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Unlock the US IVD Market: Finding the Right Distributor Fit
Choosing the right U.S. distributor is a make-or-break decision for IVD manufacturers. This episode explores why customer fit and sales focus are more critical than size. We dissect the importance of matching a distributor’s call-points—be it hospital labs, reference labs, or physician offices—to your specific device and how to ensure your product becomes a priority for their sales team, rather than getting lost in a crowded catalog. • Why is a distributor's existing customer base the most important factor for your success? • What are "call-points" and how do they differ between hospital…
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