Latest / How To Protect The Ocean / The Power of Podcasting for Ocean Science Communication

Transcript

The Power of Podcasting for Ocean Science Communication · How To Protect The Ocean

• 0:00
  Since you're listening to this podcast,
• 0:01
  I'm going to have this assumption
• 0:04
  that you are a podcast listener, right?
• 0:06
  You've been listening to this podcast
• 0:07
  forever, however many days, months,
• 0:09
  years, and you listen to
• 0:11
  other podcasts as well.
• 0:12
  And you realize the
• 0:13
  benefits of podcasting.
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  You realize that you could multitask
• 0:17
  while listening to
• 0:17
  something in your earbuds.
• 0:19
  You can go for a jog.
• 0:20
  You can exercise in a different way, like
• 0:22
  do a workout with weights.
• 0:24
  You can take your dogs out for a walk.
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  You can sit out in the backyard and
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  garden while having earbuds in and
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  listening to me or anybody else talk
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  about a topic that
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  they're passionate about.
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  And you get to listen to that and you see
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  the benefits of especially doing any kind
• 0:39
  of science communication, whether it's
• 0:40
  ocean science or any other kind of
• 0:42
  science and conservation.
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  You understand that the power of having
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  long form podcasts, being able to dive
• 0:50
  deep into complex information and be able
• 0:53
  to provide it for you.
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  That's able to listen to while you're
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  doing other things and you're able to
• 0:57
  consume that not to say that you can
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  understand that you can't understand the
• 1:01
  science, but sometimes it
• 1:02
  gets a little complicated.
• 1:03
  I'm not here talking about a Nova's and
• 1:04
  try squares and all that kind of stuff
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  and T tests and everything like that.
• 1:08
  I'm talking about what the implications
• 1:10
  are for certain projects, research and
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  everything like that and decisions that
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  are made in politics to the
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  environment, to the ocean.
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  And you understand the power of that
• 1:17
  because that's what we
• 1:18
  do here on the podcast.
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  We talk about what is good for the ocean
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  and science communication is great for
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  the ocean, especially
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  when you're using podcasts.
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  So if you listen to the material and you
• 1:29
  like it, you like ocean use, you like
• 1:30
  ocean conservation, ocean science and you
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  like science communication, hit that
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  follow button because I talk
• 1:35
  about that Monday to Friday.
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  This week, we are talking all about
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  science communication, the platforms that
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  you can use to really get into science
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  communication for
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  whatever that suits your needs.
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  Yesterday, we talked
• 1:46
  about short form content.
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  Today, we're talking about
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  long form podcast content.
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  So mostly audio content.
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  We'll get into the video in just a
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  second, but mostly audio content.
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  And we're going to talk about why it's
• 1:57
  important to do all that kind of stuff.
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  And of course, tomorrow I've got a
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  special announcement Thursday.
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  We're talking about
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  YouTube and live streaming.
• 2:03
  And then on Friday, we have an interview
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  with Amy, Amy Weldon, who is talking
• 2:09
  about her new season on her podcast, Blue
• 2:12
  Collar White Coat, which you're going to
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  hear all about on Friday.
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  Something to definitely listen to.
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  All right, let's get into podcasting
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  because obviously this is
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  one of my favorite mediums.
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  It is my favorite medium, to be honest,
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  as a way to be able to communicate what I
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  would like to do in this world, right?
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  What I would like to do for you and what
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  I would like to do in
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  the conservation world.
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  And it solidified me as not an expert,
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  but definitely an authority in
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  communicating science for many people for
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  potentially you or anybody else who's
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  listening in the audience, who listens to
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  this podcast each and every day or every
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  Monday to Friday or once a week or just
• 2:47
  the interviews or anything like that.
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  You tend to build into this because it's
• 2:51
  really important to you.
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  And I think that's cool.
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  I really, I really do.
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  I think to be able to talk to so many of
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  you from all over the world, we're in
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  like 185 countries, right?
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  All over the world, over 3 million
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  downloads in the last 11 years.
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  You know, it's been a
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  great experience, right?
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  And so today we're going to be talking
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  about what's important to me about
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  podcasting and what I think, why I think
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  many of you and many
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  organizations should be podcasting.
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  And I think it's definitely a platform
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  that people undervalue
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  from a creation standpoint.
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  But when you get a great eyes, you build
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  that as you have that patience and you
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  and you're able to dedicate the time to
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  do it because it is a lot
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  of time and a lot of work.
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  You are able to create something special
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  and build an audience of of loyal
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  followers and subscribers and people who
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  actually care about what you do.
