Latest / The Breakfast Club / INTERVIEW: Chris Gotti Talks Irv, Jay-Z, Ashanti, Fat Joe, Diddy, Hip-Hop Now Vs.Then, 'Clash Pro League' +More

Transcript

INTERVIEW: Chris Gotti Talks Irv, Jay-Z, Ashanti, Fat Joe, Diddy, Hip-Hop Now Vs.Then, 'Clash Pro League' +More · The Breakfast Club

• 0:01
  Speaker 1: Every day clicks.
• 0:03
  Speaker 2: Up the Breakfast Club.
• 0:05
  Speaker 3: You're finish for y'all done?
• 0:07
  Speaker 4: Good morning, everybody's DJ Envy Jess Hilarious, Charlamagne the God.
• 0:11
  Speaker 4: We are the Breakfast Club. Lawla Roses here as well.
• 0:13
  Speaker 4: We got a special guest.
• 0:14
  Speaker 1: In the bounty.
• 0:15
  Speaker 2: Indeed, Chris Gotty, Man, you're doing everything.
• 0:21
  Speaker 3: Man, I'm blessed, you know, just taking it one day
• 0:23
  Speaker 3: at a time from everything, you know. But everything's going great. Uh,
• 0:27
  Speaker 3: got a lot of positive stuff happening, and that's why
• 0:30
  Speaker 3: I'm here.
• 0:32
  Speaker 5: You don't mind.
• 0:32
  Speaker 4: I want to go back a little bit for people
• 0:33
  Speaker 4: that you don't know who Chris Gotty is. Of course
• 0:35
  Speaker 4: IRV Gotty's brother, every Goty's big brother. Yes for Queens
• 0:39
  Speaker 4: New York kilas have you guys been in the industry
• 0:42
  Speaker 4: for a while, and you guys, both.
• 0:44
  Speaker 5: Of y'all founded murder Inc.
• 0:46
  Speaker 4: YEA, most people only hear IRV one thing about murder Ink,
• 0:49
  Speaker 4: but you were kind of the silent guy behind everything.
• 0:52
  Speaker 4: So so talk about how murder ink or the ink
• 0:55
  Speaker 4: was founded.
• 0:56
  Speaker 3: It's murdered Ink. We hated that we had to change
• 0:58
  Speaker 3: that name. That was a rough Simmons and Leo that
• 1:01
  Speaker 3: and it came to us and being chavised and said
• 1:05
  Speaker 3: put Murder to bed because we was down with the
• 1:07
  Speaker 3: Feds and everything. So Murder Inc. Was founded because IRV
• 1:12
  Speaker 3: wanted to be the biggest producer in the world. I
• 1:15
  Speaker 3: helped make him that, finding producers and we built out
• 1:20
  Speaker 3: his production company called Top Dog Productions, and we just
• 1:23
  Speaker 3: started making hit after hit after hit for multiple artists.
• 1:27
  Speaker 3: IRV didn't say I'm gonna start Murder Inc. See this
• 1:29
  Speaker 3: is the misconception of most people don't realize that. They
• 1:33
  Speaker 3: thought Earth came up, were like, I'm gonna start a
• 1:34
  Speaker 3: record label. He didn't start a label. He just wanted
• 1:36
  Speaker 3: to be the biggest producer in the game. And that's
• 1:39
  Speaker 3: what happened. And because that happened, Tom Matola, Dave nk
• 1:44
  Speaker 3: Fist and over his Sony said we want to give
• 1:46
  Speaker 3: you a record deal. They told us they wanted to
• 1:48
  Speaker 3: buy four beats. At the time were selling beats for
• 1:50
  Speaker 3: two hundred and fifty thousand tracks. But that's a million dollars.
• 1:52
  Speaker 3: I'm like, let's go get that. We met up at
• 1:55
  Speaker 3: Justice the restaurant, you know, did he you know? And
• 1:59
  Speaker 3: we go to go to Justin's and meet Dave mc
• 2:02
  Speaker 3: fiston and we talk and he's like, you know, Tommy
• 2:06
  Speaker 3: wants to give you a deal, not he don't want
• 2:08
  Speaker 3: to buy beats. And to our surprise, he pulls a
• 2:11
  Speaker 3: contract out and look at it, or if you looked
• 2:13
  Speaker 3: at it and you threw it right back at him,
• 2:15
  Speaker 3: so you serious sent it to our lawyer. So that's
• 2:17
  Speaker 3: really the bird for Murder Inc. And then we didn't
• 2:19
  Speaker 3: have a name. We just came up with a bunch
• 2:23
  Speaker 3: of things. Uh, DJ clues doing the mixtape, job's doing
• 2:26
  Speaker 3: the feature, and inside of that feature, we had a
• 2:29
  Speaker 3: bunch of names we had thought of, like Lockdown Records.
• 2:32
  Speaker 3: He says it in the in the his verses on
• 2:36
  Speaker 3: the features on the mixtape, and that's kind of where
• 2:41
  Speaker 3: we was at. And then ARV was watching Arts and
• 2:43
  Speaker 3: Entertainment one day gangst the Week and he sees Murder Inc.
• 2:46
  Speaker 3: On the screen and it's the Notorious Murder Inc. Which
• 2:49
  Speaker 3: was the Italian guys that was actually making hits.
• 2:52
  Speaker 5: Yeah, that was doing hits on people in Brooklyn.
• 2:54
  Speaker 3: Yeah, it's Luckily Ciano outfred Anastasia and those guys. And
• 2:58
  Speaker 3: the narrator of that show was like the Notorious murder
• 3:03
  Speaker 3: Rank and they made hits. I went crazy. He went crazy.
• 3:07
  Speaker 3: He called everybody. I got the name. But that's why
• 3:11
  Speaker 3: if when you ask that question, how to just start
• 3:13
  Speaker 3: and if the co founders, that's the co founder. I
• 3:17
  Speaker 3: helped make all of the music with them, with all
• 3:19
  Speaker 3: of the producers, and I just took care of the
• 3:21
  Speaker 3: business and I took care of my little brother, and
• 3:23
  Speaker 3: Joe was always the first artist. Another misconception. Joe was
• 3:26
  Speaker 3: already signed a Murder Death Jam. So his first album
• 3:30
  Speaker 3: Vineveda Vicci it's on Death Jam. We just get the deal,
• 3:34
  Speaker 3: but he already signed his deal. Oh wow, Yeah, people
• 3:36
  Speaker 3: don't know that. So we had to go basically back
• 3:38
  Speaker 3: to Le York and say that's our artists, and then
• 3:41
  Speaker 3: we had to pay for it to get him back
• 3:43
  Speaker 3: to Murder Inc. To pay a couple of million dollars.
• 3:47
  Speaker 1: Damn okay. That was after the first album, after.
• 3:52
  Speaker 3: And then they took some extra points on his next two,
• 3:55
  Speaker 3: but a couple million dollars. Look, we had to pay
• 3:58
  Speaker 3: for a shanty. She was signed the AJ Records, which
• 4:01
  Speaker 3: is a shout out Mario Bay. Mary was like an
• 4:04
  Speaker 3: uncle and he has a shanty. He wanted us to
• 4:07
  Speaker 3: do records for a shanty on his label. We had
• 4:10
  Speaker 3: a little independent label and uh a shanty. He was
• 4:14
  Speaker 3: there with him and IRV didn't really think about doing anything.
