, I mean I solve a bigger problem where
• 55:20
  Speaker 4: I'm not a teacher.
• 55:21
  Speaker 3: I'm not a teacher. Yeah, gave me a thousand dollars
• 55:27
  Speaker 3: an hour.
• 55:32
  Speaker 4: I like that.
• 55:33
  Speaker 2: No, not him, but the program did the program.
• 55:36
  Speaker 3: But this is that's a that's this is a true story.
• 55:39
  Speaker 3: But then from then then I started to actually work.
• 55:42
  Speaker 3: I taught a class in a group home as well,
• 55:44
  Speaker 3: taught a class in the group so I was I was.
• 55:47
  Speaker 3: I was daylighting as a as a quasi teacher like
• 55:52
  Speaker 3: I for about eighteen months, right, But it was all
• 55:56
  Speaker 3: in the because I'm teaching. What I'm learning. Our teaching
• 55:58
  Speaker 3: what I already know is financial advisin so speak. I
• 56:02
  Speaker 3: never got to actually get paid to really be a speaker,
• 56:05
  Speaker 3: but that was always my goal was to like build
• 56:07
  Speaker 3: a following. And then I wanted to speak about financial literacy.
• 56:10
  Speaker 3: But that's another way that you can actually make money.
• 56:11
  Speaker 3: Then of course if you speak, and then you got
• 56:13
  Speaker 3: to you got to write a book. I forgot the
• 56:15
  Speaker 3: cooking book too, for the entrepreneurs, for the restaurant you
• 56:17
  Speaker 3: can write a cook you gotta write a cooking book
• 56:19
  Speaker 3: if you're if you're a restaurant tour but the book
• 56:22
  Speaker 3: aspect of it, right, And then it's like once again consulting,
• 56:25
  Speaker 3: because financial plan is a hard business. So if you
• 56:27
  Speaker 3: become an expert in the field, now there's other financial
• 56:30
  Speaker 3: advisors that actually need to be coached. They need to
• 56:33
  Speaker 3: learn these things right. And then the school aspect, the
• 56:37
  Speaker 3: manual labor thing is actually teaching what's more efficient. It's
• 56:40
  Speaker 3: actually writing a curriculum that doesn't require you actually being there, right.
• 56:46
  Speaker 3: But so that's on the service side though. So one
• 56:50
  Speaker 3: is on the product side what I just mentioned before,
• 56:53
  Speaker 3: as far as a restaurant toy, you're selling a product.
• 56:55
  Speaker 3: The other one is on the service side. But you
• 56:59
  Speaker 3: see it's the same, it's the same idea, it's the
• 57:01
  Speaker 3: same principles, right. You have to strategically find multiple streams
• 57:06
  Speaker 3: of income off of the tree. It's like a tree.
• 57:10
  Speaker 3: You got to have different branches off that tree. If
• 57:13
  Speaker 3: you don't, that's going to be difficult to be successful
• 57:16
  Speaker 3: as an entrepreneur. If you do, it's going to be
• 57:19
  Speaker 3: difficult not to be successful.
• 57:25
  Speaker 4: Y'allpe'll I hope y'all are taking notes, man, because this
• 57:28
  Speaker 4: is an absolute masterclass man. And some things is like
• 57:33
  Speaker 4: one of the ways of scaling business is raising the
• 57:35
  Speaker 4: average order value. And sometimes not even about like how
• 57:38
  Speaker 4: do I do something different, It's like, how can I
• 57:41
  Speaker 4: raise the average order value? So I'm working with a
• 57:44
  Speaker 4: restaurant out here, Uncle Phil's best cheese Steaks in the world,
• 57:49
  Speaker 4: and they're just selling cheese steaks, and I'm like, yo,
• 57:53
  Speaker 4: we need to at least offer it is a dessert.
• 57:58
  Speaker 4: If I buy a cheese steak fifteen dollars, I'm typically
• 58:02
  Speaker 4: gonna get a cheese steak and fries and a drink maybe.
• 58:07
  Speaker 4: But if there's like some the positioning of a dessert,
• 58:10
  Speaker 4: I'm the type of person if I see it, I'm like, oh,
• 58:13
  Speaker 4: throw it in the bag. I don't know how many
• 58:14
  Speaker 4: of y'all are the throw it in the bags. When
• 58:16
  Speaker 4: you go to Walmart, you get whatever you need, but
• 58:18
  Speaker 4: you got to get that little chap stick that's right
• 58:20
  Speaker 4: in the front. You got you don't need the reasons,
• 58:23
  Speaker 4: but it's right there. They're raising the average order value.
• 58:27
  Speaker 4: I was gonna spend fifteen, but now I'm gonna spend
• 58:30
  Speaker 4: twenty one. So thinking as an entrepreneur, especially this for
• 58:35
  Speaker 4: like my entrepreneurs that are already in business. Mike Rashid said,
• 58:41
  Speaker 4: And maybe you don't have to pop off with six
• 58:42
  Speaker 4: more right now, but what can we add right now
• 58:46
  Speaker 4: that will at least give the person the option They
• 58:50
  Speaker 4: were gonna pay a certain amount, but now they're just
• 58:52
  Speaker 4: gonna pay a little bit more. That's how you scale
• 58:55
  Speaker 4: your business. That's it.
• 58:57
  Speaker 1: Yeah, go ahead, No, I was gonna say that. That
• 59:00
  Speaker 1: brings it to another key point. I know that that's
• 59:02
  Speaker 1: one of the things you want to talk about is
• 59:04
  Speaker 1: the actual pricing of it. A lot of times we
• 59:06
  Speaker 1: feel like, hey, we're charging too much or we shouldn't
• 59:09
  Speaker 1: charge any thing for the services that we provide.
• 59:11
  Speaker 2: So as an entrepreneur, that's just beginning, right.
• 59:14
  Speaker 1: They just figure out what the product is, they find
• 59:16
  Speaker 1: out what the MVP is, right, how do they get
• 59:19
  Speaker 1: to a point where it's like, I know what the
• 59:22
  Speaker 1: market says I should charge versus what.
• 59:23
  Speaker 2: I'm actually going to charge for my service or.
• 59:28
  Speaker 4: Well it kind of depends. But the price, and I
• 59:33
  Speaker 4: want everybody to really really pay attention. The price has
• 59:37
  Speaker 4: to be way lower than the value. The price that
• 59:41
  Speaker 4: you charge has to be way lower than the value
• 59:44
  Speaker 4: you cannot sell something.
• 59:46
  Speaker 3: Explain that, because that's what most people probably wouldn't They
• 59:48
  Speaker 3: wouldn't expect you to say.
• 59:49
  Speaker 4: That I got you. You don't pay twenty dollars for
• 59:53
  Speaker 4: something that's just worth twenty dollars. Like if I pay
• 59:56
  Speaker 4: I don't know how much a haircut is. But the
• 59:58
  Speaker 4: reason I'm paying that one hundred dollars for a haircut
• 1:00:01
  Speaker 4: or fifty dollars for a haircut, depending on where you live,
• 1:00:04
  Speaker 4: is because I believe that this haircut is worth way
• 1:00:08
  Speaker 4: more than the fifty dollars that I'm giving this person,
• 1:00:11
  Speaker 4: and I'll prove it to you. Let's say, for instance,
• 1:00:14
  Speaker 4: your normal haircut is fifty bucks. Well you're saying, well,
• 1:00:18
  Speaker 4: I'm not paying a dime over fifty dollars because that's
• 1:00:21
  Speaker 4: I'll go somewhere else and get a haircut for fifty dollars.
• 1:00:24
  Speaker 4: But you pay the money not because it's worth fifty dollars.
• 1:00:27
  Speaker 4: And here's why. If you are about to go on
• 1:00:30
  Speaker 4: a date, or at your wedding day or some important day,
• 1:00:36
  Speaker 4: and the barber that normally charges fifty dollars to cut
• 1:00:39
  Speaker 4: your hair says, yo, you didn't make an appointment, and
• 1:00:43
  Speaker 4: I would have to travel I can't get to you
• 1:00:44
  Speaker 4: right now. You're like, yo, please, I need this haircut,
• 1:00:47
  Speaker 4: and your barber says, all right, cool, the haircut is
• 1:00:50
  Speaker 4: going to be two fifty. You're like, WHOA, I don't
• 1:00:56
  Speaker 4: pay two undred and fifty dollars for a haircut. It's
• 1:00:58
  Speaker 4: not worth it. But my question is if this is
• 1:01:02
  Speaker 4: your wedding day, are you going to pay the two fifty?
• 1:01:06
  Speaker 4: And the answer is absolutely because the haircut isn't worth
• 1:01:11
  Speaker 4: The haircut value is worth more than the money you're paying,
• 1:01:15
  Speaker 4: so we don't pay. I'm just saying whatever that transformation is,
• 1:01:19
  Speaker 4: like if we're talking about eyl University, the value is
• 1:01:24
  Speaker 4: way more than the amount of money. So or like
• 1:01:27
  Speaker 4: the perceived value because although it can help you make
• 1:01:31
  Speaker 4: a million dollars one hundred thousand dollars, if you price
• 1:01:35
  Speaker 4: it at fifty thousand, there's gonna be some hesitation. But
• 1:01:40
  Speaker 4: what is it now?
• 1:01:40
  Speaker 3: Is one thousand dollars a year, one thousand for the
• 1:01:43
  Speaker 3: day before before it runs up? Well, yeah, a thousand
• 1:01:46
  Speaker 3: for a year dollars.
• 1:01:49
  Speaker 4: To learn how to make a few hundred thousand? Now,
• 1:01:53
  Speaker 4: which one's higher? The value at the price.
• 1:01:56
  Speaker 3: But how do you how do you shout out to
• 1:01:57
  Speaker 3: Ian and the chat. This is something that a lot
• 1:01:59
  Speaker 3: of entrepreneurs struggle with as far as when they priced
• 1:02:04
  Speaker 3: their products, they don't feel confident that people will actually
• 1:02:07
  Speaker 3: buy it, so they priced themselves too large, too low,
• 1:02:10
  Speaker 3: and then and then it's hard to go It's easy
• 1:02:14
  Speaker 3: to go down in price, it's hard to go up
• 1:02:16
  Speaker 3: in price. Right, So how do you what's your thought
• 1:02:19
  Speaker 3: process for that?
