Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How The Sunk Cost Fallacy Keeps You Buying
We explore why consumers stay loyal to bad products, using the classic example of Quibi and the modern dilemma of fitness app subscriptions. Lucas and Luna dissect how past investments—time, money, and effort—trap us in poor decisions, and what marketers can do to break the cycle rather than exploit it. September twenty-third, two thousand twenty-six.
#SunkCostFallacy #ConsumerBehavior #MarketingPsychology #FexingoBusiness #BusinessPodcast #Quibi #SubscriptionEconomy #DecisionMaking #BehavioralEconomics #BrandLoyalty #CustomerRetention #CognitiveBias #DigitalProducts #FitnessApps…
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