• 4:19
  Speaker 3: Would hit me with the tunnel vision like stay focused, Yo,
• 4:22
  Speaker 3: we get money with John Rohad, I'm like, yo, she
• 4:25
  Speaker 3: could write she's dope and we'll break that broke that
• 4:29
  Speaker 3: ice was fat Joe. He called me up because he's
• 4:33
  Speaker 3: doing a big pun album and he says, I need
• 4:35
  Speaker 3: that pun. I need an artist to an R and
• 4:39
  Speaker 3: B artist on the hook. I said I got one.
• 4:42
  Speaker 2: He said you do.
• 4:43
  Speaker 3: I was like yeah. I called her up. She drove
• 4:47
  Speaker 3: right to the studio pendit. Joe's like, yo, she's dope.
• 4:51
  Speaker 3: I said, I tell her and he told IRV and
• 4:56
  Speaker 3: said what artists? And then he called me up right
• 4:59
  Speaker 3: after what at she talking about? Like my R and
• 5:01
  Speaker 3: B artist? And it was a shanty. He's like what artists?
• 5:03
  Speaker 3: And IRV called me right after that. I said, bring
• 5:06
  Speaker 3: it to bring it back up. I would bring it
• 5:08
  Speaker 3: to the office and Earth we wouldn't even want to
• 5:10
  Speaker 3: talk to Like he's so focused. IRV is turnal focused,
• 5:12
  Speaker 3: like when he's locked in you. He's no, I don't
• 5:15
  Speaker 3: see no one like this. Dude man, and he would
• 5:18
  Speaker 3: be there and he wouldn't even I would have to
• 5:20
  Speaker 3: force him to just say hi and lie to them like, yeah,
• 5:24
  Speaker 3: I listened to your music. Yeah yeah, I'll get back
• 5:26
  Speaker 3: to you. So he would walk in and say what's
• 5:27
  Speaker 3: up and right back in his office and they be
• 5:30
  Speaker 3: like did he like my music? Say?
• 5:31
  Speaker 2: Oh, yeah, he loved it.
• 5:34
  Speaker 3: You know what I'm saying. And that's really how we
• 5:35
  Speaker 3: got a shanty. But Joe the cosign like when like
• 5:40
  Speaker 3: Irv is an artist, it's very difficult to make artists
• 5:44
  Speaker 3: listen to you if they don't. Irv is my little brother.
• 5:47
  Speaker 3: I raised him. He listened to me up to a
• 5:49
  Speaker 3: certain point. After that point, I had to get someone
• 5:52
  Speaker 3: else to so I would send messages through all types
• 5:55
  Speaker 3: of people to tell him do something, to get it done.
• 5:59
  Speaker 3: And that's what Joe did for me.
• 6:01
  Speaker 6: How do you balance family and business in moments like
• 6:03
  Speaker 6: that though, like you said, especially when y'all got disagreement,
• 6:05
  Speaker 6: so when he don't want to listen to you no more.
• 6:07
  Speaker 3: I never had a disagreement with my brother. I never
• 6:10
  Speaker 3: put my hands on my little brother. You know, big
• 6:12
  Speaker 3: brothers they always talk about that. It was different. I
• 6:15
  Speaker 3: always seen something in Erv from little he was just
• 6:18
  Speaker 3: different in a different way. And again, when you talk music,
• 6:22
  Speaker 3: it's like IRV did anything I did. That's when he
• 6:27
  Speaker 3: followed anything. I would never tell him anything bad I
• 6:29
  Speaker 3: was doing because I didn't want him to do it.
• 6:33
  Speaker 3: But the reality is Earth was playing basketball. I used
• 6:36
  Speaker 3: to play basketball. Then Earth started really playing basketball and it
• 6:39
  Speaker 3: was really good, and he had dreams of going somewhere.
• 6:43
  Speaker 3: For a split second, BJ Carter from Hill Chris High
• 6:47
  Speaker 3: School was so fast Earth's quit after that, he was like,
• 6:51
  Speaker 3: if I can't keep up with him, my kid, That's
• 6:53
  Speaker 3: what kind of ruined his hope dream. But I was DJing,
• 6:58
  Speaker 3: and people don't know that I started dj because I
• 7:00
  Speaker 3: had got some equipment. I won't say how I got it,
• 7:02
  Speaker 3: but I got some equipment and next thing you know,
• 7:05
  Speaker 3: Earth started DJing and but he got really good and
• 7:10
  Speaker 3: that's what started the music. And then I was managing
• 7:12
  Speaker 3: him in a group called with a DF Crew, which
• 7:15
  Speaker 3: was Romeo and Roselle. Shut out Roselle, you know what
• 7:18
  Speaker 3: I'm saying. The godfather of noise, he's a beat box. Yeah,
• 7:21
  Speaker 3: he was the route. So we had him early days.
• 7:23
  Speaker 3: He was from Hollys one hundred ninety nine in Hollis,
• 7:25
  Speaker 3: So he was right there. I did not know that.
• 7:27
  Speaker 1: I don't know why I thought Rose was from Philly.
• 7:28
  Speaker 4: With I do want to ask you talk about he
• 7:33
  Speaker 4: doesn't listen. When he got to his later life, they
• 7:36
  Speaker 4: said he was having health problems. Yeah, they said nobody
• 7:38
  Speaker 4: could talk.
• 7:39
  Speaker 3: To Earth about talking to him constantly.
• 7:40
  Speaker 4: They said he wouldn't change his diet, he wouldn't change
• 7:43
  Speaker 4: his thing, and they said nobody could get through to him.
• 7:45
  Speaker 5: Why do you think that that was for Earth?
• 7:46
  Speaker 3: Partially because my pops was hard headed. He got it
• 7:49
  Speaker 3: for my dad. So same exact thing, going through diabetes,
• 7:54
  Speaker 3: health problems, and my dad was like, you can't tell
• 7:57
  Speaker 3: me God didn't make this orange and I can't eat it.
• 8:01
  Speaker 3: You can't you know, this was really our problem. And
• 8:05
  Speaker 3: then it's the ignorance of just health. And was the same.
• 8:12
  Speaker 3: He would be like, there's no way you could tell
• 8:15
  Speaker 3: me I can't eat this food it's good, and he
• 8:18
  Speaker 3: would tell you it's healthy and it was trash, you know,
• 8:22
  Speaker 3: And it was just hard headed. Now, when he had
• 8:24
  Speaker 3: his first stroke, he had two strokes. The first stroke
• 8:28
  Speaker 3: basically he was man. I didn't think he was gonna
• 8:31
  Speaker 3: be here for after that one he was. I went
• 8:34
  Speaker 3: to the hospital as soon as I heard, I flew
• 8:35
  Speaker 3: right to l a shout out. Bj BJ found him, Yeah,
• 8:42
  Speaker 3: you know, bjus picked him up, got him to the hospital.
• 8:46
  Speaker 3: When he came around, he was like, I don't want
• 8:47
  Speaker 3: to go to the hospital and take me to the hospital.
• 8:49
  Speaker 3: I'm gonna take my mads now. Again, it's probably just
• 8:53
  Speaker 3: how we are, believe it, very hard headed. I got
• 8:56
  Speaker 3: a little bit of that too, so I'm not acting
• 8:58
  Speaker 3: like I don't and BJS no, he said, so stand
• 9:02
  Speaker 3: up and he couldn't. He stood up and fell back down,
• 9:05
  Speaker 3: and see, I know you're going to the hospital. Took
• 9:06
  Speaker 3: him to the hospital and I didn't know he's going
• 9:12
  Speaker 3: to get past that one. He flew out there and
• 9:14
  Speaker 3: he was there for I was there for a month
• 9:17
  Speaker 3: and a half in the hospital, staying with him when
• 9:19
  Speaker 3: he took about two weeks before he actually came back
• 9:22
  Speaker 3: and was conscious. But those first two weeks, I didn't
• 9:25
  Speaker 3: think it was gonna make it. And I always credit
• 9:28
  Speaker 3: I said, BJ gave us another year basically before the
• 9:31
  Speaker 3: next one.
