Episode 88 - The Pizza Tracker Rule: Why I Retired From Following Up

Sales Tales - A podcast sharing epic stories that get you through your sales adventure. · Sep 3, 2026 · 32m

In 2008, Domino's had a problem. Customers kept calling to ask where their pizza was. The obvious fix was answering the phone faster. Instead, Domino's asked a different question: what if the customer never had to call in the first place? They built the Pizza Tracker. Within two months, a million people used it.

Six months ago, Josh asked himself the same question about his sales process: what would I do differently if I could never follow up again? On this episode, he and Dave break down the five things that changed.

They cover why most upfront contracts sound professional but don't actually…