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Splitgate: A PR Catastrophe

This week, Zak and Aaron sit down to discuss how a series of PR... er, let's call them "miscalculations," arguably torpedoed Splitgate: Arena Reloaded (formerly Splitgate 2) before it even had a chance. This story has it all: politically-charged headware choices, petty Twitter arguments, $100 million investments, off-putting apology videos, and much, much more!

Please, enjoy.

Sources:

Splitgate 2 Live Service Relaunches, Immediately Dies A Second Time…

Splitgate Dev Insists Steam Charts Aren't Important As Player Numbers Plummet…

This CEO Burned $500k To Humiliate His Own Game

I’ve Never Seen…

The skinny

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