• 1:02:21
  Speaker 4: It's actually detrimental to go down in price because I
• 1:02:25
  Speaker 4: be able to pay more. Like it's it's hard, yo,
• 1:02:28
  Speaker 4: it's hard to come down in price. And we're looking
• 1:02:31
  Speaker 4: at it at the in the economy when everything was inflated,
• 1:02:35
  Speaker 4: when it costs more for the product to get from
• 1:02:37
  Speaker 4: wherever it was to hear gas, Like employees are costing
• 1:02:44
  Speaker 4: more at that time because can't nobody get the work.
• 1:02:47
  Speaker 4: The price is skyrocketed. But when things got back to normal,
• 1:02:53
  Speaker 4: did the prices come down? You know what I mean?
• 1:02:56
  Speaker 4: The barbers not saying like I'm going barbers are never
• 1:02:59
  Speaker 4: going back to twenty haircuts. It's over with. So my
• 1:03:02
  Speaker 4: point is in answering your question, we have to the
• 1:03:06
  Speaker 4: value has to be more than the price, and you
• 1:03:09
  Speaker 4: get to determine the value, and sometimes the value is
• 1:03:12
  Speaker 4: based on your belief of Like I said earlier, the
• 1:03:16
  Speaker 4: problem that you're solving, we're thinking about the price because
• 1:03:19
  Speaker 4: you don't believe that you're solving a real problem. If
• 1:03:23
  Speaker 4: we're in the desert and you're the only person with water,
• 1:03:26
  Speaker 4: you're not gonna be nervous to charge ten dollars a bottle.
• 1:03:29
  Speaker 4: You wouldn't be nervous. You know, ain't no other water nowhere,
• 1:03:32
  Speaker 4: and I'm solving your problem, and I know you're gonna
• 1:03:35
  Speaker 4: pay for it. So it's a confidence issue, which goes
• 1:03:37
  Speaker 4: back to what we talked about earlier, some of the
• 1:03:39
  Speaker 4: skill sets that you get from your job. I learned
• 1:03:43
  Speaker 4: confidence in asking someone to buy a cheesecake while I
• 1:03:46
  Speaker 4: was working there. I said, I'm having a hard time selling,
• 1:03:52
  Speaker 4: but I realized the more I sell, the more money
• 1:03:56
  Speaker 4: I make. So I had to tell myself, you have
• 1:03:58
  Speaker 4: to tell me no twice. This is like a confidence
• 1:04:01
  Speaker 4: building thing because I'm not gonna push you on my own.
• 1:04:04
  Speaker 4: But my rule says, would you like to buy cheesecake?
• 1:04:07
  Speaker 4: A slice of cheesecake to go? They say no, I said, hey,
• 1:04:10
  Speaker 4: come on, man, come look at them MANU, just would
• 1:04:12
  Speaker 4: you like to get a slice of cheesecake. One you
• 1:04:14
  Speaker 4: wouldn't believe how many times people converted on that second
• 1:04:17
  Speaker 4: ass But two, it's started to build my confidence. But
• 1:04:20
  Speaker 4: once you understand that you have something that solves a
• 1:04:24
  Speaker 4: real problem, you have no problem charging whatever you're going
• 1:04:27
  Speaker 4: to charge for it. But here's how we raise value.
• 1:04:30
  Speaker 4: One you can start off by help by you know,
• 1:04:34
  Speaker 4: whatever price makes you comfortable. But the only reason you're
• 1:04:37
  Speaker 4: doing that is to gather testimonials, because if you change
• 1:04:40
  Speaker 4: twenty people's lives with this product, you'd be more confident
• 1:04:43
  Speaker 4: charging a little more. Two, you need to learn how
• 1:04:48
  Speaker 4: to be a better storyteller. Storytelling will raise the value
• 1:04:53
  Speaker 4: of your product of service. This is what I mean.
• 1:04:56
  Speaker 4: This young lady, we're doing this morning meet up meet up,
• 1:04:58
  Speaker 4: and I'm trying to teach it's this principle of your
• 1:05:02
  Speaker 4: story creates the value. And she said, well, my company
• 1:05:07
  Speaker 4: is I'm a I do like house cleaning, I'm like
• 1:05:10
  Speaker 4: a maid service. And I said, do you have an employee?
• 1:05:13
  Speaker 4: She said no, I just do it myself. And she said, well,
• 1:05:17
  Speaker 4: I don't see how this is a need. This isn't
• 1:05:20
  Speaker 4: a this is this is a luxury actually, And I said,
• 1:05:22
  Speaker 4: we got to change the way you look at the
• 1:05:24
  Speaker 4: thing that you offer because it solves a real problem.
• 1:05:27
  Speaker 4: And I asked her if she's married. She said yes,
• 1:05:29
  Speaker 4: And I said, have you ever had any issues in
• 1:05:32
  Speaker 4: your household where the root of this argument was caused
• 1:05:38
  Speaker 4: by dishes not being in the sake? Your husband comes home,
• 1:05:42
  Speaker 4: puts the shoes in the living room, then goes upstairs,
• 1:05:45
  Speaker 4: and the doesn't take the shoes with them. That kind
• 1:05:49
  Speaker 4: of stuff causes an argument, and we find ourselves bickering
• 1:05:52
  Speaker 4: back and forth with our spouse because someone didn't take
• 1:05:57
  Speaker 4: the clothes out the dryer. Well, if you are effectively
• 1:06:01
  Speaker 4: cleaning someone's house, you are saving a marriage. I know
• 1:06:05
  Speaker 4: for me, it's really hard for me to get in
• 1:06:08
  Speaker 4: my mental zone when my office is a mess. And
• 1:06:12
  Speaker 4: when I'm in my zone, I execute. I get to
• 1:06:15
  Speaker 4: this money when I'm in my zone. But if I
• 1:06:17
  Speaker 4: got to focus on where's I can't find my stuff,
• 1:06:19
  Speaker 4: it's not organized. The value of a house cleaner or
• 1:06:24
  Speaker 4: an office cleaner, or an organizer if they can tell
• 1:06:29
  Speaker 4: the story and show me how cleaning my office makes
• 1:06:31
  Speaker 4: me more money, I'm more willing to buy. So we
• 1:06:34
  Speaker 4: have to become more confident, and we got to be
• 1:06:36
  Speaker 4: a better storyteller because that's how we start to raise
• 1:06:39
  Speaker 4: our own confidence and value.
• 1:06:41
  Speaker 2: How about the reoccurring customer? Right?
• 1:06:44
  Speaker 1: Like how we building the model? We don't want to obviously,
• 1:06:47
  Speaker 1: and that was a great example. When you're talking about
• 1:06:49
  Speaker 1: you go to your favorite restaurant, you might visit that
• 1:06:51
  Speaker 1: four times in a year, right in your business obviously
• 1:06:53
  Speaker 1: with doing the T shirts and now in the media spiece.
• 1:06:58
  Speaker 1: What is the best strategy right if I'm starting as
• 1:07:00
  Speaker 1: an entrepreneur. Is it not obviously not the one offs?
• 1:07:03
  Speaker 1: But is it the monthly subscription? Is it the yearly subscription?
• 1:07:06
  Speaker 1: Is it even a weekly subscription? Like?
• 1:07:08
  Speaker 2: What models should I be looking at based on my product?
• 1:07:12
  Speaker 4: Again, I think it's what you're most comfortable with. It's
• 1:07:15
  Speaker 4: not like one particular way. That's why or teaching entrepreneurship,
• 1:07:19
  Speaker 4: we give them all of them. It's not just services,
• 1:07:22
  Speaker 4: not just products. We need to pick one. There's three
• 1:07:24
  Speaker 4: ways to scale a company or scaling business. One I
• 1:07:28
  Speaker 4: talked about it earlier is well one I'll start with
• 1:07:32
  Speaker 4: customer acquisition. We need to get more customers to scale
• 1:07:36
  Speaker 4: a business. That's one way of scaling a business. The
• 1:07:39
  Speaker 4: second way of scaling a business is raising the average
• 1:07:43
  Speaker 4: order value, meaning the amount of money that someone pays
• 1:07:47
  Speaker 4: me when they come to pay me. You can either
• 1:07:50
  Speaker 4: pay me fifteen dollars for a cheese steak, or you
• 1:07:52
  Speaker 4: have the option of getting a cheese a piece of
• 1:07:55
  Speaker 4: pie to and raise it to twenty one dollars. You
• 1:07:57
  Speaker 4: can scale a business that way, or you can scale
• 1:07:59
  Speaker 4: it business by getting the same customer to order more often.
• 1:08:04
  Speaker 4: So I'm gonna go through it just rabbit hole stuff,
• 1:08:06
  Speaker 4: y'all can stop me. Your product could be something that
• 1:08:10
  Speaker 4: people use, or it could be something that you use up.
• 1:08:14
  Speaker 4: Something that you use is a couch. There are people
• 1:08:16
  Speaker 4: that make millions from selling couches. Something that you use
• 1:08:20
  Speaker 4: as a car, you use a refrigerator. Is there refrigerator
• 1:08:24
  Speaker 4: a bad model because most people are only gonna buy
• 1:08:27
  Speaker 4: one every ten years. It's not a bad model. They
• 1:08:30
  Speaker 4: just got to get in the customer acquisition. But you
• 1:08:33
  Speaker 4: also have things that you use up, like toothpastes or
• 1:08:37
  Speaker 4: body geil, deodorant oils. These are things that you use up.
• 1:08:43
  Speaker 1: Well.
