Latest / Wedding Pros who are ready to grow - with Becca Pountney / Do you need TikTok for your wedding business?

Transcript

Do you need TikTok for your wedding business? · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Let's
• 0:00
  talk
• 0:00
  about
• 0:01
  TikTok.
• 0:02
  I
• 0:02
  know
• 0:02
  it's
• 0:03
  a
• 0:03
  social
• 0:03
  media
• 0:03
  platform
• 0:04
  that
• 0:04
  a
• 0:04
  lot
• 0:04
  of
• 0:04
  you
• 0:05
  love
• 0:05
  to
• 0:05
  hate,
• 0:05
  but
• 0:06
  unfortunately
• 0:06
  it's
• 0:07
  here
• 0:07
  to
• 0:07
  stay
• 0:07
  and
• 0:08
  we
• 0:08
  need
• 0:08
  to
• 0:08
  understand
• 0:08
  how
• 0:09
  to
• 0:09
  use
• 0:09
  it
• 0:09
  in
• 0:09
  our
• 0:09
  wedding
• 0:10
  businesses.
• 0:10
  Over
• 0:11
  the
• 0:11
  last
• 0:11
  couple
• 0:11
  of
• 0:11
  months
• 0:12
  I've
• 0:12
  been
• 0:13
  diving
• 0:13
  in
• 0:14
  to
• 0:14
  TikTok
• 0:15
  and
• 0:15
  reels
• 0:16
  and
• 0:16
  actually
• 0:16
  I've
• 0:17
  been
• 0:17
  conducting
• 0:17
  my
• 0:17
  own
• 0:18
  social
• 0:18
  media
• 0:19
  experiment
• 0:19
  and
• 0:20
  in
• 0:20
  today's
• 0:20
  episode
• 0:21
  I'm
• 0:21
  going
• 0:21
  to
• 0:21
  share
• 0:21
  my
• 0:22
  journey
• 0:22
  with
• 0:22
  you.
• 0:22
  I'm
• 0:23
  going
• 0:23
  to
• 0:23
  share
• 0:23
  what
• 0:23
  I've
• 0:23
  learned,
• 0:24
  what
• 0:24
  we've
• 0:24
  been
• 0:24
  finding
• 0:25
  from
• 0:25
  the
• 0:25
  experiment,
• 0:25
  and
• 0:26
  how
• 0:26
  I
• 0:26
  can
• 0:26
  help
• 0:27
  you
• 0:27
  move
• 0:27
  your
• 0:27
  TikTok
• 0:28
  journey
• 0:28
  forward
• 0:28
  as
• 0:29
  well
• 0:29
  as
• 0:31
  I'm
• 0:31
  Becca
• 0:31
  Poutney,
• 0:32
  wedding
• 0:32
  business
• 0:32
  marketing
• 0:33
  expert,
• 0:33
  speaker
• 0:34
  and
• 0:34
  blogger,
• 0:34
  and
• 0:35
  you're
• 0:35
  listening
• 0:35
  to
• 0:35
  the
• 0:35
  Wedding
• 0:36
  Pros
• 0:36
  who
• 0:36
  Are
• 0:36
  Ready
• 0:37
  to
• 0:37
  Grow
• 0:37
  podcast.
• 0:38
  I'm
• 0:39
  here
• 0:39
  to
• 0:39
  share
• 0:39
  with
• 0:39
  you
• 0:40
  actionable
• 0:40
  tips,
• 0:41
  strategies
• 0:41
  and
• 0:41
  real
• 0:42
  life
• 0:42
  examples
• 0:42
  to
• 0:43
  help
• 0:43
  you
• 0:43
  take
• 0:43
  your
• 0:43
  wedding
• 0:44
  business
• 0:44
  to
• 0:44
  the
• 0:44
  next
• 0:45
  level.
• 0:45
  If
• 0:46
  you
• 0:46
  are
• 0:46
  an
• 0:46
  ambitious
• 0:47
  wedding
• 0:47
  business
• 0:47
  owner
• 0:48
  that
• 0:48
  wants
• 0:48
  to
• 0:48
  take
• 0:48
  your
• 0:49
  passion
• 0:49
  and
• 0:49
  use
• 0:50
  it
• 0:50
  to
• 0:50
  build
• 0:50
  a
• 0:50
  profitable,
• 0:51
  sustainable
• 0:51
  business
• 0:52
  doing
• 0:52
  what
• 0:52
  you
• 0:53
  love,
• 0:53
  then
• 0:53
  you're
• 0:53
  in
• 0:54
  the
• 0:54
  right
• 0:54
  place.
• 0:55
  Let's
• 0:55
  get
• 0:55
  going
• 0:55
  with
• 0:55
  today's
• 0:56
  episode.
• 0:57
  Since
• 0:58
  the
• 0:58
  beginning
• 0:58
  of
• 0:58
  2025,
• 0:59
  I've
• 0:59
  been
• 0:59
  talking
• 1:00
  a
• 1:00
  lot
• 1:00
  about
• 1:01
  the
• 1:01
  rise
• 1:01
  of
• 1:01
  TikTok,
• 1:02
  and
• 1:02
  it's
• 1:02
  time
• 1:03
  for
• 1:03
  me
• 1:03
  to
• 1:03
  talk
• 1:03
  about
• 1:04
  it
• 1:04
  to
• 1:04
  you
• 1:04
  too.
• 1:05
  So
• 1:05
  since
• 1:05
  the
• 1:05
  start
• 1:06
  of
• 1:06
  the
• 1:06
  year,
• 1:06
  I've
• 1:06
  been
• 1:07
  talking
• 1:07
  a
• 1:07
  lot
• 1:07
  about
• 1:08
  TikTok
• 1:08
  and
• 1:08
  how
• 1:09
  we
• 1:09
  need
• 1:09
  to
• 1:09
  be
• 1:09
  paying
• 1:09
  attention
• 1:10
  to
• 1:10
  it
• 1:10
  because
• 1:10
  it's
• 1:10
  where
• 1:11
  modern
• 1:11
  couples
• 1:11
  are
• 1:12
  spending
• 1:12
  their
• 1:12
  time.
• 1:12
  I've
• 1:13
  been
• 1:13
  talking
• 1:13
  about
• 1:13
  it
• 1:13
  on
• 1:14
  stage,
• 1:14
  I've
• 1:14
  been
• 1:14
  talking
• 1:15
  about
• 1:15
  it
• 1:15
  in
• 1:15
  my
• 1:15
  podcast
• 1:15
  episodes,
• 1:16
  and
• 1:16
  I've
• 1:16
  been
• 1:16
  talking
• 1:17
  about
• 1:17
  it
• 1:17
  to
• 1:17
  my
• 1:17
  members.
• 1:18
  But
• 1:18
  deep
• 1:18
  down,
• 1:19
  while
• 1:19
  I
• 1:19
  was
• 1:19
  talking
• 1:19
  about
• 1:20
  it,
• 1:20
  I
• 1:20
  was
• 1:20
  also
• 1:20
  struggling
• 1:21
  a
• 1:21
  little
• 1:21
  bit
• 1:22
  myself
• 1:22
  because
• 1:23
  I
• 1:23
  really
• 1:23
  didn't
• 1:24
  want
• 1:24
  to
• 1:24
  do
• 1:24
  TikTok
• 1:25
  for
• 1:25
  my
• 1:25
  business
• 1:25
  either.
• 1:26
  And
• 1:27
  I'm
• 1:27
  honest,
• 1:27
  I
• 1:27
  feel
• 1:27
  a
• 1:28
  little
• 1:28
  bit
• 1:28
  old
• 1:28
  for
• 1:28
  TikTok.
• 1:29
  When
• 1:29
  I
• 1:30
  look
• 1:30
  around
• 1:30
  at
• 1:30
  the
• 1:30
  people
• 1:31
  who
• 1:31
  really
• 1:31
  understand
• 1:32
  how
• 1:32
  to
• 1:32
  use
• 1:33
  the
• 1:33
  platform,
• 1:33
  it
• 1:34
  definitely
• 1:34
  feels
• 1:34
  like
• 1:34
  they're
• 1:35
  a
• 1:35
  whole
• 1:35
  lot
• 1:35
  younger
• 1:35
  than
• 1:36
  me
• 1:36
  and
• 1:37
  I'm
• 1:37
  quite
• 1:37
  comfortable
• 1:38
  in
• 1:38
  my
• 1:38
  little
• 1:38
  Instagram
• 1:39
  zone.
• 1:40
  But
• 1:40
  towards
• 1:40
  the
• 1:40
  beginning
• 1:41
  of
• 1:41
  the
• 1:41
  year,
• 1:41
  a
• 1:41
  couple
• 1:42
  of
• 1:42
  things
• 1:42
  changed.
• 1:43
  Now
• 1:43
  the
• 1:43
  first
• 1:43
  big
• 1:43
  wake
• 1:44
  up
• 1:44
  call
• 1:44
  for
• 1:44
  me
• 1:45
  was
• 1:45
  I
• 1:45
  went
• 1:45
  over
• 1:46
  to
• 1:46
  my
• 1:46
  son's
• 1:46
  careers
• 1:47
  fair
• 1:47
  at
• 1:47
  his
• 1:47
  school
• 1:48
  for
• 1:48
  the
• 1:48
  year
• 1:48
  eight
• 1:49
  students.
• 1:49
  So
• 1:49
  they're
• 1:49
  what,
• 1:50
  13?
• 1:50
  Something
• 1:50
  like
• 1:51
  that.
• 1:51
  And
• 1:51
  I
• 1:51
  had
• 1:51
  my
• 1:51
  whole
• 1:52
  stand
• 1:52
  set
• 1:52
  up
• 1:52
  all
• 1:53
  about
• 1:53
  my
• 1:53
  business,
• 1:53
  being
• 1:54
  self
• 1:54
  employed,
• 1:54
  had
• 1:55
  my
• 1:55
  Instagram
• 1:55
  open
• 1:56
  for
• 1:56
  them
• 1:56
  and
• 1:57
  I
• 1:57
  was
• 1:57
  really
• 1:57
  proud
• 1:57
  to
• 1:57
  show
• 1:58
  them
• 1:58
  how
• 1:58
  many
• 1:58
  thousands
• 1:59
  of
• 1:59
  followers
• 1:59
  I
• 1:59
  had
• 1:59
  on
• 1:59
  Instagram
• 2:00
  and
• 2:00
  how
• 2:00
  cool
• 2:01
  I
• 2:01
  was.
• 2:01
  But
• 2:01
  some
• 2:01
  of
• 2:02
  the
• 2:02
  boys
• 2:02
  looked
• 2:02
  at
• 2:02
  me
• 2:03
  and
• 2:03
  the
• 2:03
  girls
• 2:03
  as
• 2:03
  well
• 2:04
  and
• 2:04
  said,
• 2:04
  yeah,
• 2:05
  but
• 2:05
  what
• 2:05
  about
• 2:05
  your
• 2:05
  TikTok,
• 2:06
  Ms.
• 2:06
  We
• 2:06
  don't
• 2:06
  care
• 2:06
  about
• 2:07
  Instagram.
• 2:07
  Tell
• 2:07
  me
• 2:07
  about
• 2:08
  your
• 2:08
  Tick
• 2:08
  Tock.
• 2:08
  And
• 2:09
  I
• 2:09
  was
• 2:09
  like,
• 2:09
  well,
• 2:09
  I
• 2:09
  am
• 2:10
  on
• 2:10
  TikTok,
• 2:11
  but
• 2:11
  I
• 2:11
  haven't
• 2:11
  got
• 2:11
  many
• 2:12
  followers.
• 2:12
  I
• 2:12
  don't
• 2:13
  really
• 2:13
  do
• 2:13
  anything
• 2:13
  on
• 2:14
  there.
• 2:14
  And
• 2:15
  I
• 2:15
  realized
• 2:15
  in
• 2:15
  that
• 2:16
  moment,
• 2:16
  these
• 2:16
  kids
• 2:16
  don't
• 2:17
  care
• 2:17
  about
• 2:17
  how
• 2:18
  good
• 2:18
  I
• 2:18
  was
• 2:18
  at
• 2:18
  Instagram.
• 2:19
  For
• 2:19
  them,
• 2:19
  it's
• 2:20
  all
• 2:20
  about
• 2:20
  TikTok.
• 2:21
  And
• 2:21
  in
• 2:21
  that
• 2:21
  moment,
• 2:22
  I
• 2:22
  realized
• 2:22
  I
• 2:22
  really
• 2:23
  need
• 2:23
  to
• 2:23
  get
• 2:23
  on
• 2:23
  this
• 2:23
  TikTok
• 2:24
  train.
• 2:24
  I
• 2:24
  need
• 2:25
  to
• 2:25
  do
• 2:25
  more
• 2:26
  about
• 2:26
  it.
• 2:26
  Because
• 2:26
  if
• 2:26
  I'm
• 2:27
  telling
• 2:27
  you
• 2:27
  to
• 2:27
  do
• 2:27
  it,
• 2:27
  I
• 2:28
  should
• 2:28
  be
• 2:28
  doing
• 2:28
  it
• 2:28
  myself.
• 2:29
  Now.
• 2:29
  Of
• 2:29
  course,
• 2:29
  these
• 2:30
  kids
• 2:30
  right
• 2:30
  now,
• 2:30
  now
• 2:31
  are
• 2:31
  way
• 2:31
  too
• 2:31
  young
• 2:31
  to
• 2:31
  be
• 2:31
  getting
• 2:32
  married,
• 2:32
  but
• 2:32
  they
• 2:32
  are
• 2:32
  the
• 2:33
  next
• 2:33
  generation.
• 2:34
  And
• 2:34
  I
• 2:35
  thought
• 2:35
  that
• 2:35
  they
• 2:35
  were
• 2:35
  a
• 2:35
  real
• 2:35
  reflection
• 2:36
  on
• 2:37
  where
• 2:37
  things
• 2:37
  are
• 2:37
  probably
• 2:38
  going.
• 2:39
  Instagram
• 2:39
  isn't
• 2:40
  where
• 2:40
  it's
• 2:40
  at
• 2:41
  anymore.
• 2:41
  For
• 2:42
  the
• 2:42
  younger
• 2:42
  generation,
• 2:43
  it's
• 2:43
  all
• 2:43
  about
• 2:43
  Tick
• 2:43
  Tock.
• 2:44
  The
• 2:44
  other
• 2:44
  thing
• 2:45
  I've
• 2:45
  been
• 2:45
  starting
• 2:45
  to
• 2:45
  notice
• 2:46
  was
• 2:46
  that
• 2:46
  when
• 2:46
  I
• 2:46
  went
• 2:47
  out
• 2:47
  and
• 2:47
  about
• 2:47
  with
• 2:47
  my
• 2:47
  friends
• 2:48
  or
• 2:48
  went
• 2:48
  to
• 2:48
  hotels,
• 2:49
  that
• 2:49
  all
• 2:49
  of
• 2:49
  a
• 2:49
  sudden
• 2:50
  people
• 2:50
  were
• 2:50
  talking
• 2:51
  about,
• 2:51
  Follow
• 2:51
  us
• 2:52
  on
• 2:52
  TikTok,
• 2:52
  post
• 2:53
  About
• 2:53
  this
• 2:53
  on
• 2:53
  Tick
• 2:53
  Tock
• 2:54
  rather
• 2:54
  than
• 2:55
  Instagram.
• 2:56
  You
• 2:56
  also
• 2:56
  see
• 2:57
  trends
• 2:57
  that
• 2:57
  are
• 2:57
  happening
• 2:58
  on
• 2:58
  TikTok
• 2:58
  and
• 2:59
  then
• 2:59
  those
• 2:59
  people
• 2:59
  who
• 3:00
  are
• 3:00
  in
• 3:00
  our
• 3:00
  demographic
• 3:01
  in
• 3:01
  their
• 3:01
  20s
• 3:02
  going
• 3:02
  and
• 3:02
  queuing
• 3:03
  up
• 3:03
  outside
• 3:04
  shops
• 3:04
  and
• 3:04
  cafes
• 3:05
  because
• 3:05
  they've
• 3:05
  seen
• 3:06
  something
• 3:06
  on
• 3:06
  TikTok
• 3:06
  and
• 3:07
  now
• 3:07
  they
• 3:07
  all
• 3:07
  want
• 3:07
  to
• 3:07
  be
• 3:07
  part
• 3:08
  of
• 3:08
  it.
• 3:08
  Have
• 3:08
  you
• 3:08
  seen
• 3:09
  that?
• 3:09
  I
• 3:09
  definitely
• 3:10
  have.
• 3:10
  And
• 3:11
  that's
• 3:11
  when
• 3:11
  all
• 3:11
  of
• 3:12
  those
• 3:12
  things
• 3:12
  combined
• 3:13
  made
• 3:13
  me
• 3:13
  realize
• 3:14
  I
• 3:14
  need
• 3:15
  to
• 3:15
  embrace
• 3:15
  this
• 3:15
  and
• 3:16
  I
• 3:16
  need
• 3:16
  to
• 3:16
  embrace
• 3:17
  it
• 3:17
  now.
• 3:18
  Unfortunately,
• 3:20
  despite
• 3:20
  just
• 3:21
  my
• 3:21
  observations,
• 3:21
  the
• 3:22
  data
• 3:22
  is
• 3:22
  telling
• 3:22
  us
• 3:23
  something
• 3:23
  similar.
• 3:23
  You
• 3:24
  know
• 3:24
  how
• 3:24
  much
• 3:24
  I
• 3:24
  love
• 3:24
  the
• 3:25
  Wedding
• 3:25
  Pro
• 3:25
  industry
• 3:26
  report
• 3:26
  that
• 3:26
  wedding
• 3:27
  dates
• 3:27
  make.
• 3:27
  And
• 3:27
  one
• 3:27
  of
• 3:28
  the
• 3:28
  stats
• 3:28
  that
• 3:28
  came
• 3:28
  out
• 3:29
  of
• 3:29
  that
• 3:29
  survey
• 3:29
  this
• 3:30
  year
• 3:30
  was
• 3:30
  that
• 3:31
  34%
• 3:31
  of
• 3:31
  couples
• 3:32
  who
• 3:32
  are
• 3:32
  planning
• 3:32
  their
• 3:33
  wedding
• 3:33
  said
• 3:34
  that
• 3:34
  they
• 3:34
  use
• 3:34
  TikTok
• 3:35
  as
• 3:35
  part
• 3:35
  of
• 3:35
  the
• 3:35
  planning
• 3:36
  process.
• 3:37
  So
• 3:37
  that's
• 3:37
  one
• 3:38
  in
• 3:38
  three
• 3:38
  couples
• 3:39
  who
• 3:39
  are
• 3:39
  planning
• 3:39
  their
• 3:39
  wedding
• 3:40
  using
• 3:40
  TikTok.
• 3:41
  And
• 3:41
  each
• 3:42
  year
• 3:42
  that
• 3:42
  number
• 3:42
  is
• 3:42
  increasing.
• 3:43
  You
• 3:44
  can
• 3:44
  see
• 3:44
  the
• 3:44
  data
• 3:45
  in
• 3:45
  front
• 3:45
  of
• 3:45
  you.
• 3:45
  You
• 3:45
  can
• 3:45
  see
• 3:46
  the
• 3:46
  information
• 3:47
  before
• 3:47
  your
• 3:48
  eyes.
• 3:48
  And
• 3:49
  knowing
• 3:50
  that,
• 3:50
  you
• 3:51
  realize
• 3:51
  I
• 3:52
  need
• 3:52
  to
• 3:52
  be
• 3:52
  doing
• 3:52
  TikTok
• 3:53
  myself.
• 3:53
  Well,
• 3:53
  that's
• 3:53
  what
• 3:53
  I
• 3:53
  realized
• 3:54
  anyway.
• 3:55
  So
• 3:55
  the
• 3:55
  first
• 3:56
  thing
• 3:56
  I
• 3:56
  realized
• 3:56
  was
• 3:57
  that
• 3:57
  I
• 3:57
  also
• 3:57
  needed
• 3:57
  to
• 3:57
  get
• 3:58
  help.
• 3:58
  My
• 3:58
  business
• 3:59
  is
• 3:59
  full
• 3:59
  to
• 4:00
  capacity.
• 4:00
  I
• 4:00
  am
• 4:01
  definitely
• 4:01
  working
• 4:01
  as
• 4:02
  hard
• 4:02
  as
• 4:02
  I
• 4:02
  possibly
• 4:03
  can.
• 4:03
  And
• 4:03
  I
• 4:03
  know
• 4:04
  a
• 4:04
  lot
• 4:04
  of
• 4:04
  you
• 4:04
  feel
• 4:04
  that
• 4:04
  way.
• 4:05
  And
• 4:05
  the
• 4:05
  Thought
• 4:05
  of
• 4:05
  adding
• 4:06
  in
• 4:06
  something
• 4:06
  new
• 4:06
  is
• 4:07
  really
• 4:07
  overwhelming.
• 4:08
  So
• 4:08
  for
• 4:08
  me,
• 4:09
  I
• 4:09
  knew
• 4:09
  the
• 4:09
  only
• 4:09
  way
• 4:10
  this
• 4:10
  was
• 4:10
  going
• 4:10
  to
• 4:10
  be
• 4:10
  able
• 4:10
  to
• 4:11
  be
• 4:11
  possible
• 4:11
  if
• 4:11
  I
• 4:11
  wanted
• 4:11
  to
• 4:12
  go
• 4:12
  all
• 4:12
  in
• 4:12
  on
• 4:13
  my
• 4:13
  social
• 4:13
  media
• 4:14
  was
• 4:14
  to
• 4:14
  hire
• 4:15
  someone.
• 4:15
  So
• 4:15
  I
• 4:16
  actively
• 4:16
  hired
• 4:16
  someone
• 4:17
  into
• 4:17
  the
• 4:17
  business
• 4:18
  to
• 4:18
  help
• 4:18
  me.
• 4:18
  So
• 4:19
  enter
• 4:19
  the
• 4:19
  fabulous
• 4:20
  Simona,
• 4:20
  who's
• 4:21
  been
• 4:21
  working
• 4:21
  with
• 4:21
  me
• 4:22
  since
• 4:22
  the
• 4:22
  beginning
• 4:22
  of
• 4:22
  March
• 4:22
  or
• 4:23
  middle
• 4:23
  of
• 4:23
  March
• 4:24
  as
• 4:24
  my
• 4:24
  content
• 4:25
  creator.
• 4:25
  And
• 4:25
  she's
• 4:26
  absolutely
• 4:26
  incredible.
• 4:27
  She
• 4:27
  lives
• 4:27
  in
• 4:27
  the
• 4:28
  village
• 4:28
  where
• 4:28
  I
• 4:28
  live
• 4:29
  and
• 4:29
  I'm
• 4:29
  really
• 4:29
  thankful
• 4:30
  that
• 4:30
  our
• 4:30
  paths
• 4:30
  crossed
• 4:31
  and
• 4:31
  that
• 4:32
  she's
• 4:32
  come
• 4:32
  into
• 4:33
  my
• 4:33
  business.
• 4:33
  So,
• 4:34
  first
• 4:34
  up,
• 4:34
  let
• 4:34
  me
• 4:34
  tell
• 4:34
  you
• 4:35
  a
• 4:35
  bit
• 4:35
  about
• 4:35
  Simona
• 4:35
  and
• 4:35
  why
• 4:36
  I
• 4:36
  realized
• 4:36
  she
• 4:36
  was
• 4:36
  the
• 4:37
  perfect
• 4:37
  person
• 4:37
  to
• 4:37
  come
• 4:38
  and
• 4:38
  help
• 4:38
  me
• 4:38
  on
• 4:38
  this
• 4:38
  tick
• 4:38
  tock
• 4:39
  experiment.
• 4:40
  First
• 4:40
  of
• 4:40
  all,
• 4:40
  she's
• 4:41
  young.
• 4:41
  Well,
• 4:41
  she's
• 4:41
  definitely
• 4:42
  young.
• 4:42
  To
• 4:42
  me,
• 4:42
  she's
• 4:42
  only
• 4:43
  24.
• 4:43
  She's
• 4:44
  a
• 4:44
  content
• 4:44
  creator,
• 4:44
  that's
• 4:45
  her
• 4:45
  background,
• 4:45
  she's
• 4:46
  a
• 4:46
  mum,
• 4:46
  she's
• 4:46
  got
• 4:46
  two
• 4:47
  small
• 4:47
  children
• 4:47
  and
• 4:47
  family
• 4:48
  come
• 4:48
  first
• 4:48
  to
• 4:49
  her,
• 4:49
  just
• 4:49
  like
• 4:49
  they
• 4:49
  do
• 4:49
  for
• 4:50
  me.
• 4:50
  But
• 4:50
  the
• 4:50
  real
• 4:51
  resonation
• 4:51
  was
• 4:52
  her
• 4:52
  stats.
• 4:53
  So
• 4:53
  I
• 4:53
  took
• 4:53
  a
• 4:53
  look
• 4:54
  at
• 4:54
  her
• 4:54
  personal
• 4:54
  TikTok.
• 4:55
  She
• 4:55
  has
• 4:55
  over
• 4:55
  65,000
• 4:56
  followers
• 4:57
  and
• 4:57
  her
• 4:58
  reach
• 4:58
  each
• 4:58
  month
• 4:59
  is
• 4:59
  in
• 4:59
  the
• 5:00
  millions.
