Latest / PlayBetter's Golf Tech Weekly / #8: Uneekor AI Swing Trainer (AIMY)
Transcript
- PlayBetter: that we were talking into a microphone and she was responding. So that tells me that you can do just voice commands like you're talking to a golf instructor, right? And when I think of Unicor, I think of ⁓ kind of an innovative brand, one that's kind of pushed the envelope. We've got a new segment that we're calling Tech On Tour. Is AI coming for golf instructors? That's what we're talking about today. In this episode of Golf Tech Weekly presented by Play Better, I'm Mark Schiforigin joined as always by Daniel Fitzpatrick. And ⁓ Daniel, you and I were together at the 2026 PGA show in Orlando. For you, as I understand it, your 15th PGA show. And in all that time, you've been going down there to Orlando or up there for you. ⁓ There's one product, one feature, one innovation that ⁓ excited you so much that you declared it among the very coolest things you'd ever seen. What is it and why are you so excited? Definitely was impressed by the Unicore new Amy software that we were able to preview and test out at the show. You know, it's not often in today's world where a software piece of technology is going to blow away a hardware piece of technology at the PGA show because that's typically what we're there to see is the new hardware releases, new launch monitors, range finders. But I came away really impressed from the team at Unicore and what they were able to do with this new Amy. technology. really excited to talk about it today. Just because of the experience it provided me in less than a couple minutes trying it. I it only took one swing. And that's how impressive it was to me just on what it was able to analyze on my golf game and show me some flaws that I'd actually heard from an actual golf instructor before. So that was reassuring to know that it wasn't just shooting something up my sleeve that it was attempting to instruct me on. actually had some valuable information. Really impressed by that technology excited to dive deeper into that with our audience today and and talk about it. That sounds awesome So again, we are talking about uni course upcoming ⁓ Amy software edition a brand new feature for them a bit of an evolution to the AI training Mode that they've had as part of their software stack This takes it to an entirely new level which we'll get into but essentially we're talking about AI powered coaching from uni core It's voice-activated, it's conversational, it's a swing coach right by your side. And they previewed it at the PGA show, launching supposedly second half of 2026 and compatible with all of Unicore's hardware. So let's just take a quick second to kind of dive into what Unicore offers to date, kind of how we got to this point, and then we'll get deep into this new evolved feature. Unicore really I'd say in kind of ⁓ a quick ⁓ period of time really Daniel is has made quite the name for themselves ⁓ They strike me as a brand that I think right they came out with their first product in 2019 the QED ⁓ Kind of introduction of the overhead camera based tracking and since then when I think of Unicore I think of ⁓ kind of an innovative brand one that's kind of pushed the envelope maybe more aggressively than ⁓ competing brands potentially? ⁓ Your thoughts on Unicor overall? Yeah, I'm right there with you when I think of Unicor and the first word that comes to mind is innovation. ⁓ Every single year that we go to the PGA show and we walk by their booth, number one, their booth is always like, it looks so technologically advanced. It looks like... you know, maybe if you went to CES or a full technology show, it looks like a Samsung booth or, you know, a Google booth. Like it is just, it is so cool looking and they know exactly how to appeal the eye of people walking by. I it literally grabs your attention. ⁓ So I think that's the first thing is like you said, is they always have something new and impressive and their team is always so energetic and well-knowledged on the industry. you know, they are ⁓ a company that that comes out of Asia. So they have a lot of technical advancements in comparison to some other people, especially when it comes to AI now. In the last few years, they've been driving that AI factor into their software. ⁓ But it is pretty impressive how they've come from where they were in the last seven years. I mean, when I got into the technology industry in 2017, Never even heard of them, they weren't anywhere to be found. And all of a sudden, they came out of nowhere with these overhead launch monitors and took over the overhead launch monitor game from what I can understand. So it's really impressive what they've done in short amount of time and they've quickly become the go-to overhead launch monitors, especially for commercial facilities. Yeah, you're right. ⁓ That's why I bring it up, is because it's kind of an impressive and short run. ⁓ track that they've been on and a fast moving one. And as we'll get into, they may have really, really cracked a big breakthrough here with this kind of latest innovation. yeah, QED in 2019, they came out with the IXO in 2020, which became their flagship overhead system. The iMini came out in 2023. And that was their first look into the portable launch monitor space, a unit that's sits to the side of the ball photometric unit that's got a built-in screen and battery, very similar in style and functionality to something like the Bushnell LaunchPro or Foresight CC3. They came out with