• 1:08:44
  Speaker 4: There are different like even now the day, there are
• 1:08:48
  Speaker 4: certain customers that there are certain companies that make millions
• 1:08:52
  Speaker 4: of dollars a year in this one Halloween time. They're
• 1:08:55
  Speaker 4: closed the rest of the year, but they put everything
• 1:08:59
  Speaker 4: into this model. So my, my, my, my. I don't
• 1:09:04
  Speaker 4: have a suggestion I will get into like the pricing model,
• 1:09:06
  Speaker 4: because I'll go through that right now. But there's no
• 1:09:10
  Speaker 4: one way to skin a cat. That's why I'm very
• 1:09:13
  Speaker 4: careful with telling people what they should be doing, because
• 1:09:17
  Speaker 4: there's a whole bunch of ways to do it, and
• 1:09:19
  Speaker 4: the way I did it may not be the way
• 1:09:20
  Speaker 4: you do it. You may want to sell houses, well,
• 1:09:23
  Speaker 4: let me let me get through some numbers. Let me
• 1:09:25
  Speaker 4: get to getting some numbers if I can, let's do that.
• 1:09:29
  Speaker 4: While we're on pricing. Here we go. Hey, man, if
• 1:09:36
  Speaker 4: y'all with us, just say I'm with y'all, just throw
• 1:09:39
  Speaker 4: it in the chat. I need to know that we're
• 1:09:40
  Speaker 4: not we're not just talking to the wall. I need
• 1:09:45
  Speaker 4: to know that y'all locked in and y'all not just
• 1:09:47
  Speaker 4: out here like at the like watching TV on Instagram
• 1:09:51
  Speaker 4: and kind of listening to this because this can really
• 1:09:53
  Speaker 4: really change your life. So coming up with the good products,
• 1:09:59
  Speaker 4: or let's just start with one hundred thousand dollars well,
• 1:10:06
  Speaker 4: you could take one product, take the whole year to
• 1:10:10
  Speaker 4: sell one product that nets you one hundred thousand dollars.
• 1:10:15
  Speaker 4: Maybe maybe you are a you're a real estate agent,
• 1:10:21
  Speaker 4: and you're not trying to sell twenty thousand dollar houses.
• 1:10:23
  Speaker 4: You're not trying to sell a hundred thousand dollars house
• 1:10:25
  Speaker 4: where you make three thousand. You are trying to make
• 1:10:28
  Speaker 4: multi You're trying to sell multi million dollar houses. Let's say, well,
• 1:10:34
  Speaker 4: you could spend the whole year selling one house netting
• 1:10:38
  Speaker 4: one hundred thousand dollars and you'll make one hundred thousand dollars.
• 1:10:43
  Speaker 4: Or you could spend a whole year selling ten products
• 1:10:48
  Speaker 4: at ten thousand dollars a piece, and guess what, you
• 1:10:53
  Speaker 4: still make one hundred thousand dollars. What do you could
• 1:10:56
  Speaker 4: sell a little over one a month of a ten
• 1:10:59
  Speaker 4: thousand dollar product? Can we think of something that costs
• 1:11:02
  Speaker 4: ten thousand dollars? I knew now I think this is
• 1:11:05
  Speaker 4: very extremely scammy. But I met this guy, this kid,
• 1:11:09
  Speaker 4: actually he was about eighteen years old when I'm seventeen
• 1:11:12
  Speaker 4: years old. When I met him, he was working at
• 1:11:14
  Speaker 4: Chick fil A and he'd just come around, just be
• 1:11:16
  Speaker 4: around often and then he got mixed up with these
• 1:11:20
  Speaker 4: digital entrepreneurs and he told me like, yo, bro, I'm
• 1:11:24
  Speaker 4: about to start doing consulting. I said, bruh, you work
• 1:11:28
  Speaker 4: at Chick fil A? Who are you consulting? Not knocking
• 1:11:31
  Speaker 4: his dream, but he said, I do content creation I'm
• 1:11:34
  Speaker 4: really good at and I'm about to start teaching people
• 1:11:36
  Speaker 4: how to scale their business through content creation. I said, bro, one,
• 1:11:39
  Speaker 4: you don't know how to scale a business through content creation?
• 1:11:42
  Speaker 4: You work at Chick fil A. True story. No, lie,
• 1:11:46
  Speaker 4: Yo talked to Brandon shot me he knows exactly what
• 1:11:49
  Speaker 4: I'm talking about. But my man comes to the office
• 1:11:51
  Speaker 4: one day and he says, y'all, I'm about to uh,
• 1:11:54
  Speaker 4: I'm about to sell this ten K program. And I said, bruh,
• 1:11:58
  Speaker 4: no disrespect, but you probably we make ten thousand a
• 1:12:01
  Speaker 4: year at a job. He said, but I'm about to
• 1:12:02
  Speaker 4: change on that. This is not me hating on his brother.
• 1:12:05
  Speaker 4: I just knew he didn't know what he was talking about.
• 1:12:08
  Speaker 4: The moral of the story is he goes to this
• 1:12:11
  Speaker 4: process and he comes to the studio a few weeks
• 1:12:13
  Speaker 4: later and he says, Yo, I closed my first ten
• 1:12:16
  Speaker 4: K client. I told you, I told you I was
• 1:12:19
  Speaker 4: what closed my first ten K client, and I said
• 1:12:23
  Speaker 4: congratulations because I was wrong. Now about thirty days later
• 1:12:28
  Speaker 4: they actually disputed the charge because they realized hen know
• 1:12:31
  Speaker 4: what he was talking about. But my point is he
• 1:12:33
  Speaker 4: had a service for ten thousand while he worked at
• 1:12:36
  Speaker 4: Chick fil A and he closed somebody. He didn't do
• 1:12:41
  Speaker 4: it in a less than integral way. He just he
• 1:12:44
  Speaker 4: believed in his product, told it was ten thousand dollars.
• 1:12:47
  Speaker 4: My point is there are services or even products that
• 1:12:51
  Speaker 4: you can make a ten k commission on you sell
• 1:12:53
  Speaker 4: ten of them a year. He made one hundred thousand dollars.
• 1:12:55
  Speaker 4: Or we can sell one hundred products at a thousand
• 1:13:00
  Speaker 4: dollars apiece and still make one hundred thousand dollars. Throw
• 1:13:04
  Speaker 4: it in the check. Can you think of a product
• 1:13:06
  Speaker 4: that someone would pay one thousand dollars that's worth more
• 1:13:09
  Speaker 4: than one thousand dollars? Of course we can. We can
• 1:13:12
  Speaker 4: come up with a thousand dollar products. Nipsey Hustle had
• 1:13:16
  Speaker 4: the audacity to sell it what one hundred dollar mixtape?
• 1:13:19
  Speaker 4: Was it? Yeah?
• 1:13:20
  Speaker 2: A hundred?
• 1:13:21
  Speaker 4: Who does he think he is? Well? It is at
• 1:13:25
  Speaker 4: the point where ya at this time, you could either
• 1:13:27
  Speaker 4: download mixtapes or every mixtape is ten bucks. But my
• 1:13:32
  Speaker 4: man believed it. He said, I'll sell a hundred mixtapes,
• 1:13:36
  Speaker 4: and I saw a hundred dollars mixtapes because I placed
• 1:13:38
  Speaker 4: his value on it. But if you can come up
• 1:13:40
  Speaker 4: with a thousand dollar product you saw one hundred dollars
• 1:13:42
  Speaker 4: for the year, you're good. Or we find a thousand
• 1:13:45
  Speaker 4: customers to give us one hundred dollars, I want to
• 1:13:50
  Speaker 4: make one hundred k. I'm going through this process for
• 1:13:53
  Speaker 4: a reason, because you can find ten thousand people with
• 1:13:58
  Speaker 4: a low ticket, ten dollars product still make one hundred
• 1:14:00
  Speaker 4: thousand dollars. My question for the chat today is which
• 1:14:05
  Speaker 4: one of these is most comfortable for you? Which one
• 1:14:10
  Speaker 4: of these is most comfortable for you? You might look
• 1:14:12
  Speaker 4: at the one say yeah, I would rather just find
• 1:14:15
  Speaker 4: one hundred people one thousand dollar product. I'm gonna make
• 1:14:17
  Speaker 4: my hundred k that way. Or I feel most comfortable. Man,
• 1:14:21
  Speaker 4: I don't get anybody give me ten dollars and we
• 1:14:24
  Speaker 4: just running out ten dollars ten thousand customers throughout a year.
• 1:14:29
  Speaker 4: I can do that, no problem. A little over a
• 1:14:31
  Speaker 4: thousand customers every single month. I'm cool. I can do that.
• 1:14:34
  Speaker 4: My question is which one of these is most comfortable
• 1:14:37
  Speaker 4: for you, Let me give you another one. Let me
• 1:14:41
  Speaker 4: give you another one, something else to think about. We
• 1:14:45
  Speaker 4: can also talk about recurring and say we're going one
• 1:14:48
  Speaker 4: hundred K. Let's say we'll do two hundred and fifty K,
• 1:14:53
  Speaker 4: and we'll do seven hundred fifty K. Well, we can
• 1:14:57
  Speaker 4: have this is and y'all if it's too much and
• 1:15:02
  Speaker 4: it's too confusing, because I know some people when it
• 1:15:05
  Speaker 4: comes to math, their head starts hurting. But I'm telling you,
• 1:15:08
  Speaker 4: if you're gonna make some money, you better get comfortable
• 1:15:11
  Speaker 4: with math. Success is just a math equation. Seah told y'all, Yo,
• 1:15:16
  Speaker 4: if you do a certain amount of work, you'll start
• 1:15:19
  Speaker 4: to get some sort of ratio. I talk to ten people,
• 1:15:21
  Speaker 4: I close two. If I want to close twenty, I
• 1:15:24
  Speaker 4: gotta talk to one hundred. It's just it's the math
• 1:15:26
  Speaker 4: of it all. Okay, if you have a fifty dollars recurring,
• 1:15:31
  Speaker 4: let me actually make it smaller. Let mean just a racist.
