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Real Estate Agents Are Getting PLAYED: I'm Giving You the Full Playbook for Free · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  SPEAKER_00: Real estate agents, yeah.
• 0:01
  SPEAKER_00: They're charging you to learn.
• 0:02
  SPEAKER_00: I'm gonna give you for free.
• 0:04
  SPEAKER_00: So let's talk about this.
• 0:06
  SPEAKER_00: So you've been watching ads on Facebook, probably as I have, probably inundated through the gills.
• 0:12
  SPEAKER_00: So it targets real estate agents.
• 0:14
  SPEAKER_00: I need to talk to you about one I just saw, not because it's the worst thing I've ever seen, but because it's actually well done.
• 0:20
  SPEAKER_00: And I guess that's probably why it's dangerous.
• 0:22
  SPEAKER_00: So I'm gonna break it apart line by line, show you every technique they're using on you, and tell you exactly what's inside that free master class they're dangling.
• 0:32
  SPEAKER_00: And by the time this video is done, you won't need to click anything, sign up for anything, or hand over your email to anyone.
• 0:39
  SPEAKER_00: All right, so let's go.
• 0:40
  SPEAKER_00: Let's move into this.
• 0:41
  SPEAKER_00: So the ad opens like this real estate agent who's never run ads before, you want to start advertising on Meta and Instagram.
• 0:48
  SPEAKER_00: Stop right there.
• 0:48
  SPEAKER_00: That right there, those first 10 words, that's the entire job of the ad.
• 0:53
  SPEAKER_00: That's called a self-identification hook.
• 0:55
  SPEAKER_00: They're not selling anything yet, they're holding up a mirror.
• 0:58
  SPEAKER_00: If you're a real estate agent, thinking about running ads you just heard yourself describe.
• 1:03
  SPEAKER_00: So of course you stopped scrolling.
• 1:04
  SPEAKER_00: I used to work patrol for the LAPD.
• 1:06
  SPEAKER_00: You know what that's like?
• 1:07
  SPEAKER_00: You're driving through a neighborhood at 2 a.m., radio's going off, and you know, people are talking, there might be arguments happening, your partner's rambling on about some nonsense.
• 1:16
  SPEAKER_00: And throughout all that noise, your unit number comes across 18 Tom 34, whatever it may be.
• 1:22
  SPEAKER_00: What's interesting, it doesn't matter what else is happening, you snap to attention, right?
• 1:26
  SPEAKER_00: That's what a good hook does.
• 1:27
  SPEAKER_00: It calls your number.
• 1:28
  SPEAKER_00: So write that down.
• 1:29
  SPEAKER_00: That's the first line of any video, any ad, any post describe exactly who you're talking to.
• 1:35
  SPEAKER_00: Not a general description, but specific.
• 1:38
  SPEAKER_00: Real estate agent in Santa Clarita who hasn't listed a house in 60 days.
• 1:42
  SPEAKER_00: Boom, every agent in the situation just sat up straight.
• 1:46
  SPEAKER_00: So the replay funnel, let me expose that a little bit.
• 1:49
  SPEAKER_00: The ad says we just launched a replay of our privately held master class from last week.
• 1:54
  SPEAKER_00: So let me tell you what actually happened.
• 1:56
  SPEAKER_00: They ran a webinar.
• 1:57
  SPEAKER_00: They invited cold traffic, people who don't even know them.
• 2:01
  SPEAKER_00: They recorded it, and now they're running paid ads to filter back to the recording.
• 2:05
  SPEAKER_00: The word private is doing a lot of heavy lifting there.
• 2:09
  SPEAKER_00: It wasn't private, it was a lead generation event dressed up in a velvet robe.
• 2:13
  SPEAKER_00: Well, the kicker, it's only available for the next few days.
• 2:17
  SPEAKER_00: That countdown timer is almost certainly fake, or it resets.
• 2:21
  SPEAKER_00: I've clicked these links a week later in the limited access replay.
• 2:25
  SPEAKER_00: It's still sitting there, still counting down and still just as urgent as it was the day you watched it.
• 2:31
  SPEAKER_00: It's not fraud, but it's pressure mechanics, and it works because urgency is a real psychological trigger.