• 5:00
  Not
• 5:01
  only
• 5:01
  that,
• 5:01
  but
• 5:01
  when
• 5:02
  I
• 5:02
  talk
• 5:02
  to
• 5:02
  her
• 5:02
  about
• 5:02
  her
• 5:03
  background,
• 5:03
  she's
• 5:03
  created
• 5:04
  content
• 5:04
  for
• 5:04
  some
• 5:04
  incredible
• 5:05
  brands,
• 5:05
  including
• 5:06
  the
• 5:06
  BBC,
• 5:06
  ITV,
• 5:07
  HelloFresh
• 5:08
  and
• 5:08
  more.
• 5:08
  And
• 5:09
  she
• 5:09
  also
• 5:09
  had
• 5:10
  two
• 5:10
  years
• 5:10
  of
• 5:10
  experience
• 5:11
  in
• 5:11
  the
• 5:11
  hospitality
• 5:12
  industry,
• 5:13
  so
• 5:13
  she
• 5:13
  understood
• 5:14
  hospitality
• 5:14
  and
• 5:15
  weddings
• 5:15
  and
• 5:15
  she
• 5:15
  understood
• 5:16
  TikTok.
• 5:17
  So
• 5:17
  I
• 5:17
  knew
• 5:17
  as
• 5:18
  soon
• 5:18
  as
• 5:18
  we
• 5:19
  met
• 5:19
  that
• 5:19
  she
• 5:19
  was
• 5:19
  going
• 5:19
  to
• 5:19
  be
• 5:19
  the
• 5:19
  perfect
• 5:20
  fit
• 5:20
  and
• 5:21
  the
• 5:21
  right
• 5:21
  person
• 5:21
  to
• 5:22
  come
• 5:22
  into
• 5:23
  the
• 5:23
  business.
• 5:23
  I
• 5:24
  looked
• 5:24
  at
• 5:24
  some
• 5:24
  of
• 5:24
  her
• 5:24
  stuff
• 5:25
  online.
• 5:25
  We
• 5:25
  met
• 5:25
  together
• 5:25
  at
• 5:26
  a
• 5:26
  cafe
• 5:26
  in
• 5:26
  the
• 5:26
  Village.
• 5:27
  We
• 5:27
  talked
• 5:27
  about
• 5:28
  what
• 5:28
  she
• 5:28
  would
• 5:28
  do
• 5:28
  for
• 5:29
  the
• 5:29
  business,
• 5:29
  any
• 5:29
  plans
• 5:30
  and
• 5:30
  ideas
• 5:30
  she
• 5:30
  had
• 5:31
  for
• 5:31
  my
• 5:31
  content,
• 5:31
  and
• 5:32
  it
• 5:32
  was
• 5:32
  really
• 5:32
  exciting
• 5:33
  and
• 5:33
  I
• 5:33
  knew
• 5:34
  she
• 5:34
  was
• 5:34
  going
• 5:34
  to
• 5:34
  be
• 5:34
  the
• 5:34
  right
• 5:34
  fit.
• 5:35
  Now,
• 5:35
  I
• 5:36
  have
• 5:36
  to
• 5:36
  be
• 5:36
  honest
• 5:37
  with
• 5:37
  you,
• 5:37
  because
• 5:37
  this
• 5:38
  wasn't
• 5:39
  easy.
• 5:39
  I
• 5:40
  had
• 5:40
  to
• 5:40
  really
• 5:40
  push
• 5:41
  myself
• 5:41
  out
• 5:41
  of
• 5:42
  my
• 5:42
  comfort
• 5:42
  zone
• 5:42
  because
• 5:42
  she
• 5:43
  came
• 5:43
  with
• 5:43
  loads
• 5:43
  of
• 5:44
  fresh
• 5:44
  ideas
• 5:45
  and
• 5:45
  like
• 5:45
  I
• 5:45
  said,
• 5:45
  I'm
• 5:46
  quite
• 5:46
  comfortable
• 5:46
  in
• 5:46
  my
• 5:46
  little
• 5:47
  Instagram
• 5:47
  bubble
• 5:48
  and
• 5:48
  I
• 5:49
  knew
• 5:49
  I
• 5:49
  was
• 5:49
  going
• 5:49
  to
• 5:49
  have
• 5:49
  to
• 5:50
  get
• 5:50
  out
• 5:50
  of
• 5:50
  my
• 5:50
  comfort
• 5:51
  zone.
• 5:51
  So
• 5:52
  I
• 5:52
  agreed
• 5:52
  with
• 5:52
  Simona
• 5:53
  right
• 5:53
  from
• 5:53
  the
• 5:53
  start
• 5:54
  that
• 5:54
  I
• 5:54
  would
• 5:54
  give
• 5:54
  her
• 5:55
  three
• 5:55
  months.
• 5:55
  So
• 5:56
  for
• 5:56
  three
• 5:56
  months
• 5:57
  I
• 5:57
  said,
• 5:57
  I
• 5:57
  will
• 5:57
  do
• 5:58
  anything
• 5:58
  you
• 5:58
  say,
• 5:59
  anything
• 5:59
  you
• 5:59
  want
• 6:00
  to
• 6:00
  record,
• 6:00
  anything
• 6:00
  you
• 6:00
  want
• 6:01
  me
• 6:01
  to
• 6:01
  do
• 6:01
  for
• 6:01
  my
• 6:01
  TikTok
• 6:02
  and
• 6:02
  Instagram,
• 6:02
  as
• 6:02
  long
• 6:02
  as
• 6:03
  it's
• 6:03
  within
• 6:03
  my
• 6:03
  brand
• 6:04
  guidelines
• 6:04
  and
• 6:04
  is
• 6:05
  reflects
• 6:05
  me,
• 6:06
  let's
• 6:06
  just
• 6:06
  try
• 6:06
  it,
• 6:07
  even
• 6:07
  if
• 6:07
  I
• 6:07
  feel
• 6:08
  uncomfortable
• 6:08
  with
• 6:08
  it
• 6:09
  because
• 6:09
  I
• 6:09
  don't
• 6:10
  know
• 6:10
  what
• 6:10
  I'm
• 6:10
  doing.
• 6:11
  Hence
• 6:11
  why
• 6:11
  I
• 6:11
  needed
• 6:12
  someone
• 6:12
  who
• 6:12
  did.
• 6:13
  So
• 6:13
  I
• 6:13
  said,
• 6:13
  let's
• 6:13
  see
• 6:13
  if
• 6:14
  it
• 6:14
  works
• 6:14
  for
• 6:14
  me.
• 6:14
  Let's
• 6:15
  look
• 6:15
  at
• 6:15
  the
• 6:15
  numbers
• 6:16
  after
• 6:16
  three
• 6:16
  months,
• 6:17
  let's
• 6:17
  see
• 6:17
  whether
• 6:17
  or
• 6:17
  not
• 6:18
  this
• 6:18
  is
• 6:18
  affecting
• 6:19
  the
• 6:19
  profit
• 6:19
  in
• 6:19
  the
• 6:20
  business,
• 6:20
  whether
• 6:20
  it's
• 6:20
  affecting
• 6:21
  the
• 6:21
  engagement
• 6:22
  of
• 6:22
  the
• 6:22
  business,
• 6:23
  and
• 6:23
  whether
• 6:23
  or
• 6:24
  not
• 6:24
  we're
• 6:24
  a
• 6:24
  good
• 6:24
  fit
• 6:25
  to
• 6:25
  work
• 6:25
  together.
• 6:26
  So
• 6:27
  tell
• 6:27
  me
• 6:27
  what
• 6:27
  to
• 6:27
  do
• 6:27
  for
• 6:27
  three
• 6:28
  months
• 6:28
  and
• 6:28
  I
• 6:28
  will
• 6:28
  go
• 6:29
  ahead
• 6:29
  and
• 6:29
  review
• 6:29
  it.
• 6:30
  Now,
• 6:30
  as
• 6:31
  I
• 6:31
  said,
• 6:31
  this
• 6:31
  is
• 6:31
  quite
• 6:31
  uncomfortable
• 6:32
  to
• 6:32
  me
• 6:32
  because
• 6:32
  I'm
• 6:33
  not
• 6:33
  the
• 6:33
  age
• 6:33
  that
• 6:33
  really
• 6:34
  understands
• 6:34
  TikTok,
• 6:34
  and
• 6:35
  sometimes
• 6:35
  the
• 6:36
  things
• 6:36
  that
• 6:36
  she
• 6:36
  suggests
• 6:36
  or
• 6:37
  wants
• 6:37
  me
• 6:37
  to
• 6:37
  do,
• 6:37
  I
• 6:38
  think.
• 6:38
  Really?
• 6:39
  Does
• 6:39
  anyone
• 6:39
  actually
• 6:39
  want
• 6:40
  to
• 6:40
  watch
• 6:40
  that?
• 6:41
  Well,
• 6:41
  it
• 6:41
  turns
• 6:42
  out
• 6:42
  she's
• 6:42
  right
• 6:43
  because
• 6:43
  I
• 6:43
  can
• 6:44
  tell
• 6:44
  you
• 6:44
  it's
• 6:44
  working
• 6:45
  and
• 6:45
  I'll
• 6:45
  share
• 6:45
  the
• 6:45
  stats
• 6:46
  with
• 6:46
  you
• 6:46
  a
• 6:46
  little
• 6:46
  bit
• 6:46
  later
• 6:47
  in
• 6:47
  the
• 6:47
  episode.
• 6:48
  Now,
• 6:48
  one
• 6:48
  of
• 6:49
  the
• 6:49
  things
• 6:49
  I
• 6:49
  was
• 6:49
  finding
• 6:49
  with
• 6:50
  my
• 6:50
  social
• 6:50
  media
• 6:51
  and
• 6:51
  the
• 6:51
  fact
• 6:52
  that
• 6:52
  it
• 6:52
  wasn't
• 6:52
  really
• 6:52
  growing,
• 6:53
  particularly
• 6:53
  on
• 6:53
  TikTok,
• 6:54
  I
• 6:54
  think
• 6:54
  was
• 6:55
  because
• 6:55
  it
• 6:55
  was
• 6:55
  time
• 6:56
  consuming
• 6:56
  and
• 6:56
  I
• 6:56
  didn't
• 6:57
  have
• 6:57
  much
• 6:57
  time
• 6:57
  to
• 6:57
  put
• 6:57
  into
• 6:58
  it.
• 6:58
  But
• 6:58
  also
• 6:59
  it
• 6:59
  was
• 6:59
  taking
• 6:59
  me
• 6:59
  ages
• 7:00
  to
• 7:00
  edit
• 7:00
  videos
• 7:01
  and
• 7:01
  think
• 7:02
  of
• 7:02
  new
• 7:02
  ideas
• 7:03
  and
• 7:03
  I
• 7:03
  was
• 7:03
  really
• 7:03
  struggling
• 7:04
  with
• 7:04
  it.
• 7:04
  But
• 7:05
  also
• 7:05
  I
• 7:05
  was
• 7:06
  posting
• 7:06
  very
• 7:06
  ad
• 7:07
  hoc,
• 7:07
  so
• 7:08
  I
• 7:08
  was
• 7:08
  posting
• 7:08
  stories
• 7:09
  on
• 7:09
  Instagram
• 7:09
  very
• 7:09
  consistently.
• 7:10
  But
• 7:10
  when
• 7:11
  it
• 7:11
  came
• 7:11
  to
• 7:11
  TikTok
• 7:11
  videos,
• 7:12
  there
• 7:12
  was
• 7:12
  no
• 7:12
  consistency.
• 7:13
  It
• 7:13
  was
• 7:13
  a
• 7:13
  bit
• 7:13
  all
• 7:13
  over
• 7:14
  the
• 7:14
  place.
• 7:14
  There
• 7:14
  was
• 7:14
  no
• 7:14
  content
• 7:15
  plan
• 7:15
  and
• 7:16
  no
• 7:16
  strategy
• 7:17
  because
• 7:17
  I
• 7:17
  was
• 7:17
  so
• 7:18
  busy
• 7:18
  and
• 7:18
  I
• 7:18
  was
• 7:18
  just
• 7:19
  trying
• 7:19
  to
• 7:19
  put
• 7:19
  things
• 7:20
  in
• 7:20
  as
• 7:20
  I
• 7:21
  had
• 7:21
  time.
• 7:22
  So
• 7:22
  when
• 7:22
  I
• 7:22
  bought
• 7:22
  Simoner
• 7:23
  into
• 7:23
  the
• 7:23
  business,
• 7:23
  I
• 7:23
  explained
• 7:23
  to
• 7:24
  her
• 7:24
  what
• 7:24
  I
• 7:24
  was
• 7:24
  trying
• 7:24
  to
• 7:25
  achieve.
• 7:25
  I
• 7:26
  explained
• 7:26
  that
• 7:27
  I
• 7:27
  needed
• 7:27
  to
• 7:27
  be
• 7:28
  on
• 7:28
  TikTok,
• 7:28
  I
• 7:29
  needed
• 7:29
  to
• 7:29
  be
• 7:29
  present
• 7:29
  and
• 7:30
  I
• 7:30
  needed
• 7:30
  to
• 7:30
  try
• 7:30
  and
• 7:30
  grow
• 7:31
  my
• 7:31
  reach
• 7:32
  on
• 7:32
  there.
• 7:33
  Now,
• 7:33
  it's
• 7:33
  actually
• 7:33
  quite
• 7:34
  a
• 7:34
  challenge
• 7:34
  for
• 7:34
  me
• 7:35
  and
• 7:35
  I
• 7:35
  think
• 7:35
  that
• 7:35
  this
• 7:36
  is
• 7:36
  actually
• 7:36
  going
• 7:36
  to
• 7:36
  be
• 7:36
  an
• 7:36
  easier
• 7:37
  challenge
• 7:37
  for
• 7:37
  you.
• 7:37
  And
• 7:38
  I'll
• 7:38
  talk
• 7:38
  to
• 7:38
  you
• 7:38
  more
• 7:38
  about
• 7:38
  that
• 7:39
  in
• 7:39
  the
• 7:39
  episode.
• 7:39
  But
• 7:40
  for
• 7:40
  me,
• 7:40
  my
• 7:40
  audience
• 7:41
  is
• 7:41
  very
• 7:41
  niche.
• 7:42
  I'm
• 7:42
  not
• 7:42
  trying
• 7:43
  to
• 7:43
  plan
• 7:43
  or
• 7:44
  not
• 7:44
  trying
• 7:44
  to
• 7:44
  reach
• 7:44
  people
• 7:45
  who
• 7:45
  are
• 7:45
  trying
• 7:45
  to
• 7:45
  plan
• 7:45
  a
• 7:46
  wedding.
• 7:47
  Actually,
• 7:47
  I'm
• 7:47
  only
• 7:48
  trying
• 7:48
  to
• 7:48
  reach
• 7:48
  people
• 7:49
  who
• 7:49
  own
• 7:50
  a
• 7:50
  wedding
• 7:51
  business
• 7:51
  who
• 7:51
  are
• 7:51
  business
• 7:51
  owners.
• 7:52
  That's
• 7:52
  not
• 7:52
  a
• 7:52
  particularly
• 7:53
  large
• 7:53
  group
• 7:54
  of
• 7:54
  people.
• 7:54
  It's
• 7:54
  not
• 7:54
  the
• 7:54
  general
• 7:55
  population.
• 7:56
  And
• 7:56
  so
• 7:56
  to
• 7:56
  reach
• 7:57
  the
• 7:57
  right
• 7:57
  people
• 7:57
  is
• 7:58
  quite
• 7:58
  a
• 7:58
  tight
• 7:59
  niche.
• 7:59
  So
• 8:00
  I
• 8:00
  explained
• 8:00
  to
• 8:00
  her
• 8:00
  that
• 8:00
  although
• 8:01
  doing
• 8:01
  wedding
• 8:01
  planning
• 8:01
  content
• 8:02
  could
• 8:02
  do
• 8:02
  really
• 8:02
  well
• 8:03
  for
• 8:03
  me
• 8:03
  that
• 8:03
  actually
• 8:04
  what
• 8:04
  I
• 8:04
  needed
• 8:04
  to
• 8:05
  do
• 8:05
  was
• 8:05
  focus
• 8:05
  on
• 8:05
  business
• 8:06
  content.
• 8:07
  Because
• 8:07
  for
• 8:07
  me,
• 8:08
  it's
• 8:08
  not
• 8:08
  about
• 8:08
  going
• 8:08
  viral
• 8:09
  or
• 8:09
  having
• 8:09
  millions
• 8:10
  and
• 8:10
  millions
• 8:10
  of
• 8:10
  followers
• 8:10
  and
• 8:11
  views.
• 8:11
  It's
• 8:12
  about
• 8:12
  reaching
• 8:13
  the
• 8:13
  right
• 8:13
  people
• 8:14
  who
• 8:14
  want
• 8:14
  to
• 8:14
  grow
• 8:14
  their
• 8:14
  wedding
• 8:15
  businesses.
• 8:15
  So
• 8:16
  we
• 8:16
  decided
• 8:16
  to
• 8:16
  go
• 8:16
  ahead
• 8:16
  and
• 8:17
  do
• 8:17
  the
• 8:17
  first
• 8:17
  month
• 8:18
  and
• 8:18
  have
• 8:18
  it
• 8:18
  as
• 8:18
  a
• 8:19
  pure
• 8:19
  test
• 8:20
  while
• 8:20
  I
• 8:20
  was
• 8:20
  in
• 8:21
  the
• 8:21
  States.
• 8:21
  So,
• 8:21
  as
• 8:21
  you
• 8:21
  know
• 8:22
  from
• 8:22
  a
• 8:22
  previous
• 8:22
  episode,
• 8:23
  I
• 8:23
  took
• 8:23
  three
• 8:24
  weeks
• 8:24
  off
• 8:25
  over
• 8:25
  Easter
• 8:25
  to
• 8:26
  go
• 8:26
  to
• 8:26
  America.
• 8:27
  So
• 8:27
  during
• 8:27
  that
• 8:28
  time,
• 8:28
  Simona
• 8:28
  basically
• 8:29
  took
• 8:29
  over
• 8:30
  my
• 8:30
  social
• 8:30
  media
• 8:31
  accounts
• 8:31
  and
• 8:31
  she
• 8:32
  was
• 8:32
  posting
• 8:32
  consistently
• 8:33
  for
• 8:33
  me.
• 8:34
  She
• 8:34
  was
• 8:34
  engaging
• 8:35
  with
• 8:35
  people,
• 8:35
  she
• 8:35
  was
• 8:35
  posting
• 8:36
  all
• 8:36
  of
• 8:36
  the
• 8:36
  content
• 8:37
  and
• 8:37
  we
• 8:37
  use
• 8:37
  that
• 8:38
  as
• 8:38
  a
• 8:38
  big
• 8:38
  testing
• 8:38
  phase.
• 8:39
  I
• 8:39
  wasn't
• 8:39
  selling
• 8:39
  anything
• 8:40
  at
• 8:40
  that
• 8:40
  particular
• 8:40
  time
• 8:41
  as
• 8:41
  I
• 8:42
  was
• 8:42
  away.
• 8:42
  So
• 8:43
  it
• 8:43
  was
• 8:43
  a
• 8:43
  great
• 8:43
  opportunity
• 8:43
  for
• 8:44
  us
• 8:44
  to
• 8:44
  test
• 8:44
  different
• 8:44
  kinds
• 8:45
  of
• 8:45
  content
• 8:45
  and
• 8:45
  see
• 8:46
  what
• 8:46
  people
• 8:46
  liked.
• 8:47
  Now
• 8:47
  you
• 8:47
  may
• 8:47
  be
• 8:47
  thinking,
• 8:48
  well,
• 8:48
  that's
• 8:48
  great,
• 8:48
  Becca,
• 8:48
  how
• 8:49
  did
• 8:49
  you
• 8:49
  do
• 8:49
  that
• 8:49
  while
• 8:49
  you
• 8:49
  were
• 8:50
  out
• 8:50
  of
• 8:50
  the
• 8:50
  country?
• 8:51
  So
• 8:51
  before
• 8:51
  I
• 8:52
  went
• 8:52
  away,
• 8:52
  we
• 8:52
  knew
• 8:53
  I
• 8:53
  was
• 8:53
  going
• 8:53
  away,
• 8:53
  so
• 8:54
  we
• 8:54
  decided
• 8:54
  to
• 8:54
  take
• 8:55
  some
• 8:55
  time,
• 8:56
  literally
• 8:56
  a
• 8:57
  few
• 8:57
  days
• 8:57
  before
• 8:57
  I
• 8:57
  went
• 8:58
  to
• 8:58
  batch
• 8:58
  record.
• 8:59
  So
• 8:59
  Simona
• 9:00
  came
• 9:00
  to
• 9:00
  my
• 9:00
  house
• 9:00
  for
• 9:01
  three
• 9:01
  hours.
• 9:01
  She
• 9:01
  came
• 9:02
  with
• 9:02
  a
• 9:02
  whole
• 9:02
  list
• 9:02
  of
• 9:02
  things
• 9:03
  and
• 9:03
  ideas
• 9:03
  that
• 9:03
  she
• 9:04
  wanted
• 9:04
  to
• 9:04
  film
• 9:05
  and
• 9:05
  for
• 9:05
  three
• 9:05
  hours
• 9:06
  straight
• 9:06
  we
• 9:07
  just
• 9:07
  filmed
• 9:07
  in
• 9:07
  my
• 9:08
  house.
• 9:08
  We
• 9:08
  filmed
• 9:09
  things
• 9:09
  like
• 9:09
  making
• 9:10
  a
• 9:10
  cup
• 9:10
  of
• 9:10
  tea,
• 9:11
  washing
• 9:12
  the
• 9:12
  dishes,
• 9:12
  and
• 9:12
  then
• 9:13
  I
• 9:13
  would
• 9:13
  change
• 9:13
  my
• 9:13
  T
• 9:13
  shirt,
• 9:14
  we'd
• 9:14
  fill
• 9:14
  something
• 9:15
  else
• 9:15
  so
• 9:16
  that
• 9:16
  she
• 9:16
  could
• 9:17
  use
• 9:17
  that
• 9:17
  three
• 9:17
  hours
• 9:17
  of
• 9:18
  content
• 9:18
  and
• 9:18
  then
• 9:18
  turn
• 9:19
  it
• 9:19
  into
• 9:19
  about
• 9:19
  50
• 9:20
  videos.
• 9:21
  So
• 9:21
  we
• 9:21
  did
• 9:21
  a
• 9:21
  mixture
• 9:21
  of
• 9:21
  things,
• 9:22
  like
• 9:22
  I
• 9:22
  said,
• 9:22
  we
• 9:22
  filmed
• 9:23
  some
• 9:23
  B
• 9:23
  roll,
• 9:23
  as
• 9:24
  they
• 9:24
  call
• 9:24
  it,
• 9:24
  behind
• 9:24
  the
• 9:25
  scenes
• 9:25
  footage
• 9:25
  that
• 9:25
  she
• 9:26
  could
• 9:26
  then
• 9:26
  edit
• 9:27
  together,
• 9:27
  me
• 9:27
  walking
• 9:28
  down
• 9:28
  the
• 9:28
  street,
• 9:28
  etc.
• 9:29
  We
• 9:29
  also
• 9:30
  did
• 9:30
  some
• 9:30
  pieces
• 9:30
  to
• 9:30
  camera
• 9:31
  where
• 9:31
  I
• 9:31
  gave
• 9:31
  advice,
• 9:32
  we
• 9:32
  did
• 9:32
  some
• 9:32
  reviews
• 9:33
  of
• 9:33
  businesses
• 9:34
  and
• 9:34
  the
• 9:35
  idea
• 9:35
  was,
• 9:35
  let's
• 9:35
  do
• 9:35
  a
• 9:35
  load
• 9:36
  of
• 9:36
  different
• 9:36
  content,
• 9:37
  test
• 9:37
  it
• 9:37
  while
• 9:38
  I'm
• 9:38
  away
• 9:38
  and
• 9:38
  then
• 9:38
  when
• 9:39
  I
• 9:39
  come
• 9:39
  back,
• 9:40
  then
• 9:40
  we
• 9:40
  can
• 9:40
  record
• 9:40
  some
• 9:41
  more
• 9:41
  of
• 9:41
  what's
• 9:41
  working.
• 9:42
  Now.
• 9:42
  I
• 9:42
  think
• 9:43
  with
• 9:43
  any
• 9:43
  of
• 9:43
  this
• 9:43
  stuff,
• 9:44
  if
• 9:44
  you're
• 9:44
  going
• 9:44
  to
• 9:44
  try
• 9:44
  something
• 9:45
  a
• 9:45
  bit
• 9:45
  different
• 9:45
  in
• 9:46
  your
• 9:46
  business,
• 9:46
  whether
• 9:47
  it's
• 9:47
  social
• 9:47
  media
• 9:47
  or
• 9:48
  any
• 9:48
  other
• 9:48
  kind
• 9:48
  of
• 9:48
  marketing,
• 9:49
  you've
• 9:49
  got
• 9:49
  to
• 9:49
  test
• 9:50
  it
• 9:50
  and
• 9:51
  you've
• 9:51
  got
• 9:51
  to
• 9:51
  go
• 9:51
  all
• 9:52
  in.
• 9:52
  It's
• 9:52
  really
• 9:52
  easy
• 9:53
  to
• 9:53
  say,
• 9:53
  oh,
• 9:53
  tick
• 9:53
  tock
• 9:53
  doesn't
• 9:54
  work
• 9:54
  for
• 9:54
  me.
