Latest / Earn Your Leisure / EYL #304: The Story Behind Detroit Vs Everybody - Gucci Collabs, Trademark Battles, & Global Expansion

Transcript

EYL #304: The Story Behind Detroit Vs Everybody - Gucci Collabs, Trademark Battles, & Global Expansion · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 3: See you there, all right, guys, welcome back? Yes, yes,
• 1:57
  Speaker 3: what up? Though, we got a special episode today. Amen.
• 2:00
  Speaker 7: Shout out to Detroit all He showed us a lot
• 2:03
  Speaker 7: I love every time we go to Detroit. So Detroit
• 2:05
  Speaker 7: Versus Everybody is a brand that started to see probably
• 2:08
  Speaker 7: like a couple of years ago and kind of just
• 2:10
  Speaker 7: going viral on social media and just you know, through
• 2:14
  Speaker 7: the culture and has expanded to a lifestyle brand that
• 2:18
  Speaker 7: encompasses more than just the original Detroit versus Everybody. You
• 2:23
  Speaker 7: got Africa Versus Everybody got all kinds of stuff and
• 2:28
  Speaker 7: we have today we actually have the CEOs CO CEOs founders.
• 2:35
  Speaker 8: We actually just switched over to Shan's CEO over the
• 2:38
  Speaker 8: past eight months. Week they transitioned, we.
• 2:42
  Speaker 3: Got to talk. They ain't do to me, so they
• 2:43
  Speaker 3: got to talk.
• 2:46
  Speaker 8: Over the past eight months, Sean's transitioned in the CEO.
• 2:49
  Speaker 8: I'm a fully of a creative and that's where we
• 2:52
  Speaker 8: are right now.
• 2:52
  Speaker 3: Yeah, we never really dealt in titles. It was just weird,
• 2:55
  Speaker 3: but you know, yeah, yeah, so were hustling. But then
• 2:58
  Speaker 3: our you know, in the business where that stuff matters,
• 3:01
  Speaker 3: I guess.
• 3:03
  Speaker 7: Sometimes Showbia Williams and Tommy Walkes, Junr. Thank you for
• 3:06
  Speaker 7: joining us, appreciate it, thanks for having you got to
• 3:08
  Speaker 7: give a shout to Bully King.
• 3:10
  Speaker 3: Then what up though, putting this together? That's a fact, man,
• 3:14
  Speaker 3: That's that's Detroit hometown. Welcoming for sure. Sorry, So you
• 3:17
  Speaker 3: guys start it starts as a T shirt line, right
• 3:21
  Speaker 3: Detroit first, everybody, right.
• 3:23
  Speaker 8: Yeah, it starts as in twenty twelve.
• 3:26
  Speaker 3: You just want the story, Yeah, so.
• 3:28
  Speaker 8: In twenty twelve. Okay, So me personally as a designer.
• 3:32
  Speaker 8: So I started off as a graphic designer, I branded
• 3:36
  Speaker 8: big sean I worked on I was I was doing
• 3:40
  Speaker 8: like uh design work for Interscope, Death Jam Drive, you
• 3:44
  Speaker 8: know what I'm saying. When the labels were big during
• 3:46
  Speaker 8: that time. So I worked on like Lat's project, my
• 3:49
  Speaker 8: Postings project, like back to Cony Simpson project, you know
• 3:53
  Speaker 8: what I'm saying, Like and Kewayne you know, so mainly
• 3:58
  Speaker 8: anybody who came about of Detroit during that period of
• 4:01
  Speaker 8: time I worked on that project. Back on my spaces
• 4:03
  Speaker 8: was going good, you know what I'm saying. So, so
• 4:09
  Speaker 8: in twenty twelve, I got flown out to California to
• 4:16
  Speaker 8: work on a project with Interscope, and I got off
• 4:20
  Speaker 8: of the plane and went to the hotel and I
• 4:23
  Speaker 8: saw our Mayor, Kwame Kilpatrick. Now at that time, it
• 4:27
  Speaker 8: was the tail end of the It was a tail
• 4:30
  Speaker 8: end of like a little scandal that was going on,
• 4:32
  Speaker 8: you know what I'm saying. So it was you know,
• 4:36
  Speaker 8: front page news everywhere. But with it being the tail
• 4:39
  Speaker 8: end of it was I just thought it was weird
• 4:41
  Speaker 8: that I get off of the plane twenty two, one
• 4:45
  Speaker 8: hundred miles away from home and I see that when
• 4:47
  Speaker 8: I first get on go to the hotel, it was
• 4:49
  Speaker 8: odd to me, you know what I'm saying, and got
• 4:53
  Speaker 8: done with the trip, came back home, and it was
• 4:56
  Speaker 8: like a chippigrim to grow on my shoulder because during
• 4:59
  Speaker 8: that time we were like you know, I, me and
• 5:03
  Speaker 8: my folks and friends and you know, comrades. During that
• 5:07
  Speaker 8: period of time, we're on like the leading edge of
• 5:10
  Speaker 8: the creative revolution, that boom that's going on in the
• 5:12
  Speaker 8: city of Detroit right now, you know, like it was
• 5:14
  Speaker 8: going on before it was getting promoted, like before it
• 5:19
  Speaker 8: got any any light shine on it. It was still
• 5:22
  Speaker 8: while it was going on, they were they were talking
• 5:24
  Speaker 8: about us being a murder capital, and you know, it
• 5:26
  Speaker 8: was just all negative and all negative. So I wanted
• 5:30
  Speaker 8: to use, uh, you know, my platform that I was
• 5:34
  Speaker 8: getting out the attention I was getting to uh change
• 5:37
  Speaker 8: the narrative to the true narrative of of the of
• 5:41
  Speaker 8: what's going on in the city Detroit. And that's the
• 5:43
  Speaker 8: one that's uh being pushed now, you know globally. So
• 5:49
  Speaker 8: you know, Seanna and I we've been we've been best
• 5:51
  Speaker 8: friends in kindergarten. At that we had purchased a failing
• 5:57
  Speaker 8: screen printing company.
• 6:00
  Speaker 3: Be like twenty twenty eleven, twenty.
• 6:03
  Speaker 8: Eleven and uh, you know, just being Rhodes scholars. We
• 6:07
  Speaker 8: just jumped in and started printing shirts. You know, now
• 6:11
  Speaker 8: when you first get in there, you know you got
• 6:14
  Speaker 8: you know, big dreams, but you quickly find out that,
• 6:17
  Speaker 8: you know, manufacturing on your own warehouse is very expensive.
• 6:21
  Speaker 8: It's a you know, it's a expensive game. So we
• 6:25
  Speaker 8: we pumped our heads a couple of times and we
• 6:28
  Speaker 8: had to take a little step back and you know,
• 6:32
  Speaker 8: closed down for a small bit. So then we closed
• 6:35
  Speaker 8: down and took that time to like recalibrate. And that's
• 6:39
  Speaker 8: when I took that trip. Then I came back and
• 6:43
  Speaker 8: I was like, man, you know, just what are you
• 6:46
  Speaker 8: gonna do? You know what I'm saying, I got to
• 6:48
  Speaker 8: I got the idea. I like to say, I took
• 6:49
  Speaker 8: the temperature of the city, you know what I'm saying,
• 6:51
  Speaker 8: and diagnosed it the trait versus everybody, you know, but
• 6:55
  Speaker 8: the versus everybody moniker that the ideology is something that
• 7:00
  Speaker 8: I knew I would have a place in everybody's closet.
• 7:04
  Speaker 8: Like that was my idea, Like you know, what is
• 7:08
  Speaker 8: what can I create? That is that I had the
• 7:10
  Speaker 8: same effect as like the Rouff Lauren polo, Whereas like
• 7:13
  Speaker 8: if I if I, you know, I never not want
• 7:16
  Speaker 8: to wear it. I just want to get a clean one,
• 7:18
  Speaker 8: you know, and the versus Everybody brand was created. So uh,
• 7:22
  Speaker 8: that day when I, you know, had that idea, we
• 7:26
  Speaker 8: had took the I ha took the screenprint machine. I
• 7:32
  Speaker 8: left my my apartment. I went and got Aloft and
• 7:34
  Speaker 8: I lived with the with the equipment. One of my
• 7:36
  Speaker 8: mentors were like, if you live with that equipment every time,
• 7:40
  Speaker 8: every day you wake up, every time you come home,
• 7:42
  Speaker 8: it's going to be a reminder of you to get
• 7:44
  Speaker 8: that machine running. Get to keep that machine spinning. So
• 7:48
  Speaker 8: I went and got Aloft, and uh, I became a
• 7:52
  Speaker 8: roommate with that machine, and uh, one day, man, it
• 7:55
  Speaker 8: was just like the trait ras everybody and so I
• 8:00
  Speaker 8: went printed it up and one of my friends who's
• 8:05
  Speaker 8: a rapper, he was over that night and he was like, man,
• 8:09
  Speaker 8: let me go performing this. I was like, all right,
• 8:11
  Speaker 8: for sure, now we still just printing up shirts, and like,
• 8:13
  Speaker 8: let me performing this. And he took it and then
• 8:15
  Speaker 8: called me from the show like, man, I just I
• 8:17
  Speaker 8: just gave it away. Is it a cool if I
• 8:19
  Speaker 8: get these people your number? I was like yeah, cool.
• 8:22
  Speaker 8: And then from that moment, it's just being a snowball effect,
• 8:25
  Speaker 8: you know what I'm saying, of people reaching out to us.
• 8:29
  Speaker 9: So it was more like a rally cry, right, so
• 8:31
  Speaker 9: it's a battle cry. It was a battle cry for
• 8:33
  Speaker 9: the city.
• 8:33
  Speaker 8: Yeah, and it was perfect time because you know, like
• 8:36
  Speaker 8: I said, like the researchers of the city to track
• 8:38
  Speaker 8: was just beginning, you know what I'm saying.
• 8:40
  Speaker 9: Like Big Seawan is now about to become somebody like
• 8:43
  Speaker 9: the guy oh this yeah, this was like his after
• 8:46
  Speaker 9: his first album, after the first one.
• 8:47
  Speaker 8: Yeah, I did all of his mixtapes, did all the
• 8:50
  Speaker 8: mixtape artworks up until the album.
• 8:56
  Speaker 3: What year was that mat that album was like twenty
• 8:58
  Speaker 3: ten is twenty eleven?
• 8:59
  Speaker 9: Is?
• 9:00
  Speaker 8: So we had were he was already making making noise
• 9:02
  Speaker 8: in the industry.
