Latest / The Heat Pump Podcast
#66 HVAC Is Crowded. Derek Aarstad Made His Own Pond.
In a crowded HVAC market, differentiation doesn’t necessarily come from adding more trucks, spending more on advertising, or racing through more sales calls. For Derek Aarstad, owner of DNA Heating and Cooling in Richmond, Virginia, it has come from doing almost the opposite: staying intentionally small, testing before guessing, and building a customer experience around evidence and education.
Five years into the business, Derek is the only technician his customers see. His approach centers on measuring airflow, static pressure, duct leakage, and overall system performance before recommending…
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