• 9:54
  But
• 9:54
  actually
• 9:55
  if
• 9:55
  you're
• 9:55
  only
• 9:55
  posting
• 9:55
  on
• 9:55
  it
• 9:56
  once
• 9:56
  a
• 9:56
  month,
• 9:56
  really
• 9:56
  ad
• 9:57
  hoc,
• 9:57
  of
• 9:57
  course
• 9:57
  it's
• 9:58
  not
• 9:58
  going
• 9:58
  to
• 9:58
  work
• 9:58
  for
• 9:58
  you.
• 9:59
  So
• 9:59
  if
• 9:59
  you
• 9:59
  are
• 9:59
  going
• 10:00
  to
• 10:00
  focus
• 10:00
  on
• 10:01
  an
• 10:01
  area
• 10:01
  of
• 10:01
  growth
• 10:02
  like
• 10:02
  tick
• 10:02
  tock,
• 10:03
  then
• 10:03
  you've
• 10:03
  got
• 10:03
  to
• 10:03
  go
• 10:03
  all
• 10:04
  in.
• 10:04
  You
• 10:04
  got
• 10:05
  to
• 10:05
  put
• 10:05
  in
• 10:05
  the
• 10:05
  time
• 10:05
  to
• 10:05
  do
• 10:06
  it
• 10:06
  properly
• 10:06
  and
• 10:07
  then
• 10:07
  you
• 10:07
  can
• 10:07
  review
• 10:08
  whether
• 10:08
  it's
• 10:08
  working.
• 10:09
  And
• 10:09
  so
• 10:09
  for
• 10:09
  me,
• 10:10
  that
• 10:10
  was
• 10:10
  three
• 10:10
  months
• 10:11
  solid
• 10:11
  that
• 10:11
  I'm
• 10:11
  putting
• 10:12
  in
• 10:12
  to
• 10:12
  this
• 10:13
  strategy,
• 10:13
  and
• 10:13
  then
• 10:13
  I'll
• 10:14
  reflect
• 10:14
  on
• 10:14
  what's
• 10:14
  working,
• 10:15
  on
• 10:15
  what's
• 10:15
  not
• 10:15
  working,
• 10:15
  and
• 10:16
  whether
• 10:16
  or
• 10:16
  not
• 10:16
  it's
• 10:16
  helping
• 10:17
  me
• 10:17
  be
• 10:17
  more
• 10:17
  profitable.
• 10:18
  So
• 10:18
  this
• 10:18
  was
• 10:19
  pure
• 10:19
  testing.
• 10:19
  This
• 10:20
  first
• 10:20
  month,
• 10:20
  she
• 10:20
  wanted
• 10:20
  to
• 10:21
  see
• 10:21
  what
• 10:21
  my
• 10:21
  audience
• 10:21
  liked,
• 10:22
  what
• 10:22
  worked,
• 10:23
  what
• 10:23
  resonated
• 10:23
  with
• 10:23
  people,
• 10:24
  what
• 10:24
  got
• 10:24
  more
• 10:24
  views,
• 10:25
  what
• 10:25
  got
• 10:25
  more
• 10:25
  engagement,
• 10:26
  and
• 10:26
  then
• 10:26
  we
• 10:26
  could
• 10:26
  do
• 10:27
  more
• 10:27
  of
• 10:27
  it.
• 10:27
  And
• 10:27
  we
• 10:28
  also
• 10:28
  looked
• 10:28
  at
• 10:28
  what
• 10:28
  I
• 10:28
  already
• 10:29
  have,
• 10:29
  because
• 10:30
  often
• 10:30
  in
• 10:30
  our
• 10:30
  businesses
• 10:31
  we
• 10:31
  have
• 10:31
  content
• 10:31
  that
• 10:32
  can
• 10:32
  be
• 10:32
  repurposed
• 10:32
  or
• 10:33
  reused.
• 10:33
  So
• 10:34
  she
• 10:34
  asked
• 10:34
  me
• 10:34
  to
• 10:34
  just
• 10:34
  send
• 10:35
  her
• 10:35
  loads
• 10:35
  of
• 10:35
  stuff
• 10:35
  from
• 10:35
  my
• 10:36
  camera
• 10:36
  roll
• 10:36
  on
• 10:36
  my
• 10:37
  phone
• 10:37
  from
• 10:37
  the
• 10:37
  past,
• 10:38
  things
• 10:38
  like
• 10:38
  events
• 10:38
  I've
• 10:39
  been
• 10:39
  to,
• 10:39
  things
• 10:39
  I've
• 10:40
  spoken
• 10:40
  at,
• 10:40
  anything
• 10:41
  I've
• 10:41
  recorded
• 10:42
  for
• 10:42
  stories
• 10:42
  previously
• 10:43
  but
• 10:43
  never
• 10:43
  really
• 10:43
  done
• 10:43
  much
• 10:44
  with.
• 10:44
  And
• 10:45
  she
• 10:45
  also
• 10:45
  told
• 10:45
  me
• 10:45
  off
• 10:45
  for
• 10:46
  not
• 10:46
  properly
• 10:46
  utilizing
• 10:47
  this
• 10:47
  podcast.
• 10:48
  I
• 10:48
  love
• 10:48
  doing
• 10:48
  the
• 10:49
  podcast.
• 10:49
  It's
• 10:49
  always
• 10:50
  been
• 10:50
  audio
• 10:50
  only
• 10:50
  because
• 10:51
  I
• 10:51
  don't
• 10:51
  like
• 10:51
  dressing
• 10:51
  up
• 10:52
  for
• 10:52
  it.
• 10:52
  I
• 10:52
  like
• 10:52
  doing
• 10:52
  it
• 10:52
  casually.
• 10:53
  But
• 10:53
  actually,
• 10:53
  she
• 10:54
  made
• 10:54
  me
• 10:54
  realize
• 10:54
  I
• 10:54
  don't
• 10:55
  need
• 10:55
  to
• 10:55
  publish
• 10:55
  this
• 10:56
  posh
• 10:56
  Fancy
• 10:57
  video
• 10:57
  on
• 10:57
  YouTube
• 10:57
  of
• 10:57
  the
• 10:58
  full
• 10:58
  episode.
• 10:59
  But
• 10:59
  actually,
• 10:59
  if
• 11:00
  I
• 11:00
  record
• 11:00
  it
• 11:00
  chatting
• 11:01
  to
• 11:01
  people,
• 11:02
  she
• 11:02
  can
• 11:02
  cut
• 11:02
  it
• 11:02
  up
• 11:02
  and
• 11:03
  make
• 11:03
  it
• 11:03
  into
• 11:03
  lots
• 11:03
  and
• 11:03
  lots
• 11:04
  of
• 11:04
  different
• 11:04
  TikTok
• 11:05
  and
• 11:05
  Reels.
• 11:05
  So
• 11:05
  that's
• 11:05
  what
• 11:06
  I've
• 11:06
  been
• 11:06
  doing.
• 11:07
  So
• 11:07
  off
• 11:07
  I
• 11:07
  went
• 11:07
  to
• 11:07
  the
• 11:08
  USA
• 11:08
  and
• 11:08
  left
• 11:09
  her
• 11:09
  to
• 11:09
  it.
• 11:09
  Now,
• 11:10
  again,
• 11:10
  this
• 11:11
  was
• 11:11
  quite
• 11:11
  scary
• 11:11
  for
• 11:12
  me
• 11:12
  because
• 11:12
  I
• 11:13
  had
• 11:13
  no
• 11:13
  idea
• 11:14
  what
• 11:14
  she
• 11:14
  was
• 11:14
  going
• 11:14
  to
• 11:15
  put
• 11:15
  out.
• 11:15
  Now,
• 11:15
  obviously
• 11:15
  I
• 11:15
  knew
• 11:16
  what
• 11:16
  we'd
• 11:16
  filmed,
• 11:16
  but
• 11:17
  for
• 11:17
  those
• 11:17
  of
• 11:17
  you
• 11:17
  that
• 11:17
  follow
• 11:18
  me,
• 11:18
  it
• 11:18
  was
• 11:18
  quite
• 11:18
  a
• 11:18
  sudden
• 11:19
  change,
• 11:19
  especially
• 11:20
  on
• 11:20
  Instagram,
• 11:21
  because
• 11:21
  I
• 11:21
  went
• 11:21
  from
• 11:21
  posting
• 11:22
  and
• 11:22
  putting
• 11:22
  pictures
• 11:23
  and
• 11:23
  stories
• 11:23
  up
• 11:23
  to
• 11:24
  suddenly
• 11:24
  putting
• 11:25
  out
• 11:25
  loads
• 11:25
  of
• 11:25
  videos.
• 11:26
  And
• 11:26
  I'm
• 11:26
  sure
• 11:26
  some
• 11:26
  of
• 11:26
  you
• 11:27
  thought,
• 11:27
  why
• 11:27
  is
• 11:27
  this
• 11:27
  suddenly
• 11:28
  happening?
• 11:28
  I
• 11:28
  thought
• 11:28
  Becca
• 11:29
  was
• 11:29
  off
• 11:29
  in
• 11:29
  America,
• 11:30
  not
• 11:30
  doing
• 11:30
  any
• 11:30
  work,
• 11:30
  and
• 11:31
  now
• 11:31
  all
• 11:31
  of
• 11:31
  a
• 11:31
  sudden
• 11:31
  she's
• 11:32
  more
• 11:32
  consistent
• 11:32
  on
• 11:33
  social
• 11:33
  media
• 11:34
  than
• 11:34
  ever
• 11:34
  before.
• 11:35
  But
• 11:35
  actually,
• 11:36
  I
• 11:36
  also
• 11:36
  know
• 11:36
  quite
• 11:37
  a
• 11:37
  lot
• 11:37
  of
• 11:37
  people
• 11:37
  really
• 11:38
  enjoyed
• 11:38
  it
• 11:38
  and
• 11:38
  liked
• 11:39
  it.
• 11:40
  So
• 11:40
  I
• 11:40
  don't
• 11:40
  know
• 11:40
  what
• 11:41
  people
• 11:41
  thought
• 11:41
  about
• 11:41
  it,
• 11:42
  but
• 11:42
  actually,
• 11:42
  that's
• 11:42
  irrelevant
• 11:43
  to
• 11:43
  me
• 11:43
  because
• 11:43
  as
• 11:44
  a
• 11:44
  business,
• 11:44
  it's
• 11:44
  not
• 11:45
  about
• 11:45
  what
• 11:45
  people
• 11:45
  think
• 11:45
  of
• 11:45
  us,
• 11:46
  it's
• 11:46
  about
• 11:46
  the
• 11:46
  stats.
• 11:47
  And
• 11:47
  the
• 11:47
  stats
• 11:48
  could
• 11:48
  talk
• 11:48
  for
• 11:48
  themselves,
• 11:49
  because
• 11:49
  if
• 11:49
  people
• 11:49
  are
• 11:49
  engaging
• 11:50
  with
• 11:50
  things,
• 11:51
  liking
• 11:51
  things,
• 11:51
  the
• 11:51
  videos
• 11:52
  are
• 11:52
  getting
• 11:52
  views.
• 11:52
  It's
• 11:53
  clearly
• 11:53
  working,
• 11:54
  even
• 11:54
  if
• 11:55
  I
• 11:55
  feel
• 11:55
  a
• 11:55
  little
• 11:55
  bit
• 11:55
  uncomfortable
• 11:56
  or
• 11:56
  feel
• 11:57
  like
• 11:57
  my
• 11:57
  face
• 11:57
  is
• 11:58
  everywhere.
• 11:59
  The
• 11:59
  other
• 11:59
  thing
• 11:59
  I
• 11:59
  had
• 11:59
  to
• 12:00
  keep
• 12:00
  telling
• 12:00
  myself,
• 12:00
  and
• 12:01
  I
• 12:01
  know
• 12:01
  you
• 12:01
  do
• 12:01
  too,
• 12:02
  is
• 12:02
  that
• 12:02
  not
• 12:02
  everyone
• 12:03
  sees
• 12:03
  everything
• 12:03
  you
• 12:03
  post.
• 12:04
  And
• 12:04
  so
• 12:04
  that
• 12:05
  although
• 12:05
  it
• 12:05
  felt
• 12:05
  like
• 12:06
  I
• 12:06
  was
• 12:06
  posting
• 12:06
  a
• 12:06
  lot
• 12:07
  of
• 12:07
  videos,
• 12:07
  actually
• 12:08
  some
• 12:08
  people
• 12:08
  probably
• 12:09
  only
• 12:09
  saw
• 12:09
  the
• 12:09
  occasional
• 12:10
  one.
• 12:11
  So
• 12:11
  it
• 12:11
  doesn't
• 12:12
  really
• 12:12
  matter.
• 12:13
  So
• 12:13
  once
• 12:13
  we
• 12:13
  got
• 12:14
  back
• 12:14
  from
• 12:14
  the
• 12:14
  states,
• 12:14
  or
• 12:14
  once
• 12:15
  I
• 12:15
  got
• 12:15
  back
• 12:15
  from
• 12:15
  the
• 12:15
  States,
• 12:15
  we
• 12:16
  had
• 12:16
  another
• 12:16
  meeting
• 12:16
  to
• 12:17
  discuss,
• 12:17
  okay,
• 12:18
  what's
• 12:18
  worked,
• 12:18
  what
• 12:18
  hasn't
• 12:19
  worked,
• 12:19
  what
• 12:19
  can
• 12:19
  we
• 12:20
  do,
• 12:20
  what
• 12:20
  can
• 12:20
  we
• 12:20
  review?
• 12:21
  And
• 12:21
  then
• 12:21
  we
• 12:21
  planned
• 12:22
  in
• 12:22
  another
• 12:22
  content
• 12:22
  morning
• 12:23
  to
• 12:23
  start
• 12:23
  recording
• 12:24
  more
• 12:24
  of
• 12:24
  the
• 12:24
  things
• 12:24
  that
• 12:25
  were
• 12:25
  working.
• 12:26
  We
• 12:26
  also
• 12:26
  looked
• 12:26
  at
• 12:27
  how
• 12:27
  many
• 12:27
  clicks
• 12:27
  I
• 12:27
  had
• 12:27
  on
• 12:28
  my
• 12:28
  links
• 12:28
  in
• 12:28
  the
• 12:29
  bio,
• 12:29
  both
• 12:29
  on
• 12:29
  Instagram.
• 12:30
  Instagram
• 12:30
  and
• 12:30
  Tick
• 12:30
  Tock.
• 12:31
  But
• 12:31
  ultimately,
• 12:32
  because
• 12:32
  ultimately
• 12:33
  that's
• 12:33
  what
• 12:33
  we
• 12:33
  want
• 12:33
  to
• 12:34
  do,
• 12:34
  we
• 12:34
  want
• 12:34
  to
• 12:34
  reach
• 12:34
  people
• 12:34
  and
• 12:35
  generate
• 12:35
  more
• 12:36
  business
• 12:36
  rather
• 12:36
  than
• 12:37
  just
• 12:37
  get
• 12:37
  more
• 12:37
  views.
• 12:38
  So
• 12:39
  we
• 12:39
  had
• 12:39
  a
• 12:39
  look
• 12:39
  at
• 12:39
  that.
• 12:39
  Now,
• 12:39
  frustratingly,
• 12:40
  since
• 12:40
  doing
• 12:41
  that,
• 12:41
  Tick
• 12:41
  Tock
• 12:41
  have
• 12:42
  taken
• 12:42
  away
• 12:42
  the
• 12:42
  ability
• 12:43
  for
• 12:43
  me
• 12:43
  to
• 12:43
  have
• 12:43
  a
• 12:43
  link
• 12:43
  in
• 12:44
  my
• 12:44
  bio.
• 12:45
  So
• 12:45
  that's
• 12:45
  gone
• 12:45
  now
• 12:46
  until
• 12:46
  I
• 12:46
  get
• 12:46
  more
• 12:46
  followers.
• 12:47
  But
• 12:47
  on
• 12:47
  Instagram,
• 12:48
  we
• 12:48
  can
• 12:48
  still
• 12:48
  track
• 12:49
  that
• 12:49
  as
• 12:49
  well.
• 12:50
  So
• 12:50
  the
• 12:50
  first
• 12:50
  thing
• 12:51
  is,
• 12:51
  and
• 12:51
  I
• 12:51
  highlighted
• 12:52
  this
• 12:52
  a
• 12:52
  bit
• 12:52
  earlier,
• 12:53
  that
• 12:53
  we
• 12:53
  realized
• 12:54
  from
• 12:54
  that
• 12:54
  first
• 12:54
  month
• 12:54
  of
• 12:54
  testing
• 12:55
  that
• 12:55
  I
• 12:56
  am
• 12:56
  in
• 12:56
  a
• 12:56
  small
• 12:56
  niche
• 12:57
  and
• 12:57
  actually
• 12:58
  we
• 12:58
  don't
• 12:58
  need
• 12:58
  huge
• 12:59
  numbers.
• 12:59
  I'm
• 13:00
  not
• 13:00
  looking
• 13:00
  to
• 13:00
  get
• 13:00
  1
• 13:01
  million
• 13:01
  views
• 13:01
  on
• 13:02
  my
• 13:02
  video
• 13:02
  because
• 13:02
  that's
• 13:03
  not
• 13:03
  going
• 13:04
  to
• 13:04
  be
• 13:04
  reaching
• 13:04
  the
• 13:04
  right
• 13:05
  people.
• 13:05
  Now,
• 13:06
  as
• 13:06
  I
• 13:06
  said,
• 13:06
  I'm
• 13:06
  going
• 13:06
  to
• 13:06
  talk
• 13:06
  to
• 13:07
  you
• 13:07
  more
• 13:07
  about
• 13:07
  analytics
• 13:08
  later
• 13:08
  on
• 13:08
  in
• 13:08
  the
• 13:09
  episode
• 13:09
  and
• 13:09
  specific
• 13:10
  numbers.
• 13:11
  But
• 13:11
  yeah,
• 13:12
  I
• 13:12
  think
• 13:13
  realizing
• 13:13
  it's
• 13:14
  not
• 13:14
  about
• 13:14
  big
• 13:14
  numbers
• 13:15
  but
• 13:15
  about
• 13:15
  small,
• 13:15
  consistent
• 13:16
  numbers
• 13:16
  is
• 13:16
  a
• 13:17
  good
• 13:17
  thing.
• 13:17
  The
• 13:18
  second
• 13:18
  big
• 13:18
  learning
• 13:18
  from
• 13:18
  that
• 13:19
  first
• 13:19
  month
• 13:20
  is
• 13:20
  something
• 13:20
  you're
• 13:21
  probably
• 13:21
  not
• 13:21
  going
• 13:21
  to
• 13:21
  want
• 13:22
  to
• 13:22
  hear,
• 13:22
  but
• 13:22
  it's
• 13:22
  important
• 13:23
  for
• 13:23
  me
• 13:23
  to
• 13:23
  share.
• 13:23
  But
• 13:24
  it
• 13:24
  was
• 13:24
  that
• 13:24
  my
• 13:25
  Instagram
• 13:25
  audience
• 13:26
  and
• 13:26
  my
• 13:27
  TikTok
• 13:27
  audience
• 13:28
  are
• 13:28
  very
• 13:28
  different
• 13:29
  people.
• 13:30
  Therefore
• 13:31
  putting
• 13:31
  the
• 13:31
  same
• 13:31
  content
• 13:32
  on
• 13:32
  both
• 13:33
  platforms
• 13:33
  does
• 13:34
  not
• 13:34
  necessarily
• 13:36
  work.
• 13:37
  Now,
• 13:37
  I
• 13:37
  know
• 13:37
  this
• 13:37
  isn't
• 13:38
  something
• 13:38
  easy
• 13:38
  for
• 13:38
  you
• 13:38
  to
• 13:38
  hear.
• 13:39
  You're
• 13:39
  short
• 13:40
  of
• 13:40
  time.
• 13:40
  And
• 13:40
  so
• 13:41
  most
• 13:41
  of
• 13:41
  the
• 13:41
  time
• 13:41
  we
• 13:41
  think,
• 13:42
  well,
• 13:42
  it's
• 13:42
  better
• 13:42
  to
• 13:42
  put
• 13:42
  something
• 13:42
  on
• 13:43
  both
• 13:43
  platforms
• 13:44
  and
• 13:44
  just
• 13:44
  put
• 13:44
  the
• 13:44
  same
• 13:44
  thing
• 13:45
  out
• 13:45
  on
• 13:45
  both
• 13:45
  and
• 13:45
  get
• 13:45
  some
• 13:46
  reach.
• 13:46
  And
• 13:47
  as
• 13:47
  I
• 13:47
  always
• 13:47
  say,
• 13:48
  done
• 13:48
  is
• 13:48
  better
• 13:48
  than
• 13:48
  perfect.
• 13:49
  However,
• 13:50
  if
• 13:50
  you
• 13:50
  do
• 13:50
  have
• 13:50
  more
• 13:51
  time
• 13:51
  or
• 13:51
  you
• 13:51
  want
• 13:51
  to
• 13:51
  go
• 13:51
  into
• 13:52
  this
• 13:52
  more
• 13:52
  in
• 13:52
  depth,
• 13:53
  then
• 13:54
  you
• 13:54
  may
• 13:54
  realize
• 13:55
  your
• 13:55
  audience
• 13:55
  is
• 13:55
  quite
• 13:56
  different.
• 13:56
  So
• 13:56
  for
• 13:57
  me,
• 13:57
  my
• 13:57
  Instagram
• 13:58
  audience
• 13:58
  knows
• 13:58
  me
• 13:59
  very
• 13:59
  well.
• 13:59
  I've
• 14:00
  got
• 14:00
  a
• 14:00
  big
• 14:00
  audience
• 14:00
  on
• 14:01
  Instagram.
• 14:01
  In
• 14:02
  comparison,
• 14:02
  it's
• 14:03
  a
• 14:03
  lot
• 14:03
  of
• 14:03
  businesses
• 14:04
  I've
• 14:04
  known
• 14:04
  for
• 14:04
  a
• 14:04
  long
• 14:04
  time
• 14:05
  and
• 14:05
  I've
• 14:06
  been
• 14:06
  building
• 14:06
  up
• 14:06
  my
• 14:06
  audience
• 14:07
  on
• 14:07
  there
• 14:07
  over
• 14:07
  a
• 14:08
  number
• 14:08
  of
• 14:08
  years.
• 14:09
  They're
• 14:09
  people
• 14:09
  that
• 14:10
  know
• 14:10
  me
• 14:10
  personally,
• 14:11
  have
• 14:11
  met
• 14:11
  me
• 14:11
  at
• 14:11
  events,
• 14:12
  maybe
• 14:12
  listen
• 14:12
  to
• 14:12
  the
• 14:12
  podcast
• 14:13
  regularly,
• 14:13
  or
• 14:14
  have
• 14:14
  done
• 14:14
  my
• 14:14
  challenges.
• 14:15
  And
• 14:15
  therefore
• 14:16
  the
• 14:16
  content
• 14:16
  that
• 14:17
  works
• 14:17
  on
• 14:17
  there
• 14:17
  is
• 14:17
  very
• 14:18
  different
• 14:18
  to
• 14:18
  TikTok
• 14:19
  on
• 14:19
  TikTok,
• 14:19
  I'm
• 14:20
  basically
• 14:20
  an
• 14:20
  unknown.
• 14:21
  I
• 14:21
  have
• 14:21
  a
• 14:21
  very
• 14:21
  small
• 14:22
  following
• 14:22
  of
• 14:23
  just
• 14:23
  a
• 14:23
  few
• 14:23
  hundred
• 14:23
  people.
• 14:24
  Haven't
• 14:25
  really
• 14:25
  done
• 14:25
  very
• 14:25
  much
• 14:26
  over
• 14:26
  there.
• 14:26
  A
• 14:27
  lot
• 14:27
  of
• 14:27
  my
• 14:27
  stuff
• 14:27
  is
• 14:28
  being
• 14:28
  seen
• 14:28
  by
• 14:28
  people
• 14:29
  who
• 14:29
  don't
• 14:29
  really
• 14:29
  know
• 14:29
  who
• 14:30
  I
• 14:30
  am.
• 14:30
  And
• 14:30
  so
• 14:30
  therefore
• 14:31
  what
• 14:31
  works
• 14:31
  on
• 14:31
  TikTok
• 14:32
  is
• 14:32
  very
• 14:33
  different
• 14:33
  from
• 14:33
  what's
• 14:34
  working
• 14:34
  on
• 14:34
  Instagram.
• 14:35
  So
• 14:35
  let's
• 14:35
  talk
• 14:35
  about
• 14:36
  what
• 14:36
  for
• 14:36
  me
• 14:36
  is
• 14:37
  working
• 14:37
  on
• 14:37
  each
• 14:37
  one.
• 14:38
  First
• 14:38
  of
• 14:38
  all,
• 14:38
  we've
• 14:38
  been
• 14:39
  putting
• 14:39
  out
• 14:39
  podcast
• 14:39
  clips
• 14:40
  for
• 14:40
  the
• 14:40
  first
• 14:40
  month
• 14:40
  on
• 14:41
  both
• 14:41
  platforms.
• 14:42
  And
• 14:42
  on
• 14:42
  TikTok,
• 14:43
  these
• 14:43
  have
• 14:43
  worked
• 14:43
  really,
• 14:44
  really
• 14:44
  well.
• 14:44
  But
• 14:45
  they
• 14:45
  kind
• 14:45
  of
• 14:46
  flopped
• 14:46
  on
• 14:46
  Instagram.