• 9:03
  Speaker 3: Right and his first concert was actually oh yeah, that
• 9:06
  Speaker 3: was our first that was so I'm working so all
• 9:09
  Speaker 3: this is happening. We get the screening business, but I'm
• 9:12
  Speaker 3: like working corporate, Like I'm so. I studied economics actuary
• 9:16
  Speaker 3: of science, went to work as an actuary at Blue
• 9:18
  Speaker 3: Cross and so we're doing this like on the side,
• 9:21
  Speaker 3: Like I'm doing this on the side, like I'm going
• 9:23
  Speaker 3: to work. I got ink in my hair. He's laughing
• 9:26
  Speaker 3: at me, like, and so the brand started to move
• 9:30
  Speaker 3: right and so like Big Sean's first concert was like December,
• 9:35
  Speaker 3: we took he let us take some mercer to sell
• 9:38
  Speaker 3: and we saw it out an intermission and that's me
• 9:41
  Speaker 3: was like he caught me like the next day like, Sean,
• 9:44
  Speaker 3: you gotta quit, man, you gotta quit your job. So
• 9:46
  Speaker 3: like I put my two week notice in on that
• 9:47
  Speaker 3: month Monday. They walked me out that Friday because it
• 9:51
  Speaker 3: was like cause I'm still like kind of moving around
• 9:53
  Speaker 3: like with the business. So they're like, you know, you
• 9:54
  Speaker 3: just can't keep doing this, like you gotta get out
• 9:56
  Speaker 3: of there. So that's after that moment, after that Big
• 10:00
  Speaker 3: Our concert, that's why we really started to explode. This
• 10:03
  Speaker 3: is interesting because this is a similar scenario. I remember
• 10:05
  Speaker 3: when we were doing this, and so I was like, yo, man,
• 10:07
  Speaker 3: you guys, you can't go down more get more valuable
• 10:10
  Speaker 3: doing this. So it's interesting.
• 10:11
  Speaker 9: You're studying economics, so you know, like, hey, I need
• 10:15
  Speaker 9: to have a certain amount of money before I can
• 10:16
  Speaker 9: do it, or you just say, you know what, I'm
• 10:18
  Speaker 9: watching these sales.
• 10:19
  Speaker 3: I'm going with my gun here. I'm not even seting
• 10:22
  Speaker 3: the calls. We're just going no. I went. It was
• 10:24
  Speaker 3: it was hard. You know, I got a family, you
• 10:26
  Speaker 3: know I got at this time, I got two kids,
• 10:29
  Speaker 3: and I had health good help insureance. I'm working for
• 10:32
  Speaker 3: an insurance company, so got good health insurance. I got
• 10:34
  Speaker 3: good benefits all of this. And it's like he's like, man,
• 10:38
  Speaker 3: forget that. Man like, let's go like this. And I'm like,
• 10:41
  Speaker 3: I guess I have to make a decision. And I
• 10:43
  Speaker 3: just did it. I'm like I just went with my
• 10:44
  Speaker 3: gut trusted him. It was a lot of trusts. I'm like, man,
• 10:47
  Speaker 3: I believe in you to make it work. There's a
• 10:50
  Speaker 3: lot of trust. That's what it is.
• 10:54
  Speaker 8: Like, Man, I recognized, like I didn't have kids out
• 10:56
  Speaker 8: that time. I got one daughter now. But I was like, man,
• 11:00
  Speaker 8: you know, like I think we waited into a little
• 11:03
  Speaker 8: bit until we could like match, Like he didn't like
• 11:05
  Speaker 8: get out completely until we like matched it.
• 11:08
  Speaker 6: Uh.
• 11:09
  Speaker 3: But it was after the Big Sea. Yeah. And then
• 11:12
  Speaker 3: I didn't tell my parents for like six months because
• 11:15
  Speaker 3: my parents were like my mom was like African, she
• 11:17
  Speaker 3: like gotta be doctor, lawyer all that. And I didn't
• 11:21
  Speaker 3: even do not none of that. So she's still kind
• 11:23
  Speaker 3: of disappointed that I didn't go that route. So it
• 11:25
  Speaker 3: was like kind of hard telling them that I'm about
• 11:27
  Speaker 3: to go through, you know, make T shirts. Yeah.
• 11:31
  Speaker 7: So all right, so Big Sean wis on stage and
• 11:33
  Speaker 7: it blows up, right, Well, well we saw that his concert.
• 11:39
  Speaker 7: That was the first that we were like we were
• 11:41
  Speaker 7: he didn't didn't wear it on stage, not at that time,
• 11:44
  Speaker 7: not in that show, the next, the next couple of
• 11:46
  Speaker 7: the next shows. He's been one of our biggest supporters
• 11:49
  Speaker 7: from the from the beginning. He said, yeah, he actually
• 11:52
  Speaker 7: was in the song you know we did that.
• 11:54
  Speaker 3: Yeah, yeah, but then we.
• 11:56
  Speaker 8: Had the T versus Everybody's song too, remember that eminem
• 12:00
  Speaker 8: age love big Shote. Yeah, y'all put Denny Brown, Yeah yeah,
• 12:03
  Speaker 8: yeah in a little bit.
• 12:05
  Speaker 3: All right.
• 12:05
  Speaker 7: So okay, so you sell and the demand like what
• 12:09
  Speaker 7: did them did the man go to? Like from pre
• 12:14
  Speaker 7: selling at his show to after selling that show?
• 12:16
  Speaker 3: Well, it started going crazy, right, but it was it
• 12:19
  Speaker 3: was like solely was shortly picking up, Like we had
• 12:21
  Speaker 3: to get a store because we were selling out of
• 12:23
  Speaker 3: the lock.
• 12:23
  Speaker 8: It was out of lock on four Street.
• 12:25
  Speaker 3: So people it was safe, which is called up.
• 12:28
  Speaker 8: They were call this Texas where you know, have a bunch.
• 12:30
  Speaker 3: Of shirts made, and then you were just selling.
• 12:32
  Speaker 8: He run downstairs all day, We went up and up
• 12:34
  Speaker 8: and down the steps. How much you selling shirts for
• 12:37
  Speaker 8: at that time thirty bucks? Yeah yeah, or just two
• 12:40
  Speaker 8: shirts hoo these te's hoodies and.
• 12:44
  Speaker 7: For women and Manahan and then at one point you
• 12:48
  Speaker 7: decided that you got to get a store.
• 12:49
  Speaker 8: Six months in.
• 12:51
  Speaker 3: We got the store right right after the concert. Because
• 12:53
  Speaker 3: it's like, I think it was like December twelfth or
• 12:57
  Speaker 3: something like that when we got the store and we
• 12:59
  Speaker 3: had a partner of ours that just believed in us,
• 13:04
  Speaker 3: and he's like, man, I get like and he owned
• 13:07
  Speaker 3: like like his family owned like the Greek town. Yeah
• 13:09
  Speaker 3: yeah yeah christ and yeah Christos and he gave us.
• 13:11
  Speaker 3: He gave us the Christos shout out to Christus.
• 13:14
  Speaker 9: My guy, are y'all figuring out because you said thirty dollars,
• 13:17
  Speaker 9: So like at this point you're understanding in the business
• 13:19
  Speaker 9: of it, like this is how much we have to
• 13:21
  Speaker 9: sell it for it to making profit or.
• 13:22
  Speaker 3: You just think them like, no, we're not thinking none
• 13:24
  Speaker 3: of this. Something.
• 13:24
  Speaker 9: People just like y'a, I'm gonna sell it at thirty
• 13:26
  Speaker 9: They realizing how much he even cost to make it.
• 13:28
  Speaker 8: Well, we were doing it. We were pressing it up ourselves,
• 13:31
  Speaker 8: you know what I'm saying. So because we are on
• 13:33
  Speaker 8: the spring pressing machines, we had already purchased that building
• 13:36
  Speaker 8: a company, So at that time we focused on just
• 13:40
  Speaker 8: getting it out there, just serving people as possible, you
• 13:42
  Speaker 8: know what I'm saying, making sure that our quality is good,
• 13:44
  Speaker 8: and making sure that our presence on Instagram and stuff
• 13:47
  Speaker 8: was good. Like we had like the trait versus everybody
• 13:50
  Speaker 8: hashtag that was going on. So it was just really
• 13:53
  Speaker 8: it was snowball and there's something that neither one of
• 13:56
  Speaker 8: us could ever imagined.
• 13:57
  Speaker 3: And money's coming in right and and we have to
• 14:01
  Speaker 3: think about our safety. And right now, I'm like, I'm
• 14:04
  Speaker 3: still kind of in the corporate and I'm in law
• 14:07
  Speaker 3: school too. I'm doing weekend law classes. So that's when
• 14:10
  Speaker 3: we started thinking about the trademark. So I'm going like, man,
• 14:13
  Speaker 3: we got to protect this. So we do that, we
• 14:16
  Speaker 3: come out of I mean, we do the concert, we
• 14:18
  Speaker 3: get the store, And in one particular day, I think
• 14:21
  Speaker 3: it was like maybe March March twenty thirteen, I get
• 14:26
  Speaker 3: a call from like just random person, like I'm at
• 14:28
  Speaker 3: the store working. He's like, I like the place of order,
• 14:31
  Speaker 3: overnight order to California. I'm like, okay, cool. So she
• 14:36
  Speaker 3: places the order and then she said, I need this
• 14:39
  Speaker 3: overnight it like tomorrow and neath this here. And I'm like, well,
• 14:41
  Speaker 3: I don't know how much that cost. You're like, well,
• 14:43
  Speaker 3: don't worry about it. I'll just pay whatever. Just take
• 14:45
  Speaker 3: my number and when you go ship it off, you know,
• 14:47
  Speaker 3: I'll pay you whatever. I'm like, all right, cool. So
• 14:50
  Speaker 3: we did it and I called him. I'm like, hey, man,
• 14:52
  Speaker 3: it's got the random weird order. They needed a shirt
• 14:55
  Speaker 3: overnight it to Cali. Does that something? Oh? So like,
• 14:58
  Speaker 3: is that something that you said? No? Because he had
• 15:00
  Speaker 3: just came from CALLI a couple of months ago, so
• 15:02
  Speaker 3: I'm like, maybe that's something he put together. So the
• 15:05
  Speaker 3: next day they get the shirt. Lady called me. She says,
• 15:09
  Speaker 3: I don't know if you guys watch American Idol, but
• 15:11
  Speaker 3: you might want to watch it tonight. It's not the
• 15:12
  Speaker 3: blue hangs out the blue and it hangs up. So
• 15:16
  Speaker 3: I tell him, I tell our other partner at the time, like,
• 15:18
  Speaker 3: man just comes to the story. We're gonna watch American
• 15:20
  Speaker 3: Idol tonight. Probably something big, and so we get it.
• 15:23
  Speaker 3: We get to the story return on American Idol and
• 15:25
  Speaker 3: it was motors. It was Motown week and Keith Urban,
• 15:29
  Speaker 3: so I sent him a white shirt. He died bird
• 15:32
  Speaker 3: and he had our shirt on and it was like
• 15:39
  Speaker 3: he was it was Motome week. So you decided to
• 15:42
  Speaker 3: word to detrait. They did like this whole Motown thing
• 15:44
  Speaker 3: before like lead up, he had the shirt on, and
• 15:46
  Speaker 3: after that, like we couldn't keep up with orders.
