Harris Nydick on How Writing a 401(k) Book Became His Firm's Best Business Card
Harris Nydick has been in financial planning since the early eighties, when he was part of one of the first financial planning training classes at a major Manhattan firm. Over the next few decades, he built a specialty in 401(k) and 403(b) plans, and after carrying a book idea in his head for 10 years, he finally sat down on weekends to write it. The result was Common Financial Sense, a plain-English guide to 401(k) investing for working people who are smart but simply don't want to think about this stuff.
On this episode, Harris talks about the unexpected ROI of his book, how he got the…
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