This Former Google Engineer Wants to Unlock Your Brain's Potential

One Day with Jon Bier · Apr 10, 2025 · 1h 1m

NextSense CEO, Jonathan Berent, never planned on reinventing how we sleep. He was a successful Google X engineer until a fascination with brain-sensing technology pushed him to leave everything behind and found his company. Now, he develops EEG earbuds aimed at upgrading our nightly rest and well-beingbeing. In this episode, he talks about his leap from corporate engineer to entrepreneur, why going “all in” was non-negotiable, and how we can all shed self-imposed labels to unlock bigger possibilities.