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World Cup Boosts Beer, But Global Trends Wane | Durham News
The World Cup sparked a beer boom in the U.S., with bars in Boston rushing for deliveries and Philly chugging over 290,000 stadium beers — a win for the industry. But globally, beer sales are flatlining, as Americans and Europeans cut back for health and economic reasons. Yet, the tournament brought people together, with U.S. beer sales up 14% and fans reconnecting face-to-face. With future events like the Olympics and renewed college sports ads, brewers remain optimistic — beer’s been part of human culture for millennia, and it’ll keep enhancing life’s moments. Listen in comfort:Get a…
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