30: Giving Moments: What Moments Really Matter to a Donor and Why? with Francesco Ambrogetti
Francesco Ambrogetti leads Supporter Engagement for UNICEF worldwide. He has over 20 years’ international experience and has worked for organizations like the WWF, MSF, and the Red Cross World Bank across four different continents. His most recent book, “Hooked on a Feeling”, inspired this episode as it dives deep into the neuroscience of fundraising and explores a number of different topics not typically explained (but highly relevant) when we’re taught fundraising best practices. In this episode, we’re covering many topics inside this amazing book, like how memory works and the way dopamine…
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