Latest / The You Project / #2041 The Five Pillars of Fulfilment - Ian Williams

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#2041 The Five Pillars of Fulfilment - Ian Williams · The You Project

• 0:00
  Speaker 1: I'll get a your bloody champions. It's harps, it's the
• 0:02
  Speaker 1: You Project. What else would it be? Who else would
• 0:04
  Speaker 1: it be? It's Monday, it's two five Monday in the PM.
• 0:09
  Speaker 1: Tips not here because she's selfishly off doing something else,
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  Speaker 1: So fuck and hell, it's just me and I got
• 0:14
  Speaker 1: a new friend. His name's Ian Williams. He's not having
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  Speaker 1: the best day of all time. But you know what,
• 0:19
  Speaker 1: the good days, the bad days. That's what mates do.
• 0:22
  Speaker 1: They hang out for each other, they care about each other.
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  Speaker 1: We're going to talk about a bit of that and more. Ian,
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  Speaker 1: Welcome to the You Project. Thanks for joining me on
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  Speaker 1: a Monday to keep me company. I was a little
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  Speaker 1: bit lonely and I've got a lot of issues, so fuck.
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  Speaker 2: I'm glad you're here.
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  Speaker 3: My pleasure to meet all, haven't we all?
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  Speaker 1: Isn't it funny how when you are the dude who
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  Speaker 1: kind of helps people, or one of the dudes or dudets.
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  Speaker 1: Of course, this is a not a gender specific thing,
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  Speaker 1: but I think people sometimes erroneously assume that, oh, you
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  Speaker 1: must have all your shit together, Ian, because you're the
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  Speaker 1: guy helping all the guys. You're the guy leading the charge.
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  Speaker 1: You're the guy at the front of the room, what's
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  Speaker 1: it like being awesome? But it's not the case.
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  Speaker 2: So much now.
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  Speaker 3: I always say to everyone, we're perfectly imperfect. That's how
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  Speaker 3: I made. It's just catching yourself of the awareness, right.
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  Speaker 3: And I was talking to a friend of mine earlier
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  Speaker 3: today in the gym about it, and I was just saying, Man,
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  Speaker 3: I'm fucking I'm struggling. I'm struggling over this last week,
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  Speaker 3: and I was dialing into the things that tell people
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  Speaker 3: to do. But it's still fucking hits, right, you know
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  Speaker 3: what I mean, I'm still going through it. There's no
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  Speaker 3: kind of you know, you've got to go through that pain.
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  Speaker 3: You've got to walk through that pain park ultimately. And
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  Speaker 3: also I've done is dialed into my meditation, dialed into
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  Speaker 3: you know, all of the stuff I would tell people
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  Speaker 3: to do, but it's still it's.
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  Speaker 2: Yeah, hundred percent. I am.
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  Speaker 1: I try to be as much as possible, obviously the
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  Speaker 1: solution guy while acknowledging the problems and acknowledging the good
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  Speaker 1: and the bad and the peaks and the troughs and
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  Speaker 1: the mayhem and the bullshit and the fat fist that
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  Speaker 1: is life. At times, I try to be pretty positive
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  Speaker 1: and solution focused, but the last few weeks have been
• 2:02
  Speaker 1: on Planet Craig particularly challenging. And so I did a
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  Speaker 1: podcast the other day which was called It's been a
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  Speaker 1: Shit Week.
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  Speaker 2: And I've never done it.
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  Speaker 1: I've never really opened the door and just spoken about
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  Speaker 1: me having a shit time in over eight years and
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  Speaker 1: two thousand episodes, and I just said to my audience, look,
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  Speaker 1: you know, this is not going to be particularly inspirational
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  Speaker 1: or educational, but this is just where I'm at, and
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  Speaker 1: this is what's going on in my week and my
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  Speaker 1: month and my life at the moment with a bunch
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  Speaker 1: of people that I love that are struggling. And it's
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  Speaker 1: funny because I thought this is self indulgent. Am I
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  Speaker 1: just looking for a bit of a tention?
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  Speaker 3: You know?
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  Speaker 1: I like my intention was good And it's funny because
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  Speaker 1: out of that I probably got more feedback, more connection,
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  Speaker 1: more response, more engagement than any of the last one
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  Speaker 1: hundred episodes I've done where people have just reach out
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  Speaker 1: and gone, yeah, me too, thanks for sharing that. You
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  Speaker 1: know that we want to hear you struggling, but it's
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  Speaker 1: it's good to kind of connect.
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  Speaker 2: With you on that level.
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  Speaker 1: And I'm like, yeah. Sometimes sometimes life is fucked. Sometimes
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  Speaker 1: things are shit. Sometimes it's it's it's fucking mayhem. But
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  Speaker 1: in the middle of the mayhem and the ship there
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  Speaker 1: we are still trying to figure it out.
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  Speaker 3: One hundred percent. I think what you just described there is,
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  Speaker 3: you know, ultimately vulnerability. I always say vulnerability is a superpower.
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  Speaker 3: And we are all wearing a mask, you know, a
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  Speaker 3: mask around what you've just done. There. You dropped the
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  Speaker 3: mask and people go they you know, they senior and
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  Speaker 3: I did have to run a couple of men's groups
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  Speaker 3: on the hill here in Kuldji and I could. We
• 3:39
  Speaker 3: were talking about a bit different bits of bobs. The
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  Speaker 3: moment I stepped in. You know, I'm a six foot
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  Speaker 3: four lump. You know, probably a couple of younger lads
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  Speaker 3: that kind of look it up to me, and I
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  Speaker 3: shared some stuff about some the way I've been, you know,
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  Speaker 3: behave like an idiot when I was younger in relationships,
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  Speaker 3: the way I'm struggling a little bit. The moment, I
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  Speaker 3: can almost feel this collective sigh of relief, like, fuck,
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  Speaker 3: it's not just me, you know. So I believe that
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  Speaker 3: dropping of the mask is so important because that's how
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  Speaker 3: we connect because if we're all we're out of masks.
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  Speaker 3: We've got a relationship with this face kind of communications a.
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  Speaker 1: One hundred percent. And it's like this is the gap
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  Speaker 1: between persona and person It's like persona is pretty much
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  Speaker 1: all this I don't know, this identity that it's like
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  Speaker 1: this jacket that I put on before I go out,
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  Speaker 1: and it's not really me. It's kind of a modified,
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  Speaker 1: fabricated version of me that I'll let the world see,
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  Speaker 1: but it's not really me. And I kind of understand
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  Speaker 1: that for a way in a way, but at the
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  Speaker 1: same time, I think when especially people like you, who
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  Speaker 1: are in a position of leadership and influence, when you
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  Speaker 1: can open the door or pull back the curtain or
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  Speaker 1: whatever metaphor we want to fucking use, you know, when
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  Speaker 1: you can allow people to see the six four, big
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  Speaker 1: strong do with a shaved head who's a badass, but
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  Speaker 1: also the guy who's vulnerable, the guy who feels stuff,
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  Speaker 1: the guy who has self doubt and probably self loathing
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  Speaker 1: and fucking overthinking and underdoing and all of those very
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  Speaker 1: human things.
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  Speaker 2: I think people then can relate to you in a.
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  Speaker 1: Way that if you were just the big alpha that
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  Speaker 1: don't relate to you so much.
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  Speaker 3: Your spot on it, and I've found that every time
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  Speaker 3: I feel like dropping that guard, it's the ultimate connection
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  Speaker 3: of human beings because somebody's like, oh, I can really
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  Speaker 3: feel you know, I can see you without this fakeness
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  Speaker 3: and as a human being, whether you know it or not,
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  Speaker 3: when someone is being real, there's an energy exchange between
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  Speaker 3: two humans and you can really feel that deeper layer
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  Speaker 3: of connection. And that's what I've found through all the
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  Speaker 3: work I'm doing. And I feel like, you know, we're
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  Speaker 3: all coded, you know, you know, and a lot of
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  Speaker 3: the code is bad code, and we don't realize it
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  Speaker 3: as men sometimes coded to you know, just just be
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  Speaker 3: stoic and not share. But the more we are, the
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  Speaker 3: more I believe we are going to get into this
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  Speaker 3: fucking problem that's in society and right now, which has
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  Speaker 3: inspiring me to do the work I'm doing, you know.
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  Speaker 2: And what is that? What is that problem? What is
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  Speaker 2: the problem, as you say it with.
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  Speaker 1: Let's let's start with men anyway, because you primarily work
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  Speaker 1: with dudes. So what is the problem, Like, what are
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  Speaker 1: we doing and what are we not doing?