• 15:49
  Speaker 8: The next week after that, maybe the next week after that.
• 15:52
  Speaker 8: Then we're then the Colbert. We're on the Colbert Combert
• 15:56
  Speaker 8: Cold Beer Report. Who was Stephen Jackson, who is the
• 16:00
  Speaker 8: editor at Detroit Free Press word on the Cobad Report.
• 16:03
  Speaker 8: And that's where and it's just snowballs where it's like
• 16:06
  Speaker 8: it's something that visitors wanted to come, wanted to have
• 16:09
  Speaker 8: to show that they've been in Detroit, and then travelers
• 16:12
  Speaker 8: wanted to show that they're from Detroit.
• 16:14
  Speaker 3: You know what I'm saying.
• 16:15
  Speaker 7: So did you ever think about all right, so they
• 16:19
  Speaker 7: just googled the trait versu. Everybody in your website came
• 16:21
  Speaker 7: out right cool, Like when you said that Keith Urban Warrior,
• 16:24
  Speaker 7: I'm he didn't tell where he got it from, like no,
• 16:26
  Speaker 7: would have ye. Yeah, they googled Detroit versus Everybody and
• 16:30
  Speaker 7: then your guts website on Instagram. Yeah, yeah, have you
• 16:33
  Speaker 7: did you trademark it at this point? So that's when
• 16:35
  Speaker 7: I'm working.
• 16:36
  Speaker 3: So I'm in like I said, I'm in law school
• 16:37
  Speaker 3: at the time, and I talked to one of my
• 16:41
  Speaker 3: professors about doing it and they said, that's simple, Like
• 16:44
  Speaker 3: I can show you how to do it. So sap
• 16:45
  Speaker 3: me down, showed me the USPT of site and made
• 16:48
  Speaker 3: me an expert at because it was just it's just
• 16:51
  Speaker 3: put it in. So I did it. I did our
• 16:53
  Speaker 3: first two trade marks, like versus everybody versus everybody.
• 16:56
  Speaker 7: So you trademarked Detroit versus Everybody and versus everybody and
• 16:59
  Speaker 7: versus everybody versus in everybody. That's a little bit more complicated,
• 17:03
  Speaker 7: right because that leads to anything to be versus That
• 17:06
  Speaker 7: was it easy trademark versus everybody?
• 17:08
  Speaker 3: I mean yeah, Like they went through and it's just
• 17:10
  Speaker 3: a matter of having your specimens and all that stuff,
• 17:12
  Speaker 3: like the application type.
• 17:13
  Speaker 9: So the specimens, it's like you got to have proofs
• 17:15
  Speaker 9: that you have to use it, that you're using that
• 17:18
  Speaker 9: with the tag on it. It's a few times. But
• 17:21
  Speaker 9: this is the interesting part because when you do something
• 17:24
  Speaker 9: so wide scale, it usually becomes expensive. Was it was
• 17:27
  Speaker 9: it pricey to get? I know, Detroit Versus Everybody is
• 17:30
  Speaker 9: very specific, but the covers it could be pretty much
• 17:33
  Speaker 9: universal anything. Yeah, it really is yours? So was it
• 17:36
  Speaker 9: was it pricier to do that?
• 17:37
  Speaker 3: One? It's pricey not an upfront, but it's pricey on
• 17:40
  Speaker 3: the back end. Fighting all the season desist so our
• 17:43
  Speaker 3: legal fees. And that's why we when we do anything
• 17:46
  Speaker 3: licensing like we do like a versus Everybody for somebody like,
• 17:49
  Speaker 3: we can't do it for free because there's gonna be
• 17:51
  Speaker 3: a lot of like legal stuff, paperwork and dealing with
• 17:54
  Speaker 3: my lawyers that's going to go with that. So on
• 17:58
  Speaker 3: the back end, it's very expensive.
• 18:00
  Speaker 8: Talking something expensive, you know what I'm saying.
• 18:02
  Speaker 3: Frustrating.
• 18:02
  Speaker 7: So when you got with Detroit Versus Everybody, were there
• 18:05
  Speaker 7: other people that started making Detroit Force Everybody's shirts?
• 18:08
  Speaker 3: Yes, that happens. They like. What you learned is that
• 18:12
  Speaker 3: it's a.
• 18:12
  Speaker 8: Whole it's a whole like industry of people that that's
• 18:18
  Speaker 8: that's that stand on the outskirts, looking at what's about
• 18:24
  Speaker 8: to happen.
• 18:24
  Speaker 3: Yeah, those domain buyers like by domain. You know, those
• 18:27
  Speaker 3: guys like they sit there and they do this on purpose.
• 18:30
  Speaker 3: They talk about how you guys dealt with that. It's
• 18:35
  Speaker 3: so now, I mean it's it's it's annoying, but we
• 18:37
  Speaker 3: I kind of settled in with it. Like I mean,
• 18:40
  Speaker 3: at the end of the day, it's getting the message
• 18:41
  Speaker 3: out there, right. And then sometimes they've returned into opportunities
• 18:44
  Speaker 3: like we had a situation with the USA Soccer Women's soccer.
• 18:48
  Speaker 3: Two of the players did a USA versus Everybody and
• 18:51
  Speaker 3: they were selling crazy. So we went to them like
• 18:54
  Speaker 3: you say, look, this is our brand, this is our
• 18:56
  Speaker 3: our I P. We're not coming after you, but like
• 18:59
  Speaker 3: let's just settle off on the deal. So they set up,
• 19:01
  Speaker 3: We settled with them, and they paid us out and
• 19:04
  Speaker 3: then we just let them keep going and they was
• 19:05
  Speaker 3: just they gave us a royalty. So sometimes you get
• 19:07
  Speaker 3: opportunities like that, like even with the NBA that happened
• 19:11
  Speaker 3: a couple of times. Like know you they didn't know
• 19:12
  Speaker 3: your versus everybody, We didn'tsume. We just said let's just settle,
• 19:16
  Speaker 3: like pay us out and then give it to like
• 19:18
  Speaker 3: a charity.
• 19:19
  Speaker 8: And that's the thing is like if you the you know,
• 19:22
  Speaker 8: if they have a big name or you know, they're
• 19:25
  Speaker 8: like a team that they can't run, then it's a
• 19:30
  Speaker 8: lot easier and it's more successful on the end with
• 19:33
  Speaker 8: a payout. But it's like it's the you know, the
• 19:37
  Speaker 8: people that selling out their trump. They're the ones who
• 19:39
  Speaker 8: are like the half or they're just like it's just
• 19:43
  Speaker 8: and they know that you know what I'm saying, and
• 19:45
  Speaker 8: they'll build their whole life around that. Like this one guy,
• 19:49
  Speaker 8: you know, I opened up email and he's like, man, hey, man, listen,
• 19:52
  Speaker 8: I know this is wrong for man, I know this
• 19:56
  Speaker 8: is wrong, man, but I just appreciate you.
• 19:57
  Speaker 7: Man.
• 19:57
  Speaker 8: You y'all helped me get my daughter through preschool. Man,
• 20:00
  Speaker 8: Like I appreciate I mean through private school. And it's
• 20:03
  Speaker 8: like I don't know how to feel about that, you know, like,
• 20:05
  Speaker 8: is it honorable for you to tell us that you
• 20:07
  Speaker 8: you know what I'm saying, Like, is it Am I
• 20:09
  Speaker 8: grateful to the most high that I was able to
• 20:11
  Speaker 8: help a child get through a private school? You know,
• 20:14
  Speaker 8: because at the end of the day, that's you know,
• 20:15
  Speaker 8: that's our funds. But it's just a dirty game, that's
• 20:18
  Speaker 8: what you realize is that it's just it's dirty and
• 20:21
  Speaker 8: you got to fight it, whether or not you want.
• 20:23
  Speaker 3: To or not. How much money do you spending legal fees?
• 20:30
  Speaker 3: It all depends like what's happening. Like we've been kind
• 20:32
  Speaker 3: of dormant the past, I would say two years ago
• 20:34
  Speaker 3: at our peak, man, we're probably spending like at least
• 20:39
  Speaker 3: on top of the retainer, like at least fifteen k
• 20:42
  Speaker 3: a mon. Yeah, because I'm looking at it, it's like
• 20:44
  Speaker 3: this is crazy, like we're paying like in the lawyer,
• 20:47
  Speaker 3: he's happy because but eats it so fun. Yeah, yeah,
• 20:51
  Speaker 3: I ain't.
• 20:51
  Speaker 9: Like I wore this shirt that you have on in
• 20:54
  Speaker 9: Africa and we were went to Jamestown.
• 20:58
  Speaker 3: We were torn and into this art district and the dude,
• 21:02
  Speaker 3: you met my guy. That's my guy for she Yeah
• 21:06
  Speaker 3: he told you no, I saw so he posted it.
• 21:09
  Speaker 3: She's my guy when I when I when every time
• 21:11
  Speaker 3: I go to So, I go to gand I go
• 21:12
  Speaker 3: to Africa a lot, right, she's my god. Met him
• 21:14
  Speaker 3: in the art in the art district and gave him
• 21:16
  Speaker 3: and his guy some shirts. I'll show you the picture
• 21:18
  Speaker 3: that and now he's like he calls me like Shaun
• 21:21
  Speaker 3: Sean because we posted do some events. So he posted
• 21:23
  Speaker 3: on his WhatsApp okay, and I just giving you guys
• 21:27
  Speaker 3: the shirts. And I'm like, how do you know? That guy?
• 21:30
  Speaker 3: I said, to a picture and everything, how do you know?
• 21:31
  Speaker 3: You're like, yeah, man, you and I wore It's crazy.
• 21:35
  Speaker 3: So that day I wore it and he took the
• 21:38
  Speaker 3: picture and obviously sent to you.
• 21:39
  Speaker 9: But it made me think, like internationally, obviously you find
• 21:42
  Speaker 9: this domestically, but when you're trademarking, because even in business,
• 21:45
  Speaker 9: most people don't know that, right, they think they trademark.
• 21:48
  Speaker 3: And I own this forever. But it's a fight. It's
• 21:51
  Speaker 3: a fight domestically. But then you got to do a country. Yeah,
• 21:54
  Speaker 3: country too, so like what how's that process being? Obviously
• 21:57
  Speaker 3: not that Yeah, this is Africa verse everybody. So I've
• 22:00
  Speaker 3: been so the trick is we have like the we
• 22:03
  Speaker 3: have an international trademark right for like e commerce, right,
• 22:08
  Speaker 3: so we can sell we own the brand, like no
• 22:10
  Speaker 3: one can sell the line. We can shut them down.
