Don't Hire That Full-Time CMO Yet — Here's Why (Eyal Dror)

We Built It Because We Had To - Tech Founder Backstories · May 14, 2026 · 16m

In this episode, I'm joined by Eyal Dror, Founder of Vicious Marketing and CMO of Bright Security. We talk about his path from VP of Marketing at a gaming company that sold for $100M, to founding his own consulting practice, and eventually launching Vicious Marketing after being underwhelmed by the agencies his clients were hiring. Eyal walks through why he broke his own rule to step in as CMO at Bright — helping them reposition from a traditional DAST vendor into an AI-native security player with their new product Star, which recently won a Google Award. We get into the messaging challenge…