Australia’s New World Champion JACK SIMPSON | COFFEE BREAK! at HOST Milan
This week Ben stands in Milan with the newly crowned 2025 World Barista Champion Jack Simpson from Axil Coffee Roasters.
After eight years of training the final three almost coming to a breaking point - Jack reflects on the people, emotions, and responsibility that shaped his world-title win. From early mornings at Axil to visiting producers like Jonathan Gascara in Colombia, Jack shares how one moment on stage can ripple all the way back to origin.
They unpack what it takes to compete at the highest level, the power of teamwork, and why every barista has a duty to tell the stories behind the…
The skinny
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