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  And in the ocean world, people care.
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  People care a lot and they're very loyal
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  and they're very passionate.
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  And I think it's it's really important to
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  have that those types of discussions.
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  So with that said,
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  let's talk about podcasting.
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  Obviously, you know, my journey, you
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  know, 11 years into the into podcasting,
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  it's changed my life has helped me get at
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  this job that I met with Pisces Oceans as
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  an ocean communications manager.
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  I know I was never an ocean
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  communications manager before.
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  I never got paid for this
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  kind of stuff to do before.
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  And now that's all
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  changing because of the podcast.
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  It's also allowed me to become an
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  authority around the world for certain
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  parts around the world where people are
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  listening to the podcast on each and
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  every day, even every weekday.
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  You know, that's that's a huge thing for
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  me to be able to spread this news that
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  may or may not have been able to get in
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  their ears or in front of
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  their faces at some point in time.
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  So being a resource for the ocean, for a
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  lot of people who listen to this podcast
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  is really important to me.
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  That's why I started this.
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  And it also allows me to introduce people
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  that don't normally get, you know, wide
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  coverage, you know, whether it be online,
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  whether it be on mainstream media.
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  There are a lot of people who are working
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  within the ocean science and conservation
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  fields who are doing amazing things and
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  who are very passionate and are very
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  personable and likable people.
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  And they don't get the in front of the
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  people that I want to get in front of you
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  in front of this audience.
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  So I get to bring those on the people on
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  to be able to talk about what they do.
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  And you get to hear it straight from
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  their mouths and you get to hear about my
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  curiosity in that type of way.
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  But I think the benefits I talked a
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  little bit about the big benefit.
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  It's a long form type of content.
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  Right. It could be it could be audio.
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  Now could be video.
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  YouTube is saying
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  that they have podcasts.
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  Now, I should mention that the actual
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  definition of a podcast is something that
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  is spread through an RSS feed.
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  It's an RSS file.
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  Right. So it's a specific type of file.
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  But when you do a YouTube podcast, it is
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  just a YouTube show that has
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  a playlist that is a podcast.
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  And that it's allowing that that category
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  allows it to go on YouTube music.
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  That's all it is.
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  And podcasts do pretty well shows do
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  pretty well on YouTube.
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  And there's a benefit to that.
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  And we'll talk about that in a second.
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  But the benefit of having a podcast, you
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  have a long form podcast, you can talk
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  about complex information like ocean
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  science, like ocean conservation and get
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  into the nuances of the story.
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  You can have some great storytelling that
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  is difficult to do in, you know, zero to
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  three minutes, like we talked about
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  yesterday in the short form content.
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  And so you can have
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  people who listen longer.
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  They can multitask is if
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  it's audio, they can multitask.
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  I still listen to YouTube shows while on
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  audio because I can lock
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  my phone of YouTube premium.
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  But other than that, you
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  have to have that open.
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  And so you're kind of watching that,
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  which a lot of people
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  watch on their TVs now.
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  So that's OK. So you
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  can have both platforms.
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  Now, the great part about having both
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  platforms where you have video and audio
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  video because it's on on YouTube.
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  It's very searchable and much better
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  searchable than like
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  the podcast searches.
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  Right. People who search on podcast
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  compared to YouTube, which is owned by
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  Google, which has at one point had the
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  number one search engine
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  optimization site in the world.
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  And YouTube is second is is great for
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  being discovered and having search.
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  So if you are good at that and now with a
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  it's a little bit different.
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  But if you're good at that,
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  then you will get searched.
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  So that's always great.
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  And I think that's that's an important
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  thing to think about if that discovery,
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  because as you get a
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  podcast, you can get your your
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  listeners or your viewers on.
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  But eventually it comes to a plateau if
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  you don't start putting it out there and
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  you don't have people
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  sharing to put it out there.
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  I think it's it's important to talk
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  about, you know, discoverability, because
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  if you want to grow your
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  following, that's great.
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  But when you first start doing a podcast,
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  you don't want to have the big following
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  because you're going to make mistakes.
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  You're going to do some weird things.
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  Some audio may not come out right.
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  And you want that work up.
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  You want that testing and experimentation
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  to do to go on at the beginning of your
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  journey and not when you're 10 or 11
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  years in, although I'm always
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  experimenting and stuff like that.
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  But so so like podcasting does have its
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  advantages in having long form.
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  People can listen to it like when they're
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  multitasking, they could really
• 7:54
  understand the material that you're
• 7:55
  trying to do in like 30 to 60 minutes or
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  under 20 minutes, whatever that might be.