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  Speaker 3: Well? The biggest well within our movement, we call it
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  Speaker 3: the five pillars are fulfillment, so you know the and
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  Speaker 3: behind that, which is a high level overview. And what
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  Speaker 3: I've been doing is the last couple of years, been
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  Speaker 3: doing a lot of work. I do business coaching, this,
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  Speaker 3: that and the other, but more so moved into life
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  Speaker 3: coach and then the men aspect was coming through and
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  Speaker 3: it just kind of naturally took that path. And the
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  Speaker 3: five pillars are fulfillment. You know, work and life flow,
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  Speaker 3: love and relationships, social connections, internal work, and health and fitness. Now,
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  Speaker 3: if you pull that, there's obviously a lot of stuff
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  Speaker 3: underneath there. But we asked four questions in each of
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  Speaker 3: those buckets, and within the love and relationships buckets, the
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  Speaker 3: first question we ask is do you understand your non
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  Speaker 3: negotiable values within a relationship? Do you know what really
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  Speaker 3: what really means something to you within a relationship? That's
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  Speaker 3: question number one. Yeah, And when we asked that question,
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  Speaker 3: I've got, like, you know, I've got a couple of
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  Speaker 3: thousand people already on the on the app which we
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  Speaker 3: launched four weeks ago, which is great, you've been working
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  Speaker 3: there for a long period of time, and that one
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  Speaker 3: is around eighty pent It's kind of like h I
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  Speaker 3: think so maybe not sure. And the second question is
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  Speaker 3: have you had that discussion with your partner? And that's
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  Speaker 3: like ninety five percent kind of know of all the
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  Speaker 3: people that are working with us. So what that's saying is,
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  Speaker 3: and we're finding and of all the people, got two
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  Speaker 3: thousand people on the on the app and within four weeks,
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  Speaker 3: the lowest rating is in love and relationships. And this
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  Speaker 3: is why that what we're trying to create here, which
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  Speaker 3: is very kind of new, it's kind of kind of
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  Speaker 3: almost revolutionary, and the data is going to be massive
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  Speaker 3: because they're going to have that data across this you know,
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  Speaker 3: demograph data, you know, and we'll get it's more this
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  Speaker 3: over here, it's this. But what we're seeing right now
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  Speaker 3: across the up and we've got UK, we've got people
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  Speaker 3: here is forty six percent is the and that's the
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  Speaker 3: lowest score across all of the pillars. It's in loving relationships.
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  Speaker 3: Those two questions, it's a big no no. So what
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  Speaker 3: that's saying is most men, either in a relationship or
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  Speaker 3: looking to get in a relationship, don't know themselves because
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  Speaker 3: they don't know what they want out of a relationship.
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  Speaker 3: So the stepping into relationships that relationship is built on
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  Speaker 3: jelly and it's almost pot look whether it's going to
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  Speaker 3: be successful. And then what a lot of people are doing,
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  Speaker 3: myself included until I was forty five, I'm going around
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  Speaker 3: these cycles going why am I going around this four
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  Speaker 3: or five year cycle popping out the other end pissed
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  Speaker 3: off and walking into the same type of thing. And
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  Speaker 3: you know, on a deeper level, that's because I was
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  Speaker 3: coded when I was younger. I was looking for the
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  Speaker 3: wrong relationship based on my parents, which wasn't something that
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  Speaker 3: I should have been modeling and not on subconsciously. So
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  Speaker 3: that was a big one there. The next one is
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  Speaker 3: social connections, so the loneliness epidemic. So what you found
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  Speaker 3: is and again the data is coming through through the
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  Speaker 3: app and through the people work through loud and clear.
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  Speaker 3: They are one and two the biggest problems of the
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  Speaker 3: of the five pillars. So you've then got this kind
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  Speaker 3: of either loneliness in the relationship or chaos or pain
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  Speaker 3: or prison ward or just silence. And then when you
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  Speaker 3: go when you're suffering any area, you haven't got that
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  Speaker 3: one close made too. Who as we spoke at the
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  Speaker 3: beginning this podcast, you might not be dropping the mask
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  Speaker 3: to you're not being vulnerable and either you're not comfortable
• 9:28
  Speaker 3: to share or you haven't found the right person to
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  Speaker 3: hold space for you, so you close up. So what
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  Speaker 3: we're finding is people are that men are really struggling.
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  Speaker 3: They're struggling across the board. But right now our data
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  Speaker 3: is telling us they're the two key areas, which if
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  Speaker 3: I was saying, I talk about the risk step. So
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  Speaker 3: I've got a rating. So if you were to do
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  Speaker 3: my app and you were to rate yourself and you
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  Speaker 3: were to come in fifteen percent or lower, you're going
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  Speaker 3: to be in a risk category. You're going to be
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  Speaker 3: I'm going to be looking at you saying We've got
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  Speaker 3: to potentially here somebody who can potentially, you know, take
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  Speaker 3: his own life. And because there's no foundation, So we
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  Speaker 3: find those two are kind of really tipping people over
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  Speaker 3: the age of That makes sense.
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  Speaker 2: So interesting.
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  Speaker 1: Like the thing, the thing about mental health, emotional health,
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  Speaker 1: well being in general.
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  Speaker 3: Is.
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  Speaker 2: It's not about a thing. It's about fifty things.
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  Speaker 1: You know. It is about connection. It is about love,
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  Speaker 1: It is about vulnerability. Is it about honesty, It is
• 10:26
  Speaker 1: about self awareness. It is about courage, being able to
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  Speaker 1: talk about how you actually feel without or maybe even
• 10:34
  Speaker 1: though you could be ridiculed, you know, and like it's
• 10:37
  Speaker 1: not like culture in Australia well historically has really encouraged
• 10:44
  Speaker 1: blokes in this way. You know, if anything, when and
• 10:47
  Speaker 1: I'm older than I'm older than everybody, let's be honest,
• 10:50
  Speaker 1: but I'm older than you.
• 10:51
  Speaker 2: But you know, growing up in an environment.
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  Speaker 1: Where it definitely was an encourage for men to be vulnerable,
• 10:58
  Speaker 1: and it definitely wasn't encouraged to talk about your feelings
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  Speaker 1: or to be you know, in fact, if anything, maybe
• 11:07
  Speaker 1: not outwardly, but definitely you know, the undertones were that
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  Speaker 1: if you do that, then you're you're weak or you're
• 11:15
  Speaker 1: you know, something that's undesirable, and being able to go listen, well,
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  Speaker 1: I could punch you in the face, but also at
• 11:24
  Speaker 1: the same time, I don't want to, and also let's
• 11:27
  Speaker 1: talk about my feelings and let's talk about what I'm
• 11:30
  Speaker 1: scared of, and you know, I think for me, it
• 11:34
  Speaker 1: was very liberating even doing this podcast, Like I started
• 11:39
  Speaker 1: eight years ago, and I worked in radio before that,
• 11:43
  Speaker 1: and you know, lots of corporate speaking and so I've
• 11:45
  Speaker 1: been in front of audiences a lot, but doing a
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  Speaker 1: daily show where every day you rock up like you
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  Speaker 1: and I do, and right now talking to thousands of people.
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  Speaker 1: And I've always tried to be I've tried to have
• 12:02
  Speaker 1: that you know, real crag and public Craig. I've tried
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  Speaker 1: to make no gap, you know. I've tried to be
• 12:09
  Speaker 1: as transparent and vulnerable and honest and real and authentic
• 12:13
  Speaker 1: as I could. But if I'm being self aware and
• 12:16
  Speaker 1: a bit brave and a bit honest, there were probably
• 12:20
  Speaker 1: conversational places that I wouldn't go because my ego didn't
• 12:24
  Speaker 1: want people.
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  Speaker 2: To know how fucked I.
• 12:28
  Speaker 1: Was right, or how dysfunctional I perhaps was, or but
• 12:34
  Speaker 1: the irony was the thing that scared me, or the
• 12:37
  Speaker 1: thing that I thought I shouldn't do, was actually.
• 12:40
  Speaker 2: The thing that I needed to do.
• 12:42
  Speaker 1: And when I did the thing that I previously tried
• 12:44
  Speaker 1: to avoid, I grew, I got better, My anxiety started
• 12:50
  Speaker 1: to reduce, people started to trust and respect and connect
• 12:55
  Speaker 1: more by doing the thing that my ego didn't want
• 12:58
  Speaker 1: me to do, which was just say hey, everybody, I'm
• 13:01
  Speaker 1: not fucking special at all. I know I sound sometimes
• 13:05
  Speaker 1: like I'm a bit smarter, a bit smart, I'm not.
• 13:07
  Speaker 1: I'm still figuring shit out, and I think It's that
• 13:12
  Speaker 1: that when when you know, for everyone in leadership, if
• 13:15
  Speaker 1: you are not necessarily in leadership, but if you can
• 13:17
  Speaker 1: be that person that goes, look, I'm just like you.