• 9:32
  Speaker 1: You know, so somebody told me, I'm sorry.
• 9:35
  Speaker 6: Somebody told me that was a sense of acceptance that
• 9:38
  Speaker 6: he had, and he would say he would say things
• 9:39
  Speaker 6: like I'm going I'm going to see popping.
• 9:41
  Speaker 1: I'm gonna be a poppy.
• 9:42
  Speaker 3: Yeah, yeah, he wrote. If you've seen his gram he
• 9:44
  Speaker 3: and I would always when I seen it, I would
• 9:46
  Speaker 3: call him like, you stop talking like that. I don't
• 9:48
  Speaker 3: believe in calling on for death like that unless you
• 9:51
  Speaker 3: really have a death wish. And I was like, you know,
• 9:55
  Speaker 3: stop talking, You'll see him when it's your time. And
• 9:57
  Speaker 3: you know, IRV was very you know, sess. I pretty
• 10:03
  Speaker 3: much see this in every successful person that very particular
• 10:07
  Speaker 3: how they take information from people, which one or who
• 10:11
  Speaker 3: you know, and IRV is no difference. It's no exception
• 10:13
  Speaker 3: to the rule. He's right there, you know. So say,
• 10:16
  Speaker 3: with success and money and your damn it, probably feel invincible.
• 10:21
  Speaker 3: I used to say, IRV used to feel like he's God.
• 10:23
  Speaker 3: Probably at one point when we was at the height
• 10:26
  Speaker 3: of murdering, he probably felt like he was the alpha
• 10:29
  Speaker 3: an omega at one point. And you think he.
• 10:33
  Speaker 4: Knew when he sold part of his catalog, right, yeah, no,
• 10:36
  Speaker 4: he sold it all.
• 10:37
  Speaker 3: Well, heerve on fifty percent of the masters. We had
• 10:39
  Speaker 3: a fifty to fifty fifty percent he sold it did it?
• 10:42
  Speaker 3: It was a three hundred million dollars deal, A hundred
• 10:44
  Speaker 3: in cash, two hundred for movies and TV products projects.
• 10:48
  Speaker 4: Do you think he knew at that time to set
• 10:50
  Speaker 4: his kids up to be like, if something does happen,
• 10:52
  Speaker 4: every kid to have that.
• 10:53
  Speaker 5: Do you think that was the mentality.
• 10:56
  Speaker 3: Irvs one hundred percent family. So yeah, that's definitely part
• 11:01
  Speaker 3: of it, and it's also part of health and just
• 11:07
  Speaker 3: not you know, just want to make sure, like you said,
• 11:11
  Speaker 3: things is there for somebody no matter what. Because IRV
• 11:14
  Speaker 3: accepted death, he always he would always accept death if
• 11:17
  Speaker 3: that was a consequence of whatever it is. We both
• 11:19
  Speaker 3: do like I don't ever look at the consequence of
• 11:22
  Speaker 3: whatever it is, right, the preciousness of life, think about
• 11:26
  Speaker 3: that like we're here for such a short amount of time,
• 11:29
  Speaker 3: but we never thought or thought about anything like that.
• 11:32
  Speaker 3: Irv's no different. And that's why when he got sick
• 11:35
  Speaker 3: and he would tell me like if this is what
• 11:38
  Speaker 3: it is, this is what it is. But he didn't
• 11:41
  Speaker 3: try to prevent it. And that first stroke he did
• 11:45
  Speaker 3: for his kids because he fought back. His left side
• 11:49
  Speaker 3: was paralyzed. He got it all back, and I would
• 11:51
  Speaker 3: be right there. You could get it all back. I
• 11:53
  Speaker 3: did it with my dad at eighty two. I made
• 11:56
  Speaker 3: him vegan. He no longer was diabetic. But what took
• 11:59
  Speaker 3: my dad cancer The causes of that sugar creates the
• 12:03
  Speaker 3: cancer in your body, and he died from lung cancer.
• 12:07
  Speaker 3: He beat cancer in his thigh, shoulder, spine, but didn't
• 12:12
  Speaker 3: beat through lung cancer. He finished. He passed at eighty six.
• 12:16
  Speaker 3: But look, I'll sign off right now. So one said
• 12:18
  Speaker 3: eighty six, that's your date done. I'm fifty eight, let's go.
• 12:23
  Speaker 3: It's just the reality of your life. Like we all know,
• 12:25
  Speaker 3: this is. You know, no one talks mortality, especially when
• 12:29
  Speaker 3: you're young. But it's coming. And we don't know when.
• 12:33
  Speaker 3: That's the reality too. We don't have it. No one
• 12:35
  Speaker 3: knows that expiration day. So what is?
• 12:37
  Speaker 7: How is your health? You said you earlier you're hardheaded
• 12:41
  Speaker 7: as well.
• 12:42
  Speaker 3: Yeah, no, I'm fast now. I've been doing this for years.
• 12:45
  Speaker 3: I credit phil Ovey. I don't know if you guys
• 12:47
  Speaker 3: know who feel Out is. The poker player I managed
• 12:50
  Speaker 3: feel Out in twenty four years now. Still currently I
• 12:53
  Speaker 3: know that.
• 12:54
  Speaker 5: Yeah, yeah, I think you've been up at one.
• 12:56
  Speaker 3: I think I don't think so maybe he might have
• 12:59
  Speaker 3: been early on early. You know, we shot out Phil.
• 13:02
  Speaker 3: He's having another baby, man, and that's something I fought
• 13:04
  Speaker 3: with him to have. You know, some kids got to
• 13:07
  Speaker 3: keep them going, man. But yeah, Phil changed my life
• 13:14
  Speaker 3: since COVID. I'm going to go back to COVID. I
• 13:17
  Speaker 3: mean I was out in Vegas. I ran a record
• 13:20
  Speaker 3: label called super Nova Forum. You know, he had some
• 13:24
  Speaker 3: incredible artists. Man, it's crazy. He's not the best of
• 13:28
  Speaker 3: understanding of how to not give these artists everything they want.
• 13:33
  Speaker 3: He gave them too much and when you didn't succeed yet,
• 13:38
  Speaker 3: that's not a good formula for success. Got to have
• 13:41
  Speaker 3: that hunger.
• 13:42
  Speaker 8: I saw that you and jan Rule are figuring out
• 13:45
  Speaker 8: like some sort of organization to help educate people and
• 13:47
  Speaker 8: using So you're leaning into holistic medicine.
• 13:50
  Speaker 3: Yeah, I've been. I've been holistic for years. The only
• 13:54
  Speaker 3: thing I would go to a doctor for today would
• 13:56
  Speaker 3: be like a broken bone or something. Holistically, I've fix
• 14:00
  Speaker 3: everything and any ills. But you know, if you, if
• 14:04
  Speaker 3: you take care of yourself, those will be very far
• 14:06
  Speaker 3: and few between. If I really believe that. You know,
• 14:09
  Speaker 3: I was looking reading something with a Farakhan or the
• 14:13
  Speaker 3: Honorable Elijah Muhamed. They will listen as I live. And
• 14:17
  Speaker 3: he said, if you don't eat, if you eat one
• 14:19
  Speaker 3: meal a day, he said, you might not get sick
• 14:23
  Speaker 3: for every three years. If you don't eat in three days.