• 1:15:39
  Speaker 4: We can go into the recurring model that Joy talked about,
• 1:15:43
  Speaker 4: and maybe to make one hundred K, we need one
• 1:15:49
  Speaker 4: hundred and sixty seven people paying fifty dollars recurring every
• 1:15:54
  Speaker 4: single month, or I can have a one hundred dollars
• 1:15:58
  Speaker 4: recurring product and I just have to sell eighty three
• 1:16:00
  Speaker 4: of them to make one hundred thousand dollars. Well, what
• 1:16:03
  Speaker 4: if we're gonna make two hundred and fifty thousand. The
• 1:16:05
  Speaker 4: only reason I'm going through this exercise, y'all. And again,
• 1:16:08
  Speaker 4: I know math hurts the head of a lot of people.
• 1:16:11
  Speaker 4: I get it. But just pick which one stands out
• 1:16:15
  Speaker 4: to you. Whatever see is easiest, y'all. All I gotta
• 1:16:19
  Speaker 4: find is one hundred and sixty people to give me
• 1:16:21
  Speaker 4: fifty dollars a month where their value is much more,
• 1:16:25
  Speaker 4: and I can make a hundred thousand. That's the what
• 1:16:27
  Speaker 4: I'm doing.
• 1:16:28
  Speaker 3: Or also they I think it's important to note retention
• 1:16:32
  Speaker 3: as well, right because even I learned this in insurance
• 1:16:36
  Speaker 3: as well, where the premiums are cheaper. The cheapest premium
• 1:16:41
  Speaker 3: is annual, The second cheapest premium is semi annual every
• 1:16:48
  Speaker 3: six months. The third lowest premium is quarterly. The highest
• 1:16:52
  Speaker 3: premium is monthly. The reason being is because they wanted
• 1:16:57
  Speaker 3: to discourage people from doing month because monthly is the
• 1:17:01
  Speaker 3: highest eternal right. So that's important for entrepreneurs to keep
• 1:17:07
  Speaker 3: in mind that recurring revenue is a good it can
• 1:17:12
  Speaker 3: be a good business model, but you have to count.
• 1:17:16
  Speaker 3: You might have to increase your price for that to
• 1:17:22
  Speaker 3: count the amount of people that's actually going to fall
• 1:17:25
  Speaker 3: off after two months, after three months, or you might
• 1:17:29
  Speaker 3: have to have a recurring revenue model on a yearly basis,
• 1:17:34
  Speaker 3: which might be more an official than a monthly basis.
• 1:17:38
  Speaker 4: Yeah, absolutely, and I try. I don't. I don't go
• 1:17:41
  Speaker 4: like into the retention because some people that because they're
• 1:17:45
  Speaker 4: trying to wrap their mind around the fact that I
• 1:17:47
  Speaker 4: can make some money.
• 1:17:49
  Speaker 3: For sure. I think it's just important for people to
• 1:17:52
  Speaker 3: kind of know because, like I said, they don't know that.
• 1:17:54
  Speaker 3: You don't know that until you know it, right. So
• 1:17:56
  Speaker 3: it's like you put all your eggs into into building
• 1:17:58
  Speaker 3: a recurring revenue business and then you realize that people
• 1:18:02
  Speaker 3: falling off less than right, and it's like it's discourage you.
• 1:18:05
  Speaker 2: It's important to the point that you made earlier, Dave.
• 1:18:07
  Speaker 1: Especially if I'm making that target that I want to
• 1:18:10
  Speaker 1: do something esecutively for four months. Well let's say you
• 1:18:13
  Speaker 1: do it for three months in that retention and you
• 1:18:15
  Speaker 1: have a monthly reoccurrent and in that fourth month you
• 1:18:18
  Speaker 1: lost half of your customers, right, like that could be
• 1:18:21
  Speaker 1: address to changing business.
• 1:18:22
  Speaker 2: So it's very important to know that.
• 1:18:25
  Speaker 4: Yeah, but it also depends on the value that you
• 1:18:27
  Speaker 4: provide because some people like for your thousand dollars a year,
• 1:18:32
  Speaker 4: believe it or not, I'm sure y'all know that. Some
• 1:18:36
  Speaker 4: people log in a couple of times, but they don't
• 1:18:38
  Speaker 4: want to lose it because they understand the value. So
• 1:18:41
  Speaker 4: in every business, you got these pros and you got
• 1:18:44
  Speaker 4: these cons. There are some people that may be able
• 1:18:50
  Speaker 4: to pay me for a month right for a service,
• 1:18:54
  Speaker 4: but on that thirty first day the payment hit again,
• 1:19:00
  Speaker 4: like oh crap, I gotta use the service again. So
• 1:19:03
  Speaker 4: I know, I know that the average customer is going
• 1:19:07
  Speaker 4: to stay on a recurring program for about three months average.
• 1:19:12
  Speaker 4: So we our program is ninety seven dollars a month,
• 1:19:15
  Speaker 4: but we made it five hundred dollars for the year.
• 1:19:18
  Speaker 4: Well why would make it five hundred dollars a year
• 1:19:20
  Speaker 4: If it's ninety seven dollars a month. If the average
• 1:19:22
  Speaker 4: person stays for three months, you're either gonna give me
• 1:19:24
  Speaker 4: three hundred dollars or in the moment where you're like, yo,
• 1:19:27
  Speaker 4: I want to lock in, well you might just pay
• 1:19:30
  Speaker 4: five months on front. Let me just get it five
• 1:19:32
  Speaker 4: hundred and will recur and it's it helps you predict
• 1:19:37
  Speaker 4: because typically typically unless you're doing something where you're not
• 1:19:40
  Speaker 4: adding extreme value, typically they all don't fall off at
• 1:19:44
  Speaker 4: the same time. But you still have to keep it working.
• 1:19:47
  Speaker 4: You got to keep it running.
• 1:19:48
  Speaker 3: So well the most are you still going with the
• 1:19:52
  Speaker 3: because I want to talk about promotion, that's probably the
• 1:19:55
  Speaker 3: most important.
• 1:19:56
  Speaker 4: Yeah, okay, let me let me. Let me finish these numbers.
• 1:19:58
  Speaker 4: I'll wrap up in just a second. Give me thirty seconds,
• 1:20:01
  Speaker 4: Give me thirty seconds. How much time?
• 1:20:02
  Speaker 3: How much time we got because we're not on time
• 1:20:05
  Speaker 3: we do on tonge.
• 1:20:07
  Speaker 4: All right, cool, So if you have four hundred and
• 1:20:11
  Speaker 4: seventeen people paying fifty dollars a month, you can make
• 1:20:14
  Speaker 4: a quarter million dollars, or if it's one hundred dollars
• 1:20:17
  Speaker 4: a month, some sort of recurring program two hundred and nine.
• 1:20:21
  Speaker 4: And I'm gonna tell y'all some goodness crazy. I'm gonna
• 1:20:23
  Speaker 4: tell youall something that this one dude told me. He said, uh,
• 1:20:28
  Speaker 4: because I was actually telling about you know, my program,
• 1:20:32
  Speaker 4: and he said, you have to figure out a way
• 1:20:35
  Speaker 4: to put the hooks in a customer. I said, well,
• 1:20:39
  Speaker 4: what do you mean, I don't understand. He said, well,
• 1:20:42
  Speaker 4: I have a software. Yeah, he said, you have to
• 1:20:46
  Speaker 4: have something that allows them to build on your platform,
• 1:20:52
  Speaker 4: but there's some sort of negative for them leaving, meaning
• 1:20:58
  Speaker 4: he has this like white leg software, or he built
• 1:21:01
  Speaker 4: out this software that gathers all of this data and
• 1:21:05
  Speaker 4: as long as somebody's on the program, they have access
• 1:21:09
  Speaker 4: to their data. But if you ever, if you ever
• 1:21:12
  Speaker 4: try to leave one platform or go to the next,
• 1:21:15
  Speaker 4: you ever notice sometimes the transition be so difficult. Well,
• 1:21:19
  Speaker 4: that's by design, because we want you to be comfortable
• 1:21:22
  Speaker 4: here and we want to have some sort of some
• 1:21:27
  Speaker 4: sort of tie to the recurring program. So La Fitness
• 1:21:32
  Speaker 4: does it best. You have to put up one hundred
• 1:21:35
  Speaker 4: dollars or two hundred dollars whatever registration fee. Well it's
• 1:21:40
  Speaker 4: only thirty dollars a month. But I know if I
• 1:21:43
  Speaker 4: get off this thirty dollars a month, when I come back,
• 1:21:45
  Speaker 4: I gotta put the one hundred dollars back that joint
• 1:21:48
  Speaker 4: has had me on La Fitness, a gym I don't
• 1:21:51
  Speaker 4: go to ever, like last six years, because I don't
• 1:21:53
  Speaker 4: want to pay the x one hundred dollars. So you
• 1:21:56
  Speaker 4: have to figure out. As you go through this process,
• 1:21:58
  Speaker 4: you'll figure out your your customer and start thinking about
• 1:22:02
  Speaker 4: different ways to keep people retained. So well.
• 1:22:06
  Speaker 3: So all right, So then the three piece, to me,
• 1:22:09
  Speaker 3: the most important part of any entrepreneurship business is promoting.
• 1:22:14
  Speaker 3: People don't know about your business. You got the best
• 1:22:15
  Speaker 3: business in the world. They got to know. McDonald's doesn't
• 1:22:18
  Speaker 3: have the best burger, but they've created enough brand awareness
• 1:22:23
  Speaker 3: where people come for their services. Right, So promotion. What
• 1:22:29
  Speaker 3: what's to deal with the promotion aspect of it? Man,
• 1:22:32
  Speaker 3: ask somebody about your stuff. That solves a lot of
• 1:22:35
  Speaker 3: problems to entrepreneurs.