• 14:47
  I
• 14:47
  don't
• 14:48
  know
• 14:48
  why
• 14:48
  that
• 14:48
  is,
• 14:48
  but
• 14:48
  you
• 14:49
  just
• 14:49
  didn't
• 14:49
  seem
• 14:49
  to
• 14:49
  like
• 14:50
  the
• 14:50
  video
• 14:50
  clips
• 14:50
  of
• 14:50
  my
• 14:51
  podcast.
• 14:51
  And
• 14:51
  if
• 14:51
  you
• 14:52
  did
• 14:52
  like
• 14:52
  them,
• 14:52
  really,
• 14:52
  it
• 14:53
  was
• 14:53
  only
• 14:53
  once
• 14:53
  a
• 14:53
  week
• 14:53
  rather
• 14:54
  than
• 14:54
  every
• 14:54
  single
• 14:55
  day.
• 14:55
  Whereas
• 14:56
  on
• 14:56
  TikTok
• 14:56
  we
• 14:56
  saw
• 14:57
  we
• 14:57
  can
• 14:57
  post
• 14:57
  consistently
• 14:58
  every
• 14:58
  single
• 14:58
  day
• 14:59
  a
• 14:59
  clip
• 14:59
  of
• 14:59
  the
• 14:59
  podcast
• 15:00
  and
• 15:00
  people
• 15:00
  really
• 15:00
  like
• 15:01
  it.
• 15:01
  I
• 15:01
  guess
• 15:02
  it's
• 15:02
  because
• 15:02
  it's
• 15:02
  new
• 15:02
  people,
• 15:03
  maybe
• 15:03
  people
• 15:03
  who
• 15:03
  don't
• 15:04
  know
• 15:04
  me
• 15:04
  or
• 15:04
  don't
• 15:04
  know
• 15:04
  the
• 15:04
  podcast
• 15:05
  and
• 15:05
  therefore
• 15:05
  it's
• 15:06
  reaching
• 15:06
  new
• 15:06
  people
• 15:06
  who
• 15:06
  might
• 15:07
  be
• 15:07
  interested
• 15:07
  in
• 15:07
  the
• 15:07
  podcast.
• 15:08
  Whereas
• 15:09
  on
• 15:09
  Instagram,
• 15:10
  you
• 15:10
  guys
• 15:10
  already
• 15:10
  know
• 15:11
  and
• 15:11
  maybe
• 15:11
  already
• 15:11
  listen.
• 15:12
  Now,
• 15:12
  what's
• 15:12
  working
• 15:13
  on
• 15:13
  Instagram,
• 15:13
  though,
• 15:14
  is
• 15:14
  anything
• 15:14
  about
• 15:15
  me?
• 15:15
  Things
• 15:16
  about
• 15:16
  me,
• 15:16
  behind
• 15:17
  the
• 15:17
  scenes
• 15:17
  tips,
• 15:18
  Things
• 15:18
  that
• 15:18
  we've
• 15:18
  done
• 15:19
  recently
• 15:19
  like
• 15:19
  my
• 15:19
  office
• 15:20
  tour
• 15:20
  or
• 15:20
  what's
• 15:20
  in
• 15:20
  my
• 15:21
  bag
• 15:21
  have
• 15:21
  worked
• 15:21
  really,
• 15:22
  really
• 15:22
  well.
• 15:22
  Now,
• 15:23
  for
• 15:23
  me,
• 15:23
  this
• 15:23
  felt
• 15:23
  a
• 15:24
  bit
• 15:24
  ridiculous,
• 15:24
  like,
• 15:24
  do
• 15:25
  you
• 15:25
  really
• 15:25
  want
• 15:25
  to
• 15:25
  look
• 15:25
  what's
• 15:25
  in
• 15:26
  my
• 15:26
  bag?
• 15:26
  But
• 15:26
  actually,
• 15:27
  turns
• 15:28
  out
• 15:28
  you
• 15:28
  do.
• 15:28
  The
• 15:29
  stats
• 15:29
  are
• 15:29
  high.
• 15:29
  People
• 15:30
  enjoy
• 15:30
  it.
• 15:30
  I
• 15:30
  think,
• 15:31
  really,
• 15:31
  if
• 15:31
  we're
• 15:31
  honest,
• 15:32
  all
• 15:32
  of
• 15:32
  us
• 15:32
  are
• 15:32
  just
• 15:32
  a
• 15:32
  little
• 15:33
  bit
• 15:33
  nosy.
• 15:34
  People
• 15:34
  liked
• 15:34
  seeing
• 15:35
  inside
• 15:35
  my
• 15:35
  house
• 15:36
  and
• 15:36
  being
• 15:36
  a
• 15:36
  bit
• 15:36
  nosy
• 15:37
  about
• 15:37
  what
• 15:37
  I'm
• 15:37
  up
• 15:37
  to
• 15:37
  or
• 15:38
  what's
• 15:38
  in
• 15:38
  my
• 15:38
  office.
• 15:39
  And
• 15:39
  so
• 15:39
  we've
• 15:39
  leaned
• 15:40
  into
• 15:40
  that
• 15:40
  on
• 15:40
  Instagram
• 15:41
  because
• 15:41
  we
• 15:41
  realized
• 15:42
  it
• 15:42
  works.
• 15:43
  So
• 15:43
  after
• 15:43
  the
• 15:44
  first
• 15:44
  month,
• 15:44
  we've
• 15:44
  had
• 15:44
  to
• 15:44
  change
• 15:45
  up
• 15:45
  our
• 15:45
  content
• 15:45
  strategy.
• 15:46
  We've
• 15:46
  realized
• 15:46
  we're
• 15:46
  not
• 15:47
  going
• 15:47
  to
• 15:47
  post
• 15:47
  the
• 15:47
  same
• 15:47
  videos
• 15:48
  on
• 15:48
  both
• 15:48
  platforms.
• 15:49
  Some
• 15:49
  of
• 15:50
  the
• 15:50
  videos
• 15:50
  will
• 15:50
  go
• 15:50
  on
• 15:50
  both.
• 15:51
  Some
• 15:51
  are
• 15:51
  just
• 15:51
  going
• 15:52
  on
• 15:52
  TikTok,
• 15:52
  some
• 15:53
  are
• 15:53
  just
• 15:53
  going
• 15:53
  on
• 15:53
  Instagram.
• 15:54
  So
• 15:55
  if
• 15:55
  you
• 15:55
  really
• 15:55
  want
• 15:55
  to
• 15:55
  go
• 15:55
  in
• 15:56
  depth,
• 15:56
  you're
• 15:56
  going
• 15:57
  to
• 15:57
  have
• 15:57
  to
• 15:57
  think
• 15:57
  about
• 15:58
  what
• 15:58
  works
• 15:58
  on
• 15:59
  each
• 15:59
  of
• 15:59
  your
• 15:59
  platforms
• 16:00
  because
• 16:00
  your
• 16:00
  audiences
• 16:01
  may
• 16:01
  not
• 16:01
  be
• 16:01
  the
• 16:02
  same.
• 16:02
  So
• 16:02
  we
• 16:03
  know
• 16:03
  that
• 16:03
  on
• 16:03
  TikTok,
• 16:03
  the
• 16:04
  podcast
• 16:04
  is
• 16:04
  working.
• 16:04
  The
• 16:05
  other
• 16:05
  thing
• 16:05
  we
• 16:05
  know
• 16:05
  that's
• 16:05
  working
• 16:06
  on
• 16:06
  TikTok
• 16:06
  is
• 16:06
  that
• 16:06
  trending
• 16:07
  audio,
• 16:08
  trending
• 16:08
  sounds.
• 16:09
  The
• 16:09
  fast
• 16:09
  TikTok
• 16:10
  editing
• 16:10
  style
• 16:11
  works
• 16:11
  much
• 16:11
  better
• 16:12
  over
• 16:12
  there.
• 16:13
  So,
• 16:13
  for
• 16:13
  example,
• 16:13
  we
• 16:14
  just
• 16:14
  did
• 16:14
  a
• 16:14
  video
• 16:14
  with
• 16:14
  a
• 16:15
  TikTok
• 16:15
  trend
• 16:16
  last
• 16:16
  week
• 16:16
  all
• 16:16
  about
• 16:17
  propaganda,
• 16:18
  which
• 16:18
  is
• 16:18
  apparently
• 16:19
  a
• 16:19
  big
• 16:19
  thing
• 16:19
  over
• 16:19
  on
• 16:19
  TikTok
• 16:20
  right
• 16:20
  now.
• 16:20
  And
• 16:21
  that
• 16:21
  worked
• 16:21
  really
• 16:21
  well.
• 16:22
  But
• 16:22
  I
• 16:22
  think
• 16:22
  if
• 16:22
  we
• 16:23
  posted
• 16:23
  that
• 16:23
  on
• 16:23
  Instagram,
• 16:24
  people
• 16:24
  don't
• 16:24
  really
• 16:24
  know
• 16:24
  that
• 16:25
  that's
• 16:25
  a
• 16:25
  trend,
• 16:25
  and
• 16:25
  it
• 16:25
  doesn't
• 16:26
  work
• 16:26
  in
• 16:27
  quite
• 16:27
  the
• 16:27
  same
• 16:28
  way.
• 16:28
  Now,
• 16:29
  again,
• 16:29
  being
• 16:30
  totally
• 16:30
  honest
• 16:30
  with
• 16:30
  you,
• 16:31
  I'm
• 16:31
  not
• 16:31
  really
• 16:31
  up
• 16:32
  with
• 16:32
  the
• 16:32
  latest
• 16:32
  TikTok
• 16:33
  trends
• 16:33
  because
• 16:33
  I'm
• 16:33
  not
• 16:34
  a
• 16:34
  regular
• 16:34
  TikTok
• 16:34
  user,
• 16:35
  but
• 16:35
  thankfully
• 16:36
  Simona
• 16:36
  is,
• 16:36
  and
• 16:36
  therefore
• 16:37
  she's
• 16:37
  helping
• 16:37
  me
• 16:38
  with
• 16:38
  it.
• 16:39
  Now,
• 16:39
  I
• 16:39
  don't
• 16:39
  know
• 16:39
  if
• 16:39
  any
• 16:39
  of
• 16:40
  you
• 16:40
  saw
• 16:40
  this.
• 16:40
  A
• 16:40
  while
• 16:40
  back,
• 16:41
  she
• 16:41
  made
• 16:41
  me
• 16:41
  do
• 16:41
  this
• 16:42
  thing
• 16:42
  where
• 16:42
  I
• 16:42
  had
• 16:42
  to
• 16:42
  cut
• 16:43
  a
• 16:43
  banana
• 16:44
  in
• 16:44
  a
• 16:44
  weird
• 16:44
  way
• 16:45
  while
• 16:45
  talking
• 16:45
  about
• 16:45
  business
• 16:46
  tips.
• 16:46
  And
• 16:47
  a
• 16:47
  few
• 16:47
  of
• 16:47
  you
• 16:47
  reached
• 16:48
  out
• 16:48
  to
• 16:48
  me
• 16:48
  and
• 16:49
  said,
• 16:49
  why
• 16:49
  are
• 16:49
  you
• 16:50
  cutting
• 16:50
  that
• 16:50
  banana
• 16:51
  like
• 16:51
  that?
• 16:51
  What's
• 16:51
  that
• 16:51
  all
• 16:52
  about?
• 16:52
  Now,
• 16:52
  it
• 16:53
  took
• 16:53
  me
• 16:53
  about
• 16:53
  two
• 16:53
  weeks.
• 16:53
  So
• 16:54
  one
• 16:54
  of
• 16:54
  my
• 16:54
  other
• 16:54
  friends
• 16:54
  said
• 16:55
  to
• 16:55
  me,
• 16:55
  oh,
• 16:55
  did
• 16:55
  you
• 16:55
  know
• 16:55
  that's
• 16:56
  a
• 16:56
  trend?
• 16:56
  That
• 16:56
  came
• 16:57
  from
• 16:57
  when
• 16:57
  a
• 16:57
  Kardashian
• 16:58
  cut
• 16:58
  a
• 16:58
  cucumber.
• 16:59
  Funny.
• 16:59
  And
• 17:00
  therefore
• 17:00
  it
• 17:00
  does
• 17:00
  really
• 17:00
  well.
• 17:01
  Well,
• 17:01
  it
• 17:01
  turns
• 17:01
  out
• 17:01
  I
• 17:01
  didn't.
• 17:02
  I
• 17:02
  had
• 17:02
  no
• 17:02
  idea
• 17:02
  that
• 17:03
  that
• 17:03
  was
• 17:03
  a
• 17:03
  trend,
• 17:04
  but
• 17:04
  I
• 17:04
  did
• 17:04
  it.
• 17:04
  I
• 17:05
  listened
• 17:05
  to
• 17:05
  her.
• 17:05
  I
• 17:05
  promised
• 17:05
  her
• 17:06
  I'd
• 17:06
  do
• 17:06
  anything
• 17:06
  she
• 17:07
  wanted
• 17:07
  for
• 17:07
  the
• 17:07
  first
• 17:08
  three
• 17:08
  months,
• 17:08
  and
• 17:09
  again,
• 17:10
  it
• 17:10
  worked.
• 17:11
  That
• 17:11
  was
• 17:11
  one
• 17:11
  of
• 17:12
  my
• 17:12
  most
• 17:12
  viewed
• 17:12
  videos
• 17:13
  over
• 17:13
  on
• 17:13
  Instagram,
• 17:14
  which
• 17:14
  is,
• 17:14
  to
• 17:14
  me,
• 17:15
  unbelievable.
• 17:15
  I
• 17:15
  think
• 17:15
  it's
• 17:16
  because
• 17:16
  you
• 17:16
  keep
• 17:16
  watching
• 17:16
  it
• 17:16
  back
• 17:16
  and
• 17:17
  think,
• 17:17
  why
• 17:17
  is
• 17:17
  she
• 17:17
  cutting
• 17:18
  a
• 17:18
  banana
• 17:18
  like
• 17:19
  that?
• 17:19
  But
• 17:19
  hey,
• 17:20
  it
• 17:20
  worked,
• 17:20
  so
• 17:21
  can't
• 17:21
  say
• 17:21
  anything
• 17:22
  else
• 17:22
  about
• 17:23
  it.
• 17:23
  The
• 17:23
  other
• 17:24
  thing
• 17:24
  that's
• 17:24
  been
• 17:24
  a
• 17:24
  bit
• 17:24
  of
• 17:24
  a
• 17:24
  shock
• 17:25
  to
• 17:25
  the
• 17:25
  system
• 17:25
  is
• 17:26
  how
• 17:26
  often
• 17:26
  Simona
• 17:27
  is
• 17:27
  encouraging
• 17:27
  me
• 17:28
  to
• 17:28
  be
• 17:28
  posting.
• 17:29
  So
• 17:29
  before
• 17:29
  I
• 17:30
  was
• 17:30
  posting
• 17:30
  maybe
• 17:31
  one
• 17:31
  reel
• 17:31
  a
• 17:32
  week
• 17:32
  if
• 17:32
  I
• 17:32
  was
• 17:32
  lucky,
• 17:33
  maybe
• 17:33
  once
• 17:33
  a
• 17:33
  day
• 17:33
  if
• 17:34
  I
• 17:34
  was
• 17:34
  really
• 17:34
  on
• 17:34
  it.
• 17:35
  But
• 17:35
  since
• 17:35
  we
• 17:35
  started
• 17:36
  this
• 17:36
  experiment,
• 17:36
  we've
• 17:36
  actually
• 17:36
  been
• 17:37
  posting
• 17:37
  one
• 17:37
  to
• 17:37
  three
• 17:38
  videos
• 17:38
  every
• 17:38
  single
• 17:39
  day.
• 17:39
  Now,
• 17:40
  for
• 17:40
  some
• 17:40
  of
• 17:40
  you,
• 17:40
  I
• 17:41
  know
• 17:41
  this
• 17:41
  is
• 17:41
  going
• 17:41
  to
• 17:41
  be
• 17:41
  very
• 17:42
  overwhelming
• 17:42
  to
• 17:43
  think
• 17:43
  about,
• 17:43
  and
• 17:43
  I'm
• 17:43
  not
• 17:43
  suggesting
• 17:44
  any
• 17:44
  of
• 17:44
  you
• 17:44
  are
• 17:45
  going
• 17:45
  to
• 17:45
  be
• 17:45
  able
• 17:45
  to
• 17:45
  post
• 17:46
  at
• 17:46
  this
• 17:46
  consistency
• 17:47
  on
• 17:47
  your
• 17:47
  own,
• 17:47
  but
• 17:48
  there
• 17:48
  are
• 17:48
  ways
• 17:48
  you
• 17:48
  can
• 17:49
  help
• 17:49
  yourself,
• 17:49
  like
• 17:50
  batching
• 17:50
  content.
• 17:51
  For
• 17:51
  me,
• 17:52
  Simona
• 17:52
  comes
• 17:52
  and
• 17:52
  films
• 17:53
  for
• 17:53
  three
• 17:53
  hours,
• 17:53
  and
• 17:54
  then
• 17:54
  she
• 17:54
  spends
• 17:54
  one
• 17:54
  or
• 17:55
  two
• 17:55
  evenings
• 17:55
  editing
• 17:56
  all
• 17:56
  the
• 17:56
  content
• 17:56
  together
• 17:56
  and
• 17:57
  scheduling
• 17:57
  it.
• 17:58
  So
• 17:58
  she's
• 17:58
  not
• 17:58
  doing
• 17:58
  it
• 17:59
  every
• 17:59
  single
• 17:59
  day.
• 18:00
  And
• 18:00
  she's
• 18:00
  quite
• 18:01
  fast
• 18:01
  at
• 18:01
  it
• 18:01
  now
• 18:01
  because
• 18:01
  she's
• 18:02
  been
• 18:02
  practicing
• 18:02
  for
• 18:02
  a
• 18:02
  long
• 18:02
  time.
• 18:03
  And
• 18:03
  she
• 18:03
  said
• 18:03
  it
• 18:03
  only
• 18:03
  takes
• 18:04
  her
• 18:04
  about
• 18:04
  five,
• 18:04
  ten
• 18:04
  to,
• 18:05
  to
• 18:05
  ten
• 18:05
  minutes
• 18:05
  to
• 18:05
  edit
• 18:05
  each
• 18:06
  Video.
• 18:06
  Now,
• 18:07
  a
• 18:07
  lot
• 18:07
  of
• 18:07
  the
• 18:07
  video
• 18:07
  that
• 18:07
  we've
• 18:08
  done
• 18:08
  is
• 18:08
  actually
• 18:08
  quite
• 18:08
  simple.
• 18:09
  If
• 18:09
  you
• 18:09
  go
• 18:09
  and
• 18:09
  have
• 18:09
  a
• 18:10
  look
• 18:10
  at
• 18:10
  it,
• 18:10
  go
• 18:10
  and
• 18:10
  have
• 18:10
  a
• 18:10
  look
• 18:11
  at
• 18:11
  my
• 18:11
  TikTok
• 18:11
  on
• 18:11
  my
• 18:11
  Instagram.
• 18:12
  You
• 18:12
  can
• 18:12
  see
• 18:13
  that
• 18:13
  some
• 18:13
  of
• 18:13
  it's
• 18:13
  just
• 18:13
  B
• 18:13
  roll
• 18:14
  with
• 18:14
  words
• 18:14
  over
• 18:14
  the
• 18:14
  top.
• 18:15
  It's
• 18:15
  not
• 18:15
  complicated
• 18:16
  stuff.
• 18:17
  But
• 18:17
  what
• 18:17
  is
• 18:17
  happening
• 18:18
  is
• 18:18
  she's
• 18:18
  posting
• 18:18
  one
• 18:19
  to
• 18:19
  three
• 18:19
  videos
• 18:19
  every
• 18:20
  day
• 18:20
  and
• 18:21
  it's
• 18:21
  working,
• 18:21
  people
• 18:22
  are
• 18:22
  seeing
• 18:22
  it
• 18:23
  and
• 18:23
  that's
• 18:23
  really
• 18:23
  interesting
• 18:24
  to
• 18:24
  me.
• 18:24
  Now,
• 18:25
  we
• 18:25
  went
• 18:25
  to
• 18:25
  an
• 18:25
  industry
• 18:26
  event
• 18:26
  a
• 18:26
  couple
• 18:26
  of
• 18:26
  weeks
• 18:27
  ago
• 18:27
  and
• 18:28
  so
• 18:28
  many
• 18:28
  people
• 18:28
  who
• 18:29
  were
• 18:29
  there
• 18:29
  were
• 18:29
  talking
• 18:29
  to
• 18:30
  me
• 18:30
  about
• 18:30
  how
• 18:30
  much
• 18:30
  they've
• 18:31
  been
• 18:31
  seeing
• 18:31
  my
• 18:31
  content,
• 18:32
  how
• 18:32
  good
• 18:32
  the
• 18:32
  content
• 18:33
  is,
• 18:33
  how
• 18:33
  they've
• 18:33
  noticed
• 18:34
  the
• 18:34
  change,
• 18:34
  how
• 18:35
  they
• 18:35
  can't
• 18:35
  believe
• 18:35
  I'm,
• 18:35
  I've
• 18:36
  got
• 18:36
  the
• 18:36
  time
• 18:36
  do
• 18:37
  so
• 18:37
  much
• 18:37
  video
• 18:38
  and
• 18:38
  how
• 18:38
  on
• 18:38
  earth
• 18:38
  did
• 18:38
  I
• 18:38
  do
• 18:39
  it
• 18:39
  when
• 18:39
  I
• 18:39
  was
• 18:39
  away?
• 18:40
  And
• 18:40
  to
• 18:40
  me
• 18:40
  that's
• 18:41
  the
• 18:41
  biggest
• 18:41
  indicator
• 18:41
  that
• 18:42
  this
• 18:42
  is
• 18:42
  working.
• 18:43
  Number
• 18:43
  one,
• 18:43
  I
• 18:44
  know
• 18:44
  it's
• 18:44
  working
• 18:44
  because
• 18:45
  it's
• 18:45
  reaching
• 18:45
  the
• 18:45
  right
• 18:45
  audience
• 18:46
  because
• 18:46
  the
• 18:46
  room
• 18:46
  I
• 18:47
  was
• 18:47
  in
• 18:47
  was
• 18:47
  full
• 18:47
  of
• 18:47
  wedding
• 18:48
  business
• 18:48
  owners
• 18:48
  who
• 18:48
  I'm
• 18:49
  trying
• 18:49
  to
• 18:49
  reach.
• 18:49
  And
• 18:50
  number
• 18:50
  two,
• 18:50
  it
• 18:51
  shows
• 18:51
  they're
• 18:51
  thinking
• 18:51
  about
• 18:52
  me
• 18:52
  as
• 18:52
  a
• 18:52
  business
• 18:53
  owner
• 18:53
  and
• 18:53
  as
• 18:54
  a
• 18:54
  marketer.
• 18:54
  That's
• 18:54
  what
• 18:54
  we
• 18:55
  want
• 18:55
  to
• 18:55
  be
• 18:55
  achieving.
• 18:55
  We
• 18:56
  want
• 18:56
  people
• 18:56
  to
• 18:56
  know
• 18:56
  our
• 18:56
  business,
• 18:57
  to
• 18:57
  be
• 18:57
  seeing
• 18:57
  our
• 18:57
  business
• 18:58
  and
• 18:58
  to
• 18:58
  be
• 18:58
  thinking
• 18:58
  about
• 18:59
  our
• 18:59
  business.
• 18:59
  So
• 18:59
  let
• 19:00
  me
• 19:00
  challenge
• 19:00
  you.
• 19:00
  Are
• 19:00
  you
• 19:01
  currently
• 19:01
  being
• 19:01
  consistent
• 19:02
  in
• 19:02
  your
• 19:02
  TikTok
• 19:03
  and
• 19:03
  Instagram
• 19:03
  strategy?
• 19:04
  Are
• 19:04
  you
• 19:04
  posting
• 19:05
  consistently
• 19:05
  every
• 19:06
  day,
• 19:06
  one,
• 19:06
  two,
• 19:07
  three
• 19:07
  times
• 19:07
  a
• 19:07
  day,
• 19:08
  or
• 19:08
  where
• 19:09
  are
• 19:09
  you?
• 19:09
  Or
• 19:10
  were
• 19:10
  you
• 19:10
  doing
• 19:10
  what
• 19:10
  I
• 19:10
  was
• 19:11
  doing,
• 19:11
  which
• 19:11
  is
• 19:11
  being
• 19:12
  a
• 19:12
  bit
• 19:12
  ad
• 19:12
  hoc?
• 19:13
  Now
• 19:13
  that's
• 19:14
  fine
• 19:14
  to
• 19:14
  be
• 19:14
  ad
• 19:14
  hoc,
• 19:15
  but
• 19:15
  if
• 19:15
  it's
• 19:15
  not
• 19:15
  working
• 19:16
  for
• 19:16
  you,
• 19:16
  then
• 19:16
  it's
• 19:17
  probably
• 19:17
  because
• 19:18
  you're
• 19:18
  being
• 19:18
  ad
• 19:18
  hoc.