• 14:27
  Speaker 3: You know, a fast in a three day time, he said,
• 14:29
  Speaker 3: you probably will get sick once every ten years. And
• 14:33
  Speaker 3: you know, if you go longer in a fast, it's
• 14:35
  Speaker 3: like you won't even get sick. The food is what
• 14:37
  Speaker 3: kills us. It's just the reality. The body God designed
• 14:41
  Speaker 3: is perfect. Think about it like that and then you
• 14:43
  Speaker 3: understand the only thing impure is what you're putting inside
• 14:46
  Speaker 3: your body. So if you don't understand that or that
• 14:50
  Speaker 3: concept of floating, it's what it is. But I do
• 14:52
  Speaker 3: do you deal with a holistic doctor? Sandy? That's my girl,
• 14:57
  Speaker 3: She's amazing.
• 14:58
  Speaker 6: I want to go back to the murder any days
• 15:01
  Speaker 6: for a second. Yeah, what do you think the culture
• 15:03
  Speaker 6: underestimates about that era?
• 15:08
  Speaker 3: The culture in that era again when I I love
• 15:11
  Speaker 3: these kids today, I promise you. But the business is
• 15:14
  Speaker 3: all messed up because of the Internet. I have a
• 15:16
  Speaker 3: distribution company Average Music. I'm fully engulfed inside of music
• 15:21
  Speaker 3: from the how to help or empower independent artists. But
• 15:26
  Speaker 3: today versus then, it's again the competition. Today's again, it's
• 15:31
  Speaker 3: a needle in a haystack for real today, like you
• 15:34
  Speaker 3: could be the dopest artist and no one could even
• 15:36
  Speaker 3: hear you. I always talked about this years ago, like
• 15:39
  Speaker 3: how come we don't have another Whitney Houston? How can
• 15:41
  Speaker 3: we don't have another luth Evangelis? These are like iconic,
• 15:44
  Speaker 3: you know, classical, you know, I need a Baker's because
• 15:48
  Speaker 3: it's too hard to find them. And then the labels,
• 15:50
  Speaker 3: when they stop pumping the money in to actually create
• 15:53
  Speaker 3: that star and market that artist, there's no way. There's
• 15:57
  Speaker 3: not a chance in hell today the artists, that's the challenge.
• 16:01
  Speaker 3: You have to actually become that on your own, and
• 16:03
  Speaker 3: that is a huge challenge. And they're doing great jobs
• 16:05
  Speaker 3: as far as the marketing and building social media's and
• 16:09
  Speaker 3: all that influence. But there's so much options, you know,
• 16:12
  Speaker 3: think of it. Let's use food. We was just talking food.
• 16:15
  Speaker 3: I always talk to artists like food. If you're artists
• 16:17
  Speaker 3: delivering music, you're feeding you're feeding your fan. Stop putting
• 16:21
  Speaker 3: out music and the fan is gonna eat somewhere else.
• 16:23
  Speaker 3: They're not waiting on you. Today where they would wait
• 16:26
  Speaker 3: on man, that next job Rule album, that next DMX album,
• 16:30
  Speaker 3: that next job jay Z album. They was waiting on
• 16:33
  Speaker 3: that light. I don't see that anticipation for the most artists.
• 16:37
  Speaker 3: There's still some legacy artists that are still today. Or
• 16:40
  Speaker 3: Drake I'll use him, or Kendrick, they have that power
• 16:43
  Speaker 3: of future. You know, they still have that power. But
• 16:46
  Speaker 3: I promise you they better, they better keep it going.
• 16:50
  Speaker 3: The longer they go dormant, the harder it is to
• 16:53
  Speaker 3: get that audience back.
• 16:54
  Speaker 1: So what was the biggest mistake you see labels making
• 16:56
  Speaker 1: the day?
• 16:57
  Speaker 3: The biggest mistake for labels is not investing artists. We
• 17:01
  Speaker 3: have to find a way to invest in the artist,
• 17:03
  Speaker 3: you know, to expect the artists to walk in the
• 17:05
  Speaker 3: door and be a star. It's like, that's not real, ridiculous,
• 17:08
  Speaker 3: that's not real. Michael Jackson's five years old, groomed to
• 17:11
  Speaker 3: be the king of pop for all those years. It's
• 17:14
  Speaker 3: a reason. It's not just by chance. And of course
• 17:16
  Speaker 3: quality music and talent it has to be there. So
• 17:19
  Speaker 3: again it's what it is. You gotta groom, you gotta groom,
• 17:23
  Speaker 3: and you gotta understand it. And there's so many outlets
• 17:25
  Speaker 3: now that reached so many people. It's not just here, right,
• 17:28
  Speaker 3: there's so many different places. So that makes marketing easier
• 17:31
  Speaker 3: for the artists, and they still can't hone in.
• 17:35
  Speaker 6: The artists don't even like the market. They don't even
• 17:36
  Speaker 6: like to do the you know, the the person.
• 17:40
  Speaker 3: The amount of time an artist has with a hit record,
• 17:43
  Speaker 3: today's is another problem. In our day three we make
• 17:48
  Speaker 3: an album. We knew we had three four singles. We
• 17:50
  Speaker 3: knew we dominated for a year, like we locked in.
• 17:53
  Speaker 3: We have this year. This is our year, not a month.
• 17:56
  Speaker 3: This is our year. Because we knew we had the
• 17:58
  Speaker 3: first single, the second single, the third, we locked and
• 18:01
  Speaker 3: that's how we built out our business. You can't do
• 18:05
  Speaker 3: that today you'll be dead. You have to you have
• 18:10
  Speaker 3: to feed them. You know, think about how much music
• 18:12
  Speaker 3: like your Drake puts out. It's a massive number and
• 18:16
  Speaker 3: all the content he does and all the man it's
• 18:19
  Speaker 3: night and day.
• 18:20
  Speaker 4: I always want to know how did you navigate with
• 18:23
  Speaker 4: IRV having problems with all of y'all friends, Like one
• 18:27
  Speaker 4: time IRV was not messed with whole.
• 18:29
  Speaker 5: Then it was Fat Joe, then.
• 18:31
  Speaker 4: It was DMX, then it was nas Like, how did
• 18:34
  Speaker 4: you navigate that part of it.
• 18:35
  Speaker 3: Because families fight. If we didn't, if we're not close
• 18:39
  Speaker 3: in the beginning, then it doesn't matter. Then you know,
• 18:41
  Speaker 3: it's really like whatever then, but it's not. And that's
• 18:45
  Speaker 3: just the facts. And you make mistakes. IRV made a
• 18:49
  Speaker 3: ton of mistakes. If he was here, like here or not,
• 18:52
  Speaker 3: I'm going to always speak the reality of what it was.