• 22:12
  Speaker 3: But when you go into different territories or different spaces
• 22:15
  Speaker 3: or different like countries, you have to assign it if
• 22:18
  Speaker 3: you're selling there. So I've been going like as I've
• 22:20
  Speaker 3: been moving around I've been assigning a trademark, so I've
• 22:23
  Speaker 3: signed it in Liberia, I did it in Ghana, I'm
• 22:25
  Speaker 3: in the process of doing it in Nigeria and South Africa.
• 22:29
  Speaker 3: So it's that's important. But really the main territories that
• 22:34
  Speaker 3: you need to be protected in is like the UK,
• 22:36
  Speaker 3: US and the EU because that's where they're like most
• 22:39
  Speaker 3: about said China a lot of confidence. You can't really
• 22:43
  Speaker 3: fight that.
• 22:45
  Speaker 8: What you do is like what you find out though,
• 22:47
  Speaker 8: is that if you can show that you have prior
• 22:48
  Speaker 8: usage in any of these areas, if you can show
• 22:52
  Speaker 8: that you have prior usage in any of these different areas,
• 22:56
  Speaker 8: then you pretty much won the battle.
• 22:58
  Speaker 3: Yeah. And then like we're talking about some deal in
• 23:00
  Speaker 3: Dubai right now, and I asked the lawyer, like, so
• 23:03
  Speaker 3: what about the trademark. You're like, well, as long as
• 23:06
  Speaker 3: you get a business registration here, you don't have to
• 23:08
  Speaker 3: worry about that because they they govern their their trademarks
• 23:11
  Speaker 3: and stuff tap it differently. So what I've learned as
• 23:14
  Speaker 3: I've even been going on signing them, like as long
• 23:16
  Speaker 3: as I focus on US, EU, UK and make sure
• 23:21
  Speaker 3: that's tight, everything else will fall in line.
• 23:23
  Speaker 7: So okay, so you have Detroit first everybody. But what
• 23:31
  Speaker 7: made you have the foresight to do just versus Avery?
• 23:34
  Speaker 7: Because versus Everybody's going to be a much more broad
• 23:36
  Speaker 7: range situation as opposed to Detroit versus everybody. So who's
• 23:40
  Speaker 7: who's foresight with that to trademark or even envision verse
• 23:45
  Speaker 7: everybody just in general, it was it.
• 23:47
  Speaker 8: Was that was like, creatively, I always want to do
• 23:51
  Speaker 8: things that have legs, like you know what I mean.
• 23:54
  Speaker 8: Like one of my favorite shows it is like Seinfeld,
• 23:57
  Speaker 8: and it's crazy to me that it's like it's show
• 23:59
  Speaker 8: up nothing, you know, but it's like it's seriously, it's
• 24:02
  Speaker 8: an amazing show. So I just really before I like Brainstorm,
• 24:07
  Speaker 8: I'm like, okay, this I want. I want to have
• 24:09
  Speaker 8: a place in everybody's closet, you know what I'm saying,
• 24:12
  Speaker 8: no matter the age, I wanted it to be something
• 24:14
  Speaker 8: that doesn't get still, you know what I'm saying. I
• 24:16
  Speaker 8: want something that is reborn every year, you know. And
• 24:19
  Speaker 8: it's like our brand is you know, even outside of
• 24:22
  Speaker 8: fashion or just you know, fresh shit. It's a battle
• 24:27
  Speaker 8: cry for any sports team, you know what I'm saying,
• 24:30
  Speaker 8: for any company in any industry. I've never seen a
• 24:32
  Speaker 8: brand you know what I mean that has access to
• 24:34
  Speaker 8: as many different industries as we do. And yeah, I
• 24:38
  Speaker 8: just I just knew from the jump, like, Okay, if
• 24:41
  Speaker 8: if we can get this foundation with Detroit, uh, then
• 24:45
  Speaker 8: people are going to look from the outside end and
• 24:47
  Speaker 8: be and be drawn to that that uh, you know
• 24:51
  Speaker 8: message because it's pretty much just the underdog, the underdog
• 24:53
  Speaker 8: message to everybody. It's a moment in your life and
• 24:55
  Speaker 8: what you're gonna feel like you versus everybody?
• 24:57
  Speaker 3: You know what I'm saying.
• 24:57
  Speaker 9: It's like a few moments just in culture with about
• 25:01
  Speaker 9: there's a slogan for resilience, like first everybody is definitely I.
• 25:05
  Speaker 3: Feel like not like us right now. It's one of those, right, yeah.
• 25:10
  Speaker 9: One of those ones. I saw it at the draft.
• 25:13
  Speaker 9: The draft was in Detroit. Yeah, I'm seeing the T
• 25:15
  Speaker 9: shirts every Yeah, I'm thinking about myself, how do you
• 25:18
  Speaker 9: approach partnerships? Right, obviously there's something that just fall into
• 25:20
  Speaker 9: your hands because of trademark issues, But how do y'all
• 25:23
  Speaker 9: approach partners Like if the NIXT go craziness like now
• 25:27
  Speaker 9: you know it's New York versus everybody, Like, how do
• 25:29
  Speaker 9: you guys go about that?
• 25:31
  Speaker 3: So I'm gonna use I'm gonna use U M Michigan,
• 25:35
  Speaker 3: University of Michigan. He went to Michigan. I'm in the
• 25:37
  Speaker 3: Michigan I just want you to say that that. So
• 25:43
  Speaker 3: we did U of M. Right, So we started maybe
• 25:46
  Speaker 3: out about two years ago. God by the name of
• 25:49
  Speaker 3: Jared Wangler, he works with the Value Group. He used
• 25:52
  Speaker 3: to play football for for U of him and he
• 25:54
  Speaker 3: started this marketing like this marketing front and he wanted
• 25:58
  Speaker 3: This was when Nil first started getting traction. He's like, man,
• 26:01
  Speaker 3: let's say we should do it. You know, we have
• 26:03
  Speaker 3: the Migigan license. Let's do a Michigan versus everybody and
• 26:06
  Speaker 3: then give some of the proceeds back to the athletes.
• 26:09
  Speaker 3: So we started, like we played around with it a
• 26:11
  Speaker 3: little bit, and it was it was hidden. So we
• 26:16
  Speaker 3: stopped it because like it was kind of hard for
• 26:20
  Speaker 3: us to police it. And we had a lot of
• 26:23
  Speaker 3: action at that time, Like we were going into the
• 26:25
  Speaker 3: deal with with Gucci. So we did a deal with Gucci,
• 26:28
  Speaker 3: the Gucci brand, and so we kind of pivoted from
• 26:30
  Speaker 3: that because like we got to focus on this Gucci stuff.
• 26:33
  Speaker 3: Like we put a lot of so we put a
• 26:36
  Speaker 3: lot of energy into that because I'm like, this is
• 26:38
  Speaker 3: like a partnership that could really help us in the future.
• 26:41
  Speaker 3: So we stopped the U of M play. But then
• 26:43
  Speaker 3: this year, no, no, in the last year Jim Harball
• 26:47
  Speaker 3: went through that scandal he got he got suspended for
• 26:49
  Speaker 3: like six games, and so Jared called me a Sean
• 26:52
  Speaker 3: gotta we gotta do this migigan versus everybody, and I'm like,
• 26:55
  Speaker 3: all right, well, you know, we just got to make
• 26:57
  Speaker 3: it make sense. But you know, let's listen. So we
• 27:00
  Speaker 3: we talked for like three days and then like the
• 27:03
  Speaker 3: game is coming. I think it was like the first game.
• 27:05
  Speaker 3: I think I want to say it with the Penn
• 27:06
  Speaker 3: State game. He's like, look, let's just do a short
• 27:09
  Speaker 3: term deal. Get it out there. So we did it
• 27:13
  Speaker 3: and it went crazy. So in that in that situation,
• 27:20
  Speaker 3: to answer you a question like how we how we
• 27:22
  Speaker 3: approach our partnerships, like we we we usually come at
• 27:25
  Speaker 3: it from we'll do like a licensing like payout like
• 27:29
  Speaker 3: a like a licensing fee. Sometimes companies don't want to
• 27:33
  Speaker 3: pay it up front, and we and we do that
• 27:35
  Speaker 3: because like we have to pay like the legal fees.
• 27:36
  Speaker 3: We got to go like and we were just going
• 27:38
  Speaker 3: to make sure we protected and that the brand is
• 27:40
  Speaker 3: just not out to misrepresented. So usually we start with
• 27:43
  Speaker 3: like a licensing fee, but sometimes we settle like with
• 27:46
  Speaker 3: profit sharing, or we'll do like plus, we'll do like
• 27:50
  Speaker 3: uh in con part Like right now we're doing in
• 27:52
  Speaker 3: con partnership with Affirmation, where we're just exchanging ips and
• 27:56
  Speaker 3: using it for visibility. So that's like how we attack
• 28:00
  Speaker 3: most most of them. But the at the at the
• 28:03
  Speaker 3: core of it, it's just we're doing like a license fee.
• 28:07
  Speaker 7: So what it's more profitable for you guys now the
• 28:11
  Speaker 7: verse everybody licensing fee or Detroit versus everybody.
• 28:20
  Speaker 3: It just it depends on the season. So like if
• 28:23
  Speaker 3: it's Q four and we're we're talking Christmas time like
• 28:27
  Speaker 3: Black Friday, it's the Detroit vers is everybody, because everybody's
• 28:31
  Speaker 3: filling up their stockings and buying all the gifts like
• 28:34
  Speaker 3: people like the sales are crazy. But then when it's
• 28:37
  Speaker 3: like sports seasons, like it's the license like because that's sustaining.
• 28:42
  Speaker 3: Like so it's like I'm fighting, I'm constantly fighting the battle,
• 28:44
  Speaker 3: like are we doing license? He's getting mad at me,
• 28:47
  Speaker 3: like Sean, we just can't do it versus everybody, And
• 28:51
  Speaker 3: I'm like, well we can, you know, and so we're
• 28:55
  Speaker 3: about to It's about to get real interesting because we
• 28:58
  Speaker 3: just we just got a store in DTW Airport. So
• 29:02
  Speaker 3: a couple of days ago actually on East Side Golf,
• 29:05
  Speaker 3: they were like in the same package as us. So
• 29:07
  Speaker 3: we're doing We're doing a store in the d T
• 29:08
  Speaker 3: and the d T a W store in the center link.
• 29:11
  Speaker 3: So I don't know if you guys familiar with the
• 29:14
  Speaker 3: but the it's there, but not begin our own store now. Yeah,
• 29:17
  Speaker 3: because I've been in the airport. This is a crazy
• 29:20
  Speaker 3: job to ken my fight got reconnected. I had to
• 29:23
  Speaker 3: go to Detroit and was chilly. I was like, damn,
• 29:26
  Speaker 3: I don't got no. We were packing to go to camp.