the iMini Lite in 2024, which is the same but without the screen or battery. So it's an indoor only unit at a lower price, very similar again to what Bushnell attempted with the LPI. The IX02 in 2023, another overhead. The IXR in 2025, which was a rear-mounted unit. And now, Amy in 2026. to kind of run through their current offerings, you've got the iMini, the IXO, the IX02, the IXR, excuse me, the iMini Lite as well. And all of them are compatible with Amy, we'll get into. But before we do, Daniel, of that product line, very quickly, what's right for whom? And do you hear from consumers who are interested in Unicor, kind of what's the brand awareness among the consumers that you're talking to? Sure. I think each product has their own designated market, and they've done a really good job of offering a product for different targets of their market. know, the iMini Lite, first and foremost, I truly believe that's perfect for an individual golfer playing a lot of golf or practice, self-practice at their home, in their garage, where there's not gonna be a ton of changing from right to left-handed players. I'm buying something for myself to practice at home. It requires a corded connection, a corded power at all times. So it is something that's gonna be more of a permanent instill. for maybe just a right or left-handed player. Again, you could move the device back and forth, but it's honestly, it's not practical. ⁓ You move into the iMini, which becomes their portable device. You can take it to the range. You can use it at home as a golf simulator. ⁓ Very similar and competitor probably to like the Bushnell Launch Pro, the GC3 from Forsyte. So ⁓ again, their portable device that you can take indoor, outdoor, the only device that you can take indoor, outdoor that they offer. ⁓ And this was a breakthrough for them because again, they were only a permanent install overhead type company before this iMini came out. And it has evolved over time as well. It's gotten better, it's gotten more accurate. And I think as they get maybe some more mobile software where you can do more with maybe as a teacher or a fitter, that product could really evolve or go further maybe as that evolves. ⁓ But getting into their overhead mounted units, they actually have some different options. IXO was their first introduction into not requiring a specific type of golf ball from their overhead marks, which was big for them because the QED was awesome and really popular, but the problem was is it required a specifically marked golf ball to be able to capture all the data. ⁓ And that's where the IXO, the IXO2, ⁓ they've expanded and made it better with the XO2. It has a massive hitting area, ⁓ one of the largest in the industry and ⁓ offers the most data capabilities and also ⁓ works with their Trouble Mat, which is a really cool feature. Yeah, another innovation, right? Yeah. Another example of how they've kind of innovated or pushed things to the top. Tell us about the Trouble Mat. Yeah, the Trouble Mat's really cool because most simulators, when you go into the sand or into the rough, it makes like a software adjustment to penalize you for when you hit the shot. So maybe you'll hit it great off the mat, but it'll knock off some distance or whatever to try to make it realistic to actually hitting out of the sand or the rough, et cetera. The Trouble Mat has different levels of turf or different consistencies of turf that when you hit that shot, it feels like you're hitting out of sand or out of rough. ⁓ So the XO2 is compatible with that. So great for commercial facilities, especially those trying to run like leagues or things like that where you get that real feel of playing a round of golf. You can be a little bit more with competitiveness on trying to get that real aspect of playing golf. ⁓ And then... You know, there was always a little bit of concern for people who were installing overhead units that it was mounted in front of you. ⁓ If you think back to the QED, it was perfect because it sat behind the T-box, so it was out of the way of any type of potential striking by the ball or club or anything like that. ⁓ That's where they brought in the XR. It was basically a replacement for that QED product, ⁓ but it didn't require the special golf ball. ⁓ It came at a much more attractive price than what the XO and the XO2 offer. ⁓ they, you and again, was mounted, the XR is mounted behind the T-box. So ⁓ it's kind of funny how they've kind of gone full circle now and gone back to where their roots were with the QED while still bringing a lot of the cool features from the XO and the XO2. ⁓ Now you're still not getting all of the features with the XR that you get out of the XO2, which is probably why we still are selling both products and they're still both very relevant. But the XR in my opinion is great because number one, it's a great price point. If you have the space, not everybody has the space to mount something behind you. ⁓ But it is great to be able to put that behind you and not even worry about it. between the products, they are all compatible with their game day software and with their... ⁓ with their optics, cameras, and their balance pressure mat and everything. even as we go through the product line, we have all these price points. All these products are still compatible with all these things. The downfall in any of it is you have to have everything powered by a pretty high-end gaming PC. that's where their software, in my opinion, it rivals just about anybody that's out