Latest / The Paul Barron Crypto Show / Massive Audius & XRP Catalyst! Web3 Music vs A.I.

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Massive Audius & XRP Catalyst! Web3 Music vs A.I. · The Paul Barron Crypto Show

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  Today, let's take a look at web three and also what it's going to
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  do in terms of the music industry. Who's going to win. We'll break
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  it all down for you. My name is Pelber. Welcome back in a
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  tech path. Let's get into it today. I do want to thank our
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  is here now. All right, let's get into a couple of topics today.
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  Audience in the news with some pretty big issues right here. One of
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  course, is they've established licensing agreements with all the performing rights organizations, which
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  are pros and you can kind of see right there ASCAP, BMI, CSACK,
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  et cetera. Basically, this is kind of like the Union of Creators
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  If you're a musician, you're a part of this. This is how licensing
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  gets basically distributed around different types of platforms. Some of the things that they're
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  getting into when you look at just the idea of what these pros do,
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  is they get into the whole idea of where you know, when you go
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  to a restaurant or something, you're listening to music that's a performance, right,
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  music play, So there's licensing fees that are done that way, and
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  then there's other rights out there, so digital et cetera. This is where
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  pro comes in and this is a big partnership with audience. And of course
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  this means and could mean that audience could be starting to get a very good
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  position in terms of the creator community, because that's been one of the things
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  I think in terms of adoption that is one of the biggest components that we
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  need to move into Web three. One of the companies out there though that
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  currently does this is a company called Ditto. Now Ditto is one of those
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  that's kind of a I think it's I don't know if it's a love hate.
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  I think it's just a hate hate from the idea of creators because they
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  are essentially the gateway into music publishing, so they manage your payments all those
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  kind of things. And there's a lot of artists out there who have been
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  very negative on where Ditto is coming from. I want to play a clip
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  for you guys, because this we'll get into a little bit more about Ditto
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  and the problems they have. Take a look. I have been getting tons
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  and tons of comments about a particular issue that artists are having when using Ditto
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  Music as a music distribution company. All right, all revolves around one thing,
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  and that one thing is the payoffs. For some reason, so many
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  artists are having issues getting their money from Ditto when it's time for them to
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  collect their money for their streams. All right with me, I'm not one
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  of those people that I have to experience something for myself in order to not
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  want to partake in it. I don't need to get on a one to
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  one fight with the bear to realize that it's dangerous to be in front of
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  a bear. You know what I'm saying. If I got one comment about
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  somebody having an issue with the payout, you know, I'll say, you
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  know, that's probably the isolated situation. Now. If I hear fifty I
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  might wait a minute, there's something going on with ditto. All right.
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  So the point is is that artists today really have no affinity to the current
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  layers or the current rails of music distribution. You can kind of see the
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  distaste here in terms of payout speed all that. Well, audience has kind
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  of already started to address this. Live streaming payments is out now, and
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  this I think will start to make its way into some key artists, probably
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  mid level, but eventually I think we'll see this in mainline artists, some
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  of the top tier music creators that we'll start to see, you know,
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  streaming payments. And I think this is an opportunity for Web three and what
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  it means kind of going to the next level. The other thing that we'll
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  cont you see is the distribution models that are going to happen. Remember that
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  right now there's a lot of gatekeepers for distribution. This is the thing that
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  Web three kind of solves, well does solve in a very big way.
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  The e or the question here, of course, is going to be the
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  pick up in terms of how we see artists actually joining into these kind of
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  communities. And of course one of the things that we'll do that is what's
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  happening already right now on X where Blinks is now allowing you to do.
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  If you guys understand anything about Farcaster and warpcast, you'll understand that you kind
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  of have these little components where you can actually do frames inside of a social
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  media post to engage your audience, and that could be music, sales,
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  all sorts of things. This is a good example of just buying with on
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  Soul, with Jupiter, there's Mad Lads examples on that with NFTs obviously we
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  see things around Helium. This will be the key here I think going forward
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  is we start to see more integration into traditional social platforms that integrate into blockchain
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  components and being able to execit on these and that's where music could be going
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  in the future of actually seeing this framed in both on things like x but
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  other social media platforms out there. I want to go to another clip real
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  quick, and this one gets into a little bit more around how Audious is
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  working with creators and the accumulation of different content within a piece. Take a
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  look. Myself and my record label by this teamed up with Audious to celebrate
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  our last release by my homie Albert Braker All you have to do to enter
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  is go to Audious Creative free account. You buy Albert stems. They're very
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  cheap. But all of that money from all the producers that buy the stems
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  to enter the remix contest gets put into a pot and whoever wins gets every
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  single dollar that was entered into the pot withdrew some cash from the ATM.