• 18:54
  Speaker 3: IRV made a lot of mistakes. For instance, with jay
• 19:00
  Speaker 3: Z Nas, they beefing. IRV made super ugly. You know,
• 19:04
  Speaker 3: he produced that record to go after that and talk
• 19:09
  Speaker 3: to jay Z and say, I'm yo, I'm gonna sign
• 19:12
  Speaker 3: Nas what you think of course wearing Baseline studios? What
• 19:20
  Speaker 3: did whole before IRV spoke, I said, will I'll give
• 19:23
  Speaker 3: you the PG version, But I told him whatever you
• 19:25
  Speaker 3: want to do, I'm with you. And then IRV was like, yo,
• 19:32
  Speaker 3: it's good business. And he's telling him it's like, Yo,
• 19:34
  Speaker 3: are you crazy? You can't tell your man you want
• 19:37
  Speaker 3: to work with his enemy like that? Like and I's like, nah,
• 19:41
  Speaker 3: it's just on. Jay was like, you know, he was
• 19:43
  Speaker 3: asking him, does he have real beef with w He said, Noah,
• 19:46
  Speaker 3: it's just like music. But Jay's keeping it cordial like
• 19:50
  Speaker 3: to see where ERV is going with j plays chess,
• 19:53
  Speaker 3: he's not playing like he wants to see what you're
• 19:55
  Speaker 3: going to say and and IRV as soon as Jay
• 19:59
  Speaker 3: said it's not beef like that, he turned to me
• 20:01
  Speaker 3: he said, I told you, I told you, And Jay
• 20:04
  Speaker 3: looking at me like, yo, is he serious? And I
• 20:07
  Speaker 3: was like, wow, he's crazy. But you can again when
• 20:10
  Speaker 3: you asked something earlier, you asked about like I was
• 20:13
  Speaker 3: always in a back IRV. This is all about IRV.
• 20:17
  Speaker 3: Businesses are business, right, the way we conduct our business,
• 20:21
  Speaker 3: that's all business. But it was all about earth. I
• 20:24
  Speaker 3: never wanted to be in front of the camera behind him,
• 20:27
  Speaker 3: and never I was forced into that. Everyone you know,
• 20:32
  Speaker 3: everybody I was forcing into. But that's the reality with
• 20:34
  Speaker 3: murder Rink. I was always my job from IRV was
• 20:39
  Speaker 3: what do you need? Keep everyone away from him so
• 20:44
  Speaker 3: he could stay focused. Only you know what I mean,
• 20:46
  Speaker 3: because I mean the amount of O RINGU tains I
• 20:49
  Speaker 3: had to deal with is unreal. And not just New York.
• 20:52
  Speaker 3: Every city we went into they all wanted in. That's
• 20:55
  Speaker 3: the ror we was in. They all wanted a piece
• 20:58
  Speaker 3: of a goose that laid the golden egg. And I
• 21:00
  Speaker 3: had to deal with them and keep them away. Nah,
• 21:05
  Speaker 3: Steve stouton, Oh, Steve Stout, shout out Steve Man. But
• 21:09
  Speaker 3: the commissioner is he's in that day. He was a
• 21:13
  Speaker 3: real hands on guy. He's the one that brought the
• 21:16
  Speaker 3: deal to us. And I was like, you seriously, we
• 21:19
  Speaker 3: could get nas Like we didn't think we could get that,
• 21:23
  Speaker 3: And he was like, yeah, we made the record the
• 21:27
  Speaker 3: pledge not pledging allegiance to murder ring. Think about that.
• 21:31
  Speaker 3: He's on the record pledging allegiance to murder ring and
• 21:35
  Speaker 3: the Stout seeing the future in my opinion and again
• 21:41
  Speaker 3: to his credit, again, I'm not knocking Stout. This dude
• 21:44
  Speaker 3: is brilling in the book of Hip Hop. He has
• 21:47
  Speaker 3: to be one of the most iconic people in that book.
• 21:50
  Speaker 3: You know what I'm saying, shout out Steve again. The
• 21:54
  Speaker 3: end of the day, he's seen the future. What's the future?
• 21:56
  Speaker 3: Come on, murder ring, we're murdering. What's the future? Fifty cent?
• 22:00
  Speaker 3: He's saying it. He knew it, he knew it. Joe
• 22:03
  Speaker 3: had a sneaker deal with not with Steve Reebok. We're
• 22:06
  Speaker 3: on a private plane flying the designing everything in the
• 22:09
  Speaker 3: in the you know, in the plane and then he's
• 22:13
  Speaker 3: seen the future and pulled everything and switch it. Now
• 22:17
  Speaker 3: Ge only got his sneaker deal. Jay z got his
• 22:20
  Speaker 3: sneaker deal. You understand what reebok And again he knew
• 22:26
  Speaker 3: he he seen something and understood and made the pivot.
• 22:29
  Speaker 3: As a businessman, I respected of Why was Jay as
• 22:32
  Speaker 3: a friend, It's a little questionable.
• 22:35
  Speaker 6: That's what I'm saying. Why was Jay upset with herv
• 22:38
  Speaker 6: but not Steve? And Steve presented the deal.
• 22:40
  Speaker 3: Well, Steve was also remembering Steve was also part of
• 22:42
  Speaker 3: a lot of it. That's why Damon always has obief
• 22:44
  Speaker 3: with Steve's because of that. Steve was funneling a lot
• 22:49
  Speaker 3: of deals with Jay and then seeing Jay again pulled
• 22:51
  Speaker 3: that way instead of going through Dame and dealing with
• 22:53
  Speaker 3: the you know that side of it. I understand that.
• 22:57
  Speaker 3: I understand why he's upset about that. As a you
• 23:00
  Speaker 3: know iv I used Phil. I'm gonna use Phil Ivy
• 23:03
  Speaker 3: for this story because Phil had a deal. I brought
• 23:06
  Speaker 3: him this lawyer. I won't say his name, but I
• 23:10
  Speaker 3: brought him a lawyer. He didn't know who Phil was,
• 23:13
  Speaker 3: and I brought him lawyer. They ended up doing some
• 23:14
  Speaker 3: business and the lawyer didn't tell me, and I didn't
• 23:17
  Speaker 3: get mad at the lawyer. I got mad at Phil said,
• 23:20
  Speaker 3: you can't do something and then expect me to not.
• 23:25
  Speaker 3: You didn't let me know about it. That's on you, bro,
• 23:29
  Speaker 3: That's not on me. And that's the same way I
• 23:30
  Speaker 3: look at with Jay and Steve that you know what
• 23:33
  Speaker 3: I'm saying, If he don't go back to Dame, if
• 23:35
  Speaker 3: he doesn't go back to Dame and say something, I
• 23:38
  Speaker 3: feel you had to come and talk to me. I'm
• 23:40
  Speaker 3: here to protect you. That's how Dame felt, and I
• 23:43
  Speaker 3: get it like as a partner, as a day would
• 23:46
  Speaker 3: have took a bullet for Jay. You're kidding me in
• 23:48
  Speaker 3: that day that you're kidding me. It's not even close.
• 23:53
  Speaker 3: That's what makes me mad with that situation. I'm gonna say,
• 23:56
  Speaker 3: do you feel like I spoke to Jay about that before?
• 23:59
  Speaker 3: One time? I told him and I just left it
• 24:01
  Speaker 3: alone after that.
• 24:02
  Speaker 4: How do you feel it when you see it play out?
• 24:04
  Speaker 4: Because you see how close they were, You were on tours,
• 24:05
  Speaker 4: you were in studio.
• 24:06
  Speaker 3: There's a lot of stuff that's personal again inside of
• 24:09
  Speaker 3: a family that we wouldn't know that I don't know,
• 24:13
  Speaker 3: you know, that's I'll leave it there, and then you
• 24:15
  Speaker 3: gotta let families be what they are because of what
• 24:18
  Speaker 3: it is. I respect both of them to the highest level.