there, ⁓ not just in the simulation, but the self-practice. I I tell customers every day, If you want to improve your golf game and you're willing to invest in it, know, the Unicore software can really help your game improvement and make you a better golfer because of the tools and capabilities that it has. Yeah, you bring up some awesome points. It's not a simple system to get into necessarily. ⁓ Once you go beyond the portable unit, if you just want quick numbers on the built-in screen of the iMini, of course it is very simple. But once you do have to interface, with a computer to access some of the software. They do have some pretty robust requirements. So we should say that at the start. We've got some of that stuff listed on our website. If you go to the Learn tab, you can find some system requirements for some of these launch monitors. But back to kind of the star of the show here, Amy, you mentioned you're talking to customers, you're telling them, hey, listen, if you want to get better and you're willing to invest in building a system to really actually help you through this journey. Unicore is tough to compete with. And now it gets that much more so potentially with this Amy software. I remember us sitting around the dinner table in Orlando and we had a big kind of gathering of the tribes. We had golficity there, we had Breaking 80, we had Let's Play Through, we had our whole crew from Play Better. And one of the most popular topics at the table was this Amy software. because it really was such a head-turner. We both got hands-on with it. ⁓ All of our colleagues that were joining us for dinner, the same thing. And everyone was kind of blown away by this idea of a very sophisticated, AI-powered golf coach essentially talking you through ⁓ all the things that you're doing right and wrong ⁓ and doing it in a very, very focused ⁓ manner. that makes it actually ⁓ really relatable and ⁓ usable and not necessarily overwhelming or cumbersome. ⁓ Let's get into it. You used Amy, ⁓ tell us about the experience overall. ⁓ Let's go with what it does, first of all. So I think the biggest thing that blew me away was, I know we talked about how it is a sophisticated setup and you do have to have some technical experience to be able to get everything set up and ready to roll. Two swing optics cameras, by the way. That's an important one to note. So you gotta have ⁓ the two external cameras. Not a huge lift actually to get that rolling, but it is an additional, or two additional pieces of hardware. Go ahead, Daniel. Yeah, no worries. So yeah, it's not just the... the setup of the cameras and getting everything rolling. But once you get into it, wow, talk about a user friendly and extremely fun thing to do. I literally, I could see myself hitting hours upon hours of golf balls with this software. And it was really impressive. I mean, it was as simple and we're gonna roll a video here shortly after we kind of talk about it, but for those watching, but it was really, really fun to just say, my name's Daniel. ⁓ And then Amy, you hi, my name's Amy and she has you take a shot. ⁓ you know, like you said, it was really intuitive, but she was nice. You know, she was nice about how she instructed you. It was almost a little scary, you know, how good it was and how impressive it was. But with one swing, literally one swing, Amy was able to analyze some things within my golf swing and things that she could see in comparison to like maybe a PGA Tour player. ⁓ You know, and, you know, they give you a shot score. you know, out of 100 to basically say, you know, here's your shot score for that single swing, and here's how you can improve it. And not only do they tell you how to improve it, but they show on the video of the professional player how they're, you know, maybe taking the club away from setup versus how I did with one of those camera views showing my swing. And then with some dual displays, like they had an actual additional display where they were showing like a trace of my golf swing, taking it all the way to the back, all the way through and showing the consistency of the backswing versus downswing and how different it was. And we're talking one swing here. ⁓ So I could definitely see myself, know, hitting swing after swing, showing gradual improvement. was, again, it was a little scary at times to just see, dang, know, technology's taken over. ⁓ But as we said earlier in the episode, it was really impressive to me because it was the same feedback I've had from, you I haven't taken a ton of golf lessons in my life, but that was some of the initial feedback I even hear from, you know, talented golfers I play with who's, you know, maybe I'll hit a big hook on a hole and they'll say, hey, man, you took the club too far inside. And that's just something I had heard so many times before. And the first thing I get, you know, I hit a good shot. It was great contact. The shot score was pretty solid, but it was the same feedback I had heard before, so it was cool to hear that. Yeah, that's pretty validating. Actually, let's go ahead and look at your experience. Let's roll that video and see Daniel's shot and see the process of Amy giving the feedback. So as you see, so Daniel takes a swing. ⁓ After every swing, ⁓ Amy talks to you like a real coach, friendly, encouraging, possibly could get annoying after a while, I might suspect, but we'll see, I don't know. You also get a written summary ⁓ and you get a shot score, right? And so ⁓ you're getting a specific piece of