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Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina
Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina
In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world.
Elizabeth shares the biggest mistakes new brands make during early production, the underestimated power of community building, and why slow…
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