• 13:21
  Speaker 1: I've got a slightly different position or job or role,
• 13:24
  Speaker 1: but we're kind of the same. That's like an interpersonal superpower.
• 13:30
  Speaker 1: I couldn't agree more.
• 13:31
  Speaker 3: But what we just described, going back to what we're
• 13:33
  Speaker 3: talking about before, you know, we're coded. We have these problems.
• 13:36
  Speaker 3: We're perfectly imperfect. We go through shit every day. But
• 13:39
  Speaker 3: just like in business, where there's a strategy for success
• 13:41
  Speaker 3: in business, there's a human strategy and you have to
• 13:44
  Speaker 3: execute that. So what again, What I like to do
• 13:47
  Speaker 3: is I like to simplify the shit out of everything.
• 13:49
  Speaker 3: I think there's so much out there that can be
• 13:52
  Speaker 3: way overwhelming for people we can't want to hear, and
• 13:54
  Speaker 3: we could. We could, mean, you could delve down one
• 13:56
  Speaker 3: avenue and go really deep. Right, somebody could be so
• 13:59
  Speaker 3: through on the outside and go, fuck, that sounds great.
• 14:00
  Speaker 3: I know then they'll come away and they going to
• 14:03
  Speaker 3: do with that. It's overwhelming. And there's all these podcasts,
• 14:05
  Speaker 3: you know, there's people I follow. I love Chris Williamson,
• 14:08
  Speaker 3: I love Stephen Bartler to you know, I love these
• 14:11
  Speaker 3: people who bring on all this stuff about you know,
• 14:14
  Speaker 3: you know, they're really obsessed with mental's ideality, the real thing.
• 14:17
  Speaker 3: But they'll bring different people on and it's really deep
• 14:20
  Speaker 3: down a pillar and I'm looking at this thing and
• 14:23
  Speaker 3: that's fantastic, and I've really enjoyed this conversation. Where the
• 14:26
  Speaker 3: hell do I go now? And that's the same with books.
• 14:30
  Speaker 3: And then you know, if somebody reads your self out book,
• 14:32
  Speaker 3: they'll read another twelve. But what and then the twelve
• 14:34
  Speaker 3: that imagined the information from one? Never mind twelve. So
• 14:38
  Speaker 3: it's like what we've tried to do is condense, go
• 14:40
  Speaker 3: high level.
• 14:43
  Speaker 2: Is that you or me?
• 14:44
  Speaker 3: And the and the must be upside?
• 14:47
  Speaker 2: And is that your pacemaker plying up?
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  Speaker 3: Mate?
• 14:49
  Speaker 2: You might not have heard listeners, but we just had
• 14:53
  Speaker 2: a beeping sound.
• 14:55
  Speaker 3: Yeah. So the human KPI strateged those questions literally give
• 14:59
  Speaker 3: you you are rating in the pillars of where you sit,
• 15:03
  Speaker 3: and it's kind of okay, and it's like a light
• 15:05
  Speaker 3: bulb you actually, you know, I'll do it to you
• 15:08
  Speaker 3: after this. You ask yourself these twenty questions and you go,
• 15:11
  Speaker 3: I knew a lot of people like I fucking knew that,
• 15:13
  Speaker 3: you know, but it's it's now in your face, and
• 15:16
  Speaker 3: like we're all especially men sometimes give me meat potatoes,
• 15:19
  Speaker 3: but we will be doing the same for women. Once
• 15:21
  Speaker 3: you can see it, you can manage it. So it's
• 15:24
  Speaker 3: like and then with the app, what we're saying is right,
• 15:27
  Speaker 3: this is your this is your lowest point, this is
• 15:29
  Speaker 3: your area of opportunity. Here's a couple of actions you
• 15:32
  Speaker 3: can take to do that, and then on a weekly
• 15:34
  Speaker 3: basis you're going to check in. We also have a
• 15:36
  Speaker 3: community aspect in the app, because how do people hold
• 15:39
  Speaker 3: themselves accountable by being accountable with a buddy. So we've
• 15:42
  Speaker 3: got the body system within the app. You can connect
• 15:44
  Speaker 3: to either people in your area or your mate, so
• 15:48
  Speaker 3: it's a human KPI. There's a strategy. I am no
• 15:51
  Speaker 3: different from anybody else out there suffering. And I did
• 15:54
  Speaker 3: it as a snippet a couple of weeks ago when
• 15:57
  Speaker 3: I actually said I'm trying to help people with them
• 16:00
  Speaker 3: health and how fucked up is this and putting that
• 16:03
  Speaker 3: much pressure on me to pump social media stuff out,
• 16:05
  Speaker 3: create the app, go to meet and do workshops that
• 16:08
  Speaker 3: I'm giving myself mental health issues the thing and trying
• 16:11
  Speaker 3: to help people with and it was just so kind
• 16:14
  Speaker 3: of paradoxical, and I'm sitting there going this is bananas.
• 16:17
  Speaker 3: But this is how the human brain is. This is
• 16:19
  Speaker 3: designed to keep us safe, not to keep us happy.
• 16:22
  Speaker 3: So it's like, once we realize that, let's have this KPI,
• 16:27
  Speaker 3: let's keep this checkers. Awareness is the key. Keep close
• 16:30
  Speaker 3: to ourselves, just like you would have it was your business.
• 16:32
  Speaker 3: You're not going to let your business go to bankruptcy
• 16:34
  Speaker 3: and not keep an eye on it and try to
• 16:35
  Speaker 3: do stuff, you know, So let's keep an eye on
• 16:37
  Speaker 3: our human fulfillment, our human KPI. It's a strategy, and
• 16:41
  Speaker 3: like you said, we're no different from anybody else. We
• 16:43
  Speaker 3: will just do the things that we know we need
• 16:46
  Speaker 3: to do to keep us, you know, our heads above
• 16:48
  Speaker 3: water sometimes.
• 16:51
  Speaker 2: All right, So let's let's slow it down one little bit.
• 16:55
  Speaker 1: Just go through for me again, the five pillars in
• 16:59
  Speaker 1: your model.
• 17:00
  Speaker 2: So one where can lay flow?
• 17:04
  Speaker 1: Okay, stop, give me give me a sec Work and
• 17:06
  Speaker 1: life flow yep. Two Love and relationships, Love and relationships yep.
• 17:13
  Speaker 1: Three internal work yeah yeah, Social connections.
• 17:23
  Speaker 3: Yeap.
• 17:24
  Speaker 2: And health vives, health and fitness Okay. So there, this is.
• 17:33
  Speaker 1: Not a loaded question so the scientist in me goes,
• 17:39
  Speaker 1: this is cool. How did you develop this? So? Like
• 17:43
  Speaker 1: what I mean, there's so when you're developing, it's like
• 17:46
  Speaker 1: even when i'm you know, like I'm doing a whole
• 17:49
  Speaker 1: day with a team or a company or whatever, I'm like,
• 17:52
  Speaker 1: you know, there's got to be some logic, some rationale,
• 17:55
  Speaker 1: some science behind the structure and what you do and
• 17:58
  Speaker 1: how did you put this together? What was why did
• 18:01
  Speaker 1: you come up with those five? What research did you
• 18:05
  Speaker 1: look at? Like what contributed to Not that it needs
• 18:08
  Speaker 1: to be high level science. I'm sure there's a lot
• 18:10
  Speaker 1: of intuition and personal experience into woven, But how did
• 18:14
  Speaker 1: you come up with that?
• 18:16
  Speaker 3: Well, I am a scientist. I'm not a mathematician, and
• 18:20
  Speaker 3: I'm not you know, although I did well at school
• 18:23
  Speaker 3: when I did okay, I didn't go to university. I've
• 18:28
  Speaker 3: always had an incredible set of motional intelligence. I can
• 18:35
  Speaker 3: read patterns in people. I can talk to someone for
• 18:37
  Speaker 3: five minutes. I can almost tell your life story and
• 18:41
  Speaker 3: over time being in leadership positions through you know, I
• 18:45
  Speaker 3: used to was managing director of a logistics business. I
• 18:47
  Speaker 3: used to work for a big, large global business. Then
• 18:49
  Speaker 3: looked after the Australian News in the Campaus. So I've
• 18:52
  Speaker 3: worked at every level from a corporate perspective, and within it,
• 18:55
  Speaker 3: I used to develop my own do my own thing,
• 18:56
  Speaker 3: nothing to do with business, these kind of excellence programs
• 19:00
  Speaker 3: in there. I always had traffic light systems because I
• 19:02
  Speaker 3: needed you know, I was managing a six hundred million
• 19:04
  Speaker 3: dollar business. I had like hundreds of customers and amongst
• 19:08
  Speaker 3: it you can imagine in a consumer kind of logistics space,
• 19:11
  Speaker 3: this customers, you know, multi shared all this stuff and
• 19:14
  Speaker 3: I couldn't see my business. So I was like, I
• 19:17
  Speaker 3: need to see it high. So I literally had this
• 19:19
  Speaker 3: big wall in my office and I had this like
• 19:22
  Speaker 3: traffic lights thing about the kit as high as I could,
• 19:26
  Speaker 3: and over time worked out ways that my team could
• 19:30
  Speaker 3: come in and you know that the general managers or
• 19:32
  Speaker 3: directors could come in and report to me, and I
• 19:34
  Speaker 3: have that. I then brought that into my leadership and
• 19:37
  Speaker 3: life coaching, and it's like, so I just got into
• 19:41
  Speaker 3: this position. I've always found a way to go high
• 19:43
  Speaker 3: level to understand what's underneath, and that's where I did
• 19:47
  Speaker 3: it. It was literally by trial and error, working on myself
• 19:50
  Speaker 3: and working with a lot of men, women, and leadership
• 19:53
  Speaker 3: over years and adapting it to what it is today.