• 24:21
  Speaker 3: You know. At the end of the day, I leave
• 24:23
  Speaker 3: it alone.
• 24:24
  Speaker 1: And didn't Jay get back? Didn't Uh?
• 24:26
  Speaker 3: I think?
• 24:27
  Speaker 6: I think I heard you tell a story about how
• 24:29
  Speaker 6: when jus same line again.
• 24:31
  Speaker 3: Oh yeah, yeah, the same line, because it was like
• 24:34
  Speaker 3: when when Jay told him that it wasn't really more.
• 24:38
  Speaker 3: It wasn't like physical beef. It was more lyrical. And
• 24:40
  Speaker 3: IRV went crazy like I told you and any but
• 24:43
  Speaker 3: Jay's looking at him like you more, man, you can't
• 24:46
  Speaker 3: be like serious, like, but left it alone. Chest he's
• 24:49
  Speaker 3: playing chess. And then right after that, Jay went and
• 24:51
  Speaker 3: did a tour with fifty cent. They got the g
• 24:54
  Speaker 3: unit sneaker. He has his remember he had his like Gucci, Yes,
• 24:58
  Speaker 3: that's cauc and they went out on the tour and
• 25:01
  Speaker 3: then IRV RV sat there and he's like, yeah, I
• 25:04
  Speaker 3: just went out and he said, yeah, it was good
• 25:06
  Speaker 3: business because IRV told Jay it would be good business
• 25:09
  Speaker 3: to do this. It is gonna be good business. I
• 25:11
  Speaker 3: had not but when he's not realizing and IRV knew
• 25:14
  Speaker 3: it after the fact, you know, hindsight is twenty twenty.
• 25:17
  Speaker 3: He realized that was one of his biggest mistakes, which
• 25:22
  Speaker 3: it took a lot to fix.
• 25:24
  Speaker 5: That, but they finally did fix it.
• 25:25
  Speaker 3: Oh yeah, we had multiple conversations, but you know it
• 25:28
  Speaker 3: wasn't never the same, right, it was never the same, Like,
• 25:33
  Speaker 3: what's that record? And Jay says, got to consult Earth,
• 25:35
  Speaker 3: got of y'all heads.
• 25:36
  Speaker 5: Got to roll, right, That's a fact.
• 25:39
  Speaker 3: Jay took that off every forward record. Think about how
• 25:44
  Speaker 3: serious that is that he said, no, I don't want
• 25:46
  Speaker 3: to hear that no more. You can't get that unless
• 25:49
  Speaker 3: you have the old original. It's bleeded out. It's bleeded out.
• 25:54
  Speaker 3: I don't know that it's called remastering Baby's yeah on,
• 26:00
  Speaker 3: that does not exist. Go get that. Go get that
• 26:02
  Speaker 3: reckon and see if you could hear it. Go to
• 26:04
  Speaker 3: Apple Music and see if you hear it. I'm bad
• 26:07
  Speaker 3: with titles as much as I I'm terrible with titles
• 26:10
  Speaker 3: and names and stuff. I don't remember the title of
• 26:12
  Speaker 3: records on the streets is watching, but it's.
• 26:16
  Speaker 5: Us the customer.
• 26:18
  Speaker 3: Jay used to sit in my office literally to wait
• 26:21
  Speaker 3: to talk to Earth. That's how deep that was. You know,
• 26:26
  Speaker 3: again again he's at the heights of unbelievable heights. People
• 26:32
  Speaker 3: may not like to hear that, but if it's true,
• 26:34
  Speaker 3: it's true. You know what I'm saying. And it's not
• 26:37
  Speaker 3: one time, it's multiple times. Yo, it's Earth coming. I
• 26:40
  Speaker 3: was like, Yo, you understand my office, go ahead, I
• 26:41
  Speaker 3: locked the door whatever. He's like, no, it's all good.
• 26:44
  Speaker 3: He just sit there and just be waiting and Earth
• 26:46
  Speaker 3: when he come in, they go in there. But Earth
• 26:49
  Speaker 3: would help him with all types of business. I did
• 26:52
  Speaker 3: thoughts every he respected HER's brain. I'll leave it there now.
• 26:56
  Speaker 3: The fat Jo't thing you can never I'm sorry. The
• 26:57
  Speaker 3: fat Joe thing ya could because fat Joe and Earth
• 27:00
  Speaker 3: was like, we fixed that. Y'all fixed that with Joe
• 27:02
  Speaker 3: and Earth again, never the same. He was at my
• 27:08
  Speaker 3: man Jaw's funeral, and you know, I told Joe again,
• 27:13
  Speaker 3: I'm my brother's keeper. I told Joe, you messed up,
• 27:16
  Speaker 3: Broy and I went at Joe and told him, and
• 27:18
  Speaker 3: he's like he understood. We was at say Let's actually,
• 27:24
  Speaker 3: and uh, I was having a meeting with my niece
• 27:28
  Speaker 3: and saint from in this coat records, and I didn't
• 27:31
  Speaker 3: want to go and deal with this right now. And
• 27:35
  Speaker 3: my other dude, Big Joe kept coming said, yo, fat
• 27:37
  Speaker 3: Joe's over come on, come on. I said, I don't
• 27:39
  Speaker 3: want to talk right now. He forced me to talk,
• 27:42
  Speaker 3: so I said, all right, let me go tell it.
• 27:43
  Speaker 3: And when I went back there, he's with Rich. Of course,
• 27:45
  Speaker 3: I got Rich and Joe and and Uncle Dan, the
• 27:50
  Speaker 3: usual suspects. And I told him, I said, you can't
• 27:54
  Speaker 3: shout out my brother is a sucker and then whisper,
• 27:57
  Speaker 3: I'm sorry, that's a sucker move. And I told him
• 28:01
  Speaker 3: that that's a suckle play. You can't do that, especially
• 28:04
  Speaker 3: if we're like this. You can't yell it at the
• 28:07
  Speaker 3: top of the mountain and then come down here and
• 28:09
  Speaker 3: say I'm sorry.
• 28:11
  Speaker 2: I shouldn't have did that.
• 28:13
  Speaker 3: You know. I asked them all kind of crazy questions
• 28:14
  Speaker 3: because that's just me. It's like, was you messing with Ashanti?
• 28:18
  Speaker 3: Is that your girl? You found her because of us?
• 28:21
  Speaker 3: What are you doing interfering they had a relationship? What
• 28:24
  Speaker 3: are you doing? Like I said, and listen, I promise
• 28:29
  Speaker 3: you go listen to anything. And all Earth did was
• 28:31
  Speaker 3: yell how much he loved her, and the way he's
• 28:33
  Speaker 3: talking about everything you could tell as a man, he
• 28:37
  Speaker 3: loved that woman. He was heartbroken, But I said, how
• 28:41
  Speaker 3: do you tell me you love this girl and you
• 28:43
  Speaker 3: out with everybody else?
• 28:44
  Speaker 2: That don't make no sense. He kept getting caught with like, yo,
• 28:47
  Speaker 2: what are you doing?
• 28:48
  Speaker 3: Bro? But that's her, that is her. He wanted his
• 28:51
  Speaker 3: cake and eat it too again. You know him. That's
• 28:54
  Speaker 3: who he is, and that's the reality of that whole thing.
• 28:57
  Speaker 3: But it's crazy, Like every time I say, just listen,
• 29:00
  Speaker 3: everyone talks all crazy. Just listen to what he's saying.
