Latest / Real Estate Insiders Unfiltered
AI Can't Do the Final 20% That Matters
AI can write your marketing copy, design your graphics, and produce content in seconds. But does faster actually mean better?
James Dwiggins and Keith Robinson sit down with Adam Taylor, founder of Splendor, a marketing and design agency, to discuss why the final 20% of creative work is often what separates a memorable brand from everything else.
Adam shares his unconventional journey from studying sculpture to building a successful design agency specializing in real estate. He explains why branding starts long before a consumer contacts an agent, how authenticity influences purchasing…
The skinny
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