• 1:22:36
  Speaker 4: Believe it or not, Most people just will not ask
• 1:22:40
  Speaker 4: people to buy their product or service. Just ask a
• 1:22:44
  Speaker 4: bunch of people. And I come from I come from
• 1:22:47
  Speaker 4: an era where you had to like go up to
• 1:22:51
  Speaker 4: somebody and ask them to buy the T shirt. Now
• 1:22:54
  Speaker 4: we build a business with link in our bio. We
• 1:22:57
  Speaker 4: just make a post, we create some content. But I
• 1:22:59
  Speaker 4: had to ask someone. And I'm not just talking about
• 1:23:03
  Speaker 4: promotion in terms of like, all right, we got this
• 1:23:06
  Speaker 4: podcast and we put it out there. That's one way
• 1:23:08
  Speaker 4: of doing it. But you have to think of every
• 1:23:11
  Speaker 4: single way that you can push your product, and it's
• 1:23:15
  Speaker 4: gonna start with you believing that your product actually solves
• 1:23:19
  Speaker 4: a real problem. So there's a couple of ways we
• 1:23:23
  Speaker 4: can do this promotion thing. We can hustle, which I'm
• 1:23:27
  Speaker 4: a hustler. I just go out there and I'm gonna
• 1:23:30
  Speaker 4: go make some money. I got this book and I'm
• 1:23:33
  Speaker 4: gonna be a vendor at Investfest and I'm gonna be
• 1:23:35
  Speaker 4: a vendor at these events, and I'm gonna go to
• 1:23:38
  Speaker 4: the schools and I'm gonna create content of me selling
• 1:23:40
  Speaker 4: the product that's a part of the promotion. Or we
• 1:23:43
  Speaker 4: can leverage. There's a couple of different ways we can leverage,
• 1:23:46
  Speaker 4: whether it's leveraging social media, whether it's leveraging other platforms,
• 1:23:51
  Speaker 4: whether it's leveraging advertisement. So they have this thing where
• 1:23:56
  Speaker 4: you can go joint live with somebody, and people figured
• 1:24:00
  Speaker 4: it out, Oh, you want to get on sell my
• 1:24:03
  Speaker 4: product to my audience while we're on live together. Well,
• 1:24:07
  Speaker 4: I'm going to charge you to go live with me.
• 1:24:09
  Speaker 4: And I'm telling you that is somewhat of an effective strategy.
• 1:24:12
  Speaker 4: Sometimes if you have somebody has a micro influence and
• 1:24:16
  Speaker 4: you're looking at their lives and they're doing Instagram live
• 1:24:19
  Speaker 4: and there's one hundred people on there. Well, yo, you
• 1:24:22
  Speaker 4: might want to invest in somebody saying, Yo, will you
• 1:24:25
  Speaker 4: take out some time of your day and let me
• 1:24:28
  Speaker 4: do a joint live with you. I'd be happy to
• 1:24:31
  Speaker 4: pay you for your time, or we can leverage different platforms.
• 1:24:35
  Speaker 3: I think that's yeah for sure. And let's break this
• 1:24:38
  Speaker 3: down a little bit because all right, so let's start
• 1:24:40
  Speaker 3: social media, right, that's the most important aspect of it. Yeah,
• 1:24:45
  Speaker 3: let's do this. Social media is very important, right, So
• 1:24:48
  Speaker 3: there's two ways how you can promote on social media,
• 1:24:52
  Speaker 3: organically and paid, and you can do a hybrid approach, right,
• 1:24:56
  Speaker 3: But organically it's vitally important because that's something that's going
• 1:25:02
  Speaker 3: to take longer. But that's more community feel. That's what
• 1:25:08
  Speaker 3: we that's our pathways is the organic path, right, Creating
• 1:25:14
  Speaker 3: content that's different from other people. Important to be creative,
• 1:25:19
  Speaker 3: engaging content, regularly scheduled content, being consistent, not selling a
• 1:25:28
  Speaker 3: product first selling it, later building a trust community ad
• 1:25:31
  Speaker 3: and then selling it on the back end. And then
• 1:25:35
  Speaker 3: of course there's the paid ads, like you said, paid
• 1:25:38
  Speaker 3: ads or paid collaboration stuff like that. Right, do you
• 1:25:43
  Speaker 3: want to do you want to touch on those aspects
• 1:25:46
  Speaker 3: from the organic standpoint and the paid standpoint, and maybe
• 1:25:50
  Speaker 3: the hybrid just for people that's trying to figure out
• 1:25:52
  Speaker 3: social media.
• 1:25:53
  Speaker 4: Yeah, absolutely so organic is that hustle like you just
• 1:25:59
  Speaker 4: you are doing you can to build your following and
• 1:26:02
  Speaker 4: build your That's why I think sales targets are important
• 1:26:06
  Speaker 4: sometimes because we have a target of getting this product
• 1:26:12
  Speaker 4: or service in the hands as many people as possible.
• 1:26:15
  Speaker 4: It doesn't look as cool to like to go to
• 1:26:19
  Speaker 4: your neighborhood and record yourself going through the neighborhood knocking
• 1:26:23
  Speaker 4: on doors saying Yo, can I clean your house? Can
• 1:26:25
  Speaker 4: I cut your grass? Would you like to buy this product?
• 1:26:28
  Speaker 4: But it does make for good content. Listen, I want
• 1:26:32
  Speaker 4: some of you all to turn your entrepreneurial endeavors, your
• 1:26:36
  Speaker 4: promotion into content. Meaning I'm gonna go out and it'll actually
• 1:26:41
  Speaker 4: just drop some merch. Right. So I'm building out this
• 1:26:44
  Speaker 4: whole little story on how I used to sell T
• 1:26:48
  Speaker 4: shirts out the back of my trunk and I'm going
• 1:26:51
  Speaker 4: back to it. But I'm not doing it because I
• 1:26:54
  Speaker 4: need I need to sell of the sweatshirt or the
• 1:26:57
  Speaker 4: T shirt. But I'm turned into content. I'm hoping that
• 1:27:02
  Speaker 4: I have a day where I go up to a
• 1:27:04
  Speaker 4: bunch of people and I try to make a sale
• 1:27:08
  Speaker 4: and a lot of them say no, Well why would
• 1:27:12
  Speaker 4: that Why would I hope that I fail in that way? Well,
• 1:27:14
  Speaker 4: I might have a camera there and I'm gonna be
• 1:27:16
  Speaker 4: documenting the journey because it makes better it makes for
• 1:27:19
  Speaker 4: better content for me. I'm not embarrassed by to know.
• 1:27:22
  Speaker 4: I'm not. I don't get anxiety about to know. But
• 1:27:24
  Speaker 4: this is me going out coming up with a creative
• 1:27:27
  Speaker 4: way to sell my product, sometimes calling somebody say yo,
• 1:27:33
  Speaker 4: I was on this uh anger Leisure Live and they said,
• 1:27:37
  Speaker 4: I got to call five people today so and sell
• 1:27:40
  Speaker 4: my product. Because I haven't really been selling like that.
• 1:27:43
  Speaker 4: Would you like to buy my product? I'm just doing
• 1:27:45
  Speaker 4: it because Anger Lesia told me this is one of
• 1:27:46
  Speaker 4: the strategies. It lowers that anxiety of the promotion because
• 1:27:51
  Speaker 4: most people are just afraid of a no. But now
• 1:27:54
  Speaker 4: at this point, it doesn't matter what the answer is,
• 1:27:56
  Speaker 4: because you are creating content, You're building a story. So
• 1:28:00
  Speaker 4: that's actually how I started, y'all, like just out there hustling, grinding,
• 1:28:04
  Speaker 4: creating content of the journey. Please, please, please do not
• 1:28:09
  Speaker 4: be afraid to promote and get a No, this is
• 1:28:12
  Speaker 4: a story, and people buy my book because I wrapped
• 1:28:16
  Speaker 4: in all of my failures into this book, and I
• 1:28:18
  Speaker 4: sell all my books for thirty dollars meeting. I sold
• 1:28:22
  Speaker 4: all my failures for thirty dollars apiece, and I can
• 1:28:25
  Speaker 4: tell you to tell it. So keep going through the story,
• 1:28:28
  Speaker 4: keep all that. Like I know y'all still got them
• 1:28:31
  Speaker 4: living Room iPhone interviews up.
• 1:28:34
  Speaker 1: It's the story and shout out to Anthony Jackson.
• 1:28:38
  Speaker 2: He said, a brand awares director consumer.
• 1:28:41
  Speaker 1: It's very important, but there's a part of it, and
• 1:28:44
  Speaker 1: you can probably relate to this directly building the brand
• 1:28:48
  Speaker 1: while building yourself as well, right, because people need to
• 1:28:50
  Speaker 1: know kind of who you are.
• 1:28:52
  Speaker 2: In order to trust you to affiliate you with the brand.
• 1:28:55
  Speaker 1: I think Pinky's done a really good job of that,
• 1:28:57
  Speaker 1: where you can see there's a brand and is the personality.
• 1:29:01
  Speaker 1: For a while, your Instagram was sleep for soccer, sleep
• 1:29:04
  Speaker 1: as for soccer, Sleepers for soccer is recently you change
• 1:29:06
  Speaker 1: it to these sands. Talk about that path of building
• 1:29:10
  Speaker 1: both and wanting to separate the tour, maybe not separate
• 1:29:13
  Speaker 1: and when is the appropriate time?
• 1:29:15
  Speaker 4: Yeah, I think for me it went so far away
• 1:29:19
  Speaker 4: because for one When I started selling the T shirt brand,
• 1:29:22
  Speaker 4: it wasn't about me at all. It was about the
• 1:29:24
  Speaker 4: T shirts. So like my Instagram name, sleep is for Suckers,
• 1:29:28
  Speaker 4: my uh like, even if you like looked at my
• 1:29:31
  Speaker 4: social back then, it wasn't my whole social kind of
• 1:29:36
  Speaker 4: like how support Phychologist does it. It's all about the
• 1:29:39
  Speaker 4: product and all about the brand, and you could do
• 1:29:42
  Speaker 4: it a couple of ways. So I was shy, I
• 1:29:43
  Speaker 4: was a little nervous. But Sleepers for Suckers is the
• 1:29:47
  Speaker 4: T shirt brand. I wrapped my entire world around. My
• 1:29:50
  Speaker 4: whole brand was about this, and I wanted people to
• 1:29:53
  Speaker 4: not miss I don't I don't ever want somebody to
• 1:29:56
  Speaker 4: be mistaken and think that this isn't what I do,
• 1:30:00
  Speaker 4: This isn't where my heart is. Some people tiptoe into entrepreneurship.