• 19:56
  Speaker 3: And then what I did was I just tested it
• 19:58
  Speaker 3: with a lot of people and I'm working with and
• 20:02
  Speaker 3: I just I just laugh every time, because say there
• 20:05
  Speaker 3: was fifty people who would do it, fifty people would go.
• 20:08
  Speaker 3: It's like if a light bulb would go on. It
• 20:10
  Speaker 3: was like an ahamone just off twenty questions and then
• 20:13
  Speaker 3: like when a light bulb's on, you can't tein it off.
• 20:16
  Speaker 3: And so it was like, this is work, and I'm
• 20:18
  Speaker 3: just going to go with it, and I just kept
• 20:20
  Speaker 3: going with it. And then now I've got an app
• 20:23
  Speaker 3: with it. And so there's no science, there's no stuff.
• 20:26
  Speaker 3: It's really just you know, on the grounds.
• 20:30
  Speaker 2: Do you know what I'm going to go.
• 20:32
  Speaker 1: I'm going to compliment you and tell you you're wrong. You're
• 20:36
  Speaker 1: one hundred percent scientific because you did your own science.
• 20:39
  Speaker 1: Though you did your own research. It's not like you're
• 20:42
  Speaker 1: wildly guessing. No, it's not academic science like it didn't
• 20:46
  Speaker 1: there was no official research, but you did your own research.
• 20:49
  Speaker 1: And like I've spent most of my time, most of
• 20:52
  Speaker 1: my adult life not at university.
• 20:55
  Speaker 2: Like I'm still I'm doing a PhD.
• 20:56
  Speaker 1: Right now I'm nearly finished, but I've still spent the
• 20:59
  Speaker 1: vast majority of my life working at the coal face
• 21:02
  Speaker 1: with humans, having conversations, solving problems with teams, with organizations.
• 21:06
  Speaker 1: As we spoke about before we went live, most of
• 21:09
  Speaker 1: the stuff that I talk about and teach is not
• 21:13
  Speaker 1: research in inverted commas, in origin, you know, or related.
• 21:19
  Speaker 1: And so I think that experiential, real world hands on
• 21:23
  Speaker 1: at the coal face, a million interactions, a million conversations,
• 21:28
  Speaker 1: that's science. It's just not the science as we know it.
• 21:31
  Speaker 1: That's research. That's awareness, that's you figuring, that's you getting
• 21:35
  Speaker 1: data and interpreting data. Yes, so don't undersell yourself to
• 21:41
  Speaker 1: because what you've done is really just science and research
• 21:46
  Speaker 1: in a different environment. That's all it is, and it's
• 21:49
  Speaker 1: probably more valuable than a lot of what happens within
• 21:55
  Speaker 1: the very very controlled parameters of let's say, you know,
• 22:00
  Speaker 1: the business faculty at Montes University or whatever.
• 22:05
  Speaker 3: Oh, I appreciate that. And it's funny because I do
• 22:08
  Speaker 3: corporate stuff. I do leadership stuff, do workshops, and we've
• 22:11
  Speaker 3: got a corporate side to the business called the Wellness
• 22:13
  Speaker 3: Accelerator Program. Similar methodology around the five pillars. We do
• 22:17
  Speaker 3: like a six week program with organizations. And I did
• 22:20
  Speaker 3: that because I used to run the workshops for likes
• 22:23
  Speaker 3: of DHL, one of the companies I used to work for,
• 22:25
  Speaker 3: for example, and we'd do these kind of global leadership
• 22:28
  Speaker 3: programs and stuff and I'd be you know, I'd be
• 22:30
  Speaker 3: in them, and then i'd be in the future. I
• 22:32
  Speaker 3: was running them, and I'm thinking, we ain't landing the
• 22:34
  Speaker 3: message year. People are going to come away with their
• 22:36
  Speaker 3: booklets and it's going to go on the bottom of it.
• 22:38
  Speaker 3: It's going to go on the bottom of the draw.
• 22:40
  Speaker 3: So that's a great experience and the money we were investing.
• 22:43
  Speaker 3: So I came very passionate about that. And then I
• 22:46
  Speaker 3: was working with I was actually helping another leadership company
• 22:49
  Speaker 3: scale and I used to do some of their workshops
• 22:52
  Speaker 3: as well. Over here in Australia, same thing, and like
• 22:55
  Speaker 3: I'll be watching, like I highly skilled facility to come
• 23:00
  Speaker 3: from a learning and development background, twenty odd years in
• 23:04
  Speaker 3: learning developments. Top of the shop are run the shop,
• 23:07
  Speaker 3: and I'm sitting there going you're overwhelming everyone. You're complicating
• 23:12
  Speaker 3: the shit out of this. I can get to this
• 23:15
  Speaker 3: in two minutes. You're spending an hour and I'm looking
• 23:19
  Speaker 3: at everyone like, okay, know, and I think there's a way,
• 23:23
  Speaker 3: you know, I think there's a way to simplistically inject
• 23:27
  Speaker 3: that emotion in people that lands and what do we want?
• 23:31
  Speaker 3: We want movements. They don't have to understand everything, but
• 23:35
  Speaker 3: we want movement and then and you know, a kind
• 23:38
  Speaker 3: of passion to want to continue that, you know, And
• 23:41
  Speaker 3: that's what I found and that's what's working, and that's
• 23:43
  Speaker 3: what we're trying to cement.
• 23:46
  Speaker 2: Yeah.
• 23:46
  Speaker 1: Well, I mean, irrespective of the message, I think, you know,
• 23:52
  Speaker 1: do they understand it? Is it meaningful? Can they do
• 23:57
  Speaker 1: something with what I'm sharing with them? Are they engaged
• 24:04
  Speaker 1: do that? Are they enjoying this at least a little bit?
• 24:08
  Speaker 1: You know, there's so many really really simple, practical questions
• 24:12
  Speaker 1: where you can get somebody up who their content is.
• 24:19
  Speaker 1: Let's say it's all well researched and it's mind blowingly
• 24:23
  Speaker 1: accurate and whatever.
• 24:24
  Speaker 2: But if they're standing in front of a group for.
• 24:27
  Speaker 1: An hour or an hour and a half or two hours,
• 24:30
  Speaker 1: and the experience of the group, which is often the case,
• 24:32
  Speaker 1: is how fucking much longer is this going for?
• 24:36
  Speaker 2: How do I get out of here? When does this end?
• 24:38
  Speaker 1: And they're checking their phone and they're looking at their whatever,
• 24:41
  Speaker 1: they're looking at their messages and their social media, and
• 24:45
  Speaker 1: you know, that's that You might know a lot, But
• 24:48
  Speaker 1: if you can't read the room, if you can't build
• 24:49
  Speaker 1: rapport and connection, if you can't disseminate complicated stuff in
• 24:54
  Speaker 1: a user friendly way, then you're probably not doing a
• 24:58
  Speaker 1: very well You're definitely not doing a very good job.
• 25:00
  Speaker 1: So that skill that you had to be able to,
• 25:05
  Speaker 1: you know, take that sixty minute monologue from whoever and
• 25:09
  Speaker 1: turn that into two minutes of something that might build
• 25:11
  Speaker 1: rapport and connection and trust and understanding and maybe a
• 25:15
  Speaker 1: light bulb moment. That's a superpower as well. And I
• 25:19
  Speaker 1: think also apart from the relatability that we want from
• 25:27
  Speaker 1: people who are in you know, leadership roles or speaking
• 25:32
  Speaker 1: or coaching or educating roles, you know, if you can
• 25:36
  Speaker 1: tell a story where you're going to engage people, if
• 25:39
  Speaker 1: you can be likable, you're going to create engagement. If
• 25:43
  Speaker 1: you can be a little bit funny, if you can
• 25:44
  Speaker 1: be mildly amusing and self deprecating, well, all of a sudden,
• 25:47
  Speaker 1: you're building real connection. But if you're up there just
• 25:51
  Speaker 1: barking data and information, people are switching off, not switching on.