advice. And this is the part that I really liked about it was, ⁓ Other AI generated feedback, things that kind of attempt to do something similar to this, oftentimes they'll give you either too much information, so they tell you, in my case, it's gonna be a whole laundry list of things that are going wrong. And it's just, if you went to any good or talented instructor, ⁓ they would try to narrow it down to one thing at a time. We would be talking about my grip and my setup before we were talking about. all of the other things. And then when we were, we would start to talk about my takeaway and we would focus on one thing that maybe could give me the chance to have the biggest improvement in that one hour of time and all of the subsequent time that I was gonna then go spend on my own to work on making those changes. And so if you really were serious about improvement, you'd be looking at a series of lessons, right? Not just one magic lesson. ⁓ So other kinds of pieces of software that I've seen ⁓ They either give you too ⁓ much feedback ⁓ or they end up giving you disparate feedback. So you hit one shot and they tell you one thing that you may have done. And then another shot, we're now identifying an entirely different issue, which just kind of leads to ⁓ confusion, honestly. ⁓ So what I thought was really cool and what was really powerful here, and it actually what brings up the idea of, man, is this thing coming for human golf instructors, is that just like a great golf instructor would, right away, Daniel, it narrowed in on, just like you said, probably your one big miss, right? ⁓ And it keyed in on it, and had you continued, because I watched other users go through the process with multiple swings, and as you continued down that road, it would continue to key in on that one thing, and it would tweak and alter slightly the things that it was suggesting to you. ⁓ to continue to help you improve that one thing that you are working on until You were ready to work on something else and then it would identify for you another thing ⁓ And as I understand it some of this is a bit customizable like you can you can give it some feedback and you can ask it You know, please please let's let's narrow this down to to one thing or let's open this up and expand it a bit and tell me You know a few things that I should work on simultaneously ⁓ You kind of have that power and that control But I just think that that's very, very sophisticated. ⁓ Now, some of this stuff, for those of you that are familiar with ⁓ Unicore's ⁓ AI trainer that they've had as part of their software stack, some of this may sound very familiar. That gave you a shot score. That gave you feedback. Where Amy takes it to a different level is that it's entirely conversational. It's so, so much more ⁓ engaging. ⁓ And it's much, much more like working with a real human. ⁓ So Daniel, you've actually been on the golf instructor side. ⁓ were studying ⁓ as a PGA pro apprentice. ⁓ Is that similar to how you might give a golf lesson? It definitely is, but one thing like you said, Mark, that stood out to me is there are companies out there who are dabbling into some AI focuses on their software. A lot of them are like chat bots or things that you're typing in questions and it's throwing information back at you. What I thought was really unique about Amy is that we were talking into a microphone and she was responding. So that tells me that you can do just voice commands like you're talking to a golf instructor, right? ⁓ That's where it gave me more of a real feel of a golf lesson. Now, one thing that I hope that they can expand on a little bit is, you know, it's tough in my opinion still in certain things, especially with ⁓ with beginner golfers or maybe, you know, lower skilled or higher handicapped golfers. Sometimes golf instructor needs to get in there and get his hands into certain places and actually show you some positions. So there is still going to be a line drawn in the sand here about what can actually be done. But for people who are visual learners, Holy cow, this is incredible. And that's how I am myself. So for me, was just so mind blowing that it was so fast too, because as you could see in the video, it was only a couple seconds after I swung and it was giving me the feedback. mean, for it to take a video and analyze that, anybody who's done even like a chat GPT or a Gemini through Google, if you upload a file and ask it to analyze just like a file, it takes. sometimes 30 seconds to a minute for it to analyze and give you information. This was fast. I mean, it was impressively fast. And that's what I think I liked about it is that I wasn't sitting there waiting for results, know, things like, it was incredibly fast. Yeah, yeah, no, that's awesome. Not only that, so you get the verbal feedback, you get some written feedback, which kind of reinforces what you're hearing verbally. But then also, one thing that I thought was super cool is you get a slow motion replay of your swing side by side with a pros swing. And so again, so you've got the verbal, you've got the written, and now you have the visual of seeing yourself right next to a pro and you can really key in on, okay, this is how I'm taking the club back in your case. Is it too far from the inside? Too far inside. ⁓ This is what the pros takeaway looks like right next to mine. And you can kind of see if you can see the difference. Maybe you can, maybe you can't, maybe by the... 10th swing, you'll start to see what you're supposed to be