• 1:30:04
  Speaker 4: I'm telling you, if y'all gonna build something, your whole
• 1:30:07
  Speaker 4: brand needs a whole nother revamp. Your whole brand needs
• 1:30:11
  Speaker 4: to be about it. Your whole world needs to be
• 1:30:13
  Speaker 4: about it. But now it's been so far and moved
• 1:30:15
  Speaker 4: since I sold Sleepers for Suckers T shirts, it just
• 1:30:18
  Speaker 4: didn't make sense into where I'm going right now, you know,
• 1:30:21
  Speaker 4: what I mean. So that's why I decided to change
• 1:30:23
  Speaker 4: my name because the people that follow me now, like,
• 1:30:25
  Speaker 4: I don't know what Sleepers for Suckers is, but it
• 1:30:27
  Speaker 4: sounds like a cool name. But it was a T
• 1:30:29
  Speaker 4: shirt brand I built a while ago. So that's why
• 1:30:33
  Speaker 4: I changed. However, I changed my name, but I never
• 1:30:36
  Speaker 4: stopped changing it. I never changed the message.
• 1:30:39
  Speaker 2: Yeah, I feel like just for like the new entrepreneur,
• 1:30:42
  Speaker 2: maybe you can give them some.
• 1:30:43
  Speaker 1: Advice here, Like they'll have a page and then it'll
• 1:30:47
  Speaker 1: be the product, but you'll see pictures of their kids
• 1:30:49
  Speaker 1: and have nothing to do with the product. Or they
• 1:30:51
  Speaker 1: might have went to Aruba and that's on the page
• 1:30:54
  Speaker 1: and the product. Right, that's separation of business and personal thoughts.
• 1:30:59
  Speaker 4: On that, bruh. Social media is not for unless you're
• 1:31:08
  Speaker 4: building a personal brand. If you're trying to sell a product,
• 1:31:11
  Speaker 4: everything you need, everything on your page needs to be
• 1:31:14
  Speaker 4: about that product. Listen to this and I want you
• 1:31:16
  Speaker 4: all to take notes. Social media is either a tool
• 1:31:21
  Speaker 4: or a toy. It's either a tool or a toy.
• 1:31:25
  Speaker 4: My whole life, social media has been a tool. I
• 1:31:30
  Speaker 4: use the tool to build stuff. Sleep Is for Suckers
• 1:31:34
  Speaker 4: every day on my page. I don't care to share
• 1:31:39
  Speaker 4: that me and my friends are out at the club,
• 1:31:42
  Speaker 4: so what that has nothing to do with my business.
• 1:31:47
  Speaker 4: Everything needs to be strategic. So some people use it
• 1:31:50
  Speaker 4: as a toy. You scroll, you play on social media
• 1:31:53
  Speaker 4: and you're looking at ig models and you like posting
• 1:31:58
  Speaker 4: funny memes. That does nothing for or your brand. Now,
• 1:32:02
  Speaker 4: once you really start to like understand the brand that
• 1:32:06
  Speaker 4: you're building, the persona well, I will throw something of
• 1:32:10
  Speaker 4: me and my wife on my page because I want
• 1:32:14
  Speaker 4: people to know that this shows commitment. I like, I don't.
• 1:32:19
  Speaker 4: I don't get nothing from like bragging on my wife
• 1:32:22
  Speaker 4: or posting my wife. That doesn't That doesn't do anything
• 1:32:26
  Speaker 4: for me personally, but it does show my audience. Yo,
• 1:32:29
  Speaker 4: this is a faithful, committed man. He's committed. He's willing
• 1:32:34
  Speaker 4: to post his wife. That says something about my brand.
• 1:32:37
  Speaker 4: Sometimes I'll post a picture of my kids because what
• 1:32:40
  Speaker 4: that says is, oh, he's a family man. I'm not
• 1:32:45
  Speaker 4: just trying to show you all my kids. I don't
• 1:32:47
  Speaker 4: care if you ever know what my kids look like.
• 1:32:49
  Speaker 4: But my everything I post on my social media is
• 1:32:53
  Speaker 4: to shape the mind of the person watching that this
• 1:32:57
  Speaker 4: is who this person is. So I'm asking y'all to
• 1:33:01
  Speaker 4: take social media more seriously. Stop treating it like a toy.
• 1:33:06
  Speaker 4: Stop playing with social media. If you want to share
• 1:33:08
  Speaker 4: stuff with your family, do that on Facebook or in
• 1:33:11
  Speaker 4: the group chat. If you want to share funny means
• 1:33:14
  Speaker 4: text it to your friends, but keep it on social
• 1:33:17
  Speaker 4: media and less and less. It's a part of the
• 1:33:20
  Speaker 4: brand and the idea that you're shaping in the mind
• 1:33:23
  Speaker 4: of people. That's how that's how pro social media.
• 1:33:27
  Speaker 3: And then also before we leave this topic, is I
• 1:33:30
  Speaker 3: also wanted to the promotion comes in a few different ways, right,
• 1:33:33
  Speaker 3: So you talked about of course social media and then
• 1:33:37
  Speaker 3: like email, text marketing, that's marketing, right, But the best
• 1:33:43
  Speaker 3: way to actually market is through word of mouth. So
• 1:33:45
  Speaker 3: you can create that organically just by creating good content
• 1:33:49
  Speaker 3: or just creating a buzz and people just talk about it,
• 1:33:51
  Speaker 3: or you can be a little bit more forceful. So
• 1:33:53
  Speaker 3: for people in services, vitally important to always get referrals, right,
• 1:33:59
  Speaker 3: and that's something and that is a lifeline for entrepreneurs,
• 1:34:03
  Speaker 3: especially in the service based industry. But I think people
• 1:34:06
  Speaker 3: kind of go about it the wrong way. They just
• 1:34:07
  Speaker 3: acts like do you know anybody that I can work
• 1:34:10
  Speaker 3: with and the human response is let me think about it,
• 1:34:15
  Speaker 3: And what that means is that they are never going
• 1:34:18
  Speaker 3: to get back to you with anything. Right. You got
• 1:34:20
  Speaker 3: to have a system in place to actually kind of
• 1:34:23
  Speaker 3: pin them down for refro, right, Like, so it's like, okay,
• 1:34:26
  Speaker 3: do you know anybody that fits this criteria? Right, and
• 1:34:30
  Speaker 3: then kind of put them on the spot like, do
• 1:34:34
  Speaker 3: you mind giving me their their information now? Right? And
• 1:34:37
  Speaker 3: they're like, well, what they're going to say is I
• 1:34:40
  Speaker 3: want to talk to them first. I would actually want
• 1:34:43
  Speaker 3: you to talk to them, but I know that you're busy,
• 1:34:46
  Speaker 3: so I don't want you to forget. So if you
• 1:34:48
  Speaker 3: give me the information, then what I'll do in two days,
• 1:34:52
  Speaker 3: I'll contact you to see if you spoke to them first,
• 1:34:55
  Speaker 3: which is best practices anyway, because if not, then it's
• 1:34:59
  Speaker 3: just like a col call. Right. So you got to
• 1:35:02
  Speaker 3: kind of make it a little bit uncomfortable to get
• 1:35:04
  Speaker 3: the referrals, but it's worth it. In any type of
• 1:35:08
  Speaker 3: service or sales business that you're doing. That's a way
• 1:35:13
  Speaker 3: of marketing too, because when they're contacting somebody, they're not
• 1:35:17
  Speaker 3: just going to say hey, I gave this person your number.
• 1:35:19
  Speaker 3: They're going to say, hey, you know, I've been working
• 1:35:20
  Speaker 3: with this this lady. She did my hair. Let's say
• 1:35:24
  Speaker 3: you a hair stylish, right, Hey, she did my hair.
• 1:35:26
  Speaker 3: You know she she's really dope, and you know she
• 1:35:28
  Speaker 3: she asked me for a few of my friends. So
• 1:35:31
  Speaker 3: I gave her your number. And then they're going to say, like, well,
• 1:35:33
  Speaker 3: is she good? Yeah, no, she's she's good. They're endorsing
• 1:35:36
  Speaker 3: you already, right, so by the time you call her,
• 1:35:40
  Speaker 3: it's it's already soft. It's not like a cold calls,
• 1:35:43
  Speaker 3: it's a warm call. Right, So understanding how the position
• 1:35:48
  Speaker 3: referrals is vitally important to the success of a business,
• 1:35:52
  Speaker 3: and that's a form of marketing that I think people
• 1:35:55
  Speaker 3: don't look at it as marketing or promotion, but that's
• 1:35:58
  Speaker 3: actually probably even more efficient than buying a billboard, right,
• 1:36:02
  Speaker 3: Like if you get ten people to really tell three
• 1:36:06
  Speaker 3: people now as thirty people that you can actually have
• 1:36:09
  Speaker 3: in your pipeline. You always want to have people in
• 1:36:11
  Speaker 3: your pipeline. So the referrals not talked about enough, but
• 1:36:16
  Speaker 3: for entrepreneurs vitally, vitally.
• 1:36:19
  Speaker 4: Important, absolutely, and I think the prerequisite to that is
• 1:36:24
  Speaker 4: actually service them well you know what I mean, like
• 1:36:27
  Speaker 4: make sure it's a referral where like what they call like, Yo,
• 1:36:30
  Speaker 4: your man's called me about the bitten Yo, are they good?
• 1:36:34
  Speaker 4: Make sure they're saying yep, it was an amazing experience.
• 1:36:36
  Speaker 4: But I mean, yeah, it was. I mean it was.
• 1:36:39
  Speaker 4: It's cool. He definitely, you know, it's cool. Make sure
• 1:36:43
  Speaker 4: you're providing an amazing service. But I think at the
• 1:36:49
  Speaker 4: end of the day, the goal is to spread your
• 1:36:54
  Speaker 4: message to as many people as possible. And I think
• 1:36:59
  Speaker 4: the missing piece to a lot of people is maybe
• 1:37:05
  Speaker 4: we're always looking for people to give us the answer.