• 29:28
  Speaker 3: Yeah yeah. I actually ended up buying it inside of
• 29:31
  Speaker 3: the airport. So y'all licenses at the store inside there. Yeah. Yeah,
• 29:35
  Speaker 3: I've got our own store. So it's about to get
• 29:37
  Speaker 3: interesting because that's gonna be a space where people can
• 29:41
  Speaker 3: come for short by the merch. But we made it
• 29:44
  Speaker 3: to interact.
• 29:45
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  Speaker 1: were here illegally, you're next. You will be fine Nearly
• 32:15
  Speaker 1: one thousand dollars a day imprisoned and deported, you will
• 32:19
  Speaker 1: never return. But if you register using our CBP home
• 32:22
  Speaker 1: app and leave now, you could be allowed to return legally.
• 32:26
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 32:31
  Speaker 1: border and families will be protected.
• 32:34
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 32:36
  Speaker 3: Store so like we'll be promoting different are different versus
• 32:39
  Speaker 3: everybody's and that place has like well, that airport is
• 32:46
  Speaker 3: like thirty million people that go I don't know, that's
• 32:49
  Speaker 3: what they told me. It's like thirty million people that
• 32:51
  Speaker 3: go in that airport yearly. So it's going to really
• 32:54
  Speaker 3: open the brand up because you've seen it. That's like
• 32:56
  Speaker 3: the first thing you're going to see when you're going
• 32:58
  Speaker 3: into Detroit, right, going to see our brand right here
• 33:01
  Speaker 3: next I think it's I want to say, I think
• 33:02
  Speaker 3: they're building right now. So our store is gonna be
• 33:04
  Speaker 3: like on the when you're walking in to Detroit or
• 33:07
  Speaker 3: leaving out the airports on the left side and right
• 33:10
  Speaker 3: next right next to Starbucks, So like the first thing
• 33:12
  Speaker 3: you're gonna see. So even when you get up the
• 33:14
  Speaker 3: train and you gotta walk back, you got to see
• 33:16
  Speaker 3: this right so coming right so that it's gonna get
• 33:20
  Speaker 3: interesting because a lot of we're gonna get a lot
• 33:22
  Speaker 3: of like traction on the versus everybody side and also
• 33:25
  Speaker 3: on the Detroit versus everybody's side.
• 33:27
  Speaker 7: So how do you track like let's say the license
• 33:28
  Speaker 7: and let's say you do fifteen twenty percent or whatever, right.
• 33:31
  Speaker 3: How do you track that? That's and that's that's what
• 33:34
  Speaker 3: I'm saying. That's why it's like you got to kind
• 33:36
  Speaker 3: of you have to. That's why the Michigan deal like
• 33:39
  Speaker 3: doesn't go that far because it's hard to police it.
• 33:43
  Speaker 3: Like once they say they want to start doing their production,
• 33:46
  Speaker 3: now now I'm hunting them down for like, you know, received.
• 33:50
  Speaker 8: An integrity of partner, you know, saying something easy as
• 33:53
  Speaker 8: it's like we can cracktice.
• 33:55
  Speaker 3: Yeah, So it's not. It's not. It's not that simple.
• 33:57
  Speaker 3: So that's why we like to keep it internal, right,
• 34:00
  Speaker 3: so we were doing production before. We like to make
• 34:02
  Speaker 3: sure we're controlling it. But then that's why I'm always balanced, like, well,
• 34:06
  Speaker 3: I want to control it, but I still want to
• 34:08
  Speaker 3: get the brand. I still want to get that you know,
• 34:09
  Speaker 3: that payout. So it's like I'm do you is it.
• 34:13
  Speaker 7: A thing where it's like okay, I'll let you use it,
• 34:15
  Speaker 7: but I got to have access to the stripe and
• 34:17
  Speaker 7: we're gonna cold man and ship on the back end
• 34:21
  Speaker 7: so I can see deliverable and stuff like that.
• 34:23
  Speaker 8: In situations where we have like pop up shops and
• 34:26
  Speaker 8: stuff like that, we were handling it like that. But
• 34:28
  Speaker 8: like you know, if we're doing like a deal with
• 34:32
  Speaker 8: like the NFL or the or the airport, you know
• 34:36
  Speaker 8: what I'm saying, just somebody who already has their infrastructure
• 34:39
  Speaker 8: and manufacturing together, and it's not that simple. We kind
• 34:42
  Speaker 8: of got to go like off of their integrity and
• 34:45
  Speaker 8: the way.
• 34:46
  Speaker 3: Yeah, so that's why you don't do as many.
• 34:48
  Speaker 2: That's why we done.
• 34:49
  Speaker 3: It's tough for the track. Yeah, but how did you
• 34:52
  Speaker 3: I mean, a Gucci collaboration is a pretty big one.
• 34:55
  Speaker 8: Great partners too.
• 34:56
  Speaker 3: Yeah, did that work well? So they caught acted us.
• 35:01
  Speaker 3: This was like I would say, twenty nineteen twenty and
• 35:04
  Speaker 3: they were coming to the city. They have a story now,
• 35:08
  Speaker 3: so they were bringing like a store to the city.
• 35:09
  Speaker 3: So they were pretty much just checking out, checking out
• 35:11
  Speaker 3: the scene, tapping in with you know, the different local brands,
• 35:16
  Speaker 3: and our brand just stuck out to him and so
• 35:19
  Speaker 3: he was actually it.
• 35:20
  Speaker 8: Was Antoine Phillips. It was our rep who connected us.
• 35:24
  Speaker 8: He said that he came to the city and he
• 35:28
  Speaker 8: was looking for a brand to work with because you know,
• 35:30
  Speaker 8: at that time again they had just had they were
• 35:33
  Speaker 8: coming off.
• 35:34
  Speaker 3: Of the race.
• 35:35
  Speaker 2: Yeah.
• 35:36
  Speaker 8: Yeah, it was about three months later, three months after that,
• 35:38
  Speaker 8: you know what I'm saying. So I met, you know,
• 35:41
  Speaker 8: and it was it was it was diversity and inclusion.
• 35:44
  Speaker 3: That was the time of that that, you know.
• 35:46
  Speaker 8: So he came our store and and uh he said, Man,
• 35:51
  Speaker 8: when I walked in store, you know that I knew
• 35:53
  Speaker 8: that this was the brand that we needed to collaborate with,
• 35:56
  Speaker 8: you know. And it's like my main thing when I
• 35:58
  Speaker 8: was communicating with Antoine was like, hey, you know, this
• 36:02
  Speaker 8: can't be a project in which is just a one
• 36:05
  Speaker 8: off for one and done. You know, you gotta you
• 36:08
  Speaker 8: have to uh set us up for success. You know,
• 36:11
  Speaker 8: you're not gonna you can't come in here as a brand,
• 36:15
  Speaker 8: as an O G brand and use us to manipulate
• 36:19
  Speaker 8: the public for y'all benefit, you know what I'm saying.
• 36:22
  Speaker 8: And before he even he came to us, he knew that,
• 36:27
  Speaker 8: like that's you know, it's like they're the interaction that
• 36:32
  Speaker 8: we had with Gucci was not like anybody would have
• 36:37
  Speaker 8: assumed like that.
• 36:38
  Speaker 3: They they really care. Yeah, and they about their business too,
• 36:44
  Speaker 3: and they they showed up. It's like the bigger brands,
• 36:47
  Speaker 3: they show you the respect that you're supposed to have,
• 36:50
  Speaker 3: and then you start dealing with the people like it's like,
• 36:52
  Speaker 3: what the fun and it's like they don't want to
• 36:56
  Speaker 3: pay you. They't want to like it's like but then Gucci, man,
• 36:58
  Speaker 3: they took us. We went to the spring summer fashion
• 37:01
  Speaker 3: show that Lewis all like.
• 37:05
  Speaker 8: Two weeks took us to the Gucci hug at that time.
• 37:08
  Speaker 8: It was Alessandro Michael La was the was the.
• 37:14
  Speaker 3: Director.
• 37:15
  Speaker 8: We had to sit with him for a couple of days.
• 37:18
  Speaker 8: We had hands on. We had to with hands on
• 37:22
  Speaker 8: with them with our manufact with the manufacturing, with the
• 37:27
  Speaker 8: model pick and it was just like they really didn't
• 37:30
  Speaker 8: try to take over the brand.
• 37:32
  Speaker 3: It's the Gucci versus everybody, Right, we did.
• 37:35
  Speaker 8: Twelve markets with them. We did, uh, we Didty versus everybody.
• 37:39
  Speaker 8: We did Toronto versus everybody, Detroit, h l A, Miami,
• 37:44
  Speaker 8: New York, New.
• 37:46
  Speaker 3: Orleans, Yeah, San Francisco, Yeah, it was twelve of them?
• 37:51
  Speaker 3: Was ten?
• 37:52
  Speaker 2: All right?
• 37:52
  Speaker 3: Is that still they still do that.
• 37:54
  Speaker 8: No, that saw it out.
• 37:55
  Speaker 3: So we did limited, limited, very limited. Like even I
• 37:58
  Speaker 3: heard I heard a story like Riot Carrey was trying
• 38:01
  Speaker 3: to get some New York shirts. She didn't get them.
• 38:02
  Speaker 3: So it's like, so are you still working? Yeah? In
• 38:06
  Speaker 3: what capacity?
• 38:06
  Speaker 8: Well, right now they have. They just created a so
• 38:09
  Speaker 8: they got an installation that like the Cyber Hotel and Detroit, Michigan.
• 38:14
  Speaker 8: So right now we're in the process of figuring out
• 38:16
  Speaker 8: our next uh, our next collaboration on next release.
• 38:19
  Speaker 3: What was part of the first capsule? Like I see
• 38:21
  Speaker 3: that it was the T shirts and we did the
• 38:23
  Speaker 3: T shirts and the first capsule of the T shirts
• 38:25
  Speaker 3: it was like the Gucci that was the first that
• 38:27
  Speaker 3: was the first year. The second drop, this the second
• 38:29
  Speaker 3: drop we did. We did hats and so we did
• 38:32
  Speaker 3: luge with the backpack, duffel bag and a fanny pack.
• 38:36
  Speaker 7: Yeah, So what was the feedback because I know that
• 38:38
  Speaker 7: there was a lot of controversial on social media when
• 38:41
  Speaker 7: you guys worked with Gucci and they felt like Gucci was,
• 38:45
  Speaker 7: you know, trying to just appease black people. It wasn't
• 38:50
  Speaker 7: sincere and people might have thought that you guys sold out.
• 38:54
  Speaker 7: So what was that feedback from the audience, it.
• 38:59
  Speaker 8: Was all I mean, of course you saw the uh
• 39:03
  Speaker 8: you know, but you expected Yeah, I mean I call it,
• 39:08
  Speaker 8: you know just the hate.