seeing. ⁓ Now that's something that honestly, that'd be hard for an in-person instructor to rival without pulling out some video ⁓ equipment. ⁓ You might be out in the driving range, that might be not even practical or realistic. ⁓ so, ⁓ there's like things that, just as you said, and as I want to get into a little bit more, ⁓ you know, there's definitely things that the human instructor for sure will always have big advantages on. ⁓ But man, ⁓ we might be getting into the point where some of these advantages from software that's this sophisticated ⁓ actually do even a little bit better. Another thing that you get kind of right after you hit the shot, you get some basic ⁓ data points ⁓ right on the ⁓ above kind of the whole show there so that you can see your carry distance, you can see ⁓ your dispersion, how far offline you may have hit the ball. ⁓ And so ⁓ one thing I'm a little bit unclear about is whether you need two displays for Amy. Now for Unicore's GameDay software, you do need a second ⁓ monitor. ⁓ And that's a bit of a stumbling point for just kind of, again, talking about the investment that's required to get into this system. ⁓ I suspect that that's the same with Amy, but I'm still a little bit unclear about ⁓ exactly what's going to be required. We do know that you'll have your two swing optics cameras. ⁓ But another thing that was still unknown ⁓ to us is what the cost is going to be. But what I did confirm in interviewing Unicor ⁓ is that they are looking at this as a competitive advantage that they want to leverage. So they made the point to me that we do not intend to make this exorbitant or cost prohibitive. Rather, they want to try to make this ⁓ a friendly or easy thing to get into for the user so that more users will be attracted to Unicore. And so I think that's pretty cool that we're as sophisticated as this software and as this feature is, we're not going to likely be asked to pay an arm and a leg to get it. beyond whatever we've got to do to get into Unicor overall. ⁓ So yeah, I think that's ⁓ another compelling ⁓ point. Could you see yourself, Daniel, could you see yourself in your garage with Amy on a nightly, weekly, whatever ⁓ interval basis using this and actually ⁓ improving? 100 % I could, and that was my first takeaway is just the fast experience that we had or the minimal experience we had because when we were there, like we said, there was a lot of people in that booth and there was a line of people to test this thing out. And it was just so mind blowing to me because that was literally my first thought was, man, if I had a setup like this at home, my wife would hardly ever see me because I'd be out there practicing in my own time. in the garage, evaluating, getting better, and it's an enjoyable experience to be able to have that type of self-practice to improve. ⁓ Again, like we said, there is some give and take there. ⁓ You do have to kind of have some knowledge on doing things, but the best part about it is, just like any other AI, you could ask it, hey, give me some drills to... Fix that issue that I'm doing. What are some drills I can use to stop taking the club so far inside at the beginning without affecting other parts of my golf swing? ⁓ So that was really cool to me and I could 100 % see myself using this. then like you said, the beauty of it is that it's gonna be compatible with all their products. So even the people who maybe have a smaller budget are looking just maybe at the iMini Lite. They're going to have access to these type of things, assuming they can add in the cameras. And obviously, it'll be dependent on which software tier that it's included in. ⁓ But again, I'm with you. I believe their main focus is to make this accessible. ⁓ And maybe we can get into that a little bit here shortly, just about the different software subscription tiers they do have. ⁓ It's appealing to everybody. ⁓ You can get out of these devices what you want out of them, which I think is very, very unique. No pun intended there. It's unique in comparison to many of the other products. A lot of the other products, they have two options. You're either paying just enough to get the device to work or you're paying for the Cadillac of everything. And Unicore is different in the fact that they have multiple levels of their membership to get what you want out of the device. Yeah. Yeah, well you bring up a pun. I think it's important to note. I kind of liked the clever wordplay with the naming of Amy, A-I-M-Y, clearly a reference to the AI that's here. Call that an orthographic wordplay for those interested. But you know, the thing here that, I mean, just kind of the overarching point to me is this really contextualizes ⁓ data feedback or feedback that... So like golf launch monitors, simulators are amazing. But the problem for some users is that they don't quite know what to do with the data. Like, okay, I understand. Maybe they study the numbers a little bit and they study what spin access means and what club path relative to face angle means and they start to... build the picture for themselves and they start to understand it for themselves. But this takes it to a completely different level and ⁓ turns that launch monitor ⁓ paired with the simulator software into an actual and structural ⁓ experience. So where you're not left having to kind of build the puzzle for yourself ⁓ or you you hit the shot and you're told and shown. And ⁓ it's written out for you ⁓ what we should do from here. And just as you said, Daniel, you can then