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  It allows you to do a lot
• 8:02
  of great things with that.
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  And I think that's that's an important
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  part of communicating, especially stuff
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  when you're talking about, you know, when
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  you're talking about science.
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  Right now, this some still things still
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  apply from from like the
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  short form video to the long form.
• 8:20
  People want to make sure that they know
• 8:21
  what they're getting into.
• 8:23
  So the benefit of having a podcast is
• 8:25
  you're on a podcast app.
• 8:26
  The person is
• 8:27
  listening. They will see a title.
• 8:29
  So that will really get them going.
• 8:30
  And that's where this
• 8:31
  really searchables in the title.
• 8:33
  So if I put ocean in the title and people
• 8:34
  want to learn about
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  the ocean, that's great.
• 8:35
  If I put squid, if I put Corey's people
• 8:37
  will want to know about that.
• 8:39
  The hook audio wise is really important
• 8:42
  because people are going to make their
• 8:43
  decision whether they're going to
• 8:44
  continue on listening or
• 8:46
  they've said, hey, you know what?
• 8:47
  This is not exactly what I expected.
• 8:49
  So the hook that first.
• 8:52
  Like 10 seconds, even I think with with
• 8:55
  with short form, it was like
• 8:56
  three, one to three seconds.
• 8:57
  And this one is you
• 8:58
  probably get like maybe 10 seconds.
• 8:59
  But even then it might be a little
• 9:00
  earlier because people are ready to
• 9:02
  commit a half hour of time.
• 9:03
  They want to make sure that they're
• 9:04
  getting their full half hour.
• 9:06
  They're making the best of it.
• 9:07
  They want to make sure it is
• 9:08
  what they want to listen to.
• 9:09
  So when you get a new listener in, you
• 9:11
  want to make sure that hook is important.
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  Even with people who've been in your
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  audience for a while and will listen to
• 9:16
  each and every episode or a certain
• 9:17
  amount of episodes, they still want to
• 9:19
  know that this is the interest.
• 9:21
  Like this is the
• 9:21
  episode that interests them.
• 9:22
  So that's that's an
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  important aspect as well.
• 9:25
  Right now, the the algorithm.
• 9:29
  The algorithm that they have is really
• 9:31
  interesting because it's not as if you're
• 9:34
  going to get a news feed of different
• 9:36
  podcasts on your Spotify app or on your
• 9:38
  Apple podcast app or
• 9:39
  whatever you listen to.
• 9:41
  Right. You are going to get what your
• 9:42
  feed is like who you followed or who you
• 9:44
  subscribe to, depending
• 9:45
  on the app that you're on.
• 9:47
  And so that you're kind of competing with
• 9:49
  all the other podcasts that there are
• 9:51
  people are listening to.
• 9:52
  So you want to make sure
• 9:52
  that you're in front of them.
• 9:54
  You've got new stuff.
• 9:56
  The the title stands out.
• 9:58
  But the algorithm on the different
• 10:01
  platforms is the search isn't that great.
• 10:03
  Spotify, you're competing with music,
• 10:05
  you're competing with video, you're
• 10:06
  competing with all
• 10:07
  these different aspects.
• 10:08
  It's it's it's a difficult thing to do.
• 10:11
  And of course, sharing on social media is
• 10:13
  also it's not as
• 10:14
  great as people say it is.
• 10:17
  You know, I share clips, which I just
• 10:19
  kind of show you what you're getting on
• 10:20
  the How to Protect the Ocean podcast.
• 10:22
  But it's also, you know, you need to, you
• 10:26
  know, you still need to go off platform,
• 10:27
  whether you're watching
• 10:28
  Instagram, TikTok or whatever.
• 10:30
  And you have to go on into the podcast
• 10:32
  platform and find the show and everything
• 10:34
  like that if you're new to the show.
• 10:36
  So it's very difficult to share.
• 10:37
  But once you get that audience, once you
• 10:39
  get that loyal audience, they they are
• 10:41
  loyal and they listen
• 10:42
  to a lot of the shows.
• 10:43
  And I think that's a
• 10:44
  really great aspect of it.
• 10:46
  But to understand that, you know, for you
• 10:50
  to understand, you have to realize you
• 10:51
  have to have a lot of people.
• 10:51
  You have to have a
• 10:51
  lot of people listening.
• 10:52
  You have to have a lot of people listening. You have to have a lot of people listening. And then you have to have a lot of patients.
• 10:52
  It takes years to grow an audience and
• 10:55
  that is it's a lot of work to put all
• 10:57
  these shows together and only get like 50
• 10:59
  people listening or 100 people listening.