• 19:19
  So
• 19:19
  if
• 19:19
  you're
• 19:20
  doing
• 19:20
  this
• 19:20
  with
• 19:21
  no
• 19:21
  marketing
• 19:21
  strategy,
• 19:22
  with
• 19:22
  no
• 19:22
  thought
• 19:23
  and
• 19:23
  just
• 19:23
  trying
• 19:23
  to
• 19:23
  squeeze
• 19:24
  it
• 19:24
  in
• 19:24
  when
• 19:24
  you
• 19:24
  have
• 19:25
  time,
• 19:25
  you
• 19:25
  will
• 19:25
  keep
• 19:26
  your
• 19:26
  visibility
• 19:26
  up
• 19:27
  and
• 19:27
  your
• 19:27
  consistency
• 19:27
  up,
• 19:28
  but
• 19:28
  you
• 19:28
  can't
• 19:28
  expect
• 19:29
  to
• 19:29
  see
• 19:29
  big
• 19:29
  reach
• 19:30
  or
• 19:30
  big
• 19:30
  changes
• 19:31
  in
• 19:31
  the
• 19:31
  business.
• 19:32
  This
• 19:33
  is
• 19:33
  the
• 19:33
  same
• 19:33
  for
• 19:33
  any
• 19:33
  kind
• 19:34
  of
• 19:34
  marketing
• 19:34
  strategy.
• 19:35
  Whether
• 19:35
  you're
• 19:35
  doing
• 19:35
  wedding
• 19:36
  fairs,
• 19:36
  building
• 19:36
  venue
• 19:37
  relationships,
• 19:38
  trying
• 19:38
  to
• 19:38
  work
• 19:38
  out
• 19:38
  an
• 19:39
  email
• 19:39
  funnel,
• 19:40
  you
• 19:40
  can't
• 19:40
  do
• 19:40
  any
• 19:40
  of
• 19:40
  it
• 19:41
  in
• 19:41
  a
• 19:41
  half
• 19:41
  hearted
• 19:41
  way.
• 19:42
  If
• 19:42
  you
• 19:42
  want
• 19:42
  it
• 19:42
  to
• 19:42
  actually
• 19:42
  work,
• 19:43
  you've
• 19:43
  got
• 19:43
  to
• 19:43
  go
• 19:43
  all
• 19:44
  in
• 19:44
  and
• 19:44
  you've
• 19:45
  got
• 19:45
  to
• 19:45
  try
• 19:45
  and
• 19:46
  do
• 19:46
  it
• 19:46
  for
• 19:46
  a
• 19:46
  consistent
• 19:47
  amount
• 19:47
  of
• 19:47
  time
• 19:47
  so
• 19:48
  you
• 19:48
  can
• 19:48
  properly
• 19:48
  reflect
• 19:49
  and
• 19:49
  see
• 19:49
  what's
• 19:49
  working.
• 19:50
  Okay,
• 19:50
  so
• 19:50
  what
• 19:51
  else
• 19:51
  have
• 19:51
  we
• 19:51
  learned
• 19:51
  over
• 19:52
  the
• 19:52
  first
• 19:53
  two
• 19:53
  months
• 19:53
  of
• 19:53
  my
• 19:53
  TikTok
• 19:54
  experiment?
• 19:55
  I
• 19:55
  think
• 19:55
  the
• 19:55
  big
• 19:56
  thing
• 19:56
  for
• 19:56
  me
• 19:56
  is
• 19:56
  that
• 19:56
  the
• 19:57
  stats
• 19:57
  are
• 19:57
  talking
• 19:57
  for
• 19:57
  themselves.
• 19:58
  Now,
• 19:59
  none
• 19:59
  of
• 19:59
  my
• 19:59
  videos
• 19:59
  have
• 20:00
  gone
• 20:00
  viral
• 20:00
  and
• 20:01
  none
• 20:01
  of
• 20:01
  them
• 20:01
  really
• 20:01
  are
• 20:02
  reaching
• 20:02
  that
• 20:02
  many
• 20:03
  people.
• 20:03
  Go
• 20:03
  and
• 20:03
  have
• 20:03
  a
• 20:03
  look
• 20:04
  at
• 20:04
  my
• 20:04
  TikTok.
• 20:04
  You
• 20:04
  can
• 20:04
  see
• 20:05
  the
• 20:05
  stats
• 20:05
  and
• 20:05
  they're
• 20:05
  not
• 20:05
  huge.
• 20:06
  I
• 20:06
  don't
• 20:07
  have
• 20:07
  that
• 20:07
  many
• 20:07
  followers
• 20:08
  over
• 20:08
  on
• 20:08
  TikTok.
• 20:08
  I
• 20:09
  think
• 20:09
  I've
• 20:09
  got
• 20:09
  about
• 20:09
  400
• 20:10
  now,
• 20:10
  which
• 20:10
  has
• 20:10
  gone
• 20:11
  up
• 20:11
  about
• 20:11
  100
• 20:12
  since
• 20:12
  Simona
• 20:13
  took
• 20:13
  it
• 20:13
  over.
• 20:13
  But
• 20:13
  it's
• 20:14
  still
• 20:14
  not
• 20:14
  a
• 20:14
  huge
• 20:14
  amount
• 20:14
  of
• 20:15
  followers.
• 20:15
  I'm
• 20:16
  not
• 20:16
  reaching
• 20:16
  thousands
• 20:17
  and
• 20:17
  thousands
• 20:17
  of
• 20:17
  people.
• 20:18
  Most
• 20:18
  of
• 20:18
  my
• 20:18
  videos
• 20:18
  on
• 20:18
  TikTok
• 20:19
  are
• 20:19
  reaching
• 20:19
  between
• 20:20
  200
• 20:21
  and
• 20:21
  700
• 20:22
  people,
• 20:22
  which
• 20:23
  doesn't
• 20:23
  always
• 20:23
  look
• 20:24
  like
• 20:24
  that
• 20:24
  many.
• 20:25
  But
• 20:25
  we
• 20:25
  have
• 20:26
  to
• 20:26
  reflect
• 20:26
  because
• 20:26
  actually
• 20:27
  that
• 20:27
  is
• 20:27
  quite
• 20:27
  a
• 20:28
  lot
• 20:28
  of
• 20:28
  people,
• 20:28
  especially
• 20:29
  when
• 20:29
  you're
• 20:29
  only
• 20:30
  trying
• 20:30
  to
• 20:30
  reach
• 20:30
  a
• 20:31
  small
• 20:31
  niche.
• 20:31
  If
• 20:31
  I
• 20:32
  was
• 20:32
  stood
• 20:32
  in
• 20:32
  a
• 20:32
  room
• 20:32
  of
• 20:33
  200
• 20:33
  to
• 20:33
  700
• 20:34
  people
• 20:34
  talking
• 20:35
  about
• 20:35
  my
• 20:35
  wedding
• 20:35
  business
• 20:36
  every
• 20:36
  single
• 20:36
  day,
• 20:37
  three
• 20:37
  times
• 20:38
  a
• 20:38
  day,
• 20:38
  I
• 20:38
  would
• 20:39
  think
• 20:39
  that
• 20:39
  was
• 20:39
  quite
• 20:39
  successful.
• 20:40
  So
• 20:40
  stop
• 20:41
  getting
• 20:41
  hung
• 20:41
  up
• 20:42
  on
• 20:42
  trying
• 20:42
  to
• 20:42
  get
• 20:42
  these
• 20:42
  big
• 20:43
  numbers
• 20:43
  and
• 20:43
  realize
• 20:44
  actually
• 20:44
  small
• 20:45
  and
• 20:45
  consistent
• 20:45
  numbers,
• 20:46
  200,
• 20:46
  300,
• 20:47
  400,
• 20:47
  a
• 20:48
  couple
• 20:48
  of
• 20:48
  times
• 20:48
  a
• 20:48
  day
• 20:49
  soon
• 20:49
  adds
• 20:50
  up.
• 20:51
  The
• 20:51
  other
• 20:51
  thing
• 20:51
  that's
• 20:51
  been
• 20:51
  really
• 20:52
  interesting,
• 20:52
  particularly
• 20:53
  over
• 20:54
  on
• 20:54
  TikTok,
• 20:55
  is
• 20:55
  that
• 20:55
  my
• 20:55
  view
• 20:56
  numbers
• 20:56
  aren't
• 20:56
  huge
• 20:57
  because
• 20:57
  we're
• 20:57
  trying
• 20:58
  to
• 20:58
  reach
• 20:58
  a
• 20:58
  very
• 20:58
  specific
• 20:59
  niche.
• 21:00
  However,
• 21:01
  the
• 21:01
  engagement
• 21:01
  on
• 21:02
  them,
• 21:02
  I
• 21:02
  think,
• 21:02
  is
• 21:03
  incredibly
• 21:03
  high.
• 21:04
  So
• 21:04
  just
• 21:04
  to
• 21:04
  give
• 21:04
  you
• 21:04
  an
• 21:05
  example
• 21:05
  of
• 21:05
  a
• 21:05
  video
• 21:05
  we
• 21:06
  did
• 21:06
  this
• 21:06
  week,
• 21:06
  it's
• 21:07
  only
• 21:07
  had
• 21:07
  289
• 21:08
  views,
• 21:09
  so
• 21:09
  not
• 21:09
  a
• 21:09
  huge
• 21:09
  amount
• 21:10
  of
• 21:10
  views,
• 21:10
  although
• 21:11
  289
• 21:12
  people
• 21:12
  is
• 21:12
  a
• 21:12
  good
• 21:12
  amount
• 21:13
  of
• 21:13
  people.
• 21:13
  But
• 21:14
  it's
• 21:14
  also
• 21:14
  had
• 21:14
  37
• 21:15
  likes,
• 21:15
  two
• 21:16
  comments
• 21:16
  and
• 21:16
  two
• 21:17
  saves.
• 21:18
  So
• 21:18
  to
• 21:18
  have
• 21:18
  37
• 21:19
  likes
• 21:19
  on
• 21:19
  a
• 21:19
  video
• 21:20
  with
• 21:20
  only
• 21:20
  289
• 21:21
  views
• 21:22
  is
• 21:22
  really,
• 21:22
  really
• 21:23
  positive
• 21:23
  engagement,
• 21:24
  because
• 21:24
  that
• 21:24
  means
• 21:25
  that
• 21:25
  the
• 21:25
  people
• 21:25
  who
• 21:25
  are
• 21:25
  watching
• 21:26
  the
• 21:26
  video
• 21:26
  or
• 21:27
  who
• 21:27
  TikTok
• 21:27
  are
• 21:28
  showing
• 21:28
  the
• 21:28
  video
• 21:28
  to
• 21:29
  are
• 21:29
  clearly
• 21:29
  the
• 21:29
  right
• 21:30
  people
• 21:30
  because
• 21:30
  they
• 21:31
  like
• 21:31
  the
• 21:31
  content
• 21:31
  I'm
• 21:32
  putting
• 21:32
  out.
• 21:32
  So
• 21:33
  stop
• 21:33
  getting
• 21:33
  hung
• 21:33
  up
• 21:33
  on
• 21:34
  trying
• 21:34
  to
• 21:34
  reach
• 21:34
  thousands
• 21:35
  and
• 21:35
  thousands
• 21:35
  of
• 21:35
  people.
• 21:36
  You're
• 21:36
  much
• 21:36
  better
• 21:37
  consistently
• 21:37
  reaching
• 21:38
  those
• 21:38
  couples
• 21:38
  that
• 21:38
  want
• 21:39
  to
• 21:39
  get
• 21:39
  married
• 21:39
  and
• 21:40
  reaching
• 21:40
  them
• 21:40
  every
• 21:40
  single
• 21:41
  day,
• 21:41
  200
• 21:41
  or
• 21:42
  300
• 21:42
  of
• 21:42
  them.
• 21:43
  I
• 21:43
  mean,
• 21:43
  imagine
• 21:43
  if
• 21:43
  you're
• 21:44
  at
• 21:44
  a
• 21:44
  wedding
• 21:44
  fair
• 21:44
  and
• 21:45
  200
• 21:45
  people
• 21:46
  came
• 21:46
  to
• 21:46
  speak
• 21:46
  to
• 21:46
  you.
• 21:46
  You
• 21:47
  would
• 21:47
  be
• 21:47
  over
• 21:47
  the
• 21:47
  moon.
• 21:48
  I
• 21:48
  mean,
• 21:48
  honestly,
• 21:49
  some
• 21:49
  of
• 21:49
  us
• 21:49
  have
• 21:49
  been
• 21:49
  at
• 21:50
  wedding
• 21:50
  fairs,
• 21:50
  haven't
• 21:50
  we,
• 21:50
  where
• 21:50
  we
• 21:51
  spoke
• 21:51
  to
• 21:51
  five
• 21:51
  people
• 21:52
  all
• 21:52
  day
• 21:52
  and
• 21:52
  we
• 21:52
  still
• 21:52
  convince
• 21:53
  ourselves
• 21:53
  that
• 21:53
  we've
• 21:54
  done
• 21:54
  a
• 21:54
  good
• 21:54
  job.
• 21:55
  So
• 21:55
  stop
• 21:55
  getting
• 21:55
  hung
• 21:56
  up
• 21:56
  thinking
• 21:56
  you
• 21:56
  need
• 21:56
  to
• 21:56
  reach
• 21:57
  thousands
• 21:57
  or
• 21:57
  millions
• 21:58
  of
• 21:58
  people
• 21:58
  and
• 21:58
  realize
• 21:59
  it's
• 21:59
  actually
• 21:59
  about
• 22:00
  reaching
• 22:00
  a
• 22:00
  small
• 22:00
  amount
• 22:01
  of
• 22:01
  the
• 22:01
  correct
• 22:01
  people.
• 22:02
  Consistently.
• 22:03
  Now,
• 22:03
  you
• 22:03
  may
• 22:03
  be
• 22:03
  wondering,
• 22:04
  okay,
• 22:04
  Becca,
• 22:04
  well,
• 22:04
  this
• 22:05
  is
• 22:05
  all
• 22:05
  great,
• 22:05
  but
• 22:05
  how
• 22:05
  is
• 22:06
  this
• 22:06
  working
• 22:06
  for
• 22:06
  you
• 22:06
  practically?
• 22:07
  What
• 22:07
  does
• 22:07
  this
• 22:08
  actually
• 22:08
  look
• 22:08
  like?
• 22:08
  How
• 22:09
  much
• 22:09
  time
• 22:09
  are
• 22:09
  you
• 22:09
  putting
• 22:10
  in?
• 22:10
  So
• 22:10
  the
• 22:11
  first
• 22:11
  thing
• 22:11
  that
• 22:12
  we're
• 22:12
  doing
• 22:12
  is
• 22:12
  we
• 22:12
  are
• 22:13
  batching
• 22:13
  content.
• 22:14
  This
• 22:14
  has
• 22:15
  been
• 22:15
  a
• 22:15
  huge
• 22:15
  game
• 22:15
  changer
• 22:16
  for
• 22:16
  me
• 22:16
  because
• 22:16
  whereas
• 22:17
  before
• 22:17
  I
• 22:17
  was
• 22:17
  trying
• 22:17
  to
• 22:17
  record
• 22:18
  things
• 22:18
  ad
• 22:18
  hoc
• 22:18
  as
• 22:19
  I
• 22:19
  went
• 22:19
  in
• 22:19
  the
• 22:19
  middle
• 22:19
  of
• 22:20
  the
• 22:20
  day,
• 22:20
  now
• 22:20
  we're
• 22:21
  putting
• 22:21
  a
• 22:21
  date
• 22:21
  in
• 22:21
  the
• 22:21
  diary
• 22:22
  for
• 22:22
  once
• 22:22
  a
• 22:22
  month
• 22:23
  in
• 22:23
  a
• 22:23
  morning,
• 22:23
  Simona
• 22:24
  comes
• 22:24
  to
• 22:24
  my
• 22:24
  house
• 22:24
  for
• 22:25
  three
• 22:25
  hours
• 22:25
  and
• 22:26
  all
• 22:26
  we
• 22:26
  do
• 22:26
  in
• 22:26
  that
• 22:26
  three
• 22:27
  hours
• 22:27
  is
• 22:27
  film
• 22:28
  content.
• 22:28
  Now
• 22:29
  I
• 22:29
  do
• 22:29
  understand
• 22:29
  I'm
• 22:30
  lucky.
• 22:30
  I'm
• 22:31
  lucky
• 22:31
  I've
• 22:31
  got
• 22:31
  some
• 22:31
  money
• 22:31
  in
• 22:32
  the
• 22:32
  business
• 22:32
  to
• 22:32
  pay
• 22:32
  her.
• 22:32
  And
• 22:33
  you
• 22:33
  may
• 22:33
  not
• 22:33
  be
• 22:34
  in
• 22:34
  that
• 22:34
  position.
• 22:34
  However,
• 22:35
  you
• 22:36
  can
• 22:36
  still
• 22:36
  batch
• 22:36
  content
• 22:37
  yourself.
• 22:38
  All
• 22:38
  you
• 22:38
  need
• 22:38
  to
• 22:38
  do
• 22:38
  is
• 22:38
  write
• 22:39
  down
• 22:39
  a
• 22:39
  list
• 22:39
  of
• 22:39
  everything
• 22:40
  you
• 22:40
  want
• 22:40
  to
• 22:40
  film
• 22:40
  in
• 22:41
  that
• 22:41
  three
• 22:41
  hours,
• 22:42
  go
• 22:42
  through
• 22:42
  the
• 22:42
  list
• 22:42
  and
• 22:43
  work
• 22:43
  through
• 22:43
  it
• 22:43
  yourself,
• 22:44
  get
• 22:44
  a
• 22:44
  tripod
• 22:45
  and
• 22:45
  film
• 22:45
  it.
• 22:46
  So
• 22:46
  for
• 22:46
  example,
• 22:47
  you
• 22:47
  could
• 22:47
  film
• 22:47
  yourselves
• 22:48
  making
• 22:48
  a
• 22:48
  cup
• 22:48
  of
• 22:48
  tea.
• 22:49
  I
• 22:49
  could
• 22:49
  also
• 22:50
  film
• 22:50
  myself
• 22:50
  making
• 22:50
  a
• 22:51
  cup
• 22:51
  of
• 22:51
  coffee,
• 22:51
  sitting
• 22:52
  on
• 22:52
  my
• 22:52
  desk,
• 22:52
  typing
• 22:53
  on
• 22:53
  my
• 22:53
  laptop,
• 22:54
  decorating
• 22:54
  a
• 22:54
  cake.
• 22:55
  If
• 22:55
  I
• 22:55
  could
• 22:55
  do
• 22:55
  that,
• 22:55
  I
• 22:56
  could
• 22:56
  do
• 22:56
  all
• 22:56
  of
• 22:56
  those
• 22:57
  things
• 22:57
  myself.
• 22:58
  Of
• 22:58
  course,
• 22:58
  if
• 22:58
  you
• 22:59
  can
• 22:59
  afford
• 22:59
  it
• 22:59
  and
• 22:59
  can
• 22:59
  have
• 23:00
  someone
• 23:00
  come
• 23:00
  in
• 23:00
  and
• 23:00
  do
• 23:00
  it
• 23:00
  for
• 23:01
  you,
• 23:01
  amazing.
• 23:02
  But
• 23:02
  also
• 23:02
  if
• 23:02
  you
• 23:03
  can't,
• 23:03
  don't
• 23:03
  think
• 23:03
  that
• 23:04
  this
• 23:04
  is
• 23:04
  a
• 23:05
  blockade.
• 23:05
  You
• 23:06
  can
• 23:06
  just
• 23:06
  get
• 23:06
  a
• 23:06
  cheap
• 23:07
  tripod
• 23:07
  off
• 23:08
  the
• 23:08
  Internet
• 23:08
  and
• 23:08
  film
• 23:09
  stuff
• 23:09
  yourself.
• 23:10
  So
• 23:10
  put
• 23:10
  aside
• 23:10
  a
• 23:11
  morning
• 23:11
  once
• 23:11
  a
• 23:12
  month
• 23:12
  and
• 23:12
  record
• 23:12
  content.
• 23:13
  Put
• 23:13
  aside
• 23:14
  two
• 23:14
  hours,
• 23:14
  write
• 23:15
  down
• 23:15
  a
• 23:15
  list
• 23:15
  of
• 23:15
  everything
• 23:16
  you
• 23:16
  need
• 23:16
  to
• 23:16
  create
• 23:16
  and
• 23:17
  then
• 23:17
  go
• 23:17
  ahead
• 23:17
  and
• 23:18
  create
• 23:18
  it.
• 23:18
  Now,
• 23:19
  a
• 23:19
  little
• 23:19
  bit
• 23:19
  later
• 23:19
  in
• 23:19
  the
• 23:19
  episode,
• 23:20
  I'm
• 23:20
  going
• 23:20
  to
• 23:20
  share
• 23:20
  about
• 23:21
  how
• 23:21
  you
• 23:21
  can
• 23:22
  get
• 23:22
  some
• 23:22
  ideas
• 23:22
  from
• 23:23
  a
• 23:23
  resource
• 23:23
  that
• 23:24
  we've
• 23:24
  put
• 23:24
  together
• 23:24
  for
• 23:25
  you,
• 23:25
  which
• 23:25
  is
• 23:25
  going
• 23:25
  to
• 23:26
  be
• 23:26
  linked
• 23:26
  below
• 23:26
  in
• 23:27
  the
• 23:27
  show
• 23:27
  notes.
• 23:27
  Once
• 23:28
  you've
• 23:28
  recorded
• 23:28
  your
• 23:28
  content,
• 23:29
  then
• 23:29
  you
• 23:29
  need
• 23:29
  to
• 23:29
  set
• 23:30
  aside
• 23:30
  maybe
• 23:30
  two
• 23:31
  two
• 23:31
  hour
• 23:31
  blocks
• 23:32
  over
• 23:32
  the
• 23:32
  next
• 23:32
  few
• 23:33
  weeks
• 23:33
  to
• 23:33
  edit
• 23:34
  your
• 23:34
  videos
• 23:34
  together
• 23:34
  into
• 23:35
  10,
• 23:35
  15,
• 23:36
  20
• 23:36
  second
• 23:37
  videos
• 23:37
  and
• 23:37
  schedule
• 23:38
  them
• 23:38
  out.
• 23:39
  Because
• 23:39
  then
• 23:40
  once
• 23:40
  you've
• 23:40
  done
• 23:40
  that
• 23:41
  and
• 23:41
  you've
• 23:41
  put
• 23:41
  the
• 23:41
  work
• 23:41
  in,
• 23:42
  you
• 23:42
  then
• 23:42
  don't
• 23:42
  have
• 23:42
  to
• 23:43
  do
• 23:43
  it
• 23:43
  all
• 23:43
  day
• 23:43
  every
• 23:44
  day.
• 23:44
  It
• 23:44
  just
• 23:44
  runs
• 23:45
  itself.
• 23:45
  All
• 23:45
  you
• 23:46
  need
• 23:46
  to
• 23:46
  do
• 23:46
  is
• 23:46
  go
• 23:47
  in
• 23:47
  and
• 23:47
  like
• 23:47
  and
• 23:47
  comment
• 23:48
  on,
• 23:48
  engage
• 23:48
  on
• 23:49
  other
• 23:49
  people's
• 23:49
  stuff,
• 23:49
  reply
• 23:50
  to
• 23:50
  any
• 23:50
  comments,
• 23:50
  reply
• 23:51
  to
• 23:51
  any
• 23:51
  messages.
• 23:52
  And
• 23:52
  I
• 23:52
  cannot
• 23:53
  tell
• 23:53
  you
• 23:54
  how
• 23:54
  much
• 23:54
  this
• 23:54
  has
• 23:54
  worked
• 23:55
  for
• 23:55
  me
• 23:55
  and
• 23:55
  how
• 23:55
  much
• 23:55
  time
• 23:56
  I've
• 23:56
  saved
• 23:56
  in
• 23:57
  my
• 23:57
  business
• 23:57
  day
• 23:57
  to
• 23:58
  day
• 23:58
  by
• 23:58
  batching
• 23:59
  this,
• 23:59
  this
• 23:59
  content.
• 24:00
  The
• 24:00
  second
• 24:00
  thing
• 24:00
  we're
• 24:01
  doing
• 24:01
  practically
• 24:01
  is
• 24:01
  making
• 24:02
  sure
• 24:02
  my
• 24:02
  content
• 24:02
  covers
• 24:03
  a
• 24:03
  variety
• 24:03
  of
• 24:04
  different
• 24:04
  content
• 24:04
  pillars.
• 24:05
  We
• 24:05
  don't
• 24:05
  want
• 24:05
  to
• 24:05
  be
• 24:05
  selling
• 24:06
  all
• 24:06
  the
• 24:06
  time
• 24:06
  or
• 24:06
  just
• 24:07
  talking
• 24:07
  about
• 24:07
  me
• 24:07
  all
• 24:07
  the
• 24:07
  time.
• 24:08
  So
• 24:08
  we're
• 24:08
  trying
• 24:08
  to
• 24:09
  vary
• 24:09
  up
• 24:09
  based
• 24:09
  on
• 24:10
  what
• 24:10
  the
• 24:10
  audience
• 24:10
  wants
• 24:10
  to
• 24:11
  see.