• 1:37:08
  Speaker 4: But if you sat down for ten minutes, undistracted with
• 1:37:12
  Speaker 4: your phone on silent, you'd come up with a creative
• 1:37:15
  Speaker 4: way to get in front of more people. I'm like, yo,
• 1:37:18
  Speaker 4: I like, go promote your business and you know how
• 1:37:21
  Speaker 4: many people keep How many sales could you make? And
• 1:37:24
  Speaker 4: this young lady said, well, I could probably make three
• 1:37:27
  Speaker 4: sales by the end of the day. I said, well,
• 1:37:29
  Speaker 4: what if I said I was going to give you
• 1:37:30
  Speaker 4: ten thousand to make five sales by the end of
• 1:37:32
  Speaker 4: the day, Because you do it? She said yes, which
• 1:37:34
  Speaker 4: means something's missing on this internal motivation that you don't
• 1:37:38
  Speaker 4: want to get out there. You can't be like a
• 1:37:40
  Speaker 4: secret agent about your business. You can't keep your business
• 1:37:43
  Speaker 4: a secret. You have to make it obvious that this
• 1:37:46
  Speaker 4: is what you do. You've got to make it obvious.
• 1:37:48
  Speaker 4: So believe in it, man, push it, promote it.
• 1:37:51
  Speaker 3: But you also got to keep your clients. Client retention
• 1:37:56
  Speaker 3: is vitally important. Thanks and getting like even that what
• 1:38:02
  Speaker 3: you just describe people, that's how they look like. They
• 1:38:05
  Speaker 3: got a hustle. I got to always meet new people.
• 1:38:07
  Speaker 3: Not necessarily, if you keep a pipeline of people that
• 1:38:10
  Speaker 3: you have in your ecosystem and then get referrals from
• 1:38:14
  Speaker 3: those people, you don't you're not in that same hustle
• 1:38:18
  Speaker 3: trying to get Like, if you have one hundred customers
• 1:38:20
  Speaker 3: that's coming in right, let's say whatever, and you satisfy
• 1:38:25
  Speaker 3: those hundred customers periodically, you ask them for referrals, they
• 1:38:28
  Speaker 3: give you two three referrals at a time. Right before
• 1:38:31
  Speaker 3: you know it, you're gonna have three hundred customers off
• 1:38:33
  Speaker 3: that ecosystem. Of the one hundred customers very off their referrals.
• 1:38:37
  Speaker 3: Now you're not necessarily you don't even have to actually
• 1:38:40
  Speaker 3: go out and hustle and market. But if you don't
• 1:38:44
  Speaker 3: look at it from that standpoint and you look at
• 1:38:46
  Speaker 3: it as a revolving door. That's not a sustainable business
• 1:38:50
  Speaker 3: model either, because that you're gonna get burnt out doing that. Right,
• 1:38:52
  Speaker 3: Like if I just close you, the worst thing in sales,
• 1:38:55
  Speaker 3: The worst thing to do is to get a close
• 1:38:57
  Speaker 3: if you don't have a system in place, because you
• 1:39:00
  Speaker 3: know that now you're broke again. Right, no matter how
• 1:39:02
  Speaker 3: much money I made off of you, I'm broke again
• 1:39:05
  Speaker 3: because I'm only as good as the last thing that
• 1:39:07
  Speaker 3: I killed. So but if you got the ecosystem and
• 1:39:11
  Speaker 3: you can keep this, and you got to make sure
• 1:39:15
  Speaker 3: that you can a client usually buy. If you get
• 1:39:21
  Speaker 3: one customer, they got to buy multiple different products, right,
• 1:39:25
  Speaker 3: Like if they like you. So it's like if they
• 1:39:28
  Speaker 3: if they subscribe to your subscription based model. Right, your
• 1:39:33
  Speaker 3: job is to okay, let's we gotta sell a merch
• 1:39:36
  Speaker 3: because they're part of the community. We're going through the event.
• 1:39:39
  Speaker 3: They got to come to the event because they're part
• 1:39:42
  Speaker 3: of you know, the tribe. Right. They gotta buy my
• 1:39:46
  Speaker 3: book when the book comes out, because before you know it,
• 1:39:50
  Speaker 3: you've sold one person six different things. That's that's important
• 1:39:57
  Speaker 3: to a lot of people will leave money on the
• 1:39:58
  Speaker 3: table because they don't look at it like that. They
• 1:40:01
  Speaker 3: just look at it as a revolving door. I'm selling
• 1:40:03
  Speaker 3: one thing. I sold the ticket, all right, Okay, keep
• 1:40:06
  Speaker 3: it going. Nah, that that client should be not only
• 1:40:10
  Speaker 3: giving you other clients, but buying multiple things frust the ecosystem.
• 1:40:14
  Speaker 1: That's the recurring item, right. So we talked about the
• 1:40:16
  Speaker 1: recurring monthly, but the recurring item, right. So like now
• 1:40:19
  Speaker 1: I have a new item. It's a new year.
• 1:40:21
  Speaker 2: There's a new product, right.
• 1:40:22
  Speaker 1: It might be like you said, it could be an event,
• 1:40:25
  Speaker 1: it could be a tour, it could be a book.
• 1:40:27
  Speaker 1: It could be an entirely new product that we're offering
• 1:40:29
  Speaker 1: that we've never done before. But you got to be innovative.
• 1:40:31
  Speaker 1: Like that's one of those things too. But as I'm
• 1:40:34
  Speaker 1: listening to y'all talking, I'm wondering for that person who
• 1:40:36
  Speaker 1: doesn't come from sales, and that person who might be
• 1:40:38
  Speaker 1: an extreme introvert, Like, what are the things that that
• 1:40:43
  Speaker 1: person does in this space?
• 1:40:45
  Speaker 2: Is it find a partner with those.
• 1:40:46
  Speaker 1: Strengths or are there's some strategies that they can use
• 1:40:49
  Speaker 1: to actually try to I guess it would I don't
• 1:40:52
  Speaker 1: know if it would be fair, but try to combat
• 1:40:54
  Speaker 1: some of the things that they lack when it comes because, yeah,
• 1:40:57
  Speaker 1: if I'm a nine to five, I've never been in
• 1:40:59
  Speaker 1: this entrepreneurial journe This is all new. How do I
• 1:41:02
  Speaker 1: get these skills? How do I how do I accumulate them?
• 1:41:05
  Speaker 4: Yeah, I mean I think it's it's going to come
• 1:41:08
  Speaker 4: down to a decision because somebody put it in. It
• 1:41:10
  Speaker 4: was earlier in the conversation. They put it in a chat.
• 1:41:13
  Speaker 4: But I'm bad at sales. Yeah, get better at it exactly.
• 1:41:19
  Speaker 4: I mean you want to walk out if you want
• 1:41:21
  Speaker 4: to walk around with that handicap for the.
• 1:41:23
  Speaker 3: Rest of your life, tell yourself you bad at sales.
• 1:41:27
  Speaker 3: You don't be bad at sales.
• 1:41:29
  Speaker 4: One hundred I mean not for you know that first
• 1:41:32
  Speaker 4: hundred thousand you can make all shaer hustle and on
• 1:41:34
  Speaker 4: your own. I'm making more. Making millions takes you know,
• 1:41:38
  Speaker 4: a little more leadership and you know, building team and
• 1:41:41
  Speaker 4: all that kind of stuff. But yeah, we gotta we
• 1:41:44
  Speaker 4: gotta start somewhere. If you're not an entrepreneur, but you
• 1:41:47
  Speaker 4: want to be an entrepreneur, I'm telling you go get
• 1:41:50
  Speaker 4: a product that you think people are going to like
• 1:41:52
  Speaker 4: and attempt to make a sale. Someone's going to buy
• 1:41:56
  Speaker 4: from you. Someone's going to buy from you. But I
• 1:42:00
  Speaker 4: I don't want you to get upset when your friends
• 1:42:02
  Speaker 4: and family don't. So there are people that get upset because, oh,
• 1:42:06
  Speaker 4: my best friend didn't buy for me. I try to
• 1:42:08
  Speaker 4: start a business, but nobody supports me. Well, your business
• 1:42:12
  Speaker 4: shouldn't be built off support anyway. Your business needs to
• 1:42:15
  Speaker 4: be built off you solving a problem for people, find
• 1:42:18
  Speaker 4: more people to solve a problem for, and just try
• 1:42:21
  Speaker 4: to make a sale. Whether you win or lose in
• 1:42:24
  Speaker 4: this scenario doesn't matter. How much money you make doesn't matter.
• 1:42:29
  Speaker 4: But you should be proud of yourself that you started.
• 1:42:31
  Speaker 4: You went through a process, you got this idea out
• 1:42:34
  Speaker 4: of your head into the world, and now you've asked
• 1:42:38
  Speaker 4: some people to buy. I don't care if you ask
• 1:42:40
  Speaker 4: one person a week, Well next week, go as two people.
• 1:42:44
  Speaker 4: I don't care how many people actually buy. You just
• 1:42:46
  Speaker 4: need to get in the game. You cannot learn how
• 1:42:49
  Speaker 4: to make a million dollars on a webinar. You can't
• 1:42:52
  Speaker 4: learn make a million dollars on this hour and a
• 1:42:54
  Speaker 4: half live. You can't learn how to swim by reading
• 1:42:58
  Speaker 4: a book about it. You got to jump in the
• 1:43:00
  Speaker 4: pool almost drown. Check your victly get out one day
• 1:43:05
  Speaker 4: and then someone tells you what you did wrong? Do
• 1:43:07
  Speaker 4: you jump back in and you get to tread a
• 1:43:09
  Speaker 4: little bit. It's a lot going on that you get
• 1:43:11
  Speaker 4: out and you take another lesson, maybe you watch some
• 1:43:14
  Speaker 4: more videos. You learn if you have a if you
• 1:43:17
  Speaker 4: have a handicap that you know is keeping you back,
• 1:43:21
  Speaker 4: you get to decide if you keep that handicap.
• 1:43:23
  Speaker 3: Or not, and you have to work with somebody else.