• 2:37
  SPEAKER_00: But now that you see it, you can use it honestly.
• 2:40
  SPEAKER_00: You're hosting an open house this weekend?
• 2:42
  SPEAKER_00: That's real urgency.
• 2:43
  SPEAKER_00: Run an ad, open house Sunday, one to four.
• 2:45
  SPEAKER_00: Only 48 hours to share this with someone you know who needs to be there.
• 2:49
  SPEAKER_00: That's the same mechanism, but it's true.
• 2:52
  SPEAKER_00: Truth converts better in the long term, always.
• 2:55
  SPEAKER_00: All right.
• 2:55
  SPEAKER_00: So here's section three, the genius move that most people missed.
• 2:59
  SPEAKER_00: Here's the line in the ad that impressed me the most.
• 3:02
  SPEAKER_00: They said we gave them for free.
• 3:05
  SPEAKER_00: What we gave them for free was better than training they paid thousands for.
• 3:10
  SPEAKER_00: And if you don't believe me, that's honestly fair because of how much BS exists in our industry.
• 3:16
  SPEAKER_00: Did you catch that?
• 3:17
  SPEAKER_00: Let me do it again.
• 3:19
  SPEAKER_00: They said that we gave them what we gave them for free was better than what training they paid thousands for.
• 3:25
  SPEAKER_00: And if you don't believe me, that's honestly fair because of how much BS exists in our industry.
• 3:31
  SPEAKER_00: They acknowledge your skepticism before you even formed it.
• 3:34
  SPEAKER_00: That's called objective inoculation.
• 3:36
  SPEAKER_00: In law enforcement, we called it getting ahead of the narrative.
• 3:39
  SPEAKER_00: You know, something's going to come up, so you address it first on your terms in your framing before the other side can weaponize it.
• 3:46
  SPEAKER_00: In an interrogation context, you might say, look, I know how this looks.
• 3:50
  SPEAKER_00: I get why you think that.
• 3:53
  SPEAKER_00: You control the frame.
• 3:54
  SPEAKER_00: You here's actually what happened.
• 3:56
  SPEAKER_00: In an ad, same thing.
• 3:57
  SPEAKER_00: You know, agents are burned out on hype.
• 3:59
  SPEAKER_00: You know they've bought courses and didn't deliver.
• 4:02
  SPEAKER_00: So you say it out loud.
• 4:03
  SPEAKER_00: There's a lot of BS in this industry.
• 4:05
  SPEAKER_00: Now, you're not the guy selling something.
• 4:08
  SPEAKER_00: You're the guy who sees through it.
• 4:09
  SPEAKER_00: That's a powerful move.
• 4:10
  SPEAKER_00: So use it when you record your next video.
• 4:13
  SPEAKER_00: Acknowledge the objection to your audience is already thinking.
• 4:17
  SPEAKER_00: Say it first, say it out loud and then answer it.
• 4:20
  SPEAKER_00: Here's number four what actually is happening inside that webinar.
• 4:25
  SPEAKER_00: Now let's talk about what they're teaching inside that free masterclass.
• 4:29
  SPEAKER_00: I can tell you exactly what it is because this is the same curriculum every one of those trainings runs.
• 4:34
  SPEAKER_00: Maybe four people who built the framework and now hundreds of people are teaching it.
• 4:38
  SPEAKER_00: Here it is.
• 4:39
  SPEAKER_00: Step one, you're gonna pick a lead magnet, something free to offer.
• 4:42
  SPEAKER_00: Home valuation, neighborhood market report, buyer's guide, first-time seller checklist.
• 4:48
  SPEAKER_00: Doesn't matter how much it is or what it's going to do or how long it's going to be, as long as it's relevant to who you're targeting.
• 4:56
  SPEAKER_00: Step two, you're going to build a landing page.
• 4:58
  SPEAKER_00: Simple.
• 4:59
  SPEAKER_00: One headline, one subline, one form, one long button.
• 5:02
  SPEAKER_00: They're going to tell you to use some platform, could be on or elevate what I have, could be Link Tree, could be a basic carrot page.