• 39:09
  Speaker 3: I mean you see that. But I think for the
• 39:11
  Speaker 3: most part, just who we represent as people like because
• 39:15
  Speaker 3: people know it, Like you can come to Detroit and
• 39:17
  Speaker 3: you know, if you're from Detroit, you can touch us,
• 39:19
  Speaker 3: like we're not We're accessible, right, like our stories right
• 39:22
  Speaker 3: in the heart of the city. You'll see me or him.
• 39:24
  Speaker 3: People can call us like, so we never like we
• 39:28
  Speaker 3: never like uh, left left our people behind, right, So
• 39:32
  Speaker 3: we always collaboring, always doing things with people in the city.
• 39:35
  Speaker 3: So for the most part, I mean everybody loved it.
• 39:38
  Speaker 3: Like everybody. It was more so like man, they're mad
• 39:40
  Speaker 3: at us, like why can't we get a shirt. I'm like,
• 39:43
  Speaker 3: I can't control the production on it. But like it
• 39:46
  Speaker 3: was more so that as opposed to like us selling out.
• 39:49
  Speaker 3: How much does that.
• 39:50
  Speaker 9: Relationship open the door for other relationships inside of big
• 39:52
  Speaker 9: fashion houses. Have other brands approached to you, like after
• 39:56
  Speaker 9: the success of this capsule or as Gucci said, look,
• 39:58
  Speaker 9: I know we did limit it. Let's expand a little
• 40:01
  Speaker 9: bit more, increase the relationship that you have with them.
• 40:04
  Speaker 8: Yeah, we kind of like married in with the Gucci,
• 40:09
  Speaker 8: with the Gucci family. Uh even you know with the
• 40:11
  Speaker 8: moves that they're making Detrade, they uh running past us,
• 40:14
  Speaker 8: you know what I'm saying. But as for like collaborations,
• 40:19
  Speaker 8: you know with other brands in the city, we like
• 40:23
  Speaker 8: to use our platform to do that, and like you
• 40:25
  Speaker 8: have our store, you know, we let let them use
• 40:29
  Speaker 8: our store to you know, promote and sellience and stuff
• 40:32
  Speaker 8: like that.
• 40:32
  Speaker 3: But so the activations yep, so okay.
• 40:36
  Speaker 8: So so about the song, the song was okay, so
• 40:40
  Speaker 8: the Detroit versus Everybody's song. What happened was, uh, Paul
• 40:49
  Speaker 8: Paul Rosenberg gave me a call and told me that
• 40:54
  Speaker 8: he was interested in doing a song with Eminem and
• 41:01
  Speaker 8: then he ran the different artists the other the rest
• 41:03
  Speaker 8: of the artists passed me, which were Rush of Five
• 41:06
  Speaker 8: nine Days Loaf, Big Sean, Danny Brown, and asked us
• 41:16
  Speaker 8: that we wanted to you know, uh, we put him
• 41:19
  Speaker 8: in contact with our lawyer, Joe, and then he wanted
• 41:21
  Speaker 8: us to see we could get a collaboration, I mean
• 41:23
  Speaker 8: a cameo in the video.
• 41:25
  Speaker 3: So they couldn't use the trip on a song.
• 41:28
  Speaker 8: Well, at that time, at that time they could have
• 41:36
  Speaker 8: could they just out of respect?
• 41:38
  Speaker 3: Respect? But also we had we did a collabor with
• 41:41
  Speaker 3: so we did Shady Versus Everybody prior to that. So
• 41:44
  Speaker 3: we did like a like a Shady Versus Everybody on
• 41:47
  Speaker 3: like what was it, uh? I think it was Black Friday,
• 41:53
  Speaker 3: and we sold out in like a hour, and it
• 41:54
  Speaker 3: was like, this is crazy.
• 41:55
  Speaker 8: We had a report exactly I had worked I worked
• 41:59
  Speaker 8: on an Eminem and y'a on projects too.
• 42:01
  Speaker 3: Yeah, and then we did we did the Monster Tour.
• 42:03
  Speaker 3: I think we did some more Shady Versus Everybody and
• 42:06
  Speaker 3: we sold them at Comerica Park when they came to
• 42:08
  Speaker 3: this leg, so we already had some traction with them,
• 42:11
  Speaker 3: and then that just made since at the time, Eminem
• 42:14
  Speaker 3: was coming up with that with his album and he
• 42:16
  Speaker 3: wanted to do that dedication song. So they came to
• 42:19
  Speaker 3: us and like, look, can we do this and then
• 42:21
  Speaker 3: then negotiate and then you know, tell me, I think
• 42:24
  Speaker 3: you and Will had a camera. We had a camp.
• 42:27
  Speaker 3: That's dope, and tell how that helps solves.
• 42:31
  Speaker 9: It.
• 42:31
  Speaker 3: It was like it wasn't like you just saw the
• 42:33
  Speaker 3: media impact, but now it's just like, oh man, you
• 42:37
  Speaker 3: guys want to detrip like so you hear so because
• 42:39
  Speaker 3: like a lot of it kind of pulled us into
• 42:40
  Speaker 3: a whole different demographic recognition.
• 42:43
  Speaker 9: You know.
• 42:43
  Speaker 8: It was like you know, it made it socially, you
• 42:47
  Speaker 8: know what I'm saying. It was like a really huge
• 42:50
  Speaker 8: step for us as a brand, just you know, just
• 42:52
  Speaker 8: with our just covering ground.
• 42:55
  Speaker 9: This is important because we've seen this happen, especially businesses
• 42:58
  Speaker 9: in our community and even people who've come on the show.
• 43:01
  Speaker 3: Was like, sometimes they scale too fast.
• 43:04
  Speaker 9: And so after the American idom moment, after the Shawn moment,
• 43:08
  Speaker 9: first you get the store, but you're not pressing the
• 43:11
  Speaker 9: teachers out your house anymore, right, like out the law, Like,
• 43:13
  Speaker 9: at what point do.
• 43:14
  Speaker 3: We realize we're scaling some We got to catch up
• 43:17
  Speaker 3: to this.
• 43:18
  Speaker 8: So we had purchased the failing screen print business, so
• 43:21
  Speaker 8: we had one machine. So but as we now two
• 43:25
  Speaker 8: fold at the same time, we were also manufacturing. We're
• 43:28
  Speaker 8: also focusing on like a manufacturing company. We had this
• 43:30
  Speaker 8: manufacturing company, sloo Ky Printing, in which we were printing
• 43:33
  Speaker 8: for other people in the city. So that leg of
• 43:36
  Speaker 8: the business was growing at the same time, and DBE
• 43:39
  Speaker 8: was allowing us to fund that by hiring up more
• 43:42
  Speaker 8: screen printers. So at that time, we might have had
• 43:45
  Speaker 8: like three three manual machines at that time. As we
• 43:50
  Speaker 8: work towards our automatic press, and we were handling ourselves
• 43:54
  Speaker 8: while Sean was out making deals with other manufacturers. Just
• 43:59
  Speaker 8: you know, it's hard to find a manufacturer that you like,
• 44:02
  Speaker 8: you know what I'm saying. So we we were trying
• 44:04
  Speaker 8: different people out and you know, letting them do fulfillment
• 44:07
  Speaker 8: and for online sales and stuff like that, as we
• 44:11
  Speaker 8: maintained our quality you know in house.
• 44:15
  Speaker 3: We are doing manufacturing domestically. Yeah, so we were like
• 44:18
  Speaker 3: we ended up getting so we got this upther store.
• 44:21
  Speaker 3: At some point we had like seven at one point
• 44:23
  Speaker 3: we had like seven stores. So in one of our
• 44:24
  Speaker 3: stores we had actually had a manufacturer and presence there.
• 44:28
  Speaker 3: And then as we started to like things started to move,
• 44:31
  Speaker 3: like like the partnership started to happen like crazy B
• 44:34
  Speaker 3: to B like yeah, the B to B so and
• 44:36
  Speaker 3: then those orders are bigger, you know than the you know,
• 44:38
  Speaker 3: just normal like two hundreds. Like sometime we're getting like
• 44:41
  Speaker 3: five ten thousand short orders and you got to knock
• 44:45
  Speaker 3: those out and you can't, like mister Allen's like there
• 44:48
  Speaker 3: was like this local brand or local like sports company.
• 44:53
  Speaker 3: So they have like fifteen doors. So they'll come in
• 44:56
  Speaker 3: and it's like one of my biggest invoices I've seen ever,
• 44:59
  Speaker 3: like the first one.
• 45:00
  Speaker 8: They you know, they like they feel like they just
• 45:02
  Speaker 8: found this first, so they will to make sure that, hey, everybody,
• 45:05
  Speaker 8: y'all can get us. They were trying to, you know,
• 45:07
  Speaker 8: forget about their store. You know what I'm saying, like
• 45:09
  Speaker 8: from to us. You know what I'm saying.
• 45:10
  Speaker 3: They placed an order for like what five thousand pieces
• 45:13
  Speaker 3: versus first order, and I'm like, this is a one
• 45:16
  Speaker 3: hundred thousand dollars invoice. So trying to print that in
• 45:19
  Speaker 3: the store where you got it's all clutters, like no.
• 45:22
  Speaker 3: So we end up after that situation, we end up
• 45:24
  Speaker 3: getting a warehouse that was like right on the custod Detroit.
• 45:29
  Speaker 3: I think it was like eight thousandsquir feet eight to
• 45:31
  Speaker 3: ten thousand. It was like two thousand for like office
• 45:34
  Speaker 3: space and then eight thousand for like the actual warehouse.
• 45:36
  Speaker 3: So we end up getting that and then bought an
• 45:39
  Speaker 3: automatic press change. Yeah, it was expensive, but and that's
• 45:43
  Speaker 3: when I'm like, that's when I realized, like, man, the
• 45:46
  Speaker 3: cost of production is crazy, Like we're spending like for
• 45:50
  Speaker 3: the for the rent was like four thousand, and then
• 45:51
  Speaker 3: it's like twenty five hundred for the for the electric
• 45:54
  Speaker 3: bill and the gas, and then you're paying for your employees.
• 45:58
  Speaker 3: Then you're paying for the merch.
• 46:00
  Speaker 8: And dB take us so much till we not focused
• 46:03
  Speaker 8: on printing the rest of the the other customers. We
• 46:06
  Speaker 8: can't you know, it's like we can't handle you guys.
• 46:09
  Speaker 8: We had to handle ours, so that other income wasn't
• 46:12
  Speaker 8: coming in. It was just completely us going out.