• 25:57
  Speaker 3: Well, the zooe people who like the of the lasst
• 26:01
  Speaker 3: kind of gizmos, or they love what they love and
• 26:04
  Speaker 3: they love some certain dates, and it's like they're going
• 26:06
  Speaker 3: to realize not everybody loves that stuff that you love,
• 26:09
  Speaker 3: you know. And it's like I always try and get
• 26:11
  Speaker 3: to a certain persona, and I think if I can
• 26:13
  Speaker 3: get to that persona, I'll get to all of them.
• 26:15
  Speaker 3: Do you know what I mean? What's my persona? Which
• 26:17
  Speaker 3: I've a land that one get the lot and that's
• 26:20
  Speaker 3: what we've found it done. And some of the people
• 26:22
  Speaker 3: I've worked with, I'm just thinking, you're not pitching this
• 26:25
  Speaker 3: message to you. You've got to realize you're pitching into
• 26:28
  Speaker 3: trying to get the collective. You know.
• 26:31
  Speaker 2: I've got a name for that for you. You can
• 26:33
  Speaker 2: you can weave this inn.
• 26:34
  Speaker 3: I'll get ready to steal this already. Look, let's go.
• 26:37
  Speaker 1: Yeah, you write this down, dude, because you'll like this.
• 26:39
  Speaker 1: So there's a concept in psychology called the false consensus effect,
• 26:44
  Speaker 1: the false consensus effect, and all that means is it
• 26:48
  Speaker 1: speaks to the issue or the fact that people assume
• 26:51
  Speaker 1: that other people think like them. So when we finish,
• 26:54
  Speaker 1: maybe google it. You'll you can definitely with that in
• 26:57
  Speaker 1: because that's exactly what you see. You know this stuff already,
• 27:01
  Speaker 1: you just didn't know the name, right, So you know
• 27:04
  Speaker 1: that people get up and they talk as though they're
• 27:07
  Speaker 1: talking to themselves, whereas they're talking to a room of
• 27:10
  Speaker 1: Like if you're talking to fifty different people, well there's
• 27:14
  Speaker 1: fifty different experiences being had. Like nobody lives in the
• 27:18
  Speaker 1: same personal reality, nobody's got the same mind, nobody's looking
• 27:22
  Speaker 1: at life through the same window, nobody's got the same filter,
• 27:24
  Speaker 1: nobody's got the same brain. Therefore nobody's having an identical experience.
• 27:29
  Speaker 1: So that's your starting point. My question is when I
• 27:32
  Speaker 1: always like my research is around this very thing, around
• 27:38
  Speaker 1: thinking and around perception and what's it like being around
• 27:40
  Speaker 1: me and all of that stuff. But you know, the
• 27:43
  Speaker 1: starting point should be for speakers and teachers and coaches.
• 27:47
  Speaker 1: Other than their content, The next important question should be
• 27:52
  Speaker 1: how do these people think, Like, what is their background,
• 27:55
  Speaker 1: what is their version of right now? What is their
• 27:57
  Speaker 1: reality now? If if you can speak to their version
• 28:01
  Speaker 1: of reality they're in the moment, experience, their background, their situation,
• 28:06
  Speaker 1: if you can get some insight into how they think,
• 28:09
  Speaker 1: which is called theory of mind. If you can get
• 28:12
  Speaker 1: some insight into how they think, then you dramatically increase
• 28:17
  Speaker 1: your chances of building rapport and trust and connection.
• 28:20
  Speaker 2: You know.
• 28:21
  Speaker 1: But if you're just guessing, Oh, Ian thinks like me, well, no,
• 28:26
  Speaker 1: Ian's not you. You're fucking idiot. Ian's Ian. So do
• 28:30
  Speaker 1: you know what I mean? Which I like to chat
• 28:32
  Speaker 1: to you before we get going, so I can meet
• 28:34
  Speaker 1: you for a few minutes to figure out a little bit,
• 28:37
  Speaker 1: just like you would do with your guests on your show.
• 28:40
  Speaker 3: Yeah, one hundred percent. And it's that's so much easier
• 28:42
  Speaker 3: to do if you've got this skill of emotional intelligence.
• 28:45
  Speaker 3: So you have what I have in a face to
• 28:46
  Speaker 3: face I can be in a room and go, that
• 28:48
  Speaker 3: person's got it. That person, how's that going to play
• 28:50
  Speaker 3: with you? I'm going to give you a little nudge
• 28:51
  Speaker 3: on the side. You need a bit of a hug
• 28:53
  Speaker 3: PREVERI you know, I'm going to play this room and
• 28:56
  Speaker 3: all of a sudden, go, you got you got you go,
• 28:58
  Speaker 3: I've got the room. Yeahline perspective, it's a little bit different,
• 29:01
  Speaker 3: and it's obviously more complex, more hard, and that's what
• 29:03
  Speaker 3: we're working within this MVP will have multiple iterations to
• 29:07
  Speaker 3: make sure that we get to that position where we
• 29:09
  Speaker 3: do capture everyone, because they're going to be the people
• 29:11
  Speaker 3: who are socially awkward to genuinely don't want to use
• 29:14
  Speaker 3: the community aspect, but they do want to learn by themselves.
• 29:17
  Speaker 3: There's people who learn by listening, these people who live
• 29:20
  Speaker 3: by reading. You know, there's all these different ways, and
• 29:23
  Speaker 3: we've kind of built the framework there ready to kind
• 29:26
  Speaker 3: of go at all that as we kind of iterate
• 29:29
  Speaker 3: and develop. But no, I enjoy all the stuff you're
• 29:32
  Speaker 3: talking about. It's actually the thing I enjoy most to
• 29:35
  Speaker 3: do if I'm doing something in person because one of
• 29:39
  Speaker 3: the business I used to run, I've just sold my
• 29:45
  Speaker 3: half a shares in a company called kiss My Axe,
• 29:47
  Speaker 3: So I had an act owned business over here. When
• 29:50
  Speaker 3: I came out of corporate, I was doing leadership storef
• 29:52
  Speaker 3: I also launched a business with a business part of mine,
• 29:55
  Speaker 3: and we built it to three venues around sitting a
• 29:59
  Speaker 3: lot of corporate events, and I would do some like
• 30:01
  Speaker 3: whole days there, so I'd do like a half day
• 30:03
  Speaker 3: leadership experience going through whatever, and then they'd go into
• 30:05
  Speaker 3: the team building where they'd have a two hour tournament
• 30:08
  Speaker 3: chucking access, you know, an ultimate celebration and the all
• 30:12
  Speaker 3: of the acts thro and kind of hosts without the
• 30:16
  Speaker 3: runners tournament. But they were like we get them, like
• 30:19
  Speaker 3: you know, actors, singers, because it was like an experience.
• 30:23
  Speaker 3: And when we first launched, I said, I'm going to
• 30:24
  Speaker 3: get in and the second venue run, I said, I'm
• 30:26
  Speaker 3: going to manage the venue. Get up, get me hands
• 30:28
  Speaker 3: on the ground, and really, you know, put my energy
• 30:30
  Speaker 3: into this. And it was so interesting because you bring
• 30:33
  Speaker 3: I said, it was like this hyper way of learning
• 30:37
  Speaker 3: and emotional intelligence because every every couple of hours, I've
• 30:41
  Speaker 3: got twenty new people, fifty new people and any collective
• 30:44
  Speaker 3: and I'm having to make them all enjoy this experience.
• 30:47
  Speaker 3: And it was like you, right, this person's really shy.
• 30:49
  Speaker 3: This person doesn't know to throw this that, But that's
• 30:51
  Speaker 3: the same. And I used to say to our coaches,
• 30:54
  Speaker 3: you have that you are You've got such a gifted.
• 30:58
  Speaker 3: If you take this by the balls, you show them
• 31:01
  Speaker 3: are young kids, you know, I say, if you learn
• 31:03
  Speaker 3: this skill, you can transfer this into the corporate world
• 31:06
  Speaker 3: because effectively you just kind of learning how to connect
• 31:09
  Speaker 3: to people on a deeper level and really get everyone
• 31:12
  Speaker 3: on board, and I love that. You know, it's kind
• 31:15
  Speaker 3: of my thing to do. If I missed someone on
• 31:18
  Speaker 3: the side, I'm like, how did I miss that one?
• 31:20
  Speaker 3: You know?
• 31:21
  Speaker 2: Yeah?