• 11:01
  It's even more competitive now.
• 11:03
  And then you realize later on that people
• 11:06
  aren't listening as
• 11:06
  many people as you thought.
• 11:07
  And you a lot of people will podfade or
• 11:09
  abandon their podcasts because after six
• 11:11
  episodes, they're like, you know what,
• 11:13
  this isn't what I expected.
• 11:14
  It's not as viral.
• 11:15
  I'm not getting up into the charts.
• 11:17
  There's so many things that are going on.
• 11:18
  There's so many different podcasts.
• 11:20
  A lot of people are starting podcasts.
• 11:22
  They don't continue them,
• 11:22
  but a lot of people start.
• 11:23
  At one point, there were
• 11:24
  4 million podcasts total,
• 11:26
  but 400,000 podcasts
• 11:28
  had released an episode
• 11:29
  in the last 90 days.
• 11:31
  And even then, that's pretty generous.
• 11:33
  So there's still less
• 11:34
  than a million podcasts
• 11:36
  that are out there now that
• 11:37
  are actively producing episodes.
• 11:40
  But I think the big thing
• 11:41
  is, is like when you come up
• 11:42
  with this, just like
• 11:43
  you do in the short form,
• 11:45
  you have to be one patient,
• 11:47
  but you have to understand
• 11:48
  that it's about the messaging.
• 11:49
  Who do you want to listen to this?
• 11:51
  Even if you can do
• 11:52
  one person or 50 people
• 11:54
  or anything like that, to
• 11:55
  be able to watch the video
• 11:57
  or listen to the audio
• 11:58
  and listen to the message
• 12:00
  and take that home and be like, yes,
• 12:02
  I'm gonna take this home and
• 12:03
  I'm gonna do something about it.
• 12:04
  That's the power.
• 12:06
  That's what you're working on.
• 12:07
  The followers, you can
• 12:08
  always work on getting more
• 12:09
  subscribers or whatever that might be,
• 12:11
  but that's the power of podcasting,
• 12:14
  is to be able to get your message across
• 12:16
  in a clear, concise way,
• 12:18
  to break down complex information
• 12:21
  and be able to put that forward.
• 12:22
  Now, the one thing
• 12:23
  that you have to realize,
• 12:25
  the format of the
• 12:26
  episode, anything you want,
• 12:28
  you can put segments, you
• 12:29
  can put any length you want,
• 12:32
  as long as people are listening,
• 12:33
  you can look at your status to see when
• 12:35
  people are dropping off
• 12:35
  and all that kind of stuff.
• 12:37
  But then what you have to realize is
• 12:41
  there's a frequency,
• 12:42
  you have to know when
• 12:43
  you want to do that,
• 12:45
  but you also have to realize that it
• 12:48
  takes a while to build that audience.
• 12:51
  The monetization is different than
• 12:54
  anything else that I've seen online.
• 12:57
  There's no creator program, Apple,
• 13:00
  Spotify, they're not
• 13:01
  really providing anything.
• 13:02
  They provide, you'll get your host to be
• 13:04
  able to produce that and be able to say,
• 13:08
  hey, we can put in these
• 13:09
  dynamic ads, put them in,
• 13:11
  but they have nothing to do
• 13:11
  with the show that you're doing,
• 13:12
  or they're getting a little bit better,
• 13:13
  but I don't like doing that.
• 13:15
  You can make money on sponsorships to
• 13:16
  have people sponsor your podcast,
• 13:18
  but you got to make sure that those
• 13:19
  sponsorships, those brands fit your brand
• 13:22
  and make sure that
• 13:22
  they're in line with it.
• 13:23
  If you're talking about oceans and you
• 13:25
  don't want an oil
• 13:26
  investment ad to pop up,
• 13:28
  or you don't want someone talking about
• 13:30
  single-use plastic selling
• 13:32
  and all that kind of stuff.
• 13:33
  So there's a lot of different
• 13:34
  things that you can look for,
• 13:36
  but you have to be careful, it takes some
• 13:37
  time to go through that.
• 13:39
  So yeah, I think from a
• 13:41
  monetization standpoint,
• 13:42
  it's a little difficult from a
• 13:43
  communication standpoint,
• 13:44
  it's on point, it's a
• 13:45
  lot, it's really cool.
• 13:47
  You can build your authority and get
• 13:49
  opportunities from being
• 13:51
  consistent and posting regularly,
• 13:55
  whether that be every day, whether that
• 13:56
  be every week,
• 13:57
  whether that be every month,
• 13:59
  it doesn't matter.
