From Rental Cars to Robotaxis: Hertz’s Bet on Fleet Operations | Doria Holbrook, CEO Oro Mobility
Every robotaxi still has to be charged, cleaned, repaired and financed. Hertz built a separate company to do that work, and it starts with human drivers.
Doria Holbrook is CEO of Oro Mobility, the fleet platform Hertz launched this year to own, operate and orchestrate vehicles for ride-hail and autonomous platforms. Before Hertz, she worked at Cruise and helped build Amazon's last-mile delivery network. Oro runs a 45,000-vehicle rideshare fleet across 33 US markets and works with Lucid, Nuro and Uber on its first autonomous fleet in the Bay Area.
First, the origin. Daniel Abreu Marques asks…
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