drill down in all kinds of directions, asking for drills, ⁓ asking for confirmation, asking for additional tips or feedback. ⁓ And so, gosh, it's almost like having ⁓ unlimited access to a golf instructor, which is kind of wild, really. Now. should golf instructors be concerned? We've both got really good friends that are golf instructors. ⁓ I actually see this as the potential to be a aid to a golf instructor. And for the smart golfer, I see this as the opportunity to just kind of enhance their opportunity to improve. ⁓ How do you see it? Do you see this as legitimately threatening or do you see this as potentially enhancing? I think it still leaves some areas where golf instructors, like you said, can definitely use it as an aid or as ⁓ some barriers on how to maybe get through some hard points in a lesson. Sometimes, I mean, even, I'm not a good golf instructor, as why I'm still not one. ⁓ But I could even see myself, maybe I'm stuck with a guy who I'm just not sure what to do. Maybe it can aid me and see something that I'm not seeing. ⁓ Maybe it can look at a data parameter I'm not thinking about as a golf instructor or. I can ask it a question to help me get more educated, ⁓ even in my own time. So ⁓ I like you, I think it's an aid. I think it can also be an aid even in some club fitting scenarios. Maybe you're trying to decide between a couple of golf shafts and Amy can get through and analyze things more in depth for you or ⁓ even taking some of your data and suggesting some different equipment changes. So I think the opportunities like most AI things are certainly endless here. But I'm with you, Mark. I find it more of an aid than I do find of it as a threat to them. ⁓ Because even so, as a user, can say, hey, I've been working with Amy between our lesson and last lesson, and it's given me this feedback to bring to you. ⁓ And now we're working outside of the lesson, which is every golf instructor's dream, because you're not gonna fix somebody's golf swing in an hour or a week's time. It takes work outside of that golf lesson to actually improve and make changes and get better. So that's where, again, I think it's a tool. ⁓ Every golf instructor wants their golfers to have technology and to be able to work on their game outside the lessons. So this just puts that in steroids, in my opinion. It really is the best software that's gonna be out there for self-improvement and getting better and having some self-coaching because amateur golfers, we can go down rabbit holes and just say, hey, I'm gonna work on my club path today when you don't realize how much that affects angle of attack. It affects your dynamic loft. There's other parameters that it's affecting that changes the game and you might think you're getting better and then you go out and you shoot 10 strokes worse just because you were working on something that may not have been relevant. So ⁓ I think it really sets some boundaries for the golfer, but it also, it really can assist and be an aid to a golf instructor for sure. Yeah, yeah pretty wild So yeah, amy as we know it come in second half of 2026. We'll see if that happens We'll see what the cost is going to be We do know that it's going to require those two additional swim swing optics cameras still unclear about What subscription tier is going to be required to access amy? Unicore does have multiple subscription tiers available. So The ultimate package, the champion package that includes the AI trainer right now, if I'm not mistaken. And so I don't know if that's going to be what we're looking at with this. One thing that's interesting with them is you do get 45 days of, I guess it's the ultimate subscription, includes the whole shooting match, right? Which is awesome. So 45 days to see if any and all of these features are. are going to be beneficial for you before you're asked to make that ongoing payment decision. I think that's fair. Do you have any suspicions, Daniel, as to where this might slot in to kind of their subscription tier model? Yeah, I think it'll be similar to that AI trainer model, to be honest with you. But I could also see them sliding it into some of their lower tier options. One of the most, Unicore is one of the most accessible as far as third party software is in comparison to some of the others. Some of the others do charge a pretty dang good premium to get into GS Pro and other things where Unicore does have a fee for that. You do have to have at least the pro level. ⁓ But you get quite a bit with that pro level on top of that. So ⁓ don't want to speculate too much, but I can definitely see them making it accessible like you said and what they've basically pushed out that they want to do. ⁓ But that's the beauty of Unicor. Like you said, you get that ultimate subscription with purchase for 45 days, you can test and try everything. And then see, hey, what do I use? What do I like the most? And then you can push forward with that. So they're unique ⁓ and different from everybody else out there. Some people just give you a week or 10 days or two weeks or something to try it and then you gotta make your investment. To get a month and a half's time to try and test it out, that's pretty incredible. Yeah, I have a feeling that ⁓ whatever subscription level is required for Amy that a lot of users are going to be in on it. ⁓ Because I do think that this really does have the potential to be transformative when it comes to ⁓ improvement for the home user. Probably a lot of fun as well and potentially quite addicting. ⁓ So definitely something to be on the lookout for ⁓ Amy from Unicore. Before we wrap up today, we've got a new segment that we're calling Tech On Tour where we highlight the golf technology being used by the pros, the top players in the game. In this past weekend, two of the most tech savvy golfers in professional golf found themselves hoisting trophies. So that was quite timely for us to start our new segment. Actually, I'd say really honestly, these are the two guys that when anybody that's into golf tech thinks of the top players in the world, they think of which players are using technology. All of them are. But which ones are using it the most is these two. So Matt Fitzpatrick won the 2026 Valspar Championship. He hit a 14 foot putt on 18 to make birdie. One shot win over David Lipsky. Finished 11 under par, only four bogeys on the week. which I believe was the fewest in the field and he went bogey free on the weekend. ⁓ Yeah. Now number six in the world and actually Daniel one Fitzpatrick to another. You've actually had the chance to work with Matt Fitzpatrick. No relation as I understand it, but ⁓ tell us about your experience. Tell us about what you've observed about Matt. This guy is all about golf tech. Yeah. Matt is certainly ⁓ the most technical and analytical ⁓ golfer that I've ever encountered and had the privilege to do some work with on the driving range. ⁓ he uses multiple pieces of technology. mean, he uses a GC quad, he uses a TrackMan 4, he uses the Arcos tracking system when he plays so he can analytically track every single thing he does on the course. And he has a notebook. I have seen the notebook where he literally tracks and writes down every single shot that he hits in practice rounds and in tour rounds. It's absolutely incredible. And some people would call it overkill. Look where it's gotten him. I mean, for the longest time, had a hard time getting over that hump on the PGA Tour. And now he's a multi-time winner. He's won a major championship. And it all goes back to where he tries to find those little pieces of margins where he can get an edge on the guys that he's playing against. ⁓ And I have had the privilege of working with him. was prior to his US Open victory and it was truly eye opening. Before that, I always thought Bryson ⁓ was the most analytical player you'd ever encounter because that's what the headlines were telling us. But Matt blew me away with just what he focuses on. mean, he had statistical data that that just to give you a little insight, he had some statistical data that was showing that he was losing like over a stroke to the field on par fives and it was his approach shot, basically his second shot into the par fives when he would decide if he's going forward in two or laying up and it was costing him literally one stroke per par five, that's like four strokes a round. So he developed with us at the time we were with FlightScope and he developed with us a system where his caddy could create a target system on the software ⁓ to where he could then practice those par fives for upcoming tournaments and practice those approach shots and understand the specific data parameter he was looking for was carry distance to target. So basically from the center of the target or to the flag where that ball was landing specifically. And then he would determine each time ⁓ how firm the greens are, how much spin he was getting and what that total rollout would then be according to that. He would make those adjustments because that's different every week on tour. But his caddy would literally build him these challenges and he would work on that on the driving range specifically. And this was like five, six months prior to the PGA Tour, excuse me, the US Open victory that he had. If you look, not only did he do that, but he started training with the stack system to gain distance. And he won the US Open like six months after that. And it was just so incredible to me to see how analytically he was. He found the margin he was looking for. He attacked it and he found success with it. And that was so incredible. And we as amateur golfers, we're... We're not consistent enough maybe to find that small of an edge where it's going to turn us into a tour player. But it shows you that these guys are using this technology that we can buy. We as consumers can buy this technology. can make those type of ⁓ improvements or add these into our practice sessions. And we can find those results too. So it was really cool. ⁓ It was a very ⁓ humbling moment for me to also just understand that ⁓ you know, these guys are tour players and, and, you know, they're asking me for help and things like that. That was really cool. That's super cool. You know, I look back on that and that was definitely one of the highlights of, of working in the golf industry over the last 20 years. ⁓ I wish I was related to him cause I could probably get more access and see, and see him more on a regular basis nowadays. ⁓ but that was really cool. That is really, really how they use it. You know, it was cool. What an awesome experience. ⁓ you heard it here first, Daniel Fitzpatrick helped Matt Fitzpatrick win the U S open. No, just kidding. But what an awesome experience and to see it firsthand. actually, Daniel, like you said, like here's somebody at the top of the game that's using the golf technology that's available to all of us to make those, ⁓ in his case, minuscule improvements that make the hugest difference. But actually all of us have an even greater