• 5:09
  SPEAKER_00: Tool really doesn't matter.
• 5:10
  SPEAKER_00: It's the page that matters.
• 5:11
  SPEAKER_00: And step three, you set up your fade, your Facebook lead form or drive traffic to the page.
• 5:17
  SPEAKER_00: I got my own little qualms about the way to do that best.
• 5:20
  SPEAKER_00: I think the forms really trump the pages, but that depends on traffic, and that depends on how your ad happens to be performing.
• 5:27
  SPEAKER_00: And you need to watch those statistics or you're just throwing your money away.
• 5:30
  SPEAKER_00: Now, now for sending to a website for real estate, that works well on mobile.
• 5:35
  SPEAKER_00: So step four, targeting zip code, homeowner status, income bracket, maybe age.
• 5:40
  SPEAKER_00: That's 90% of the targeting strategy for real estate, but it could be protected searches, so you might not be able to dial down it so specifically because it's housing or home sales.
• 5:50
  SPEAKER_00: That's something else you're going to run into on MATA.
• 5:52
  SPEAKER_00: Happy to explain that to anybody.
• 5:53
  SPEAKER_00: Now it's not complicated.
• 5:55
  SPEAKER_00: Step five, you're going to write your ad copy.
• 5:57
  SPEAKER_00: Just said it wasn't complicated, of course.
• 5:59
  SPEAKER_00: Write your ad copy using the hook formula I showed you.
• 6:01
  SPEAKER_00: Self-identification opener, social proof, specific outcome, deadline, call to action.
• 6:07
  SPEAKER_00: Now, step six, follow-up.
• 6:08
  SPEAKER_00: Listen, listen, if you're watching this right now and you're freaking out, that's okay.
• 6:12
  SPEAKER_00: Take this, stick it in front of your computer, or put it on your phone, hit the record audio, or hit your microphone on your computer and play all this into your GPT.
• 6:21
  SPEAKER_00: Chat GPT Grok, whatever large language model you use, play this into it so it can extract the data and start to help you apply it.
• 6:29
  SPEAKER_00: If you have any other questions, you can reach out to me.
• 6:31
  SPEAKER_00: All right.
• 6:32
  SPEAKER_00: So step number six, three-touch sequence.
• 6:35
  SPEAKER_00: Text, email, and then text again within the first 24 hours.
• 6:39
  SPEAKER_00: This is where most agents fail.
• 6:41
  SPEAKER_00: They generate the lead and then they wait.
• 6:43
  SPEAKER_00: Don't wait.
• 6:44
  SPEAKER_00: The lead goes cold in hours.
• 6:45
  SPEAKER_00: Number seven, step seven, close on a phone call.
• 6:49
  SPEAKER_00: Not a text conversation, not a DM chain, a phone call.
• 6:52
  SPEAKER_00: That's where you're going to convert.
• 6:53
  SPEAKER_00: That's the webinar.
• 6:54
  SPEAKER_00: That's everything inside the private masterclass.
• 6:56
  SPEAKER_00: You just got it in four minutes, maybe five.
• 6:59
  SPEAKER_00: Section five, the real estate business model behind the ad.
• 7:02
  SPEAKER_00: Now, what are you actually seeing?
• 7:04
  SPEAKER_00: Because nothing about this is free.
• 7:07
  SPEAKER_00: Nothing's ever free.
• 7:08
  SPEAKER_00: The free masterclass is a door.
• 7:10
  SPEAKER_00: Behind that door is a paid coaching program.
• 7:13
  SPEAKER_00: Maybe a done-for-you ad service, maybe a 997 course, maybe a$5,000 mastermind.
• 7:19
  SPEAKER_00: The master class is designed to give you enough to feel the value and leave you needing help executing it.
• 7:25
  SPEAKER_00: The gap between I understand this and I can actually do this, this is where they sell.
• 7:29
  SPEAKER_00: It's a legitimate model.
• 7:30
  SPEAKER_00: I'm not saying it's wrong.
• 7:32
  SPEAKER_00: I'm saying see it clearly so you can decide if walking through that door makes sense for your situation.
• 7:37
  SPEAKER_00: For most agents watching this, you don't need to walk through that door.