• 31:21
  Speaker 1: Yeah, And also in the middle of that particular scenario,
• 31:26
  Speaker 1: trying to make sure that people don't kill each other
• 31:28
  Speaker 1: with an axe. I mean, that's another variable that we
• 31:30
  Speaker 1: don't genuinely have to deal with. That's fucking precarious, mate,
• 31:33
  Speaker 1: good luck. How the fuck did you get insurance for that?
• 31:37
  Speaker 3: I know everybody always asked that, but it was, okay,
• 31:39
  Speaker 3: don't you worry. We had, we had safety measures in place.
• 31:42
  Speaker 1: Yeah, I don't know about that. I'm not going to
• 31:44
  Speaker 1: lean too deeply into that. I was interested before when
• 31:48
  Speaker 1: you were talking about Stephen Bartler's podcast Diary of a
• 31:53
  Speaker 1: CEO and Chris Williamson's podcast is It Williamson.
• 31:57
  Speaker 3: Yeah, Williamson, Yeah.
• 31:59
  Speaker 1: And I like both of them, And there's there's quite
• 32:01
  Speaker 1: you know, Lex Friedman and Andrew Huberman, the neuroscience dude,
• 32:06
  Speaker 1: and like, there's a lot of guys in that that
• 32:10
  Speaker 1: space where they're really at a high level in terms
• 32:12
  Speaker 1: of the conversations and the the content. But I'm with
• 32:18
  Speaker 1: you in that sometimes I would come away from that going, well,
• 32:22
  Speaker 1: that was two hours of like almost cognitive overload. You go,
• 32:26
  Speaker 1: fucking my brain needs a little sleep now. And I
• 32:30
  Speaker 1: don't know, while they're great, and obviously they're doing great
• 32:34
  Speaker 1: and they've got big shows. So this is not criticism
• 32:37
  Speaker 1: for me, This is just curiosity. I always wonder how
• 32:42
  Speaker 1: practically helpful that's going to be for the average punter
• 32:47
  Speaker 1: in the average life, whatever that means, who's listening to
• 32:50
  Speaker 1: this trying to think better, do better, create better?
• 32:54
  Speaker 3: I one hundred percent agree. And if you think of again,
• 32:58
  Speaker 3: Chris Williamson, I was speaking to his much Jaid last
• 33:00
  Speaker 3: year when I was thinking about the app as a concept.
• 33:03
  Speaker 3: Acting Mechros Williamson when he came to do a show
• 33:06
  Speaker 3: here in Sydney, and I went to the show and
• 33:10
  Speaker 3: I find, you know, the way he's so titulous, he's
• 33:12
  Speaker 3: so he's pure, beautifully spoken. But I look at all
• 33:14
  Speaker 3: the people in the audience. The majority of the people
• 33:17
  Speaker 3: in the audience were people on on the journey. They
• 33:19
  Speaker 3: were on the growth journey. They were you know, look
• 33:22
  Speaker 3: like a lot of high performers. They look like people
• 33:24
  Speaker 3: who maybe took care of themselves, had the fitness wise
• 33:27
  Speaker 3: I didn't see the people. It might be really the
• 33:29
  Speaker 3: struggle point of struggling, and my persona of the person
• 33:34
  Speaker 3: I'm trying to reach wouldn't understand Chris Williamson. We've got
• 33:38
  Speaker 3: a persona. We've got a name for him and everything,
• 33:40
  Speaker 3: but I don't want to talk because there's actually a
• 33:41
  Speaker 3: real guy who I was coaching previously. So we've got
• 33:45
  Speaker 3: a persona. That persona would not understand Chris Williamson's language
• 33:48
  Speaker 3: because he's very articulately. He goes deep the words that
• 33:50
  Speaker 3: he users and stuff like that. You know, sometimes ALPHACU
• 33:53
  Speaker 3: has struggled, so you're one hundred percent right, and the
• 33:56
  Speaker 3: overwhelm that comes from that, it's almost like I'm not
• 33:59
  Speaker 3: good enough. I don't understand. I don't understand this stuff.
• 34:03
  Speaker 3: I might be I might be in a waste position
• 34:05
  Speaker 3: than I actually thought. There's all this stuff coming at me,
• 34:09
  Speaker 3: and then you should see me and what I watch
• 34:11
  Speaker 3: these sometimes and I am screaming, I've got the answer.
• 34:15
  Speaker 3: They would the fucking app here go here when they're saying,
• 34:20
  Speaker 3: you know, because you preach all this stuff, and that's
• 34:22
  Speaker 3: why I'm sitting here as a you know, forty eight
• 34:24
  Speaker 3: lad from Liverpool, done my thing, humble background. You know
• 34:29
  Speaker 3: I haven't got, you know, a shipload of money. What
• 34:31
  Speaker 3: money I've I've invested in this passion papers. I've just
• 34:33
  Speaker 3: sold another business to burn my boats to focus on
• 34:36
  Speaker 3: the thing. And I'm thinking, you guys have got a
• 34:39
  Speaker 3: shed load of money and a shadow of reach and
• 34:42
  Speaker 3: a shadload of drive in this. If I can get
• 34:46
  Speaker 3: to this point, and I know where it's going to
• 34:47
  Speaker 3: get to, I believe it will be the biggest, the
• 34:49
  Speaker 3: biggest global men's metal fitness app in the world, and
• 34:53
  Speaker 3: it will reduce suicide directly correlated to it, because it
• 34:57
  Speaker 3: once again, I'm looking investment at the moment of doing
• 34:59
  Speaker 3: all the thing, and I don't think and if A
• 35:00
  Speaker 3: can do this, yes and get those points, why the
• 35:04
  Speaker 3: hell are some of these people who seems to be
• 35:06
  Speaker 3: that passionate and in a position far greater than me,
• 35:09
  Speaker 3: little old me to be able to do this? It
• 35:12
  Speaker 3: baffles me.
• 35:13
  Speaker 1: Yeah, yeah, I could guess that a few of the
• 35:17
  Speaker 1: answers to that, but I might get myself in trouble.
• 35:22
  Speaker 1: I don't know that all of these people care as
• 35:25
  Speaker 1: much as they want people to think they care. Maybe
• 35:29
  Speaker 1: they do, Maybe they do I'm not sure. I think
• 35:32
  Speaker 1: the brand and the pr might override some of the
• 35:35
  Speaker 1: other stuff, you know, and the sales and the bottom line.
• 35:38
  Speaker 1: I don't know, but that's okay. You can do both.
• 35:41
  Speaker 1: You can have a good business, you can make some dough,
• 35:43
  Speaker 1: you can help some people. You can be kind, you
• 35:45
  Speaker 1: can be generous, you can live in a bloody mansion,
• 35:47
  Speaker 1: you can drive it, you can do whatever you want.
• 35:49
  Speaker 1: It doesn't need to be one or the other. But
• 35:51
  Speaker 1: I'm with you. I think that you know, and I'm
• 35:55
  Speaker 1: still a work in progress and i'm a fuck up,
• 35:57
  Speaker 1: But you know, like I know that with your passion,
• 36:01
  Speaker 1: with your drive, with your brain, with your experience, with
• 36:04
  Speaker 1: your skill, with your very very high level of communication,
• 36:09
  Speaker 1: you can do some amazing shit.
• 36:11
  Speaker 2: And you're already doing amazing shit, so you know.
• 36:14
  Speaker 1: But I think that the thing with that too is
• 36:18
  Speaker 1: there's no reason why you need to choose helping people
• 36:21
  Speaker 1: or making a great living, like this is.
• 36:24
  Speaker 2: We can do both. You know.
• 36:26
  Speaker 1: I'm a corporate speaker. I get paid really well. I
• 36:29
  Speaker 1: also do other things for free. Right I've done over
• 36:32
  Speaker 1: two thousand podcasts. Nobody pays for any of these podcasts.
• 36:36
  Speaker 1: This is just all free content. That goes into the world,
• 36:39
  Speaker 1: and I do it gladly. And yes we're sponsored, but honestly,
• 36:43
  Speaker 1: some months we make quite good dose.
• 36:45
  Speaker 2: Some months we make fuck all it.
• 36:47
  Speaker 1: You know, it's I'm definitely not like if your plan
• 36:51
  Speaker 1: to get riches to start a podcast, you need to
• 36:53
  Speaker 1: rethink it.
• 36:55
  Speaker 3: Well, I'm totally with you. I mean, you've gone all
• 36:58
  Speaker 3: in with two thousand. I do put I launched, I
• 37:01
  Speaker 3: do one every two weeks. I've got a few in
• 37:03
  Speaker 3: the bank. I think I'm nearly up to thirty now.
• 37:05
  Speaker 3: And again, nothing in that, no SPONSORIP at the moment.