• 24:11
  So
• 24:11
  some
• 24:11
  of
• 24:12
  the
• 24:12
  content
• 24:12
  pillars
• 24:12
  we're
• 24:13
  doing
• 24:13
  in
• 24:13
  my
• 24:14
  business
• 24:14
  are
• 24:14
  the
• 24:15
  podcast
• 24:15
  we're
• 24:16
  doing
• 24:16
  behind
• 24:16
  the
• 24:16
  scenes
• 24:16
  of
• 24:17
  me
• 24:17
  and
• 24:17
  my
• 24:17
  life,
• 24:18
  like
• 24:18
  a
• 24:18
  day
• 24:18
  in
• 24:18
  the
• 24:19
  life
• 24:19
  of
• 24:19
  the
• 24:19
  CEO,
• 24:19
  what's
• 24:20
  in
• 24:20
  my
• 24:20
  bag,
• 24:20
  what's
• 24:20
  in
• 24:21
  my
• 24:21
  office,
• 24:21
  that
• 24:21
  kind
• 24:21
  of
• 24:21
  thing.
• 24:22
  We're
• 24:22
  also
• 24:22
  doing
• 24:23
  educational
• 24:23
  bits
• 24:24
  where
• 24:24
  I'm
• 24:24
  talking
• 24:24
  about
• 24:24
  tips
• 24:25
  or
• 24:25
  sharing
• 24:26
  stats
• 24:26
  or
• 24:26
  advice.
• 24:27
  We're
• 24:28
  doing
• 24:28
  some
• 24:28
  trending
• 24:28
  things
• 24:29
  as
• 24:29
  well,
• 24:29
  specifically
• 24:30
  on
• 24:30
  TikTok.
• 24:31
  So
• 24:31
  if
• 24:31
  we
• 24:31
  see
• 24:31
  a
• 24:31
  trend
• 24:32
  that's
• 24:32
  working,
• 24:32
  we
• 24:33
  try
• 24:33
  and
• 24:33
  put
• 24:33
  our
• 24:33
  own
• 24:33
  spin
• 24:34
  on
• 24:34
  it,
• 24:34
  as
• 24:34
  long
• 24:34
  as
• 24:34
  I
• 24:34
  don't
• 24:35
  have
• 24:35
  to
• 24:35
  dance.
• 24:35
  And
• 24:36
  then
• 24:36
  we've
• 24:36
  also
• 24:36
  been
• 24:37
  doing
• 24:37
  some
• 24:37
  reviews
• 24:37
  where
• 24:37
  I've
• 24:38
  been
• 24:38
  reviewing
• 24:38
  other
• 24:38
  businesses
• 24:39
  as
• 24:39
  well,
• 24:39
  and
• 24:40
  we're
• 24:40
  going
• 24:40
  to
• 24:40
  try
• 24:40
  a
• 24:40
  few
• 24:40
  other
• 24:41
  things
• 24:41
  with
• 24:41
  that
• 24:41
  over
• 24:41
  the
• 24:42
  coming
• 24:42
  months.
• 24:43
  The
• 24:43
  other
• 24:43
  thing
• 24:44
  we've
• 24:44
  done,
• 24:44
  which
• 24:44
  worked
• 24:45
  really
• 24:45
  well,
• 24:45
  is
• 24:45
  I'm
• 24:46
  starting
• 24:46
  to
• 24:46
  take
• 24:46
  Simona
• 24:47
  with
• 24:47
  me
• 24:47
  to
• 24:47
  an
• 24:48
  event
• 24:48
  if
• 24:48
  I'm
• 24:48
  going
• 24:49
  to
• 24:49
  something
• 24:49
  big.
• 24:50
  So
• 24:50
  a
• 24:50
  couple
• 24:50
  of
• 24:50
  weeks
• 24:50
  ago
• 24:51
  I
• 24:51
  was
• 24:51
  at
• 24:51
  the
• 24:51
  Guys
• 24:51
  for
• 24:52
  Brides
• 24:52
  event
• 24:52
  and
• 24:53
  I've
• 24:53
  got
• 24:53
  my
• 24:53
  event
• 24:53
  coming
• 24:54
  up
• 24:54
  in
• 24:54
  London
• 24:54
  on
• 24:54
  the
• 24:55
  5th
• 24:55
  of
• 24:55
  June.
• 24:55
  So
• 24:56
  historically
• 24:56
  what
• 24:56
  I
• 24:57
  would
• 24:57
  do
• 24:57
  is
• 24:57
  try
• 24:57
  and
• 24:58
  film
• 24:58
  some
• 24:58
  of
• 24:58
  the
• 24:58
  stuff
• 24:58
  at
• 24:59
  event
• 24:59
  myself.
• 25:00
  But
• 25:00
  as
• 25:00
  you
• 25:01
  all
• 25:01
  know,
• 25:01
  that's
• 25:01
  quite
• 25:01
  difficult.
• 25:02
  I'm
• 25:02
  supposed
• 25:02
  to
• 25:03
  be
• 25:03
  talking
• 25:03
  to
• 25:03
  people,
• 25:03
  speaking
• 25:04
  on
• 25:04
  stage,
• 25:04
  chatting
• 25:05
  and
• 25:05
  enjoying
• 25:05
  the
• 25:05
  event.
• 25:06
  And
• 25:06
  what
• 25:07
  ends
• 25:07
  up
• 25:07
  happening
• 25:07
  is
• 25:07
  I
• 25:08
  only
• 25:08
  managed
• 25:08
  to
• 25:08
  get
• 25:08
  a
• 25:08
  couple
• 25:09
  of
• 25:09
  rushed
• 25:09
  or
• 25:09
  hurried
• 25:10
  clips
• 25:11
  and
• 25:11
  it
• 25:11
  just
• 25:12
  doesn't
• 25:12
  really
• 25:12
  work.
• 25:13
  So
• 25:13
  we
• 25:13
  decided
• 25:13
  to
• 25:14
  test
• 25:14
  it
• 25:14
  at
• 25:14
  the
• 25:14
  Guys
• 25:14
  for
• 25:15
  Brides
• 25:15
  event
• 25:15
  last
• 25:15
  week,
• 25:15
  I
• 25:16
  took
• 25:16
  Simona
• 25:16
  with
• 25:16
  me
• 25:16
  in
• 25:17
  my
• 25:17
  car.
• 25:17
  We
• 25:17
  had
• 25:17
  a
• 25:18
  lovely
• 25:18
  old
• 25:18
  evening,
• 25:18
  although
• 25:19
  we
• 25:19
  did
• 25:19
  get
• 25:19
  a
• 25:19
  bit
• 25:19
  lost
• 25:20
  on
• 25:20
  the
• 25:20
  way
• 25:20
  home
• 25:20
  because
• 25:20
  they
• 25:21
  shut
• 25:21
  the
• 25:21
  motorway.
• 25:22
  But
• 25:22
  it
• 25:22
  was
• 25:23
  incredible.
• 25:24
  She
• 25:24
  just
• 25:24
  came
• 25:24
  and
• 25:25
  filmed
• 25:25
  me
• 25:25
  for
• 25:25
  an
• 25:25
  entire
• 25:26
  evening.
• 25:26
  Now,
• 25:26
  I
• 25:27
  will
• 25:27
  be
• 25:27
  honest,
• 25:28
  this
• 25:28
  is
• 25:28
  slightly
• 25:29
  strange
• 25:29
  at
• 25:29
  the
• 25:29
  event
• 25:30
  itself,
• 25:30
  because
• 25:31
  what
• 25:31
  would
• 25:31
  happen
• 25:31
  is
• 25:32
  I
• 25:32
  was
• 25:32
  just
• 25:32
  forget
• 25:32
  that
• 25:33
  she
• 25:33
  was
• 25:33
  there.
• 25:33
  So
• 25:33
  I'm
• 25:33
  going
• 25:33
  up
• 25:34
  to
• 25:34
  people,
• 25:34
  chatting,
• 25:34
  giving
• 25:35
  them
• 25:35
  a
• 25:35
  hug,
• 25:35
  saying
• 25:36
  hello,
• 25:36
  and
• 25:36
  then
• 25:37
  they
• 25:37
  take
• 25:37
  one
• 25:37
  look
• 25:37
  at
• 25:38
  Simona
• 25:38
  and
• 25:38
  think,
• 25:39
  why
• 25:39
  you
• 25:39
  got
• 25:39
  someone
• 25:40
  following
• 25:40
  you
• 25:40
  around
• 25:40
  with
• 25:41
  a
• 25:41
  phone?
• 25:41
  Who
• 25:41
  is
• 25:42
  this?
• 25:42
  But
• 25:43
  I
• 25:43
  quickly
• 25:43
  explained
• 25:43
  to
• 25:43
  them,
• 25:44
  this
• 25:44
  is
• 25:44
  Simona,
• 25:44
  she's
• 25:45
  my
• 25:45
  content
• 25:45
  creator.
• 25:45
  We're
• 25:45
  getting
• 25:46
  content
• 25:46
  of
• 25:46
  tonight.
• 25:47
  But
• 25:48
  the
• 25:48
  footage
• 25:49
  is
• 25:49
  incredible.
• 25:51
  If
• 25:51
  you've
• 25:51
  seen
• 25:51
  any
• 25:52
  footage
• 25:52
  of
• 25:52
  me
• 25:52
  on
• 25:52
  social
• 25:53
  media
• 25:53
  over
• 25:53
  the
• 25:53
  last
• 25:53
  few
• 25:54
  weeks
• 25:54
  in
• 25:54
  a
• 25:54
  lovely
• 25:54
  long
• 25:54
  pink
• 25:55
  dress,
• 25:55
  hugging
• 25:56
  friends,
• 25:56
  chatting
• 25:56
  with
• 25:56
  people,
• 25:57
  having
• 25:57
  a
• 25:57
  drink
• 25:57
  Looking
• 25:58
  at
• 25:58
  cakes,
• 25:58
  talking
• 25:59
  all
• 25:59
  that
• 25:59
  stuff.
• 26:00
  Well,
• 26:00
  I
• 26:00
  wouldn't
• 26:00
  have
• 26:00
  been
• 26:01
  able
• 26:01
  to
• 26:01
  get
• 26:01
  any
• 26:01
  of
• 26:01
  that
• 26:02
  without
• 26:02
  Simona.
• 26:03
  You
• 26:03
  need
• 26:04
  someone
• 26:04
  else
• 26:04
  with
• 26:04
  you
• 26:04
  to
• 26:05
  make
• 26:05
  this
• 26:05
  happen.
• 26:06
  So
• 26:06
  again,
• 26:06
  maybe
• 26:07
  you
• 26:07
  can't
• 26:07
  afford
• 26:07
  a
• 26:07
  content
• 26:08
  creator
• 26:08
  to
• 26:08
  come
• 26:08
  with
• 26:09
  you,
• 26:09
  but
• 26:09
  there
• 26:09
  are
• 26:10
  some
• 26:10
  things
• 26:10
  you
• 26:10
  could
• 26:11
  do
• 26:11
  and
• 26:11
  there
• 26:11
  are
• 26:11
  maybe
• 26:12
  is
• 26:12
  someone
• 26:12
  you
• 26:12
  could
• 26:13
  bring
• 26:13
  with
• 26:13
  you.
• 26:14
  Maybe
• 26:14
  you've
• 26:14
  got
• 26:14
  a
• 26:14
  teenager
• 26:15
  at
• 26:15
  home
• 26:15
  that
• 26:15
  could
• 26:16
  come
• 26:16
  along
• 26:16
  with
• 26:16
  you,
• 26:16
  maybe
• 26:16
  your
• 26:17
  partner,
• 26:17
  maybe
• 26:17
  a
• 26:17
  friend
• 26:18
  you
• 26:18
  could
• 26:18
  give
• 26:18
  a
• 26:18
  bit
• 26:18
  of
• 26:18
  cash
• 26:19
  to
• 26:19
  or
• 26:20
  is
• 26:20
  just
• 26:20
  happy
• 26:20
  to
• 26:21
  come
• 26:21
  and
• 26:21
  help
• 26:21
  you
• 26:21
  out
• 26:21
  with
• 26:22
  the
• 26:22
  sole
• 26:22
  purpose
• 26:23
  of
• 26:23
  filming
• 26:23
  what
• 26:23
  you're
• 26:24
  doing,
• 26:24
  filming
• 26:25
  you
• 26:25
  at
• 26:25
  the
• 26:25
  event,
• 26:26
  filming
• 26:26
  you
• 26:26
  setting
• 26:26
  up
• 26:26
  a
• 26:26
  wedding,
• 26:27
  filming
• 26:28
  you
• 26:28
  interacting
• 26:28
  with
• 26:28
  people
• 26:29
  and
• 26:29
  getting
• 26:29
  things
• 26:30
  going.
• 26:31
  That
• 26:31
  content
• 26:31
  of
• 26:31
  me
• 26:32
  at
• 26:32
  the
• 26:32
  event
• 26:32
  is
• 26:32
  doing
• 26:33
  so
• 26:33
  well
• 26:33
  on
• 26:34
  social
• 26:34
  media.
• 26:35
  And
• 26:35
  so
• 26:36
  that's
• 26:36
  the
• 26:36
  other
• 26:36
  thing
• 26:37
  that
• 26:37
  we're
• 26:38
  doing.
• 26:38
  Come
• 26:38
  along
• 26:39
  with
• 26:39
  me
• 26:39
  to
• 26:39
  the
• 26:39
  event
• 26:39
  and
• 26:40
  showcasing
• 26:40
  what
• 26:40
  we're
• 26:41
  doing.
• 26:41
  So
• 26:41
  if
• 26:41
  you're
• 26:41
  at
• 26:42
  my
• 26:42
  event
• 26:42
  on
• 26:42
  5
• 26:42
  June
• 26:43
  in
• 26:43
  London,
• 26:43
  you'll
• 26:44
  probably
• 26:44
  see
• 26:44
  Simona
• 26:45
  following
• 26:45
  me
• 26:45
  around
• 26:45
  with
• 26:45
  the
• 26:46
  camera.
• 26:46
  And
• 26:46
  yes,
• 26:47
  it
• 26:47
  does
• 26:47
  look
• 26:47
  a
• 26:47
  little
• 26:47
  bit
• 26:48
  strange
• 26:48
  on
• 26:48
  the
• 26:48
  date,
• 26:48
  but
• 26:48
  is
• 26:49
  it
• 26:49
  worth
• 26:49
  it?
• 26:49
  Absolutely.
• 26:50
  I
• 26:51
  think
• 26:51
  in
• 26:51
  the
• 26:51
  future
• 26:51
  hiring
• 26:52
  a
• 26:52
  content
• 26:52
  creator
• 26:53
  is
• 26:53
  going
• 26:53
  to
• 26:53
  be
• 26:53
  a
• 26:53
  position
• 26:54
  that
• 26:54
  people
• 26:54
  need
• 26:55
  to
• 26:55
  hire
• 26:55
  into
• 26:55
  their
• 26:55
  business
• 26:56
  this
• 26:56
  all
• 26:56
  the
• 26:56
  time,
• 26:57
  either
• 26:57
  on
• 26:58
  an
• 26:58
  ad
• 26:58
  hoc
• 26:58
  basis
• 26:59
  or
• 26:59
  on
• 26:59
  a
• 26:59
  permanent
• 26:59
  basis,
• 27:00
  because
• 27:00
  we
• 27:00
  cannot
• 27:01
  keep
• 27:01
  up
• 27:01
  with
• 27:01
  doing
• 27:02
  this
• 27:02
  ourselves.
• 27:03
  If
• 27:03
  you're
• 27:03
  a
• 27:03
  wedding
• 27:04
  venue
• 27:04
  instead
• 27:04
  of
• 27:04
  just
• 27:04
  finding
• 27:05
  a
• 27:05
  direct
• 27:05
  marketing
• 27:06
  person
• 27:06
  in
• 27:06
  the
• 27:06
  future,
• 27:06
  maybe
• 27:07
  you
• 27:07
  need
• 27:07
  to
• 27:07
  look
• 27:07
  at
• 27:07
  hiring
• 27:08
  someone
• 27:08
  specifically
• 27:09
  as
• 27:09
  a
• 27:09
  content
• 27:10
  creator.
• 27:11
  Now,
• 27:11
  I've
• 27:11
  actually
• 27:12
  come
• 27:12
  up
• 27:12
  with
• 27:12
  a
• 27:12
  couple
• 27:12
  of
• 27:12
  ways
• 27:13
  we
• 27:13
  can
• 27:13
  help
• 27:13
  you,
• 27:13
  and
• 27:14
  that's
• 27:14
  going
• 27:14
  to
• 27:14
  come
• 27:14
  up
• 27:14
  shortly
• 27:15
  in
• 27:15
  the
• 27:15
  episode.
• 27:16
  The
• 27:16
  other
• 27:16
  thing
• 27:17
  I've
• 27:17
  learned
• 27:18
  during
• 27:18
  this
• 27:18
  experiment
• 27:18
  is
• 27:19
  I
• 27:19
  think
• 27:19
  that
• 27:19
  this
• 27:19
  actually
• 27:20
  should
• 27:20
  be
• 27:20
  easier
• 27:20
  for
• 27:21
  you
• 27:21
  than
• 27:21
  it
• 27:21
  is
• 27:21
  for
• 27:22
  me.
• 27:23
  We've
• 27:23
  realized
• 27:23
  that
• 27:23
  it
• 27:24
  is
• 27:24
  quite
• 27:24
  difficult
• 27:24
  to
• 27:25
  reach
• 27:25
  such
• 27:25
  a
• 27:25
  small
• 27:26
  niche
• 27:26
  of
• 27:26
  wedding
• 27:26
  business
• 27:27
  owners
• 27:27
  on
• 27:28
  TikTok.
• 27:28
  A
• 27:28
  lot
• 27:28
  of
• 27:29
  wedding
• 27:29
  businesses
• 27:29
  aren't
• 27:30
  on
• 27:30
  TikTok
• 27:30
  yet,
• 27:31
  and
• 27:31
  those
• 27:31
  of
• 27:31
  you
• 27:31
  that
• 27:31
  are
• 27:32
  are
• 27:32
  not
• 27:33
  necessarily
• 27:33
  using
• 27:33
  it
• 27:34
  actively
• 27:34
  and
• 27:34
  not
• 27:35
  on
• 27:35
  it
• 27:35
  all
• 27:35
  the
• 27:35
  time
• 27:35
  because
• 27:36
  you're
• 27:36
  much
• 27:36
  more
• 27:36
  comfortable
• 27:36
  on
• 27:37
  Instagram.
• 27:37
  However,
• 27:38
  a
• 27:38
  couple
• 27:38
  of
• 27:39
  times
• 27:39
  we
• 27:39
  posted
• 27:39
  clips
• 27:40
  on
• 27:40
  TikTok
• 27:40
  from
• 27:41
  one
• 27:41
  of
• 27:41
  my
• 27:41
  podcast
• 27:42
  episodes
• 27:42
  where
• 27:42
  they've
• 27:43
  been
• 27:43
  talking
• 27:43
  about
• 27:43
  the
• 27:43
  wedding
• 27:44
  day
• 27:44
  itself.
• 27:45
  One
• 27:45
  of
• 27:45
  them
• 27:45
  was
• 27:45
  about
• 27:46
  whether
• 27:46
  or
• 27:46
  not
• 27:46
  Adele
• 27:47
  should
• 27:47
  be
• 27:47
  playing
• 27:47
  at
• 27:47
  your
• 27:47
  wedding,
• 27:48
  and
• 27:48
  one
• 27:48
  of
• 27:48
  them
• 27:48
  was
• 27:48
  an
• 27:48
  interview
• 27:49
  with
• 27:49
  Liz
• 27:50
  about
• 27:50
  a
• 27:50
  celebrity
• 27:50
  wedding
• 27:51
  she
• 27:51
  did.
• 27:52
  These
• 27:52
  two
• 27:52
  pieces
• 27:52
  of
• 27:53
  content
• 27:53
  are
• 27:53
  two
• 27:53
  of
• 27:53
  the
• 27:53
  best
• 27:54
  performing
• 27:54
  pieces
• 27:54
  of
• 27:54
  content
• 27:55
  on
• 27:55
  my
• 27:55
  TikTok
• 27:56
  so
• 27:56
  far.
• 27:56
  Why?
• 27:57
  Because
• 27:58
  they're
• 27:58
  also
• 27:58
  relevant
• 27:59
  to
• 27:59
  couples
• 28:00
  Planning
• 28:00
  their
• 28:00
  wedding.
• 28:01
  So
• 28:02
  the
• 28:02
  couples
• 28:03
  getting
• 28:03
  married
• 28:04
  absolutely
• 28:05
  are
• 28:05
  on
• 28:05
  TikTok,
• 28:06
  even
• 28:06
  if
• 28:06
  the
• 28:06
  wedding
• 28:06
  pros
• 28:07
  aren't.
• 28:07
  So
• 28:08
  if
• 28:08
  you
• 28:08
  are
• 28:08
  creating
• 28:09
  amazing
• 28:09
  planning
• 28:10
  content,
• 28:10
  they
• 28:10
  will
• 28:11
  be
• 28:11
  there
• 28:11
  to
• 28:11
  look
• 28:11
  at
• 28:11
  it,
• 28:11
  they
• 28:12
  will
• 28:12
  follow
• 28:12
  you.
• 28:13
  If
• 28:13
  they
• 28:13
  like
• 28:13
  it
• 28:13
  and
• 28:14
  they're
• 28:14
  in
• 28:14
  your
• 28:14
  area,
• 28:14
  they
• 28:14
  will
• 28:15
  buy
• 28:15
  from
• 28:15
  you
• 28:15
  as
• 28:15
  well.
• 28:16
  So
• 28:16
  the
• 28:16
  first
• 28:17
  step
• 28:17
  I
• 28:17
  want
• 28:17
  you
• 28:17
  to
• 28:17
  do
• 28:17
  is
• 28:18
  to
• 28:18
  just
• 28:18
  go
• 28:19
  and
• 28:19
  start
• 28:19
  engaging
• 28:20
  more
• 28:20
  in
• 28:20
  TikTok.
• 28:21
  I
• 28:21
  know
• 28:22
  it
• 28:22
  may
• 28:22
  feel
• 28:22
  uncomfortable,
• 28:23
  but
• 28:23
  go
• 28:23
  and
• 28:23
  look
• 28:23
  at
• 28:23
  other
• 28:23
  people
• 28:24
  in
• 28:24
  your
• 28:24
  niche.
• 28:24
  Go
• 28:24
  and
• 28:25
  look
• 28:25
  at
• 28:25
  people
• 28:25
  who
• 28:25
  are
• 28:25
  performing
• 28:26
  well
• 28:26
  and
• 28:26
  see
• 28:27
  what
• 28:27
  they're
• 28:27
  doing,
• 28:28
  make
• 28:28
  notes,
• 28:28
  take.
• 28:29
  Start
• 28:30
  saving
• 28:30
  their
• 28:30
  videos
• 28:30
  and
• 28:31
  understanding
• 28:31
  what
• 28:32
  works
• 28:32
  over
• 28:32
  there.
• 28:33
  So,
• 28:33
  for
• 28:33
  example,
• 28:34
  go
• 28:34
  and
• 28:34
  just
• 28:34
  search
• 28:34
  on
• 28:35
  there,
• 28:35
  because
• 28:35
  people
• 28:35
  use
• 28:35
  it
• 28:35
  as
• 28:35
  a
• 28:35
  search
• 28:36
  engine.
• 28:36
  Search
• 28:36
  Wedding
• 28:37
  Florist
• 28:37
  Hertfordshire.
• 28:38
  See
• 28:38
  what
• 28:38
  comes
• 28:38
  up.
• 28:38
  Or
• 28:39
  search
• 28:39
  how
• 28:39
  do
• 28:39
  I
• 28:40
  book
• 28:40
  my
• 28:40
  wedding
• 28:40
  flowers,
• 28:41
  how
• 28:41
  do
• 28:41
  I
• 28:41
  plan
• 28:41
  out
• 28:42
  my
• 28:42
  wedding
• 28:42
  flowers
• 28:42
  and
• 28:43
  see
• 28:43
  what's
• 28:44
  working.
• 28:45
  Now,
• 28:46
  you
• 28:46
  may
• 28:46
  be
• 28:46
  thinking,
• 28:46
  becca,
• 28:47
  that's
• 28:47
  great,
• 28:47
  but
• 28:48
  you're
• 28:48
  releasing
• 28:48
  this
• 28:48
  episode
• 28:49
  right
• 28:49
  now
• 28:49
  at
• 28:50
  the
• 28:50
  end
• 28:50
  of
• 28:50
  May,
• 28:50
  we're
• 28:51
  going
• 28:51
  into
• 28:51
  the
• 28:51
  massively
• 28:52
  busy
• 28:52
  wedding
• 28:53
  season.
• 28:53
  Why
• 28:53
  are
• 28:54
  you
• 28:54
  encouraging
• 28:54
  us
• 28:54
  to
• 28:55
  do
• 28:55
  this
• 28:55
  now?
• 28:56
  Well,
• 28:56
  unfortunately,
• 28:57
  I
• 28:57
  want
• 28:57
  to
• 28:57
  encourage
• 28:58
  you
• 28:58
  now
• 28:58
  because
• 28:58
  actually,
• 28:59
  now
• 28:59
  is
• 28:59
  the
• 28:59
  time
• 28:59
  you
• 29:00
  need
• 29:00
  to
• 29:00
  be
• 29:00
  doing
• 29:00
  this
• 29:00
  stuff.
• 29:01
  September,
• 29:02
  October,
• 29:02
  November,
• 29:02
  you're
• 29:03
  going
• 29:03
  to
• 29:03
  be
• 29:03
  sat
• 29:03
  in
• 29:03
  your
• 29:03
  office
• 29:04
  on
• 29:04
  your
• 29:04
  own
• 29:04
  and
• 29:04
  there's
• 29:04
  not
• 29:05
  a
• 29:05
  whole
• 29:05
  lot
• 29:05
  of
• 29:05
  content
• 29:05
  for
• 29:06
  you
• 29:06
  to
• 29:06
  create
• 29:06
  or
• 29:06
  film.