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  But this is actually not for me. I'm going to put up a bunch
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  of beats on my Audious page. Least one of the beats you have one
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  mind to rap or sing and submit it on Audius, and then I'm going
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  to pick my favorite one and I'm going to pay your rent. So great
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  marketing. I think this Wigore you know, of course gets into the idea
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  of music proliferation out there and also kind of the extension of a brand,
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  whether it's a stem. We look at this from a marketing standpoint, it
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  really could create some pretty significant distribution opportunities, especially in social doing these kind
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  of campaigns. So that again using Audius another way for it to really kind
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  of move into the web three component of how music distribution is going to be
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  done. So Audius is really going to be I think at the center of
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  where Web three is going. Now, Ditto could kind of go in this
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  direction, but I'll explain a few things. Let's go with this first clip.
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  So, now, this is what happened to me. Okay, So
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  I actually was releasing my debut album. Okay, So bear in mind this
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  is very important to me obviously as an artist. This is this is my
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  debut solo album. You know, I really care about five and a half
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  weeks in advance. I applauded, you know, my music to detos too,
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  and you know, obviously in hope that I would be able to pitch
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  to those Spotify editorial playlists. And then nothing was happening, you know,
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  effectively my album was kind of sitting in, as they call in review.
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  But in order to have this account for artists, you need to be like
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  an approved artist. First, I started writing to detO. Firstly, I
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  started sending emails. I started raising tickets, and I've had various issues with
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  that, but I had like completely no response, no reply, no acknowledgment
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  from detO. I don't think that's right personally, because this is not a
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  free service. You know, I'll pay for this. I'm now considering,
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  you know, changing a distributor. You know, I just need to know
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  who's actually good, so you can kind of see it the writings on the
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  wall. I think in terms of real creators starting to find new communities,
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  major artists are still probably going to stay out there, but at some point
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  we're going to see a tipping of the scales with new artists going onto these
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  new kind of platforms. Here was Ed Sharon's old label going into music royalties
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  kind of into the twenty first century, and this was Ditto actually doing kind
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  of a splinter. It wasn't a rebrand for Ditto because Ditto was still operational,
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  but blue Box was the project that they started and the idea was to
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  get it onto Web three, and it comes from Dito Music. Former clients
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  include Sharon, sam Smith, et cetera. Higher collection rates, massively reducing
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  loss of earnings currently experienced by artists. This was the thing that they were
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  trying to achieve with Web three didn't work out so well, and of course
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  blue Box not really being able to do it. So as you can see,
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  they've already started to rebrand right here into Opulus to launch this new project.
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  Opulus in its own ride is a completely new kind of platform that goes
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  into AI generation, So you're taking content from these creators and using AI to
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  basically farm this in and then re create potential content that, in itself,
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  I think is one of the challenges that we're probably going to see with things
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  around AI in itself. This is, of course, is the Opulus program,
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  so I think this one's dead in its tracks. Audius of course already
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  trying to do this, and they tried to do it also, not necessarily
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  on using it as an integral part, but feathering it into what they were
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  trying to do from a Web three standpoint, But even they, if you
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  look further into it, didn't really succeed at it. Content can only receive
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  AI generated designation when associated with an artist who have actively opted in for the
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  attribution, meaning this is kind of an honor system, So that's not going
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  to work. Eventually, nobody's going to be doing that. This is another
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  failed attempt for AI. I want to go to a clip right here,
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  because this is record label starting to sue the AI startups that are trying to
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  do this. Take a look a legal firestorm it's brewing today over this major
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  clash between record companies and AI music services. The Recording Industry Association of America
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  filing copyrighted infringement lawsuits today against two separate companies, accusing them of training their
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  AI models on copyrighted music without permission. And interestingly, this is the software
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  that's behind very prevalent songs, one example being BBL Drizzy. This is a
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  song that was at the center of the spat between Kendrick Lamar and also Drake.
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  So this is technology that is being heard already by millions of people.
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  This is huge because I've been waiting for certain cases to come forward. This
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  music one is going to be a strong case to come forward because the record
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  labels and the tech companies are both using the terminology of fair use to try
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  to win their case. The CEO of ASUNO, he says, quote,
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  our technology is transformative. It is designed to generate completely new outputs. That's
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  a key word transformative, because in order to be able to say we created
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  this output in these songs based upon fair use, it has to be a
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  transformative work. And what legislation means by transformative is it has to be used
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  differently then the original intent of it. And so this is what these music
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  AI companies are standing on which is a new transformative work, not the original
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  one. Ooh, this sounds like it's gonna be a tricky legal one.