• 7:40
  SPEAKER_00: You just need to start.
• 7:41
  SPEAKER_00: You need to pick a zip code, write an ad, set a 10-day budget, run it for a couple weeks, see what happens, adjust.
• 7:46
  SPEAKER_00: That's it.
• 7:47
  SPEAKER_00: Learning curve is one campaign, not a masterclass.
• 7:52
  SPEAKER_00: All right.
• 7:52
  SPEAKER_00: So here's your action list coming out of this video that I'm producing.
• 7:55
  SPEAKER_00: Number one, you're going to write your hook, describe exactly who you're talking to in the first line of your next video or your next ad.
• 8:03
  SPEAKER_00: Make them hear themselves.
• 8:05
  SPEAKER_00: Number two, you're going to pick a lead magnet.
• 8:07
  SPEAKER_00: One thing you can offer for free that someone who might sell their home might want in the next six months would actually need.
• 8:13
  SPEAKER_00: A home valuation is fine.
• 8:15
  SPEAKER_00: I'd dress it up a little bit more.
• 8:16
  SPEAKER_00: A neighborhood specific market report may be better.
• 8:19
  SPEAKER_00: Three, you're going to build one page headline, sub-headline, form at a button.
• 8:23
  SPEAKER_00: That's the whole page.
• 8:24
  SPEAKER_00: Not going to be a lot there.
• 8:26
  SPEAKER_00: Number four, you're going to set up your Facebook business manager account if you haven't.
• 8:30
  SPEAKER_00: Run a 10-day ad to your own zip code.
• 8:34
  SPEAKER_00: Homeowners, start there.
• 8:36
  SPEAKER_00: If you can do it that way, that's the best way to do it.
• 8:38
  SPEAKER_00: You have to see if it violates any kind of meta housing protocols when you're setting up the ad.
• 8:43
  SPEAKER_00: Number five, when that lead comes in, call within the hour.
• 8:46
  SPEAKER_00: Text within the first 10 minutes.
• 8:47
  SPEAKER_00: Don't let it go cold.
• 8:48
  SPEAKER_00: You don't need a masterclass.
• 8:50
  SPEAKER_00: You need a Monday morning and a decision.
• 8:52
  SPEAKER_00: All right.
• 8:52
  SPEAKER_00: So I've been doing real estate in Santa Clita for 27, coming on 28 years.
• 8:56
  SPEAKER_00: I spent 20 years before that in law enforcement.
• 8:58
  SPEAKER_00: I've seen a lot of people selling things to people who just want a straight answer.
• 9:02
  SPEAKER_00: This channel is the straight answer.
• 9:04
  SPEAKER_00: You can find more about me at ConnorWithhonor.com.
• 9:07
  SPEAKER_00: No opt-in, no replay that expires in 48 hours.
• 9:10
  SPEAKER_00: No, this is available for a limited time, none of that.
• 9:12
  SPEAKER_00: This just works.
• 9:13
  SPEAKER_00: Why does it work and how to do it?
• 9:15
  SPEAKER_00: Now, if that's useful to you, subscribe to me.
• 9:17
  SPEAKER_00: Please share with an agent who's about to hand their credit card to one of those webinar creators.
• 9:22
  SPEAKER_00: And if you're in Santa Clarita and you're thinking about selling, well, you know, you're an agent, so don't call me.
• 9:28
  SPEAKER_00: Call somebody else.
• 9:29
  SPEAKER_00: All right.
• 9:29
  SPEAKER_00: And finally, this is what you need to know.
• 9:31
  SPEAKER_00: You want to get landing pages, you want to see how to optimize your business with AI, that's what I do, and I do it well.
• 9:37
  SPEAKER_00: You can reach out to me, you can find more about me and connect with me, Santa Clarita Artificial Intelligence.com or Connorwithhonor.com.
• 9:44
  SPEAKER_00: Anyway, I'm here for you.
• 9:45
  SPEAKER_00: Please let me know.
• 9:46
  SPEAKER_00: I appreciate you watching.
• 9:47
  SPEAKER_00: We'll see you in the next one.
• 9:48
  SPEAKER_00: Take care.