• 29:07
  However,
• 29:08
  right
• 29:08
  now
• 29:08
  you're
• 29:09
  busy
• 29:09
  going
• 29:09
  to
• 29:10
  events,
• 29:10
  going
• 29:10
  out
• 29:10
  to
• 29:11
  weddings,
• 29:11
  creating
• 29:11
  wedding
• 29:12
  cakes,
• 29:12
  taking
• 29:13
  the
• 29:13
  photos,
• 29:13
  doing
• 29:13
  all
• 29:14
  of
• 29:14
  the
• 29:14
  stuff.
• 29:14
  Stuff
• 29:15
  is
• 29:15
  actually
• 29:15
  the
• 29:15
  perfect
• 29:16
  time
• 29:16
  for
• 29:16
  you
• 29:16
  to
• 29:16
  start
• 29:17
  recording
• 29:17
  and
• 29:18
  creating
• 29:18
  amazing
• 29:19
  content.
• 29:19
  So
• 29:20
  you've
• 29:20
  got
• 29:20
  it
• 29:20
  all
• 29:20
  batched
• 29:21
  and
• 29:21
  ready
• 29:21
  to
• 29:21
  go
• 29:21
  out,
• 29:22
  ready
• 29:22
  for
• 29:23
  the
• 29:23
  autumn
• 29:24
  and
• 29:24
  winter
• 29:24
  season.
• 29:25
  Now,
• 29:25
  to
• 29:26
  help
• 29:26
  you
• 29:26
  out,
• 29:26
  me
• 29:27
  and
• 29:27
  Simona
• 29:27
  have
• 29:27
  put
• 29:27
  our
• 29:27
  heads
• 29:28
  together
• 29:28
  because
• 29:28
  I
• 29:28
  would
• 29:29
  love
• 29:29
  to
• 29:29
  be
• 29:29
  able
• 29:29
  to
• 29:29
  give
• 29:29
  Simona
• 29:30
  to
• 29:30
  every
• 29:30
  single
• 29:30
  one
• 29:31
  of
• 29:31
  you,
• 29:31
  but
• 29:31
  it's
• 29:31
  obviously
• 29:32
  not
• 29:32
  feasible
• 29:32
  and
• 29:33
  I
• 29:33
  know
• 29:33
  not
• 29:33
  all
• 29:33
  of
• 29:33
  you
• 29:34
  can
• 29:34
  afford
• 29:34
  a
• 29:34
  content
• 29:34
  creator.
• 29:35
  So
• 29:35
  we've
• 29:35
  put
• 29:35
  our
• 29:35
  heads
• 29:36
  together
• 29:36
  and
• 29:36
  we've
• 29:37
  created
• 29:37
  some
• 29:37
  resources
• 29:38
  for
• 29:39
  you
• 29:39
  because
• 29:39
  we
• 29:39
  believe
• 29:40
  now
• 29:40
  is
• 29:40
  the
• 29:40
  perfect
• 29:41
  time
• 29:41
  for
• 29:41
  you
• 29:41
  to
• 29:41
  be
• 29:41
  creating
• 29:42
  content
• 29:42
  creators.
• 29:43
  So
• 29:43
  we
• 29:43
  have
• 29:43
  worked
• 29:44
  together
• 29:44
  to
• 29:44
  put
• 29:44
  together
• 29:45
  the
• 29:45
  summer
• 29:45
  of
• 29:46
  TikTok.
• 29:47
  So
• 29:47
  there's
• 29:48
  going
• 29:48
  to
• 29:48
  be
• 29:48
  a
• 29:48
  couple
• 29:48
  of
• 29:48
  different
• 29:49
  levels
• 29:49
  and
• 29:49
  something
• 29:50
  for
• 29:50
  every
• 29:50
  single
• 29:51
  one
• 29:51
  of
• 29:51
  you.
• 29:52
  This
• 29:52
  is
• 29:52
  a
• 29:52
  little
• 29:52
  gift,
• 29:53
  a
• 29:53
  little
• 29:53
  piece
• 29:53
  of
• 29:53
  Simona
• 29:54
  as
• 29:54
  a
• 29:54
  gift
• 29:54
  from
• 29:54
  me
• 29:55
  to
• 29:55
  you,
• 29:55
  and
• 29:55
  this
• 29:56
  is
• 29:56
  going
• 29:56
  to
• 29:56
  work
• 29:56
  for
• 29:57
  you
• 29:57
  whether
• 29:57
  or
• 29:57
  not
• 29:57
  you're
• 29:58
  in
• 29:58
  the
• 29:58
  uk,
• 29:58
  Australia,
• 29:59
  America
• 30:00
  or
• 30:00
  anywhere
• 30:00
  else
• 30:01
  in
• 30:01
  the
• 30:01
  world.
• 30:01
  So
• 30:02
  let
• 30:02
  me
• 30:02
  tell
• 30:02
  you
• 30:03
  about
• 30:03
  the
• 30:04
  summer
• 30:04
  of
• 30:04
  TikTok,
• 30:05
  because
• 30:05
  this
• 30:05
  summer,
• 30:05
  I
• 30:06
  Want
• 30:06
  to
• 30:06
  make
• 30:06
  sure
• 30:06
  you're
• 30:06
  out
• 30:06
  and
• 30:07
  about
• 30:07
  filming
• 30:08
  content
• 30:08
  for
• 30:08
  the
• 30:08
  next
• 30:09
  year
• 30:09
  while
• 30:09
  you've
• 30:09
  got
• 30:10
  events
• 30:10
  going
• 30:10
  on.
• 30:11
  So
• 30:11
  the
• 30:11
  first
• 30:12
  thing
• 30:12
  we've
• 30:12
  created
• 30:12
  for
• 30:12
  you
• 30:12
  is
• 30:13
  completely
• 30:13
  free.
• 30:14
  It's
• 30:14
  called
• 30:14
  the
• 30:14
  Summer
• 30:15
  of
• 30:15
  TikTok
• 30:15
  content
• 30:16
  guide
• 30:16
  and
• 30:16
  it's
• 30:17
  free
• 30:17
  for
• 30:17
  you
• 30:17
  to
• 30:17
  download.
• 30:17
  I'm
• 30:18
  going
• 30:18
  to
• 30:18
  put
• 30:18
  the
• 30:18
  link
• 30:18
  in
• 30:19
  the
• 30:19
  show
• 30:19
  notes
• 30:19
  at.
• 30:19
  Underneath
• 30:20
  this
• 30:20
  episode,
• 30:21
  all
• 30:21
  you
• 30:21
  need
• 30:21
  to
• 30:21
  do
• 30:21
  is
• 30:22
  pop
• 30:22
  in
• 30:22
  your
• 30:22
  email
• 30:22
  address
• 30:23
  and
• 30:23
  we've
• 30:23
  put
• 30:23
  together
• 30:24
  a
• 30:24
  30
• 30:24
  day
• 30:25
  TikTok
• 30:25
  or
• 30:26
  short
• 30:26
  form
• 30:26
  video
• 30:26
  content
• 30:27
  plan.
• 30:28
  This
• 30:28
  is
• 30:28
  something
• 30:29
  that
• 30:29
  all
• 30:29
  business
• 30:30
  owners
• 30:30
  or
• 30:30
  venues
• 30:31
  can
• 30:31
  use.
• 30:31
  Doesn't
• 30:31
  matter
• 30:31
  who
• 30:32
  you
• 30:32
  are,
• 30:32
  but
• 30:32
  it
• 30:32
  will
• 30:32
  give
• 30:33
  you
• 30:33
  30
• 30:33
  days
• 30:33
  of
• 30:33
  content,
• 30:34
  prompts
• 30:34
  and
• 30:34
  ideas
• 30:35
  that
• 30:35
  you
• 30:36
  can
• 30:36
  go
• 30:36
  away
• 30:36
  and
• 30:36
  film.
• 30:37
  It's
• 30:37
  also
• 30:37
  got
• 30:38
  some
• 30:38
  hashtag
• 30:38
  ideas
• 30:39
  on
• 30:39
  there
• 30:40
  and
• 30:40
  it
• 30:40
  will
• 30:40
  help
• 30:41
  you
• 30:41
  know
• 30:41
  what
• 30:41
  content
• 30:42
  you
• 30:42
  should
• 30:42
  be
• 30:42
  getting
• 30:43
  over
• 30:43
  the
• 30:43
  next
• 30:44
  30
• 30:44
  days.
• 30:45
  Now,
• 30:45
  you
• 30:45
  can
• 30:45
  use
• 30:45
  this
• 30:45
  on
• 30:45
  Instagram
• 30:46
  as
• 30:46
  well.
• 30:46
  It
• 30:46
  doesn't
• 30:47
  just
• 30:47
  have
• 30:47
  to
• 30:47
  be
• 30:47
  on
• 30:47
  TikTok
• 30:48
  or
• 30:48
  use
• 30:48
  it
• 30:49
  on
• 30:49
  both.
• 30:49
  Test
• 30:49
  it.
• 30:50
  So
• 30:50
  go
• 30:50
  ahead
• 30:51
  and
• 30:51
  download
• 30:51
  that
• 30:51
  now
• 30:52
  because
• 30:52
  it's
• 30:52
  totally
• 30:53
  free
• 30:54
  and
• 30:54
  you
• 30:55
  can
• 30:55
  use
• 30:55
  it
• 30:55
  immediately.
• 30:56
  It's
• 30:56
  a
• 30:57
  really
• 30:57
  helpful
• 30:57
  guide.
• 30:57
  It'll
• 30:58
  just
• 30:58
  give
• 30:58
  you
• 30:58
  a
• 30:58
  lot
• 30:58
  of
• 30:59
  ideas
• 30:59
  on
• 30:59
  what
• 30:59
  to
• 30:59
  film,
• 31:00
  what
• 31:00
  content
• 31:00
  to
• 31:00
  get
• 31:01
  over
• 31:01
  the
• 31:01
  summer
• 31:01
  season.
• 31:02
  Now,
• 31:03
  you
• 31:03
  may
• 31:03
  be
• 31:03
  thinking,
• 31:03
  Becca,
• 31:04
  that's
• 31:04
  great,
• 31:04
  but
• 31:04
  actually
• 31:04
  I
• 31:04
  need
• 31:04
  to
• 31:05
  take
• 31:05
  this
• 31:05
  a
• 31:05
  bit
• 31:05
  further.
• 31:06
  The
• 31:06
  content
• 31:06
  on
• 31:06
  its
• 31:06
  own
• 31:07
  is
• 31:07
  not
• 31:07
  enough.
• 31:07
  I
• 31:07
  need
• 31:08
  more
• 31:08
  than
• 31:08
  that.
• 31:09
  So
• 31:09
  Simona
• 31:10
  has
• 31:10
  also
• 31:10
  put
• 31:10
  together
• 31:11
  the
• 31:11
  Summer
• 31:11
  of
• 31:11
  TikTok
• 31:12
  Pro
• 31:12
  Edition
• 31:13
  with
• 31:13
  me.
• 31:14
  Now,
• 31:14
  there
• 31:14
  is
• 31:14
  going
• 31:14
  to
• 31:14
  be
• 31:14
  a
• 31:15
  cost
• 31:15
  involved
• 31:15
  in
• 31:15
  this
• 31:15
  because
• 31:16
  it's
• 31:16
  been
• 31:16
  a
• 31:16
  lot
• 31:16
  of
• 31:17
  time
• 31:17
  and
• 31:17
  energy
• 31:17
  and
• 31:18
  effort
• 31:18
  from
• 31:18
  both
• 31:19
  myself
• 31:19
  and
• 31:19
  Simona.
• 31:20
  She's
• 31:20
  built
• 31:20
  up
• 31:21
  her
• 31:21
  craft
• 31:21
  and
• 31:21
  her
• 31:21
  skills
• 31:22
  over
• 31:22
  a
• 31:22
  number
• 31:22
  of
• 31:23
  years
• 31:23
  and
• 31:23
  we
• 31:24
  need
• 31:24
  to
• 31:24
  reflect
• 31:24
  that.
• 31:25
  So
• 31:25
  there
• 31:25
  is
• 31:25
  going
• 31:25
  to
• 31:25
  be
• 31:25
  a
• 31:25
  price
• 31:26
  tag
• 31:26
  on
• 31:26
  the
• 31:26
  Pro
• 31:26
  edition
• 31:27
  of
• 31:27
  £97
• 31:28
  one
• 31:29
  off
• 31:29
  charge.
• 31:29
  However,
• 31:30
  for
• 31:30
  what
• 31:30
  you
• 31:31
  get,
• 31:31
  for
• 31:31
  me,
• 31:31
  that
• 31:31
  is
• 31:32
  nothing.
• 31:32
  It
• 31:32
  is
• 31:33
  well
• 31:33
  worth
• 31:33
  it.
• 31:34
  So
• 31:34
  with
• 31:34
  the
• 31:34
  summer
• 31:34
  of
• 31:34
  TikTok,
• 31:35
  we're
• 31:35
  going
• 31:35
  to
• 31:35
  be
• 31:35
  starting
• 31:36
  in
• 31:36
  the
• 31:36
  second
• 31:36
  week
• 31:37
  of
• 31:37
  June.
• 31:37
  You're
• 31:37
  going
• 31:37
  to
• 31:37
  get
• 31:37
  four
• 31:38
  live
• 31:38
  video
• 31:39
  sessions,
• 31:39
  an
• 31:39
  hour
• 31:39
  long
• 31:40
  on
• 31:40
  Zoom,
• 31:41
  but
• 31:41
  they'll
• 31:41
  also
• 31:41
  be
• 31:41
  recorded.
• 31:42
  If
• 31:42
  you
• 31:42
  can't
• 31:42
  make
• 31:42
  it
• 31:43
  live,
• 31:43
  they're
• 31:43
  going
• 31:44
  to
• 31:44
  be
• 31:44
  with
• 31:44
  Simona
• 31:44
  herself
• 31:45
  as
• 31:45
  well
• 31:45
  as
• 31:45
  me.
• 31:45
  She's
• 31:46
  going
• 31:46
  to
• 31:46
  be
• 31:46
  walking
• 31:46
  you
• 31:46
  through
• 31:47
  each
• 31:47
  element
• 31:47
  of
• 31:48
  TikTok.
• 31:49
  Module
• 31:49
  one,
• 31:49
  all
• 31:49
  about
• 31:50
  how
• 31:50
  to
• 31:50
  decide
• 31:50
  what
• 31:51
  to
• 31:51
  put
• 31:51
  on
• 31:51
  TikTok,
• 31:52
  how
• 31:52
  to
• 31:52
  reach
• 31:52
  the
• 31:52
  right
• 31:53
  customers,
• 31:53
  the
• 31:53
  right
• 31:54
  audience
• 31:54
  over
• 31:54
  there.
• 31:55
  Module
• 31:56
  two,
• 31:56
  we're
• 31:56
  going
• 31:56
  to
• 31:56
  be
• 31:56
  looking
• 31:57
  about
• 31:57
  how
• 31:57
  to
• 31:57
  plan
• 31:57
  your
• 31:57
  content,
• 31:58
  how
• 31:58
  to
• 31:58
  decide
• 31:59
  what
• 31:59
  to
• 31:59
  post,
• 31:59
  how
• 31:59
  to
• 31:59
  look
• 32:00
  at
• 32:00
  what
• 32:00
  other
• 32:00
  people
• 32:00
  are
• 32:00
  posting
• 32:01
  and
• 32:01
  to
• 32:01
  repurpose
• 32:02
  it
• 32:02
  and
• 32:02
  use
• 32:02
  it
• 32:02
  for
• 32:02
  yourself.
• 32:03
  And
• 32:03
  then
• 32:03
  she's
• 32:04
  going
• 32:04
  to
• 32:04
  be
• 32:04
  talking
• 32:04
  all
• 32:04
  about
• 32:05
  the
• 32:05
  analytics,
• 32:06
  how
• 32:06
  to
• 32:06
  understand
• 32:07
  the
• 32:07
  views,
• 32:07
  the
• 32:07
  stats,
• 32:08
  the
• 32:08
  likes
• 32:08
  and
• 32:09
  what
• 32:09
  to
• 32:09
  do
• 32:09
  with
• 32:09
  those
• 32:10
  and
• 32:10
  how
• 32:10
  to
• 32:10
  make
• 32:10
  sure
• 32:11
  you're
• 32:11
  doing
• 32:12
  more
• 32:12
  of
• 32:12
  what's
• 32:12
  working
• 32:12
  and
• 32:13
  can
• 32:13
  test
• 32:13
  it
• 32:13
  for
• 32:14
  yourself.
• 32:14
  Then
• 32:14
  for
• 32:15
  module
• 32:15
  four,
• 32:15
  she's
• 32:15
  going
• 32:15
  to
• 32:16
  be
• 32:16
  recording
• 32:16
  some
• 32:16
  really
• 32:17
  short
• 32:17
  videos
• 32:18
  as
• 32:18
  part
• 32:18
  of
• 32:18
  a
• 32:18
  video
• 32:19
  series
• 32:19
  which
• 32:19
  will
• 32:20
  practically
• 32:20
  teach
• 32:20
  you
• 32:21
  how
• 32:21
  to
• 32:21
  film
• 32:21
  what
• 32:22
  equipment
• 32:22
  you
• 32:22
  need
• 32:22
  and
• 32:23
  also
• 32:23
  show
• 32:23
  you
• 32:24
  how
• 32:24
  to
• 32:24
  edit
• 32:24
  step
• 32:25
  by
• 32:25
  step
• 32:25
  so
• 32:25
  that
• 32:26
  everyone
• 32:26
  can
• 32:26
  understand
• 32:26
  it.
• 32:27
  And
• 32:27
  as
• 32:27
  part
• 32:27
  of
• 32:27
  that
• 32:28
  there'll
• 32:28
  be
• 32:28
  the
• 32:28
  final
• 32:28
  live
• 32:29
  which
• 32:29
  will
• 32:29
  be
• 32:29
  a
• 32:29
  Q
• 32:29
  and
• 32:30
  A
• 32:30
  with
• 32:30
  her
• 32:30
  where
• 32:30
  she
• 32:31
  can
• 32:31
  answer
• 32:31
  all
• 32:31
  of
• 32:32
  your
• 32:32
  questions
• 32:32
  as
• 32:33
  well.
• 32:33
  This
• 32:33
  is
• 32:34
  going
• 32:34
  to
• 32:34
  be
• 32:34
  an
• 32:34
  incredible
• 32:35
  amount
• 32:35
  of
• 32:35
  training
• 32:36
  to
• 32:36
  get
• 32:36
  your
• 32:36
  head
• 32:36
  around
• 32:37
  TikTok
• 32:37
  and
• 32:38
  Instagram
• 32:38
  Reels.
• 32:39
  On
• 32:39
  top
• 32:39
  of
• 32:39
  all
• 32:39
  of
• 32:40
  that,
• 32:40
  for
• 32:40
  the
• 32:40
  same
• 32:40
  price,
• 32:40
  she's
• 32:41
  going
• 32:41
  to
• 32:41
  include
• 32:41
  a
• 32:42
  shot
• 32:42
  list
• 32:42
  of
• 32:42
  all
• 32:43
  of
• 32:43
  the
• 32:43
  shots
• 32:43
  you
• 32:43
  should
• 32:44
  get
• 32:44
  on
• 32:44
  every
• 32:45
  single
• 32:45
  wedding
• 32:45
  day
• 32:45
  you're
• 32:46
  at
• 32:46
  and
• 32:46
  also
• 32:46
  at
• 32:47
  home.
• 32:47
  So
• 32:47
  she'll
• 32:47
  say
• 32:48
  film
• 32:48
  yourself
• 32:48
  doing
• 32:48
  this,
• 32:49
  this,
• 32:49
  this,
• 32:49
  this,
• 32:49
  this,
• 32:50
  get
• 32:50
  this
• 32:50
  shot,
• 32:51
  get
• 32:51
  this
• 32:51
  shot,
• 32:51
  get
• 32:51
  this
• 32:51
  shot
• 32:52
  so
• 32:52
  you
• 32:52
  can
• 32:52
  put
• 32:52
  together
• 32:53
  amazing
• 32:53
  videos.
• 32:54
  It's
• 32:54
  going
• 32:54
  to
• 32:55
  help
• 32:55
  you
• 32:55
  to
• 32:55
  film
• 32:55
  in
• 32:55
  your
• 32:55
  house
• 32:56
  so
• 32:56
  you
• 32:56
  can
• 32:56
  get
• 32:56
  that
• 32:57
  all
• 32:57
  important
• 32:57
  B
• 32:58
  roll
• 32:58
  content.
• 32:59
  She's
• 32:59
  also
• 32:59
  going
• 32:59
  to
• 32:59
  put
• 33:00
  together
• 33:00
  a
• 33:00
  guide
• 33:00
  of
• 33:00
  the
• 33:01
  kind
• 33:01
  of
• 33:01
  equipment
• 33:01
  that
• 33:01
  will
• 33:01
  be
• 33:02
  useful
• 33:02
  for
• 33:02
  you
• 33:02
  and
• 33:02
  any
• 33:03
  apps
• 33:03
  are
• 33:03
  going
• 33:03
  to
• 33:04
  help
• 33:04
  you
• 33:04
  save,
• 33:04
  save
• 33:05
  time.
• 33:05
  So
• 33:05
  that
• 33:06
  is
• 33:06
  The
• 33:06
  Summer
• 33:06
  of
• 33:06
  TikTok
• 33:07
  Pro
• 33:07
  Edition.
• 33:08
  As
• 33:08
  I
• 33:08
  said,
• 33:09
  we're
• 33:09
  going
• 33:09
  to
• 33:09
  be
• 33:09
  starting
• 33:09
  that
• 33:09
  in
• 33:09
  the
• 33:10
  second
• 33:10
  week
• 33:10
  of
• 33:10
  June.
• 33:10
  So
• 33:11
  do
• 33:11
  grab
• 33:12
  your
• 33:12
  place
• 33:12
  for
• 33:13
  that
• 33:13
  and
• 33:13
  if
• 33:13
  you've
• 33:14
  already
• 33:14
  missed
• 33:14
  it,
• 33:14
  join
• 33:15
  the
• 33:15
  waiting
• 33:15
  list
• 33:15
  for
• 33:15
  the
• 33:16
  next
• 33:16
  one.
• 33:16
  I
• 33:16
  cannot
• 33:17
  tell
• 33:17
  you
• 33:17
  how
• 33:17
  good
• 33:18
  value
• 33:18
  this
• 33:18
  is
• 33:18
  going
• 33:18
  to
• 33:19
  be.
• 33:19
  I
• 33:19
  promise
• 33:20
  you
• 33:20
  it
• 33:20
  is
• 33:20
  a
• 33:20
  lot
• 33:21
  more
• 33:21
  expensive
• 33:21
  to
• 33:21
  hire
• 33:22
  Simona
• 33:22
  or
• 33:22
  anyone
• 33:22
  else
• 33:23
  into
• 33:23
  your
• 33:23
  business
• 33:24
  to
• 33:24
  do
• 33:24
  this
• 33:24
  stuff
• 33:24
  for
• 33:25
  you.
• 33:25
  So
• 33:25
  if
• 33:25
  you
• 33:25
  don't
• 33:26
  have
• 33:26
  the
• 33:26
  budget
• 33:26
  to
• 33:27
  hire
• 33:27
  your
• 33:27
  own
• 33:27
  content
• 33:28
  creator
• 33:28
  than
• 33:28
  spending
• 33:29
  £97
• 33:30
  is
• 33:30
  a
• 33:30
  one
• 33:30
  off
• 33:31
  to
• 33:31
  get
• 33:31
  that
• 33:31
  support,
• 33:31
  that
• 33:32
  training
• 33:32
  and
• 33:32
  that
• 33:32
  understanding
• 33:33
  from
• 33:33
  her
• 33:33
  is
• 33:33
  going
• 33:33
  to
• 33:33
  be
• 33:34
  well
• 33:34
  worth
• 33:34
  it.
• 33:34
  You'll
• 33:35
  also
• 33:35
  get
• 33:35
  access
• 33:35
  to
• 33:36
  a
• 33:36
  private
• 33:36
  Facebook
• 33:36
  group
• 33:37
  with
• 33:37
  six
• 33:37
  weeks
• 33:37
  of
• 33:38
  support
• 33:38
  from
• 33:38
  both
• 33:38
  myself
• 33:39
  and
• 33:39
  Simona
• 33:40
  to
• 33:40
  help
• 33:40
  you
• 33:40
  on
• 33:40
  this
• 33:41
  journey.
• 33:41
  Now
• 33:42
  if
• 33:42
  you
• 33:42
  want
• 33:42
  to
• 33:42
  take
• 33:42
  it
• 33:43
  one
• 33:43
  step
• 33:43
  further,
• 33:44
  there
• 33:44
  is
• 33:44
  going
• 33:44
  to
• 33:44
  be
• 33:45
  a
• 33:45
  VIP
• 33:45
  option
• 33:46
  as
• 33:46
  well.