• 46:17
  Speaker 3: So was it how quickly was it? Was it profitable
• 46:20
  Speaker 3: right away? I mean yeah, we never came out of
• 46:22
  Speaker 3: profit really, I mean we always stayed We always stayed
• 46:25
  Speaker 3: ahead of that. Like we surpprid ourselves on saying like man,
• 46:28
  Speaker 3: we don't really have that much debt, like we have
• 46:30
  Speaker 3: something we've acquired some over time just because of like
• 46:33
  Speaker 3: like COVID kind of set us back because we were
• 46:35
  Speaker 3: but prior to COVID, we was, like I said, we
• 46:38
  Speaker 3: had seven it was impressive, seven stores and we shut
• 46:40
  Speaker 3: down we actually shut down six of our stores going
• 46:44
  Speaker 3: into the Gucci deal. And this was like right at
• 46:46
  Speaker 3: the top of twenty twenty, right before COVID, and we
• 46:49
  Speaker 3: caught a lot of flag for it, like we was
• 46:51
  Speaker 3: in the new like they were bashing him in the news,
• 46:52
  Speaker 3: like we had seventy five employees, like we cut down
• 46:56
  Speaker 3: in like fifteen, like employees on TV, Like, yeah, they
• 46:59
  Speaker 3: did us dirty. It was crazy. And so COVID happens
• 47:02
  Speaker 3: and the like we looked like geniuses. But y'all knew.
• 47:05
  Speaker 3: Y all knew what's coming already.
• 47:06
  Speaker 8: Man, you know what I'm saying.
• 47:07
  Speaker 3: But then COVID happens, and then it kind of slowed
• 47:10
  Speaker 3: our traction up, like I was scared to like I'm
• 47:13
  Speaker 3: in the warehouse by myself, still pushing our orders, trying
• 47:16
  Speaker 3: to make ends meet, make sure we can keep our
• 47:18
  Speaker 3: you know, cause I don't know, Like we didn't know
• 47:19
  Speaker 3: that there was gonna be like a moratorium.
• 47:21
  Speaker 8: Just like right at the top of COVID. And then
• 47:23
  Speaker 8: we did the COVID.
• 47:24
  Speaker 3: Oh, and then what saved us was was Everybody Versus
• 47:28
  Speaker 3: COVID nineteen like switched it. So yeah, we switched it up.
• 47:32
  Speaker 3: We did. We did Everybody Versus COVID nineteen and partnership
• 47:35
  Speaker 3: with the city talk.
• 47:36
  Speaker 8: About that because we had a whole another leg that
• 47:38
  Speaker 8: we had like our philanthropic leg. So it's like we
• 47:42
  Speaker 8: have Everybody Versus COVID nineteen. It will be launched it
• 47:46
  Speaker 8: with everybody versus injustice, injustice, you know, the political rights.
• 47:51
  Speaker 3: And it just happened, right yeah, yeah, So every time,
• 47:55
  Speaker 3: Like so, we we also trademark Everybody versus. And so
• 47:58
  Speaker 3: we would use we would use every Everybody versus for
• 48:00
  Speaker 3: like any social campaigns.
• 48:02
  Speaker 8: Everybody versus cancer, everybody versus heart disease, everybody versus arthritists.
• 48:06
  Speaker 8: Like that's another leg for us to.
• 48:08
  Speaker 3: Write to work with. And so we did that during
• 48:11
  Speaker 3: COVID Everybody Versus COVID nineteen. Man, like we did masks
• 48:14
  Speaker 3: crazy that it was like, man, okay, this is what's
• 48:19
  Speaker 3: gonna keep us going during COVID, So that we rode
• 48:21
  Speaker 3: that way for like I'll say, eight months, we.
• 48:24
  Speaker 8: Had we did a concert with all the We had
• 48:27
  Speaker 8: like fifty artists in the trait Ye Digital Digital one
• 48:30
  Speaker 8: Line concert that was powered by the City of Detroit.
• 48:33
  Speaker 8: You know what I'm saying, promoting Everybody Versus COVID nineteen project.
• 48:36
  Speaker 7: So okay, So as far as the future brand's plans
• 48:43
  Speaker 7: for the brand, is it always going to be versus
• 48:46
  Speaker 7: or is it going to be something where the versus.
• 48:48
  Speaker 3: Is naughty doing well. So the way we're building it out,
• 48:53
  Speaker 3: it's like three components. So we got to Detroit versus everybody, right,
• 48:57
  Speaker 3: which is I like to say it's his baby, right,
• 49:01
  Speaker 3: because he has this whole He's been in this like
• 49:04
  Speaker 3: and beneficapsule for the past three years of how he
• 49:07
  Speaker 3: wants to tell the story of Detroit versus everybody. Because
• 49:10
  Speaker 3: you had a point like, how can we keep up
• 49:12
  Speaker 3: with the business? We never would We never was able
• 49:15
  Speaker 3: to really tell our story of what the brand, like
• 49:18
  Speaker 3: everybody else was just taking it and saying what it
• 49:20
  Speaker 3: was and what they wanted it to be. So now
• 49:22
  Speaker 3: he's kind of taking a step back, Like after Gucci,
• 49:25
  Speaker 3: he was like, look after this, we can't. We got
• 49:27
  Speaker 3: to put our best foot forward. So too he's took
• 49:30
  Speaker 3: it taking a step back, and he wants to tell
• 49:32
  Speaker 3: Detroit story, right, and so he's working on that, and
• 49:36
  Speaker 3: then I'm working on you know everything wholesale licensing. And
• 49:41
  Speaker 3: then there's this other component of where we have like
• 49:43
  Speaker 3: I would say, good will, right, And the reason why
• 49:47
  Speaker 3: I call it good will is because it's just like
• 49:52
  Speaker 3: this gray area of business that needs to get captured, right,
• 49:56
  Speaker 3: So of course we got our licensing and our whole self,
• 49:58
  Speaker 3: but there's so many other world's out there, so like
• 50:02
  Speaker 3: you have the everybody versus right, like, and that's nonprofit world,
• 50:05
  Speaker 3: but we're not a nonprofit. So you have everybody versus.
• 50:07
  Speaker 3: Then you have what I'm doing in Africa, Like Africa
• 50:10
  Speaker 3: is not a place to where I can go and
• 50:12
  Speaker 3: wholesale T shirt, Like it just doesn't make sense financially,
• 50:16
  Speaker 3: you know, I can't go there and do a licensing deal.
• 50:19
  Speaker 3: Like I think you guys posted something the other apples.
• 50:22
  Speaker 3: I was looking and said ten million, I mean one
• 50:24
  Speaker 3: hundred million dollars of revenue was made and afrobeats only
• 50:29
  Speaker 3: two percent of that revenue went back to the continent.
• 50:32
  Speaker 3: There's another stat because I've been like I go to
• 50:35
  Speaker 3: I travel a lot. I went to this business conference
• 50:37
  Speaker 3: in South Africa last year. They said ninety percent of
• 50:41
  Speaker 3: the revenue made off the resources in Africa leave out,
• 50:45
  Speaker 3: only three percent comes back. So it's the same deal.
• 50:48
  Speaker 3: So that's why I'm like, I'm looking at this whole
• 50:50
  Speaker 3: space here, like Africa versus everybody, all the other versus everybody.
• 50:53
  Speaker 3: It's we want to use the brand as a platform
• 50:56
  Speaker 3: to help to assist even though we're not a nonprofit.
• 51:00
  Speaker 3: My partner Jeffrey Errison, he always says, we're a double
• 51:03
  Speaker 3: bottom line business. Okay, we're for a profit, but we're
• 51:05
  Speaker 3: also for the people. So we're using that good will
• 51:08
  Speaker 3: space as our as our vehicle to help. And that's
• 51:12
  Speaker 3: that's the space like ultimately where I think the brand
• 51:15
  Speaker 3: is gonna live, Like of course we can detraivors everybody.
• 51:17
  Speaker 3: It's cool. It's this you know, that's our bread and butter. Sorry,
• 51:20
  Speaker 3: that's like the for me. That's like the culture every
• 51:23
  Speaker 3: year it's right sports any space, right versus everybody that's
• 51:26
  Speaker 3: there to make the money and the license and and
• 51:28
  Speaker 3: sustain the brand. But then you have this other piece
• 51:31
  Speaker 3: where like we really want to help, Like we have
• 51:33
  Speaker 3: a we have a voice, we have a platform to
• 51:36
  Speaker 3: really help to put put it.
• 51:38
  Speaker 9: It's interestant because as you guys were saying, like obviously
• 51:40
  Speaker 9: we know the afric whatever verse everybody, but the everybody
• 51:45
  Speaker 9: verse even from a health initiative, and I'm not sure
• 51:47
  Speaker 9: if you guys are doing it, but like every month
• 51:49
  Speaker 9: is something like as I'm thinking, like October it's best cancer.
• 51:52
  Speaker 9: So like we did that everybody, everybody, everybody verse autism.
• 51:57
  Speaker 9: Changing the colors of the service. Is that like part
• 51:59
  Speaker 9: of business plans like every because every month there.
• 52:01
  Speaker 3: Is we've done it. We've done it. We just haven't
• 52:03
  Speaker 3: went full scale with it, but we've done it. We've
• 52:05
  Speaker 3: had a partnership with American Cancer Society, We've done heart disease.
• 52:11
  Speaker 3: We just did something with who was it, uh African
• 52:15
  Speaker 3: American Wellness. I found it, so they're based out of Columbus,
• 52:19
  Speaker 3: but we did we did actually wellness for everybody. So
• 52:22
  Speaker 3: like we got so we play around with different for
• 52:25
  Speaker 3: everybody's Like everybody loves as well, everybody loves, so we
• 52:28
  Speaker 3: did Everybody loves Cannabis, we did Everybody loves so, we
• 52:32
  Speaker 3: did Everybody loves R and B. We did that the
• 52:35
  Speaker 3: other that was like an R and B fest.
• 52:38
  Speaker 7: So how many trademarks you have on that you have
• 52:40
  Speaker 7: to versus everybody, everybody versus.
• 52:44
  Speaker 3: Detroit versus everybody, everybody loves, everybody loves for everybody, and
• 52:49
  Speaker 3: then we play around with different classes throughout those so
• 52:53
  Speaker 3: like classes meaning like media, well like you got hard goods,
• 52:56
  Speaker 3: you got T shirts, you got leather goods, like things
• 52:59
  Speaker 3: like with fifty different classes and then you got services,
• 53:02
  Speaker 3: and so we're about to really dab into like like
• 53:06
  Speaker 3: the services because like the class thirty five and forty one,
• 53:09
  Speaker 3: that's like for me, that's the next progression, especially doing
• 53:12
  Speaker 3: the African stuff, because that's gonna get the message out
• 53:15
  Speaker 3: right live events. So that's why I kind of focused
• 53:18
  Speaker 3: on partnerships with these African festivals. So like Afrofuture, Affronation
• 53:22
  Speaker 3: like to talk about that, what's the partnerships that you
• 53:24
  Speaker 3: have with those. So we've done the first the first
• 53:27
  Speaker 3: festival we partnered with Afrocheller now is Afro Future shout
• 53:32
  Speaker 3: out to that duel. He gave He gave us an
• 53:34
  Speaker 3: opportunity to use the brand ring the brand to the
• 53:38
  Speaker 3: Afro Celler. I think this was twenty twenty two, and
• 53:41
  Speaker 3: we sold merch and we did an Afro we sold
• 53:43
  Speaker 3: merch there and we did an afro Chella versus Everybody shirt.