opportunity really when you think about it, because our margins are much, much larger. ⁓ And so ⁓ we can all make much bigger improvements than he can simply because relative to him, we suck. so we, know, and again, getting back to something like Amy, I mean, my God, like turn that thing loose on us. ⁓ I mean, we can actually really seriously make improvements, ⁓ which is awesome. So we're all as golfers living in a pretty cool time. ⁓ Another guy that, and you referenced him in talking about Matt, if there's anybody that can rival Matt Fitzpatrick in terms of his obsession with data, his obsession with technology, it's Bryson Deshambault. He also won this past weekend on the live tour. He won the South African event that they had, won in a playoff over John Rahm. It's his second straight live win after taking Singapore the week before. ⁓ He was in a playoff, pulled his drive into the mud. ⁓ took relief, ripped a fairway wood 295 yards out of the rough to set up a winning birdie putt. So some of these things are not realistic to us, but ⁓ this crusher team also won. And ⁓ Bryson is known as the scientist. I mean, literally that's his deal. Tell us about what you know of him ⁓ and all the tech that he's into. Bryson is certainly ⁓ He's known as the scientist, like you said, or the mad scientist on tour when he was on the PGA tour there for that time. But it's incredible. And he'll even talk about it at times where, you know, as much data as he consumes and takes in and like Matt tries to find an edge where he can on his competition, he's actually a full blown field player. And his big thing is he finds that data number and he puts it to a field, a specific field, and then just tries to replicate that. So it is impressive how maybe there's people out there who say, I'll never use a launch monitor because I'm a field player. I get out there, maybe I'll shoot the distance with a rangefinder and then I'll feel my swing for that. Well, these guys do the same thing. They just have data to back it up. you know, Bryson uses multiple pieces of technology as well. ⁓ I mean, he uses a GC quad. He uses a FlightScope X3. He was... He was literally the first person to take a launch monitor onto the golf course and track every practice shot around a practice round before a tour event. So, I mean, it's insane. And now you look at the PGA Tour and the Live Tour or any professional tour, every player has a launch monitor with them. I mean, the guys at Forsyte. They've specifically built a carrying handle for the quad. these guys can carry, and the Trackman 4 has done the same thing. They have made cases so that way these guys can just carry the devices around with ease and make that easier for them to get around and track that data. ⁓ The biggest thing for them is they wanna see how it's different, how's the ball traveling different out of the rough versus the fairway? How much spin is the golf ball spinning at this location in the morning versus the afternoon type of thing? So again, they're looking for those edges and week to week for them, it can change a lot because their venues change and their environments change and things like that. But it's just incredible. mean, these guys, they use this technology and they find these small gains. But like you're saying, Mark, we as consumers, we can use this technology and our gains are typically larger because we have more room to grow than they. mean, these guys are so dang good. They're looking for those minimal things to grow on. We as amateur golfers, mean, jeesh, can change, it can change our entire golf game by buying one of these pieces of technology. Truly, ⁓ A lot of opportunity available. mean, two very different players, two different wins, but one common thread in that they're both using technology to gain every possible edge. That's what Tech on Tour is all about. And really that's what Golf Tech Weekly is all about. That's what Play Better is all about, is helping. ⁓ the more mortal of us out there to make the same kind of gains in our own golf games. ⁓ Also speaking of Matt Fitzpatrick and technology, ⁓ next week we're taking a closer look at his training with the stack system, ⁓ exploring how their approach has enhanced his all around game and contributed to his US Open championship that Daniel touched on. ⁓ That's going to be a really, really fun one. We've got an awesome, awesome guest that's going to be joining us. ⁓ Really looking forward to that. ⁓ I to thank all of you who have listened and watched up to date. We're just getting rolling with this thing. We're going to get better and better. We're going to introduce more segments. We're going to include more and more guests. They're going to get bigger and bigger in name. ⁓ And there's a lot ⁓ to hang around for. So if you haven't yet, please consider subscribing to the channel. ⁓ And ⁓ really excited to talk Stack next week. Daniel, I know you've been grinding. Are you up to Bryson's swing speed numbers yet? My back isn't quite strong enough to try to work up to those speeds yet. We're seeing improvement. Okay. seeing how we got going. Now, super excited for next week's episode. ⁓ This is a product that has just blown up in the training aid market. really excited to dive in, talk about their evolution. And like you said, Mark, we have an awesome guest that's going to be joining us. Awesome. Awesome everyone, check us out next week and thank you very much for watching and listening. Danielle, we'll see you down the road. Sounds good, thanks Mark. Thanks.