• 33:46
  This
• 33:47
  is
• 33:47
  probably
• 33:47
  most
• 33:47
  relevant
• 33:48
  to
• 33:48
  venues,
• 33:49
  but
• 33:49
  if
• 33:49
  you're
• 33:49
  interested
• 33:49
  in
• 33:50
  finding
• 33:50
  out
• 33:50
  more
• 33:50
  about
• 33:50
  how
• 33:50
  this
• 33:51
  could
• 33:51
  work
• 33:51
  for
• 33:51
  your
• 33:51
  business,
• 33:52
  do
• 33:52
  reach
• 33:52
  out
• 33:53
  to
• 33:53
  me.
• 33:53
  It's
• 33:53
  also
• 33:53
  probably
• 33:54
  only
• 33:54
  suitable
• 33:54
  for
• 33:54
  those
• 33:55
  who
• 33:55
  are
• 33:55
  based
• 33:55
  in
• 33:55
  the
• 33:55
  uk,
• 33:56
  unless
• 33:56
  you
• 33:56
  want
• 33:56
  to
• 33:57
  spend
• 33:57
  a
• 33:57
  lot
• 33:57
  of
• 33:57
  money
• 33:57
  traveling,
• 33:58
  flying
• 33:59
  me
• 33:59
  and
• 33:59
  Simona
• 34:00
  over
• 34:00
  to
• 34:00
  you.
• 34:01
  So
• 34:01
  for
• 34:01
  £750
• 34:03
  you
• 34:03
  can
• 34:04
  hire
• 34:04
  my
• 34:05
  team,
• 34:05
  as
• 34:06
  in
• 34:06
  Simona
• 34:07
  for
• 34:07
  your
• 34:07
  event.
• 34:08
  On
• 34:08
  a
• 34:08
  wedding
• 34:08
  day,
• 34:09
  she
• 34:09
  will
• 34:09
  come
• 34:09
  to
• 34:10
  your
• 34:10
  venue
• 34:10
  and
• 34:10
  she
• 34:11
  will
• 34:11
  be
• 34:11
  white
• 34:11
  label,
• 34:12
  so
• 34:12
  she
• 34:12
  can
• 34:12
  be
• 34:13
  there
• 34:13
  as
• 34:13
  one
• 34:13
  of
• 34:13
  your
• 34:14
  staff.
• 34:14
  So
• 34:14
  from
• 34:15
  a
• 34:15
  couple's
• 34:15
  perspective
• 34:16
  or
• 34:16
  guest
• 34:16
  perspective,
• 34:17
  she's
• 34:17
  working
• 34:18
  for
• 34:18
  the
• 34:18
  venue
• 34:18
  in
• 34:19
  marketing.
• 34:20
  She
• 34:20
  will
• 34:20
  be
• 34:20
  there
• 34:20
  for
• 34:21
  10
• 34:21
  hours
• 34:21
  and
• 34:22
  she
• 34:22
  will
• 34:22
  film
• 34:23
  everything
• 34:23
  you
• 34:23
  want
• 34:24
  her
• 34:24
  to.
• 34:24
  She's
• 34:25
  working
• 34:25
  for
• 34:25
  you
• 34:26
  as
• 34:26
  a
• 34:26
  venue,
• 34:26
  she'll
• 34:27
  be
• 34:27
  very
• 34:27
  discreet.
• 34:27
  She
• 34:28
  will
• 34:28
  film
• 34:28
  everything
• 34:28
  behind
• 34:29
  the
• 34:29
  scenes.
• 34:29
  She
• 34:29
  can
• 34:29
  film,
• 34:30
  for
• 34:30
  example,
• 34:30
  the
• 34:30
  chef
• 34:31
  preparing
• 34:31
  the
• 34:31
  food,
• 34:32
  the
• 34:32
  waitresses
• 34:33
  and
• 34:33
  waiters
• 34:34
  handing
• 34:34
  it
• 34:34
  out,
• 34:34
  she
• 34:35
  can
• 34:35
  film
• 34:35
  the
• 34:35
  setup,
• 34:35
  she
• 34:36
  can
• 34:36
  film
• 34:36
  the
• 34:36
  ceremony,
• 34:36
  the
• 34:37
  dancing
• 34:37
  for
• 34:37
  10
• 34:38
  hours.
• 34:38
  She
• 34:38
  will
• 34:39
  film
• 34:39
  whatever
• 34:39
  you
• 34:39
  want
• 34:39
  her
• 34:40
  to.
• 34:40
  She
• 34:40
  can
• 34:40
  also
• 34:41
  interview
• 34:41
  your
• 34:41
  team,
• 34:41
  ask
• 34:42
  them
• 34:42
  questions,
• 34:43
  do
• 34:43
  some
• 34:43
  behind
• 34:43
  the
• 34:43
  scenes
• 34:44
  stuff.
• 34:44
  Then
• 34:44
  she
• 34:44
  will
• 34:45
  come
• 34:45
  home
• 34:45
  and
• 34:45
  she
• 34:46
  will
• 34:46
  edit
• 34:46
  together
• 34:47
  50
• 34:47
  pieces
• 34:47
  of
• 34:48
  ready
• 34:48
  to
• 34:48
  post
• 34:49
  TikTok
• 34:49
  and
• 34:49
  Instagram
• 34:50
  content
• 34:50
  for
• 34:51
  you.
• 34:51
  It
• 34:51
  will
• 34:52
  be
• 34:52
  delivered
• 34:52
  to
• 34:52
  you
• 34:52
  on
• 34:52
  a
• 34:52
  Google
• 34:53
  Drive
• 34:53
  and
• 34:53
  you
• 34:53
  can
• 34:54
  then
• 34:54
  post
• 34:54
  it
• 34:54
  however
• 34:54
  you
• 34:55
  want.
• 34:55
  All
• 34:55
  summer
• 34:55
  long
• 34:56
  it
• 34:56
  will
• 34:56
  be
• 34:56
  ready
• 34:56
  to
• 34:56
  go
• 34:57
  with
• 34:57
  the
• 34:57
  sound,
• 34:57
  the
• 34:57
  edit,
• 34:58
  everything
• 34:58
  to
• 34:59
  go.
• 34:59
  So
• 35:00
  this
• 35:00
  is
• 35:00
  an
• 35:00
  absolute
• 35:01
  done
• 35:01
  for
• 35:01
  you
• 35:01
  experience.
• 35:02
  I
• 35:02
  think
• 35:02
  this
• 35:02
  is
• 35:02
  the
• 35:03
  future
• 35:03
  because
• 35:04
  your
• 35:04
  team
• 35:04
  don't
• 35:05
  have
• 35:05
  time
• 35:05
  to
• 35:05
  record
• 35:06
  and
• 35:06
  edit
• 35:06
  this
• 35:06
  stuff.
• 35:07
  It's
• 35:07
  costing
• 35:07
  you
• 35:07
  lots
• 35:07
  of
• 35:07
  money
• 35:07
  in
• 35:08
  the
• 35:08
  business
• 35:08
  and
• 35:08
  they're
• 35:08
  not
• 35:09
  necessarily
• 35:09
  skilled
• 35:10
  to
• 35:10
  do
• 35:10
  it.
• 35:10
  So
• 35:11
  if
• 35:11
  you
• 35:11
  want
• 35:11
  it
• 35:11
  kind
• 35:12
  of
• 35:12
  done
• 35:12
  for
• 35:12
  you,
• 35:13
  reach
• 35:14
  out
• 35:14
  and
• 35:14
  chat
• 35:14
  to
• 35:15
  us
• 35:15
  about
• 35:15
  it.
• 35:16
  Now,
• 35:16
  that
• 35:16
  price
• 35:16
  is
• 35:16
  inclusive
• 35:17
  of
• 35:17
  travel,
• 35:17
  one
• 35:18
  hour
• 35:18
  from
• 35:18
  Bedfordshire.
• 35:19
  If
• 35:19
  you're
• 35:19
  further
• 35:19
  afield,
• 35:19
  we
• 35:20
  can
• 35:20
  talk
• 35:20
  about
• 35:20
  extra
• 35:20
  travel
• 35:21
  expenses
• 35:21
  as
• 35:22
  well.
• 35:22
  So
• 35:22
  we
• 35:23
  would
• 35:23
  love
• 35:23
  to
• 35:24
  get
• 35:24
  you
• 35:24
  involved
• 35:24
  in
• 35:25
  the
• 35:25
  summer
• 35:25
  of
• 35:25
  TikTok.
• 35:26
  And
• 35:26
  I
• 35:26
  cannot
• 35:27
  tell
• 35:27
  you
• 35:27
  how
• 35:27
  much
• 35:28
  this
• 35:28
  has
• 35:28
  helped
• 35:28
  my
• 35:29
  business.
• 35:29
  The
• 35:29
  stats
• 35:29
  are
• 35:30
  speaking
• 35:30
  for
• 35:30
  themselves,
• 35:31
  but
• 35:32
  if
• 35:32
  you
• 35:32
  want
• 35:32
  a
• 35:32
  piece
• 35:33
  of
• 35:33
  that,
• 35:33
  I
• 35:33
  bring
• 35:33
  it
• 35:33
  to
• 35:33
  you
• 35:34
  for
• 35:34
  an
• 35:34
  affordable
• 35:35
  price.
• 35:35
  I'd
• 35:36
  love
• 35:36
  to
• 35:36
  be
• 35:36
  able
• 35:36
  to
• 35:36
  clone
• 35:36
  her,
• 35:36
  I'd
• 35:37
  love
• 35:37
  to
• 35:37
  be
• 35:37
  able
• 35:37
  to
• 35:37
  give
• 35:37
  it
• 35:37
  to
• 35:38
  all
• 35:38
  of
• 35:38
  you,
• 35:38
  as
• 35:38
  I
• 35:38
  said.
• 35:39
  But
• 35:39
  these
• 35:39
  are
• 35:39
  some
• 35:39
  of
• 35:40
  the
• 35:40
  things
• 35:40
  you
• 35:40
  can
• 35:40
  do.
• 35:40
  So
• 35:41
  first
• 35:41
  of
• 35:41
  all,
• 35:41
  the
• 35:41
  free
• 35:42
  for
• 35:42
  anyone
• 35:43
  get
• 35:43
  that
• 35:43
  content
• 35:43
  plan,
• 35:44
  that's
• 35:44
  a
• 35:44
  no
• 35:45
  brainer.
• 35:45
  Secondly,
• 35:46
  if
• 35:46
  you've
• 35:46
  got
• 35:46
  a
• 35:46
  bit
• 35:46
  more
• 35:46
  budget
• 35:47
  and
• 35:47
  you
• 35:47
  want
• 35:47
  to
• 35:47
  understand
• 35:47
  this
• 35:48
  a
• 35:48
  bit
• 35:48
  better,
• 35:48
  97
• 35:49
  pounds
• 35:49
  full
• 35:49
  training
• 35:50
  package
• 35:50
  with
• 35:50
  her,
• 35:51
  which
• 35:51
  is
• 35:51
  honestly
• 35:52
  worth
• 35:52
  probably
• 35:52
  ten
• 35:52
  times
• 35:53
  that
• 35:53
  that.
• 35:53
  And
• 35:54
  thirdly,
• 35:54
  in
• 35:54
  particular,
• 35:55
  if
• 35:55
  you're
• 35:55
  a
• 35:55
  venue
• 35:56
  or
• 35:56
  want
• 35:56
  to
• 35:56
  spend
• 35:56
  a
• 35:56
  bit
• 35:57
  of
• 35:57
  extra
• 35:57
  budget,
• 35:57
  she
• 35:58
  will
• 35:58
  come
• 35:58
  into
• 35:58
  your
• 35:58
  business,
• 35:59
  work
• 35:59
  as
• 35:59
  part
• 35:59
  of
• 35:59
  your
• 36:00
  team
• 36:00
  for
• 36:00
  a
• 36:00
  day,
• 36:00
  create
• 36:00
  you
• 36:01
  50
• 36:01
  pieces
• 36:01
  of
• 36:01
  content
• 36:02
  that
• 36:02
  are
• 36:02
  ready
• 36:02
  to
• 36:02
  boost
• 36:03
  your
• 36:03
  social
• 36:03
  media
• 36:03
  views
• 36:04
  and
• 36:04
  presence,
• 36:05
  get
• 36:05
  you
• 36:05
  a
• 36:05
  huge
• 36:05
  amount
• 36:05
  of
• 36:06
  reach,
• 36:06
  then
• 36:06
  chat
• 36:07
  to
• 36:07
  me.
• 36:07
  We've
• 36:07
  only
• 36:07
  got
• 36:07
  four
• 36:07
  of
• 36:08
  those
• 36:08
  days
• 36:08
  available
• 36:08
  for
• 36:09
  this
• 36:09
  summer,
• 36:09
  so
• 36:09
  get
• 36:10
  in
• 36:10
  quick
• 36:10
  as
• 36:10
  I
• 36:10
  think
• 36:11
  they
• 36:11
  will
• 36:11
  go.
• 36:11
  Right,
• 36:12
  the
• 36:12
  final
• 36:12
  thing
• 36:12
  then,
• 36:13
  before
• 36:13
  I
• 36:13
  end
• 36:13
  this
• 36:13
  episode,
• 36:14
  is
• 36:14
  let's
• 36:14
  talk
• 36:14
  about
• 36:14
  the
• 36:15
  stats,
• 36:15
  because
• 36:15
  the
• 36:15
  stats,
• 36:16
  I
• 36:16
  think,
• 36:16
  speak
• 36:16
  for
• 36:17
  themselves.
• 36:17
  And
• 36:18
  I'm
• 36:18
  going
• 36:18
  to
• 36:18
  share
• 36:18
  with
• 36:18
  you
• 36:18
  the
• 36:18
  stats
• 36:19
  on
• 36:19
  my
• 36:19
  personal
• 36:20
  social
• 36:20
  media.
• 36:21
  So
• 36:21
  let's
• 36:22
  have
• 36:22
  a
• 36:22
  look.
• 36:23
  First
• 36:23
  of
• 36:23
  all,
• 36:24
  over
• 36:24
  at
• 36:25
  Tick
• 36:25
  Tock.
• 36:26
  Now,
• 36:26
  before
• 36:26
  I
• 36:26
  did
• 36:27
  this
• 36:27
  testing,
• 36:28
  my
• 36:28
  Tick
• 36:29
  Tock
• 36:29
  was
• 36:29
  basically
• 36:30
  completely
• 36:30
  dead.
• 36:31
  I
• 36:31
  didn't
• 36:31
  really
• 36:31
  do
• 36:31
  anything
• 36:32
  with
• 36:32
  it,
• 36:32
  it
• 36:32
  was
• 36:32
  pretty
• 36:33
  naff.
• 36:33
  But
• 36:33
  over
• 36:34
  the
• 36:34
  last
• 36:34
  60
• 36:35
  days,
• 36:35
  since
• 36:35
  Simona
• 36:36
  started
• 36:36
  working
• 36:36
  with
• 36:36
  me
• 36:36
  and
• 36:37
  we've
• 36:37
  gone
• 36:37
  in
• 36:37
  depth
• 36:38
  on
• 36:38
  tick
• 36:38
  tock,
• 36:38
  we've
• 36:39
  had
• 36:39
  56,
• 36:40
  000
• 36:41
  views
• 36:41
  over
• 36:42
  on
• 36:42
  tick
• 36:43
  Tock.
• 36:43
  Now,
• 36:43
  bearing
• 36:44
  in
• 36:44
  mind
• 36:44
  my
• 36:44
  Tick
• 36:44
  Tock
• 36:44
  was
• 36:45
  dead
• 36:45
  in
• 36:45
  the
• 36:45
  water.
• 36:45
  That
• 36:46
  is
• 36:46
  huge.
• 36:47
  I've
• 36:47
  had
• 36:47
  nearly
• 36:47
  100
• 36:47
  new
• 36:48
  followers.
• 36:48
  I've
• 36:48
  had
• 36:48
  lots
• 36:49
  of
• 36:49
  clicks
• 36:49
  through
• 36:49
  to
• 36:50
  my
• 36:50
  bio
• 36:50
  when
• 36:51
  I
• 36:51
  could
• 36:51
  actually
• 36:51
  have
• 36:52
  that
• 36:52
  in
• 36:52
  there.
• 36:53
  And
• 36:53
  I'm
• 36:54
  reaching
• 36:54
  the
• 36:54
  right
• 36:54
  people
• 36:55
  and
• 36:55
  the
• 36:55
  engagement
• 36:55
  tells
• 36:56
  me
• 36:56
  that.
• 36:56
  Now,
• 36:56
  over
• 36:57
  on
• 36:57
  Instagram,
• 36:57
  I
• 36:58
  was
• 36:58
  fairly
• 36:58
  good
• 36:58
  at
• 36:58
  Instagram,
• 36:59
  but
• 36:59
  I
• 37:00
  wasn't.
• 37:00
  And
• 37:00
  I
• 37:00
  was
• 37:00
  quite
• 37:01
  consistent
• 37:01
  on
• 37:01
  stories,
• 37:02
  but
• 37:02
  I
• 37:02
  wasn't
• 37:02
  being
• 37:03
  particularly
• 37:03
  consistent
• 37:04
  with
• 37:04
  reels.
• 37:05
  So
• 37:05
  again,
• 37:05
  we've
• 37:05
  seen
• 37:05
  a
• 37:05
  huge
• 37:06
  spike
• 37:06
  over
• 37:06
  on
• 37:06
  Instagram
• 37:07
  over
• 37:07
  the
• 37:07
  last
• 37:07
  60
• 37:08
  days.
• 37:08
  We've
• 37:08
  had
• 37:08
  75,
• 37:10
  538
• 37:11
  views
• 37:11
  on
• 37:12
  my
• 37:12
  Instagram.
• 37:13
  33
• 37:14
  of
• 37:14
  those
• 37:14
  viewers
• 37:14
  have
• 37:15
  been
• 37:15
  non
• 37:15
  followers,
• 37:16
  which
• 37:16
  I
• 37:16
  think
• 37:16
  is
• 37:16
  huge.
• 37:17
  And
• 37:17
  67
• 37:18
  of
• 37:18
  that
• 37:19
  number
• 37:19
  came
• 37:19
  from
• 37:20
  reels.
• 37:21
  So
• 37:21
  yes,
• 37:21
  I
• 37:21
  do
• 37:21
  post,
• 37:22
  yes,
• 37:22
  I
• 37:22
  do
• 37:22
  stories,
• 37:23
  yes,
• 37:23
  that
• 37:23
  can
• 37:23
  work.
• 37:23
  But
• 37:24
  absolutely,
• 37:25
  Instagram
• 37:25
  is
• 37:25
  pushing
• 37:26
  for
• 37:26
  you
• 37:26
  to
• 37:26
  do
• 37:26
  reels.
• 37:27
  That
• 37:27
  is
• 37:27
  working
• 37:27
  the
• 37:28
  best.
• 37:28
  So
• 37:29
  if
• 37:29
  you
• 37:29
  are
• 37:29
  not
• 37:29
  consistently
• 37:30
  doing
• 37:30
  Reels
• 37:31
  or
• 37:31
  TikTok
• 37:31
  videos,
• 37:32
  you're
• 37:32
  not
• 37:32
  reaching
• 37:33
  the
• 37:33
  people
• 37:33
  you
• 37:33
  could
• 37:33
  be
• 37:33
  reaching.
• 37:34
  So
• 37:34
  for
• 37:34
  me,
• 37:34
  the
• 37:35
  stats
• 37:35
  speak
• 37:35
  for
• 37:35
  themselves.
• 37:36
  I
• 37:37
  focused
• 37:37
  in
• 37:37
  on
• 37:37
  this
• 37:37
  area.
• 37:38
  I've
• 37:38
  done
• 37:39
  everything
• 37:39
  that
• 37:39
  Simone
• 37:39
  has
• 37:40
  told
• 37:40
  me
• 37:40
  to
• 37:40
  do.
• 37:40
  Yes,
• 37:41
  I've
• 37:41
  been
• 37:41
  pushed
• 37:41
  out
• 37:41
  of
• 37:41
  my
• 37:42
  comfort
• 37:42
  zone.
• 37:42
  Yes,
• 37:43
  there
• 37:43
  are
• 37:43
  times
• 37:43
  where
• 37:43
  I
• 37:43
  think,
• 37:44
  what
• 37:44
  on
• 37:44
  earth
• 37:44
  am
• 37:44
  I
• 37:45
  doing?
• 37:45
  But
• 37:45
  then
• 37:45
  from
• 37:46
  a
• 37:46
  business
• 37:46
  perspective,
• 37:47
  I
• 37:47
  have
• 37:47
  to
• 37:48
  look
• 37:48
  at
• 37:48
  the
• 37:48
  stats.
• 37:49
  You're
• 37:49
  seeing
• 37:49
  my
• 37:50
  content,
• 37:50
  you're
• 37:51
  liking
• 37:51
  my
• 37:51
  content,
• 37:51
  and
• 37:52
  the
• 37:52
  stats
• 37:52
  speak
• 37:52
  from
• 37:52
  themselves.
• 37:53
  Overall,
• 37:54
  after
• 37:54
  the
• 37:54
  three
• 37:55
  months,
• 37:55
  we're
• 37:55
  going
• 37:55
  to
• 37:55
  have
• 37:55
  to
• 37:55
  look
• 37:56
  at
• 37:56
  how
• 37:56
  it's
• 37:56
  impacting
• 37:57
  the
• 37:57
  business.
• 37:57
  We'll
• 37:58
  review
• 37:58
  that
• 37:58
  next
• 37:58
  month
• 37:59
  and
• 37:59
  see
• 37:59
  whether
• 38:00
  or
• 38:00
  not
• 38:00
  it's
• 38:00
  impacting
• 38:01
  the
• 38:01
  profit
• 38:02
  line.
• 38:02
  Now
• 38:02
  I
• 38:03
  know
• 38:03
  there's
• 38:03
  been
• 38:03
  a
• 38:03
  bit
• 38:03
  of
• 38:03
  a
• 38:03
  different
• 38:04
  episode
• 38:05
  and
• 38:05
  I
• 38:05
  understand
• 38:05
  that
• 38:05
  my
• 38:06
  business
• 38:06
  is
• 38:06
  quite
• 38:06
  different
• 38:07
  to
• 38:07
  yours
• 38:07
  but
• 38:08
  I
• 38:08
  think
• 38:08
  there
• 38:08
  are
• 38:08
  things
• 38:08
  we
• 38:09
  can
• 38:09
  learn
• 38:09
  from
• 38:09
  this
• 38:09
  experiment
• 38:10
  and
• 38:10
  ultimately
• 38:11
  testing
• 38:11
  trying
• 38:11
  something
• 38:12
  out
• 38:12
  and
• 38:12
  going
• 38:13
  for
• 38:13
  it
• 38:13
  is
• 38:13
  always
• 38:13
  a
• 38:14
  good
• 38:14
  plan.
• 38:14
  If
• 38:15
  you
• 38:15
  need
• 38:15
  help
• 38:15
  with
• 38:15
  this
• 38:16
  if
• 38:16
  you
• 38:16
  feel
• 38:16
  overwhelmed.
• 38:17
  As
• 38:17
  I
• 38:17
  said,
• 38:17
  we've
• 38:17
  got
• 38:17
  our
• 38:18
  summer
• 38:18
  of
• 38:18
  TikTok
• 38:18
  coming
• 38:19
  up
• 38:19
  and
• 38:19
  I
• 38:19
  would
• 38:19
  love
• 38:19
  you
• 38:19
  to
• 38:20
  get
• 38:20
  involved
• 38:20
  with
• 38:20
  that.
• 38:21
  All
• 38:21
  of
• 38:21
  the
• 38:21
  details
• 38:22
  for
• 38:22
  it
• 38:22
  are
• 38:22
  now
• 38:23
  in
• 38:23
  the
• 38:23
  show
• 38:23
  notes
• 38:23
  or
• 38:24
  reach
• 38:24
  out
• 38:24
  to
• 38:24
  me
• 38:24
  on
• 38:24
  social
• 38:24
  media.
• 38:25
  Send
• 38:25
  me
• 38:25
  an
• 38:25
  email
• 38:25
  if
• 38:26
  you
• 38:26
  want
• 38:26
  more
• 38:26
  information
• 38:27
  and
• 38:27
  hopefully
• 38:27
  you've
• 38:28
  enjoyed
• 38:28
  today's
• 38:29
  episode.
• 38:30
  If
• 38:30
  you
• 38:30
  haven't
• 38:30
  caught
• 38:30
  up
• 38:30
  with
• 38:31
  what
• 38:31
  on
• 38:31
  earth
• 38:31
  I've
• 38:31
  been
• 38:31
  doing
• 38:32
  over
• 38:32
  the
• 38:32
  last
• 38:32
  two
• 38:32
  months
• 38:32
  cutting
• 38:33
  bananas
• 38:33
  and
• 38:33
  showing
• 38:34
  you
• 38:34
  my
• 38:34
  office.
• 38:34
  Go
• 38:35
  and
• 38:35
  watch
• 38:35
  my
• 38:36
  Instagram,
• 38:36
  go
• 38:36
  and
• 38:37
  follow
• 38:37
  me
• 38:37
  on
• 38:37
  TikTok
• 38:38
  and
• 38:38
  remember
• 38:39
  we
• 38:39
  film
• 38:39
  them
• 38:40
  all
• 38:40
  in
• 38:41
  a
• 38:41
  three
• 38:41
  hour
• 38:42
  session
• 38:42
  once
• 38:43
  a
• 38:43
  month.
• 38:43
  Have
• 38:43
  a
• 38:43
  great
• 38:44
  week.
• 38:44
  I'll
• 38:44
  see
• 38:44
  you
• 38:44
  soon.