• 53:47
  Speaker 3: So that was like the way cause I'm I'm like,
• 53:49
  Speaker 3: for me to even make Africa makes sense, I got it.
• 53:51
  Speaker 3: It has to be visible and that was like the
• 53:53
  Speaker 3: only way to make make it visible. And then then
• 53:57
  Speaker 3: I called when an Afro Nation, and I started move
• 54:00
  Speaker 3: moving around with them too, and so for me, it
• 54:03
  Speaker 3: was just like passing out merch. And then so we
• 54:06
  Speaker 3: did affirmation Miami. We just took some We took I'm
• 54:09
  Speaker 3: a piano versus everybody in Africa versus everybody. They gave
• 54:12
  Speaker 3: us those shorts actually in green yep, yep, so that yeah, yep, sorry,
• 54:16
  Speaker 3: I think video game on the shirts. But yeah, we
• 54:19
  Speaker 3: actually trademarked I'm a piano the word I'm a piano.
• 54:23
  Speaker 3: So yeah, so we own the word. Yeah, so how
• 54:26
  Speaker 3: does that work? We don't know yet, but we trade
• 54:30
  Speaker 3: trademarked the word because South Africa, we trade marked here
• 54:33
  Speaker 3: in the US America. Yeah, and so so we have
• 54:36
  Speaker 3: this brand because and it was it wasn't to just
• 54:39
  Speaker 3: it wasn't more so of a business decision. It was
• 54:41
  Speaker 3: like when we went to South Africa, we saw that
• 54:44
  Speaker 3: I'm like, I'm listening to this music, but it's like
• 54:45
  Speaker 3: it's not afrobeats. So a lot of people don't know
• 54:48
  Speaker 3: the difference between afrobeats I'm a piano. So but it
• 54:51
  Speaker 3: gets absorbed. Am a piano gets absorbed in Africa and afrobeats.
• 54:56
  Speaker 3: So we saw it as an opportunity to show showcase
• 55:00
  Speaker 3: these I'm a piano acts and so we built like
• 55:02
  Speaker 3: a site like we did the trademark. We built the
• 55:04
  Speaker 3: site I'm a piano versus everybody, and so this site
• 55:07
  Speaker 3: is supposed to showcase like that I'm a piano acts
• 55:09
  Speaker 3: in that whole world. Right. How often there's something we
• 55:13
  Speaker 3: have to learn too? How often do you have to
• 55:14
  Speaker 3: renew your trademarks because every five years you have to
• 55:17
  Speaker 3: like do some maintenance on it, each one, each one. Yeah,
• 55:21
  Speaker 3: and you guys gonna be investors, Oh yeah, for sure?
• 55:25
  Speaker 3: What god about? So we're coming to invest f est.
• 55:29
  Speaker 3: We have a vending situation, but we don't want to
• 55:33
  Speaker 3: focus just on merchandise. We want to focus on like
• 55:35
  Speaker 3: our different experiences because I mean, honestly, that's what investments
• 55:39
  Speaker 3: to me, that's what investors invest best is. It's like
• 55:41
  Speaker 3: you know, it's not it's not just me selling to
• 55:44
  Speaker 3: a consumer. It's not direct to consumer. I'm actually talking
• 55:47
  Speaker 3: to other businesses, other individuals, investors, angel investors that might
• 55:51
  Speaker 3: want it to help push the play. So that experience
• 55:55
  Speaker 3: is going to be mainly showing like what we're doing
• 55:58
  Speaker 3: with versus everybody in Africa versus every body, and how
• 56:00
  Speaker 3: we're building those experiences up and I'm.
• 56:03
  Speaker 9: Looking forward to we got to package that. I saw
• 56:05
  Speaker 9: the investments versus everybody appreciate that. Yeah, nowork E y
• 56:09
  Speaker 9: L versus everybody appreciate that. So how are you finding that?
• 56:15
  Speaker 9: Obviously corporations, but our entrepreneurs, this is a new journey,
• 56:20
  Speaker 9: a new endeavor, especially document that where we're seeing a
• 56:23
  Speaker 9: lot of entrepreneurs and small businesses.
• 56:24
  Speaker 3: Have they reached out to you too?
• 56:26
  Speaker 9: Is that something that you guys are interested in reach
• 56:28
  Speaker 9: out to us in terms in terms of like having
• 56:30
  Speaker 9: their brand versus everybody and maybe.
• 56:32
  Speaker 3: Sending from the small business aspect. Yeah. Yeah, And that's
• 56:36
  Speaker 3: like the dam I mean, that's like the like I said,
• 56:38
  Speaker 3: I remember I said earlier, like the big the big
• 56:39
  Speaker 3: business like they'll pay out right, they understand the head
• 56:42
  Speaker 3: to cover it, right, But like the small businesses, it's hard.
• 56:45
  Speaker 3: It's really hard to deal in that world sometimes because
• 56:48
  Speaker 3: they don't understand that they have to pay. Like like
• 56:50
  Speaker 3: I'll tell them I'm not gonna I want I want
• 56:53
  Speaker 3: to say what the business is. But they'll they'll contact
• 56:55
  Speaker 3: us and they'll say, well, we want to do this
• 56:57
  Speaker 3: versus everybody, And I'll say, well, you know, there's a
• 56:59
  Speaker 3: license fee with that, and I give them license to
• 57:01
  Speaker 3: be like, well why would I I'm not going to
• 57:03
  Speaker 3: pay that, why would I pay that? But but then
• 57:04
  Speaker 3: they still want to use it. It's like, well, okay,
• 57:07
  Speaker 3: let's just let's talk. Let's you know. So then we
• 57:10
  Speaker 3: start negotiating, and sometimes it's just more more times than not,
• 57:14
  Speaker 3: it doesn't work out because they just don't understand that,
• 57:17
  Speaker 3: you know, you have to pay our price, like and
• 57:20
  Speaker 3: so this one guy even even like well I looked
• 57:22
  Speaker 3: at you guys valuation online and it just didn't match.
• 57:25
  Speaker 3: And it's like, well that's so that's something totally like
• 57:28
  Speaker 3: you're not acquiring equity year like you're buying a service
• 57:32
  Speaker 3: from this. So it's like, really what we make the
• 57:34
  Speaker 3: price and we're I'm I'm just not throwing this price
• 57:37
  Speaker 3: out from nowhere, you know, like there's a reason why
• 57:40
  Speaker 3: we have to do it like this, and so they
• 57:41
  Speaker 3: just they don't really understand it. So sometimes we let it,
• 57:45
  Speaker 3: We let it ride, like if we want the relationship,
• 57:47
  Speaker 3: or sometimes it's like bartering, like you know, we'll let
• 57:50
  Speaker 3: you do this if you do this for us, So
• 57:52
  Speaker 3: how much is your life? We started fifty K and
• 57:57
  Speaker 3: then we work we either work our way up depending
• 57:59
  Speaker 3: on what the scope of the project, or we work
• 58:02
  Speaker 3: our way down and then that's when we just explore
• 58:05
  Speaker 3: other options.
• 58:07
  Speaker 9: Yeah, you said the valuation, so you said it's been proferable.
• 58:10
  Speaker 9: How has the revenue been post the pandemic, right, you
• 58:13
  Speaker 9: took a hit.
• 58:14
  Speaker 3: In the middle of the pandemic. I mean, we're just
• 58:17
  Speaker 3: not getting our bones back for real. Last year was
• 58:21
  Speaker 3: was tough because we actually lost our store. Our store collapsed. Yeah,
• 58:26
  Speaker 3: it collapsed structurally. Structurally yeah, yeah, wallfall, the wallfall, so
• 58:31
  Speaker 3: that that we took a big hit with that. But
• 58:33
  Speaker 3: then we actually a part our partner now with our
• 58:36
  Speaker 3: current store, Olympia Development of so they're like a part
• 58:42
  Speaker 3: of Illage Holdings that owns like Little Caesar's brand, Little
• 58:46
  Speaker 3: Caesars Arena, the Tigers, Red Wings actually partner with us
• 58:49
  Speaker 3: and our store nowity in the district Detroit, so prime
• 58:51
  Speaker 3: real estate. So now we're starting to get our bones
• 58:55
  Speaker 3: back and things are like this year is probably gonna
• 58:58
  Speaker 3: be one of the most profitable years we've ever ever had.
• 59:01
  Speaker 3: So things are looking looking up. But I'll say COVID,
• 59:05
  Speaker 3: I was say COVID to like twenty twenty two, twenty three.
• 59:08
  Speaker 3: It was we gotta make this work so your return,
• 59:11
  Speaker 3: that the story and everybody.
• 59:12
  Speaker 7: Yeah, yeah, well we appreciate youall guys for coming in. Man,
• 59:16
  Speaker 7: very insightful conversation. How can they tap in? What's the socials?
• 59:19
  Speaker 7: What's the website and all that?
• 59:21
  Speaker 8: You can catch me at Tommy Walker at t L
• 59:25
  Speaker 8: M M E Y Walker on Instagram and Detroit versus
• 59:29
  Speaker 8: everybody LLC on Instagram as well.
• 59:31
  Speaker 3: Shit, you can find me Sean s E A n X,
• 59:35
  Speaker 3: Williams I and then also Africa versus everybody LLC and
• 59:39
  Speaker 3: I just want to shout out are as the partner,
• 59:41
  Speaker 3: Mark Russ Mark. Mark is supposed to be here today.
• 59:44
  Speaker 3: He came on as our CFO and then now he's
• 59:47
  Speaker 3: morphed into like our VP of Branding and marketing. So
• 59:51
  Speaker 3: I just wanted to shot him out. But yeah, that's
• 59:53
  Speaker 3: that's where you can find us at. Yeah. When when
• 59:55
  Speaker 3: you have the store up and running like it's back back,
• 59:57
  Speaker 3: it's back, Yeah, it's back. Job pictures and yeah, I
• 1:00:01
  Speaker 3: want to make sure that our pictures up there. Yeah,
• 1:00:03
  Speaker 3: we got pictures in there. I'm gonna show you one
• 1:00:06
  Speaker 3: man actually, actually, y'all invite it out, man, I y'all
• 1:00:08
  Speaker 3: got time. We're doing a block party leading into Afro
• 1:00:11
  Speaker 3: Nation on August sixteenth. So we're doing a block party
• 1:00:15
  Speaker 3: and we're doing a panel discussion at the store. Yeah,
• 1:00:18
  Speaker 3: I'm gonna bring a picture with me.
• 1:00:21
  Speaker 7: Shout out to Detroit. Yeah yeah man, Thank you guys
• 1:00:24
  Speaker 7: and rocks to see you next week.
• 1:00:25
  Speaker 3: Peace.
• 1:00:26
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