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Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to McKinsey, 70% of consumers say their sense of connection to a brand influences their purchasing decisions. Yet many companies still overlook the importance of empathy and purpose in shaping authentic marketing strategies that truly resonate.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Stephen Sakach, Founder and CEO of Zero Company and aiCMO. Stephen brings over two decades of experience helping brands grow through data-driven marketing, AI innovation, and purpose-led leadership. He shares how bringing empathy and intention into…
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