• 29:03
  Speaker 3: Listen to the words. Don't just hear his he's speaking loud.
• 29:06
  Speaker 3: Will Lorenzos, we speak loud. That's you know what I mean,
• 29:09
  Speaker 3: That's what we do. But at the end of the day,
• 29:11
  Speaker 3: you listen to what he's really saying. And IRV is
• 29:13
  Speaker 3: not a liar. He is telling you the truth about her,
• 29:18
  Speaker 3: about him. I was their counselor, meaning when they would fight.
• 29:22
  Speaker 3: I'm over the four Seasons with IRV and I'm at
• 29:24
  Speaker 3: the Rich Carlton with a Shane talking about what did
• 29:27
  Speaker 3: he say? What did she say? Trying to keep them
• 29:29
  Speaker 3: cool and keep the business. You know what I'm saying,
• 29:34
  Speaker 3: keeping the business man, you gotta be that's the that's
• 29:38
  Speaker 3: the facts. Shotti wanted me to play a part in
• 29:40
  Speaker 3: one of her videos again. I wish I remember the
• 29:42
  Speaker 3: name of this video, oh man, where she's singing and
• 29:46
  Speaker 3: she killed. She's got the dude her her boyfriend in
• 29:49
  Speaker 3: the tub. She wanted me to play that part because
• 29:52
  Speaker 3: I'm not doing that. She's gonna kill. Yeah, but I'm
• 29:56
  Speaker 3: really supposed to be IRV again. It's like crazy. And
• 30:00
  Speaker 3: I told her, I said, the only thing I won't
• 30:01
  Speaker 3: do is lie. But I never took her. I never
• 30:04
  Speaker 3: took Earth's side while Earth was here. Never, So all
• 30:08
  Speaker 3: I said is I'm not gonna lie. Now. I'm not
• 30:11
  Speaker 3: gonna talk about nothing, but I'm not gonna lie either. Like,
• 30:14
  Speaker 3: you can't ask me to do that. He's not here
• 30:15
  Speaker 3: no more. He can't even say that. If I hear
• 30:18
  Speaker 3: something wrong, I will correct it. But that's just for
• 30:22
  Speaker 3: respect for my brother. But I never hated that. I
• 30:25
  Speaker 3: never took his side with her. Hated it like that
• 30:28
  Speaker 3: was something I had to deal with him. And I'm like, yo,
• 30:32
  Speaker 3: that's your relationship. You know, that's your business. This is
• 30:36
  Speaker 3: over here. He was like, she didn't come to the trial.
• 30:38
  Speaker 3: I said she was at the tild Yeah, because Darcell
• 30:41
  Speaker 3: called her. I said, I called her. I called her
• 30:45
  Speaker 3: and said you should be there and she showed up.
• 30:47
  Speaker 3: What more do you want? You guys all fight? And
• 30:50
  Speaker 3: what else I always say is I say, let me
• 30:52
  Speaker 3: talk to your ex and let me see what she's
• 30:54
  Speaker 3: gonna say. Let me talk. You know what I'm saying.
• 30:56
  Speaker 3: That's just what it is. That's the fact.
• 31:00
  Speaker 8: Have you and a chance been able to talk since everything?
• 31:02
  Speaker 8: Because I saw that you were upset with her when
• 31:04
  Speaker 8: she sat down with Angie Martinez and she.
• 31:05
  Speaker 3: Said that, yeah, I was upset because we haven't spoke
• 31:10
  Speaker 3: in person after ERR's passing. Imagine that, and I promise
• 31:15
  Speaker 3: you I'm the reason she was murdering more. IRV made
• 31:19
  Speaker 3: the records, but Earth would have never got to that point.
• 31:23
  Speaker 3: If I don't do what I did. I used to
• 31:25
  Speaker 3: fly up to Jersey giving her music to make record
• 31:28
  Speaker 3: after record. If I don't put her on the punt,
• 31:30
  Speaker 3: it never happens. And I did that. She knows it
• 31:33
  Speaker 3: for her not to call me after ERR's passion. She
• 31:37
  Speaker 3: texts me that that don't feel right. Her mother Tina,
• 31:45
  Speaker 3: that don't feel right. You understand like I did everything
• 31:50
  Speaker 3: for them, never did I did one thing in return?
• 31:54
  Speaker 3: Don't count tickets because I could get that myself. You
• 31:57
  Speaker 3: know what I'm saying to a show. That's just the
• 31:59
  Speaker 3: fact I'm not gonna sit here with sugar coat nothing.
• 32:03
  Speaker 3: And that's why I felt the way. And then when
• 32:04
  Speaker 3: I see it, I'm like, nah, that's not cool. Ever.
• 32:07
  Speaker 3: But again, she's thinking career, but she's a legacy artist.
• 32:14
  Speaker 3: She has no new music. Her career is solidified. She's fine,
• 32:19
  Speaker 3: stay in shape. This is the reality and delivering them.
• 32:24
  Speaker 3: You'll be able to do that until you're gone and
• 32:27
  Speaker 3: make a living. She's fine. That's what we did. We
• 32:31
  Speaker 3: gave them hit records. That's the reality. Joe rules the same,
• 32:35
  Speaker 3: gave him, gave him them h and John again, he's amazing.
• 32:39
  Speaker 3: And yes, it's a marriage. When I say we gave him,
• 32:41
  Speaker 3: it's a marriage. Lyric can beat and I know there
• 32:46
  Speaker 3: was a point she was like she wants her masters,
• 32:48
  Speaker 3: and that's why IRV was like, I'm not like Leor
• 32:51
  Speaker 3: meaning Leo wasn't in the studio making those records with you,
• 32:54
  Speaker 3: meaning when you wrote those songs and I corrected it.
• 32:57
  Speaker 3: I'm part of that too. When I put that record
• 33:00
  Speaker 3: out and I did the beat, and then I have
• 33:02
  Speaker 3: to go market promoted physically to get it off the ground.
• 33:05
  Speaker 3: You know, there's so much details of the murdering history
• 33:08
  Speaker 3: that we don't know or the public doesn't know. Ashanti,
• 33:13
  Speaker 3: we didn't have her signed and we put Foolish out. Yeah,
• 33:18
  Speaker 3: number one record in the country and she's not signed.
• 33:21
  Speaker 3: You know how much it costs us to get her
• 33:22
  Speaker 3: from that little AJM Records five million dollars out of
• 33:26
  Speaker 3: our pife five because we gotta hit record. We gotta
• 33:29
  Speaker 3: hit record on her. So now he's the numbers up
• 33:33
  Speaker 3: five million.
• 33:35
  Speaker 1: What made y'all put the record out before she.
• 33:36
  Speaker 3: Was nerv IRV moves with his heart. Leo said, I'm
• 33:41
  Speaker 3: not gonna pay for nothing. It was like we going.
• 33:47
  Speaker 3: It's timing. You know, success is number one reason for success.
• 33:50
  Speaker 3: Is timing number one reason for all success, any business,
• 33:54
  Speaker 3: whatever it is, is the timing. IRV understood timing at
• 33:58
  Speaker 3: the highest level. We have to go. Now. He knew
• 34:01
  Speaker 3: what the world was looking for. That's why she's still
• 34:05
  Speaker 3: That's all it is. It's the timing and she put boom.
• 34:09
  Speaker 3: It worked, but now we gotta pay and he did.