• 13:59
  If you do it consistently, people will
• 14:02
  start to listen and you will get seen and
• 14:04
  you will get noticed
• 14:05
  and different opportunities will happen.
• 14:07
  I've had other podcast offers.
• 14:10
  I've had TV shows that I've been on, like
• 14:13
  three or four of those now.
• 14:15
  I've had job offers and
• 14:16
  it's actually changed my life.
• 14:18
  So there's a lot of benefits to
• 14:20
  podcasting that I think are important
• 14:22
  that you may not realize
• 14:25
  and that they are popular,
• 14:26
  more popular than you think.
• 14:28
  And what's nice is you can talk about
• 14:29
  from any angle, you can
• 14:30
  be as creative as possible,
• 14:32
  or you can be just, if you want to be
• 14:34
  just straight up and this is the facts
• 14:36
  and this is what we're doing,
• 14:37
  you can talk about that as well.
• 14:39
  What I would do when if you're
• 14:42
  considering something, I would start to
• 14:43
  listen to the podcast that are out there
• 14:45
  and differentiate yourself from those
• 14:48
  podcasts so that you're a little bit
• 14:50
  different and you bring
• 14:51
  something different to the table.
• 14:53
  There are a lot of
• 14:53
  education podcasts out there.
• 14:54
  There are a lot of
• 14:55
  conservation podcasts out there.
• 14:57
  Differentiate yourself so
• 14:58
  that you can hit your niche.
• 15:01
  It'll be a different audience.
• 15:02
  It'll be maybe a new audience and then be
• 15:05
  supportive of other podcasters too.
• 15:07
  We need more podcasters.
• 15:08
  We need more people
• 15:09
  talking about the ocean.
• 15:10
  It's not a competition.
• 15:12
  It's a way to build on each other and
• 15:18
  help each other out and help the ocean
• 15:21
  out and help the planet out.
• 15:23
  When these Nature
• 15:23
  podcasts, it's not a competition.
• 15:26
  It's collaboration support so
• 15:28
  that we get our message across.
• 15:29
  And I think that's something
• 15:31
  that I feel like is really big.
• 15:33
  That's it for the episode.
• 15:34
  If you have any questions about
• 15:35
  podcasting, equipment,
• 15:36
  all that, what I would say,
• 15:38
  you can contact me through my socials.
• 15:39
  The links are in the show notes, but I
• 15:41
  would say off the bat about equipment.
• 15:44
  You don't need to spend a lot of money.
• 15:46
  You can get like a wireless mic or you
• 15:48
  can just use your
• 15:49
  headphones that you get.
• 15:50
  Say those Apple headphones.
• 15:51
  If you have Apple or any kind of
• 15:52
  headphones you get and use that as long
• 15:54
  as it's clear enough
• 15:55
  that you can hear, then it's working and
• 15:58
  the content really
• 15:59
  matters and you can always build
• 16:00
  on those.
• 16:01
  I've rented equipment before for really
• 16:03
  cheap, really great microphones.
• 16:05
  I've done a lot of different things.
• 16:07
  So if you have any
• 16:07
  questions, please let me know.
• 16:09
  You can hit me up on links in the show
• 16:11
  notes and you can support
• 16:13
  the podcast through Patreon if
• 16:14
  you want, speakupforblue.com forward
• 16:17
  slash Patreon, but get to it.
• 16:19
  Get to doing science communication.
• 16:20
  I want to hear what's holding you back.
• 16:22
  If you want to do any type of science
• 16:24
  communication on any of these
• 16:24
  platforms, what is holding you
• 16:26
  back tomorrow?
• 16:28
  I'm going to talk about the benefits, one
• 16:30
  of the benefits that
• 16:30
  I've been able to have
• 16:32
  and a big announcement
• 16:33
  tomorrow and tomorrow's episode.
• 16:35
  And then of course, Wednesday we have Amy
• 16:36
  Weldon, who's on the
• 16:37
  podcast talking about her podcast,
• 16:39
  Blue Collar White Coat and the
• 16:41
  release of her second season.
• 16:42
  That's on the episode
• 16:43
  coming up this week.
• 16:45
  And we're going to talk about YouTube and
• 16:46
  live training on Thursday.
• 16:47
  Hit that follow button if you want.
• 16:48
  Don't want to miss any of the episodes.
• 16:50
  I want to thank you so much for joining
• 16:51
  me on today's episode of the How to
• 16:53
  Protect the Ocean podcast.
• 16:54
  I'm your host, Andrew Lewin.
• 16:55
  Have a great day.
• 16:56
  We'll talk to you next
• 16:56
  time and happy conservation.