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  So whoever wins this, I think the creators lose. That's the thing that
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  really this boils down to. Without a blockchain integrated component, you're never going
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  to really know where that music comes from. And I think that's where blockchain
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  and web three solves all of this. Future Verse is a good example of
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  this. This, of course, was just Billboard retweeting this future Verse launching
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  gen which is an AI music model focused on transparency. The idea here is
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  to help connect the dots between the creators and the AI use case of the
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  music. So I think that's the biggest question of all going forward. So
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  here's a clip on gen ai why it makes a difference. Take a look,
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  all right, So there you can kind of see future versu has solved
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  the problem for creators. Here was a just kind of following on their Twitter
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  account. Right here, here's a gen musical music AI of course ethically trained.
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  You can kind of see just some of the things that they're pioneering the
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  field of AI music. Multiple patents are now pending. Again, all of
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  this tied in to potentially the root network going forward. So let's take a
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  quick look here. Audience of course has another integration opportunity of the partnership with
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  Unreal Engine. This is where it starts to tie into gaming. This is
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  something that Gala was trying to do when they had Gala Music tied into what
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  Galla Gaming was trying to do. Audius of course now taking a huge step
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  forward. The API they're using is courses, the Open Audio Foundation, more
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  than a million tracks, you know, totally free kind of going into this.
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  I think this is a big, big opportunity going forward. If you
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  look at some of the just some of the traction that Audience has been able
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  to do so far, API calls over five million, still growing upwards.
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  This is lifetime unique users also still growing, you know, you look further
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  into here, plays also still growing. And this is really just the beginning.
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  One of the things that also needs to take place is the education around
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  it. This was happening of course at ABE and this was a conference that
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  got into a lot around innovative tech, whether it was blockchain, Web three,
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  but a lot more in you know, just how we're going to see
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  vr XR, et cetera. And they were talking a little bit more about
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  this. So I'm going to go to a clip that kind of framed up
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  what they were trying to present at ABE listening, and I'm thinking, how
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  am I going to release my music? I'm going to put it out on
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  Spotify and maybe I from Lucky people are going to hear it. And I
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  found Spoty, Wi Fi, Fifi, Wrong, nifty Sacks, Mike Bass,
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  Cristiano Covino alone, Architect. The list goes on and on and on.
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  These are all independent musicians who turned to Web three in the last couple
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  of years. Why does anyone know what's been going on in the music industry
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  for the last twenty years? One word answer, theft. Who in the
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  audience knows how much you would make if you had a million listens on Spotify?
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  Three thousand dollars for a million streams. This woman in the very dead
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  center of this picture, Violeta Serroni. She's got two NFT collections for her
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  music, and between the primary sales of the NFT and then secondary sales on
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  marketplaces of her NFTs, She's generated two million dollars in revenue in about two
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  years. So that's I think I did the math at six hundred and sixty
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  six million streams on Spotify. You also don't need millions of listens. You
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  can have a few hundred, few thousand true fans and they're paying real money.
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  They pay hundreds to small thousands of dollars to support your career. It
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  is a different world with web three. Who has a crypto wallet here in
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  the audience, right, Okay about how for you? That's great, guys.
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  This is going to revolutionize content creators. And if you look at some
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  of the ones that are out there other than what he mentioned there on that
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  clip was here's Violetta. We talked about her. We actually showcased her not
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  too long ago. So she says record label is suing AI music platforms.
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  Before you note, they'll make a license deal with set platforms that has the
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  same deal they made with Spotify. We're going to zoom it on for you.
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  I'm happy and able to own and self distribute my own music that can
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  effectively be owned by individuals through the blockchain. This is happening now. Now
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  we are going to see huge pushback from the music industry. I think we'll
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  probably see a lot of lobbying, especially around the regulatory framework of how this
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  is going to go out, work of how this is going to go out,
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  work of how this is going to go out, work of how this
• 15:54
  is going to go out, work of how this is going to go out,
• 15:56
  work of how this is going to go out. Give you an example
• 15:58
  of some of the projects that you need to be keeping an eye on.
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  Here's Root Network. This is just their market cap all time, still very
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  low. This is going to explode, I think over time as this market
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  sees the growth opportunity going forward. If you look at Audius again, same
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  kind of thing. Here's the max on Audius. Notice something right here,
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  total supply max supply almost all out. This is a big opportunity I think
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  for where Audius is going. So make sure and of course subscribe to the
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  channel. And if you're not in the Diamond Circle, make sure and get
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  in on that. We're doing an air drop program for Diamond Circle members and
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  over to our website and of course click the link down below. If you
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  guys are not following me on AX, do that. It's just at Paul
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  Baron. We'll catch you next time. Right here on tech path