Latest / Keys To The Shop : Equipping Coffee Shop Leaders
196 : Understanding Consumer Preferences w/ Peter Giuliano
Learning about consumer trends and preferences keeps us sharp and relevant. How well our shops do will have a huge impact on everyone in the value stream of coffee and in order to do our best work we need to be paying attention to what the research says as well as doing our own research locally. Thankfully the SCA has been doing intensive consumer and retail research for over a decade and what they have found may shift the way you view your customers and your business.
To discuss the data with us today we are talking with the great Peter Giuliano, Chief Research Officer of the SCA and the…
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