• 1:43:26
  Speaker 3: That's important too, if you if selling is something that
• 1:43:31
  Speaker 3: can be learned, but it also is a skill, it's
• 1:43:36
  Speaker 3: like anything right, like you are. Some people are more
• 1:43:39
  Speaker 3: talented than others when it comes to actually being able
• 1:43:43
  Speaker 3: to communicate, sell, playoff of emotions. So if you if
• 1:43:48
  Speaker 3: you just cannot put it together to do that, then
• 1:43:53
  Speaker 3: you you have to find somebody that can do that
• 1:43:55
  Speaker 3: for you, because there's no good you can't. You can't
• 1:43:59
  Speaker 3: have a business if you're not selling something. So if
• 1:44:03
  Speaker 3: I would say, like like Dave said, you got to
• 1:44:06
  Speaker 3: try it yourself, you gotta you know, but if all
• 1:44:08
  Speaker 3: else fails and you completely just cannot do it, then
• 1:44:12
  Speaker 3: you have to find somebody that's strong where you're weak.
• 1:44:15
  Speaker 4: At m or join somebody else's business. You ain't none.
• 1:44:21
  Speaker 4: First off. First off, it's nothing wrong with being a
• 1:44:23
  Speaker 4: job having a job, and there's some there are people
• 1:44:26
  Speaker 4: who have jobs that make more than all of us
• 1:44:28
  Speaker 4: on this line. They add value to a company. A
• 1:44:33
  Speaker 4: CEO doesn't necessarily own the business, but there are CEOs
• 1:44:37
  Speaker 4: that make a hundred million dollars because they solve a problem.
• 1:44:41
  Speaker 4: They add value. Listen, the only way to get rich
• 1:44:44
  Speaker 4: is not through my entrepreneurship. And some of you don't
• 1:44:48
  Speaker 4: need to force it. Maybe you're you're not you're you've
• 1:44:53
  Speaker 4: declared YO. Making a sale is not for me. However,
• 1:44:58
  Speaker 4: me putting an organization together or assystem together for an
• 1:45:02
  Speaker 4: existing company, that would be my bag. Well, maybe you
• 1:45:07
  Speaker 4: come in add some value and you ask for equity
• 1:45:10
  Speaker 4: for your skill set. You can still be an entrepreneur,
• 1:45:12
  Speaker 4: but you're adding value for equity in a particular company.
• 1:45:16
  Speaker 4: I do that. I've been doing that lately. Where I
• 1:45:19
  Speaker 4: have a skill set. I don't have the time and
• 1:45:21
  Speaker 4: capacity to be out there hustling, but they hustling. I
• 1:45:24
  Speaker 4: have insight, I have relationships with the things that I have.
• 1:45:29
  Speaker 4: I can be a part of this. So I don't
• 1:45:32
  Speaker 4: want y'all to think that the only way to become
• 1:45:34
  Speaker 4: successful is to even get good at sales. If you
• 1:45:38
  Speaker 4: desire to build your own thing, it's some things you
• 1:45:41
  Speaker 4: just gotta do. But ain't nothing wrong with joining somebody
• 1:45:43
  Speaker 4: else's movement, and nothing wrong would be at a part
• 1:45:45
  Speaker 4: of somebody else's company.
• 1:45:48
  Speaker 3: There you have it, a lot of good information I
• 1:45:51
  Speaker 3: think people can utilize in so many different aspects of
• 1:45:57
  Speaker 3: starting their journey or if they already are on their
• 1:46:00
  Speaker 3: journey of entrepreneurship. So Dave always a pleasure. Any last
• 1:46:04
  Speaker 3: words that you would like to say.
• 1:46:08
  Speaker 4: Yeah, man, the next two months are very very critical
• 1:46:12
  Speaker 4: to your success. So we got November December coming up.
• 1:46:18
  Speaker 4: Some of you may not need to focus on building
• 1:46:22
  Speaker 4: something big this year, but maybe you have these next
• 1:46:25
  Speaker 4: two months to lay a foundation for an explosive twenty
• 1:46:28
  Speaker 4: twenty five. So what we'll do over the next two
• 1:46:32
  Speaker 4: months is identify the things we need to get better at.
• 1:46:34
  Speaker 4: Maybe we spend the next two months figuring out what
• 1:46:37
  Speaker 4: product or service we're going to offer. We don't got
• 1:46:39
  Speaker 4: to rush it for Black Friday. We are preparing ourselves.
• 1:46:43
  Speaker 4: We are saving some money to put into this camera
• 1:46:46
  Speaker 4: that we're going to get because we're going to start
• 1:46:48
  Speaker 4: this new career of photography. The next two months are
• 1:46:51
  Speaker 4: going to be very, very critical to your success because
• 1:46:54
  Speaker 4: these next two months lay the foundation for the following
• 1:46:57
  Speaker 4: twelve And if you will take the next two month
• 1:47:00
  Speaker 4: November and December twenty twenty four seriously coming up with
• 1:47:05
  Speaker 4: an idea, improving your skill set, working on your networking,
• 1:47:08
  Speaker 4: asking all the questions that need to be asked, I
• 1:47:12
  Speaker 4: guarantee you twenty twenty four, twenty twenty five will look
• 1:47:16
  Speaker 4: so much different than every other year of your life.
• 1:47:19
  Speaker 4: So we about to lock in next two months. Let's
• 1:47:22
  Speaker 4: get to it.
• 1:47:24
  Speaker 3: Thank you, Dave, I appreciate it. And yeah, community is
• 1:47:27
  Speaker 3: vitally important. That book that I said twelve week year,
• 1:47:31
  Speaker 3: we actually read that book in our book club. We
• 1:47:33
  Speaker 3: have a book club at Eyo University. So this at midnight,
• 1:47:38
  Speaker 3: that offer, speaking of sales, that offer that we ran
• 1:47:43
  Speaker 3: on market Mondays as far as this is the last
• 1:47:47
  Speaker 3: sale that we're actually doing for the year, Fuo University
• 1:47:50
  Speaker 3: is over and the code is market Mondays at eyouniversity
• 1:47:55
  Speaker 3: dot com. And sometimes in life day you need to
• 1:47:59
  Speaker 3: be part of a community well like minded individuals that
• 1:48:03
  Speaker 3: can help push you you learn from you can find
• 1:48:06
  Speaker 3: business partners. You got to be part of a tribe.
• 1:48:09
  Speaker 3: You can go fast alone, but you can go far together.
• 1:48:14
  Speaker 3: So Eyo University dot Com, Cold Market, Mondays, Midnight, Cinderella,
• 1:48:22
  Speaker 3: the Slipper.
• 1:48:23
  Speaker 2: When When when the clock hits November one?
• 1:48:29
  Speaker 3: Dave always a pleasure, my brother man.
• 1:48:31
  Speaker 2: Appreciate you.
• 1:48:33
  Speaker 4: Thanks for having me, gentlemen.
• 1:48:34
  Speaker 2: All right, y'all be safe, all right, man, we gotta
• 1:48:42
  Speaker 2: say good night to the folks. Man.
• 1:48:44
  Speaker 3: All right, guys, thank you, guys. Play the replay. Subscribe
• 1:48:49
  Speaker 3: to earn your leisure on audio podcast. Please Apple and
• 1:48:54
  Speaker 3: Spotify if you are listening on the audio side, and
• 1:48:59
  Speaker 3: we will be back. We'll be in Houston on Saturday
• 1:49:02
  Speaker 3: for it in person event for you at University. And
• 1:49:05
  Speaker 3: of course we'll be back on Monday with a very
• 1:49:07
  Speaker 3: special episode of Market Monday's presidential debate, bringing some very
• 1:49:14
  Speaker 3: high profile people on on the Republican side, on the
• 1:49:17
  Speaker 3: Democratic side. That will be the last opportunity before election Tuesday,
• 1:49:23
  Speaker 3: So very big moment.
• 1:49:26
  Speaker 1: And we still got the market. We got still the market.
• 1:49:29
  Speaker 1: I mean today was crazy, so we definitely got to
• 1:49:31
  Speaker 1: talk about that.
• 1:49:31
  Speaker 2: We just saw what.
• 1:49:33
  Speaker 1: Happened with uh uh super semi uh so.
• 1:49:37
  Speaker 4: Yeah.
• 1:49:37
  Speaker 1: A lot of talk about by Monday man, and it's
• 1:49:39
  Speaker 1: it's pre election, which is crazy.
• 1:49:41
  Speaker 2: I think early voting ends in New York on Sunday.
• 1:49:44
  Speaker 1: Shot to everybody that that has taken that liberty should
• 1:49:49
  Speaker 1: be should be interesting week ahead.
• 1:49:52
  Speaker 3: Do you have it?
• 1:49:52
  Speaker 2: Guys, love us love, we see our peace.
• 1:50:02
  Speaker 5: An illegal alien from Guatemala charged with raping a child
• 1:50:06
  Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:50:10
  Speaker 5: accused of murdering a Texas man of Venezuelan charged with
• 1:50:14
  Speaker 5: filming and selling child pornography in Michigan. These are just
• 1:50:18
  Speaker 5: some of the heinous migrant criminals caught because of President
• 1:50:22
  Speaker 5: Donald J. Trump's leadership.
• 1:50:23
  Speaker 6: I'm Christy nom the United States Secretary of Homeland Security.
• 1:50:27
  Speaker 6: Under President Trump, attempted illegal border crossings are at the
• 1:50:31
  Speaker 6: lowest levels ever recorded, and over one hundred thousand illegal
• 1:50:35
  Speaker 6: aliens have been arrested. If you are here illegally, your
• 1:50:39
  Speaker 6: next you will be fined nearly one thousand dollars a day, imprisoned,
• 1:50:43
  Speaker 6: and deported.
• 1:50:45
  Speaker 5: You will never return.
• 1:50:46
  Speaker 6: But if you register using our CBP home app and
• 1:50:49
  Speaker 6: leave now, you could be allowed to return legally. Do
• 1:50:53
  Speaker 6: what's right, leave now under President Trump, America's laws, Border
• 1:50:58
  Speaker 6: and families will be
• 1:50:59
  Speaker 2: Pret tactic sponsored by the United States Department of Homeland Security,