• 37:07
  Speaker 3: I've been bathing that to coincide as a bit of
• 37:09
  Speaker 3: a social kind of conveyor belt for the messaging that
• 37:13
  Speaker 3: we're doing. But like you know, one hundred percent right,
• 37:16
  Speaker 3: I I've got the you know, I haven't been. I've
• 37:20
  Speaker 3: sold my business, which is give me some money, but
• 37:21
  Speaker 3: I've got nothing gaining at the moment. But I've got
• 37:24
  Speaker 3: good men helping good men. I've got the Artist to
• 37:25
  Speaker 3: Humanity Wellness program. There will be a good women helping
• 37:28
  Speaker 3: good women, and there will be a good parents helping
• 37:30
  Speaker 3: good parents. Will have vent to get to the children.
• 37:32
  Speaker 3: Probably around twenty twenty seven. Now, this will generate revenue.
• 37:38
  Speaker 3: It will generate abundance. Once it turns, I will do
• 37:41
  Speaker 3: stuff with that abundance. What the thing is. I'm not
• 37:43
  Speaker 3: sitting here thinking I just want to get shitloads of
• 37:47
  Speaker 3: money and do this thing. I believe that to be
• 37:52
  Speaker 3: in a position of influence to do what I want
• 37:54
  Speaker 3: to do because I believe that. You know the thing
• 37:56
  Speaker 3: I just described there, It's like if I talk on
• 38:00
  Speaker 3: social media. Social media, you know, the age of children,
• 38:04
  Speaker 3: age of men is now fifteen to forty five years
• 38:07
  Speaker 3: ago it might be twenty to forty five. Social media
• 38:09
  Speaker 3: continues and the age is dropping, right, So humanity is failing.
• 38:15
  Speaker 3: Clearly the employee opinion say, survey of human kind business
• 38:22
  Speaker 3: is our increasing mental health crisis and the rise and
• 38:25
  Speaker 3: rates of suicidality that our employee opinion survey. We're no good.
• 38:28
  Speaker 3: As I said the other day, we'd be bankrupt, we'd
• 38:30
  Speaker 3: have no investors, we'd be making no money, we'd have
• 38:33
  Speaker 3: no customers, and all the employees who are believing we
• 38:36
  Speaker 3: couldn't recruit. We would be failed. But yet we continue
• 38:39
  Speaker 3: down this pathway. So it's a failing it's a completely
• 38:44
  Speaker 3: failing business. And you when you put it like that
• 38:48
  Speaker 3: and simplify the message. I'm thinking, if I was in
• 38:52
  Speaker 3: a position of influence, whether it be whoever it be,
• 38:55
  Speaker 3: not throwing names, there's people in positions of influence, I
• 38:59
  Speaker 3: would be saying out the social media even AI, right AI,
• 39:02
  Speaker 3: everyone's saying it could be the end of humanity, could
• 39:05
  Speaker 3: becoming sentient. All this type of crab, Well, I would
• 39:07
  Speaker 3: want to know. If I was leading, I would say, well,
• 39:09
  Speaker 3: hang on a minute, stop, all you fuckers stop, can
• 39:14
  Speaker 3: you can you tell me that it we're safe? Well
• 39:17
  Speaker 3: fucking stop, I'm telling you that stops. Can you tell
• 39:19
  Speaker 3: me now you fucking stopped? And there's got to be
• 39:22
  Speaker 3: a check for humanity. Now there's multiple layers. I almost
• 39:27
  Speaker 3: see this solution, and the solution you have to be
• 39:31
  Speaker 3: in a position financially and credibility wise as a position
• 39:35
  Speaker 3: to be able to get in today to have discussions
• 39:37
  Speaker 3: and ultimately whether it would be the likes of the me,
• 39:40
  Speaker 3: the likes of you, or someone who's genuinely down the line,
• 39:44
  Speaker 3: who genuinely asks humanity's best interest to harts to start
• 39:47
  Speaker 3: having some discussions because clearly it's so obviously fucking corrupting
• 39:53
  Speaker 3: aspect of financial gains. It's all about this financial medical round.
• 39:57
  Speaker 3: It's so obvious that anyone with the brains we that
• 40:00
  Speaker 3: were sailing off the edge of a cliff. And for me,
• 40:04
  Speaker 3: I've got a bigger thing behind it. So, yes, the
• 40:07
  Speaker 3: money will come. I believe the abundance will be great
• 40:10
  Speaker 3: in across the all. But then what would that may
• 40:11
  Speaker 3: allow me to do? Help more, create things, bring back
• 40:15
  Speaker 3: youth censors. When I was a kid, either youth sense
• 40:17
  Speaker 3: I used to play football Tuesdays and Thursday Stafford more
• 40:20
  Speaker 3: than youth club round the corner of my goal. It's
• 40:23
  Speaker 3: all done. They're done. Everyone's fucking stuck on the phone
• 40:26
  Speaker 3: now and I think this. I think the solutions are
• 40:29
  Speaker 3: more simple. Some of the solutions are more simple than
• 40:33
  Speaker 3: they're being made out to be. I think if with
• 40:36
  Speaker 3: you know, and ultimately so they're going back. I know
• 40:39
  Speaker 3: it's along with the way because I have this vision
• 40:41
  Speaker 3: and mission of where all this goes. I love it.
• 40:44
  Speaker 2: I love it. Keep going.
• 40:45
  Speaker 3: Yeah, it's the money will come, but it's going to
• 40:49
  Speaker 3: come for the right reasons. And when it does come,
• 40:51
  Speaker 3: I'm going to help more and I'm going to get
• 40:52
  Speaker 3: more of a Yeah I can I can it how
• 40:56
  Speaker 3: we would I think this goes, but I am on
• 40:58
  Speaker 3: a fucking mission and I wont stop until I get there.
• 41:02
  Speaker 2: I love it, And you know what, you're right? I think.
• 41:08
  Speaker 1: Like just when you were talking about going off the edge, humany,
• 41:10
  Speaker 1: going off the edge of a fucking cliff, right, I think, Okay,
• 41:16
  Speaker 1: if we if we could hit the pause button for
• 41:18
  Speaker 1: a moment, and we go, okay, So let's talk about
• 41:22
  Speaker 1: a couple of things.
• 41:23
  Speaker 2: Let's talk about health. Let's talk about obesity.
• 41:27
  Speaker 1: We go, Well, we've got more information, education, more fucking
• 41:31
  Speaker 1: you know, workshops and books and programs and products, pills, powders, potions.
• 41:36
  Speaker 1: How are we going with, you know, the obesity crisis.
• 41:41
  Speaker 1: I'm not talking about what anyone looks like. I'm not
• 41:43
  Speaker 1: trying to devalue anyone's worth. But we know that obesi
• 41:46
  Speaker 1: correlates with poor health. Well, we're more obese than we've
• 41:49
  Speaker 1: ever been. Cool, Okay, what about mental health? Oh, we've
• 41:53
  Speaker 1: got more of this more that. How's that going. Oh,
• 41:55
  Speaker 1: we've got more mental health issues than ever before, at
• 41:58
  Speaker 1: the same time as we've got more comsation and resources
• 42:01
  Speaker 1: than ever Oh, what about like commercially and financially, how
• 42:07
  Speaker 1: we're going, oh, well, most people won't be able to
• 42:09
  Speaker 1: afford a fucking home. Oh Like, it seems like despite
• 42:14
  Speaker 1: the fact that we've got more programs, products, pills, powders,
• 42:18
  Speaker 1: fucking books, research workshops, seminars, university degrees, shit's not working.
• 42:27
  Speaker 2: So like, talk about data, talk about evidence.
• 42:30
  Speaker 1: Just shut the fuck up from a moment and just
• 42:34
  Speaker 1: turn down the emotion, turn down your bias, and try
• 42:38
  Speaker 1: to just be really aware about what is happening right
• 42:41
  Speaker 1: now in the world. It is not whatever we're doing,
• 42:44
  Speaker 1: it isn't working now. We're not blaming anyone, we're not
• 42:48
  Speaker 1: being critical of anyone. We're just assessing the fucking reality.
• 42:52
  Speaker 2: Of what is.
• 42:53
  Speaker 1: And what is is that humans have never been more
• 42:56
  Speaker 1: fucked than right now now. Whether or not people like
• 42:59
  Speaker 1: that or don't like that, that's just my assessment. But
• 43:03
  Speaker 1: we've got everything and nothing one hundred percent.
