Latest / Futureproof Founder Podcast
419 | Why Cold Outreach Is Dead and Events Are the New Pipeline | Asaf Katz
Jeff Mains sits down with Asaf Katz — founder of LinkedOtter, host of the Risk Takers show, and a veteran of taking a company public on the ASX, building an "Uber for trucks," navigating a cannabis IPO wave, and doing military cybersecurity work — to unpack why traditional cold outreach (LinkedIn DMs, cold email, "just checking in" follow-ups) has stopped working. Asaf's replacement thesis: live, trust-building events beat cold pitching every time. He breaks down the exact methodology his agency used to generate 350+ organic signups for a single LinkedIn event, how to turn event attendees…
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