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#60: Stop Following Competitors: How Jo Fairley Built Green & Black's
What if your biggest business opportunity lies in solving a problem nobody else has recognised?
On World's Greatest Business Thinkers, host Nick Hague sits down with Jo Fairley, keynote speaker and co-founder of Green & Black's and Beauty Bible, to explore the principles behind building successful, purpose-driven businesses. Drawing on her experience as a serial entrepreneur, Jo explains why genuine conviction in your product, exceptional quality, and ethical business practices can create powerful competitive advantages.
The conversation explores how identifying unmet needs can reveal…
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