• 43:07
  Speaker 3: As I say, if you look at the business terms,
• 43:08
  Speaker 3: it's a failed business. It's fucked. It's going off the
• 43:10
  Speaker 3: edge of it list. And yeah, I was just saying
• 43:13
  Speaker 3: that again. My traffic light system's coming into play. There's
• 43:17
  Speaker 3: a traffic light system here for humanity high level and
• 43:20
  Speaker 3: the likes of save me and you talking like we
• 43:22
  Speaker 3: were in a room and there was you know, IM
• 43:24
  Speaker 3: not saying we're fucking bright minds or anything, but I'm
• 43:27
  Speaker 3: sure there's a lot of smart, smarter people than I.
• 43:31
  Speaker 3: But if you get people in a room and said, right,
• 43:33
  Speaker 3: let's get a traffic light system, simple of all of
• 43:35
  Speaker 3: these things, if you can see it, you can manage it.
• 43:38
  Speaker 3: You can fucking manage anything. Everything has a solution. It's data.
• 43:42
  Speaker 3: It's zero ones. You can fucking sort it out. And
• 43:45
  Speaker 3: if I was drawing on a thing, I know number
• 43:48
  Speaker 3: one it. But if I was drawing with him, money
• 43:49
  Speaker 3: was going, right, I'd be drawing circles, going walking. You
• 43:53
  Speaker 3: know what's that doing there? Fucking you know what's that
• 43:56
  Speaker 3: doing there? And then you know we get okay, where's
• 43:58
  Speaker 3: money getting distributes? Okay, that's a bit fucking that's going
• 44:01
  Speaker 3: it's going against humanity. And this is at the core
• 44:06
  Speaker 3: of my movement, at the core of our movement good men,
• 44:08
  Speaker 3: good women, good children, and the ADDS Humanity Well Less
• 44:12
  Speaker 3: Accelerator program. There's a question, and the question is are
• 44:16
  Speaker 3: the actions I'm about to take other words, I'm about
• 44:20
  Speaker 3: to speak, going to intentionally harm others? And if The
• 44:24
  Speaker 3: answer to that is, yes, you're going against the very
• 44:26
  Speaker 3: grain of humanity, and I think we've lost that code.
• 44:31
  Speaker 3: It's like a code within humanity. So many people do
• 44:34
  Speaker 3: that and have all of a sudden of everybody done
• 44:36
  Speaker 3: that today. That would give the pause. It'd be like, oh,
• 44:39
  Speaker 3: stop the pause that you talk about, and we code
• 44:43
  Speaker 3: into ourselves that very grainy thing. It would be, you know,
• 44:47
  Speaker 3: it would be very There'd be a lot of different
• 44:49
  Speaker 3: discussions and you know, ultimate equations to decide which is
• 44:53
  Speaker 3: the best way for less half of your humanity in
• 44:54
  Speaker 3: this current climate. But ultimately that's where it go. And
• 44:57
  Speaker 3: I believe there would be a traffic light system you
• 45:00
  Speaker 3: would get in a room and all the brightest minds
• 45:02
  Speaker 3: in the world would be able to improve the human
• 45:06
  Speaker 3: card business model. Because the human card business model has failed.
• 45:11
  Speaker 3: It's been losing money how far many years, losing employees
• 45:15
  Speaker 3: for how many years. It's fucked. But we could fix
• 45:18
  Speaker 3: it because that's what we are. We're smart by design,
• 45:22
  Speaker 3: we're creative, but we're creating all this Why are we
• 45:24
  Speaker 3: fucking creating fucking rockets to piss off to Mars when
• 45:28
  Speaker 3: we've got all of this stuff here that we need
• 45:31
  Speaker 3: to sort out. Use that smart to fix some of
• 45:35
  Speaker 3: this stuff. I guarantee it's a lot easier.
• 45:38
  Speaker 1: Uh, I've got a new man crush. You're very funny
• 45:42
  Speaker 1: and I fucking I totally agree. Good help good men
• 45:46
  Speaker 1: helping good men is the app. So www dot GMHGM
• 45:53
  Speaker 1: dot com.
• 45:55
  Speaker 2: Go have a look at the website.
• 45:57
  Speaker 1: Now, tell us about Just tell my audience and give
• 46:01
  Speaker 1: us the sales pitch. I know, I know they don't
• 46:03
  Speaker 1: have to buy anything, so it's a shit sales pitch.
• 46:05
  Speaker 1: But tell them how they can get involved.
• 46:07
  Speaker 2: Support you. This is your time to shine sunshine.
• 46:12
  Speaker 3: Yeah, so as you say, it isn't a pitch. This
• 46:14
  Speaker 3: has been designed for men, and there will be a
• 46:17
  Speaker 3: women's welcoming. You know for all the piece brigades. There
• 46:19
  Speaker 3: will be good women helping good women that'll be looked
• 46:22
  Speaker 3: after by the feminine, which would be my missus who
• 46:24
  Speaker 3: is running women's sair. Because as we speak, so by
• 46:28
  Speaker 3: joining this movement, it's the early phage MVP. You know,
• 46:31
  Speaker 3: it's free. Whilst we kind of develop, we will want
• 46:34
  Speaker 3: we use much feedback to say what works what doesn't
• 46:37
  Speaker 3: When you come through. The unique thing is there's a
• 46:39
  Speaker 3: community aspect, so whether you're struggling, or you've got a
• 46:44
  Speaker 3: nat who's struggling and you know that guy that your
• 46:48
  Speaker 3: friends really having a problem. You can join add them
• 46:52
  Speaker 3: and say hey, connect with us when you rate each
• 46:54
  Speaker 3: other on a weekly basis. If you're connected, then you
• 46:57
  Speaker 3: you know, approve each other when your rate themselves. And
• 47:00
  Speaker 3: he goes backwards, he doesn't need to say anything to
• 47:02
  Speaker 3: you because he.
• 47:03
  Speaker 2: Might not want to.
• 47:04
  Speaker 3: But you can reach out because you'll get a notification.
• 47:07
  Speaker 3: They'll say, hey, your brother Craig's gone back twenty percent.
• 47:12
  Speaker 3: He might need to reach out. That's what the notification
• 47:14
  Speaker 3: through the app does, and then it connects you through
• 47:16
  Speaker 3: to WhatsApp and then you can say, hey, brother, how
• 47:18
  Speaker 3: are you. I've done this many times. I had a
• 47:20
  Speaker 3: friend of mine we went to Ireland a few weeks
• 47:23
  Speaker 3: a couple of months ago, and I seen a massive decline.
• 47:27
  Speaker 3: It came through and it came up, your brother Jack
• 47:30
  Speaker 3: might need a hand. I reached out to him and
• 47:31
  Speaker 3: he did need the hand. He was back there, he
• 47:33
  Speaker 3: was having problems with his family. He dropped back massively.
• 47:36
  Speaker 3: We spoke for an hour. It made him feel better.
• 47:38
  Speaker 3: And then you know how many men could we say
• 47:41
  Speaker 3: by doing this, you know, So it's even if you're okay,
• 47:44
  Speaker 3: you might need to know someone who could who could
• 47:46
  Speaker 3: benefit from this. But also we just need as many
• 47:48
  Speaker 3: people to get involved to give us as much feedback
• 47:51
  Speaker 3: as as possible because we're currently going for fund and
• 47:54
  Speaker 3: for the you know, for the big bang to really
• 47:57
  Speaker 3: blast it off globally. So the more information we get
• 47:59
  Speaker 3: for the next iteration, the better for more men.
• 48:03
  Speaker 1: And people can download the app just by going to
• 48:06
  Speaker 1: the app store type and help and good men, Yeah, good.
• 48:09
  Speaker 3: Men, help and good man. It's on the app Store,
• 48:11
  Speaker 3: it's on Android, it's on Apple. Download it for free now.
• 48:16
  Speaker 1: And mate, I didn't bring it up intentionally, but before
• 48:20
  Speaker 1: we go, you're dealing you're dealing with some really, really
• 48:23
  Speaker 1: really hard stuff right now as we record. I know
• 48:28
  Speaker 1: your dad's not in a great place and you're flying
• 48:31
  Speaker 1: out tomorrow morning. I don't know if you're okay with
• 48:33
  Speaker 1: me to share this, but love and hugs to you,
• 48:36
  Speaker 1: big men. And I know your dad's on the home straight,
• 48:40
  Speaker 1: so to speak, and you're going to get over there
• 48:43
  Speaker 1: and try and share the love hopefully in time. So mate,
• 48:47
  Speaker 1: I'm surprised that you did this today, knowing what I
• 48:51
  Speaker 1: know about what's going on in your life, but nothing
• 48:54
  Speaker 1: but respect for you and all the love and all
• 48:57
  Speaker 1: the hugs to you and your family and your dad,
• 49:00
  Speaker 1: and thanks for coming to play on the You project.
• 49:03
  Speaker 1: And I'll be thinking I'll be tomorrow as you fly
• 49:05
  Speaker 1: back to the UK. Thank you brother, Thanks mate,