• 34:12
  Speaker 3: She knows we had to pay that money. But look,
• 34:15
  Speaker 3: IRV said, loyalty. He figured that's what hurt him. See,
• 34:19
  Speaker 3: this is the plot that heard him. He's thinking, she's
• 34:22
  Speaker 3: gonna be loyal with me on just business things and stuff.
• 34:26
  Speaker 3: And again then it turned into relationship too, because in
• 34:29
  Speaker 3: that moment he wasn't messing with her yet. He just
• 34:34
  Speaker 3: seen a talented young girl and that's it, and that's
• 34:39
  Speaker 3: what she was. That's what she is like. She's she's
• 34:42
  Speaker 3: an amazing writer. She's an incredible artist, and she always
• 34:46
  Speaker 3: wanted to sing. She could sing pitch perfect. People don't
• 34:48
  Speaker 3: know about her if you think about her career, they
• 34:50
  Speaker 3: always like, she can't really sing. But that's what Earth created.
• 34:53
  Speaker 3: She hated she wasn't singing. But remember she had three
• 34:57
  Speaker 3: deals before Earth, so she lost three times time. Fourth
• 35:01
  Speaker 3: time was the jump. So when you think about it
• 35:03
  Speaker 3: from a business standpoint, I'm a business guy. When I
• 35:05
  Speaker 3: think the business of it, that's what happened. You know
• 35:08
  Speaker 3: what I'm saying. She was with NOONI and those guys
• 35:10
  Speaker 3: in noontime and all of that. No records, but you're singing.
• 35:14
  Speaker 3: You're making a record that no one wants to hear
• 35:16
  Speaker 3: because the timing is not right. Not saying they want
• 35:19
  Speaker 3: good records. It's the timing of it. It's the average
• 35:21
  Speaker 3: changing the culture. Irv's part of the culture. That's he
• 35:25
  Speaker 3: created this culture, this sound that was coming out of
• 35:28
  Speaker 3: us and all these other artists. He put his hands
• 35:31
  Speaker 3: on pause.
• 35:33
  Speaker 6: Y'all probably didn't make a lot of money off fools either,
• 35:35
  Speaker 6: because that was a bad boy sample.
• 35:37
  Speaker 3: No, yes, it's a sample. Wasn't bad we did. We
• 35:40
  Speaker 3: didn't give it to Puff Earth kind of. He went
• 35:44
  Speaker 3: to him and told him, I'm using Biggie, but I
• 35:46
  Speaker 3: ain't using your biggie because Puffy wanted him to use that,
• 35:49
  Speaker 3: so he get it. He went to the original.
• 35:53
  Speaker 8: Earth sold them the catalog for his part of the
• 35:56
  Speaker 8: catalog was Ashanti's Master's a part of that.
• 35:58
  Speaker 3: Every song he made, every song he made, every song,
• 36:01
  Speaker 3: he produced everything. Because it's when you sell the masters,
• 36:05
  Speaker 3: not just masters. Publishing goes along with it because whatever
• 36:08
  Speaker 3: is paying that kind of money, they don't want to
• 36:10
  Speaker 3: go fight for the now with the publisher and say
• 36:12
  Speaker 3: you can't use it. They won it all and you
• 36:15
  Speaker 3: know they had to get a clue, you know that,
• 36:17
  Speaker 3: and that's what they did. They did that with Universal.
• 36:19
  Speaker 3: So in our contract we had full control of the
• 36:21
  Speaker 3: master of one hundred percent, but we had to share
• 36:24
  Speaker 3: fifty to fifty. So basically wherever that music was gonna
• 36:27
  Speaker 3: get put anywhere, we could say yes or no to.
• 36:30
  Speaker 3: Does that make sense? Okay? So that's how we had
• 36:33
  Speaker 3: to set up. So when he sold it, they inherited
• 36:35
  Speaker 3: that writer. So universal can't stop iconoclass. Who has the masters? Now?
• 36:41
  Speaker 8: I was asking because right when he sold something previously,
• 36:45
  Speaker 8: like with Jarrol, did he give y roll cut?
• 36:48
  Speaker 3: Yeah, he gave joll But you know again that's family business.
• 36:50
  Speaker 8: Got you, so there's nothing like that. But that was
• 36:52
  Speaker 8: going down with Ashanti's situation.
• 36:53
  Speaker 1: For the part that he.
• 36:55
  Speaker 3: Y'all was supposed to be, it's a different business.
• 36:58
  Speaker 5: Was yoah a owner of.
• 37:00
  Speaker 3: That's what y'all was supposed to be? Officially? Never happened.
• 37:04
  Speaker 3: Never happened?
• 37:06
  Speaker 5: Why not?
• 37:07
  Speaker 3: Just timing? IRV IRV was gonna sign to Joe Ruse's
• 37:12
  Speaker 3: label as the first artist for JOAB.
• 37:14
  Speaker 1: I heard that before. That was like, I have this legend.
• 37:17
  Speaker 3: Let me tell you something. I have the napkin I
• 37:19
  Speaker 3: wrote the contract on and they both signed it. I
• 37:22
  Speaker 3: have it somewhere, but that's what the contract was. Because
• 37:26
  Speaker 3: RV was like if okay. We would be in the
• 37:30
  Speaker 3: studio and RV would rewrap everyone's song for them to
• 37:35
  Speaker 3: show him how to deliver the song. Not so much Joe,
• 37:38
  Speaker 3: but like the other artists. And then he understood how
• 37:42
  Speaker 3: to deliver as a producer, he understood how to deliver
• 37:44
  Speaker 3: vocals on music. You know what I'm saying, and that
• 37:48
  Speaker 3: is what man. When Joe said, Nah, you can't go
• 37:51
  Speaker 3: out like that, then he was like, He's gonna write
• 37:54
  Speaker 3: his song because E wasn't a writer. Joe was like,
• 37:57
  Speaker 3: I'll write all your music. You're gonna be my artist
• 37:59
  Speaker 3: on my label, and they signed a deal. It just
• 38:03
  Speaker 3: never came to fruition, just like Josh getting his piece
• 38:07
  Speaker 3: of Murdering.
• 38:07
  Speaker 5: So that was his piece when he sold the thing,
• 38:09
  Speaker 5: that was his piece.
• 38:09
  Speaker 6: For one question, my fools it was at the Bard
• 38:13
  Speaker 6: sample right, but she had Biggie's voice and foolish.
• 38:16
  Speaker 1: It was another one that was a remix, the remix
• 38:19
  Speaker 1: we did, the remix.
• 38:20
  Speaker 3: That we didn't have it, the rision doesn't have it.
• 38:26
  Speaker 1: What was the most underrated part of your role in
• 38:28
  Speaker 1: building murder.
• 38:31
  Speaker 3: I don't. I don't you know. I'm very humble. I
• 38:34
  Speaker 3: like I said, I did everything I had to do
• 38:37
  Speaker 3: for my brother. I'm my brother's keeper. And that's the crazy.
• 38:41
  Speaker 3: Everything I had to do on anything you could think
• 38:43
  Speaker 3: that needs to be done, I did it. I faced
• 38:46
  Speaker 3: twenty years. It's something that wasn't for me. That's the
• 38:49
  Speaker 3: that's the ultimate. If you understand the truth of the
• 38:52
  Speaker 3: everything HERV and again shot up prame, go get go
• 38:58
  Speaker 3: see the supreme truth. He got a documentary out this
• 39:01
  Speaker 3: for crazy. So but IRV and Prem forged relation. I'm
• 39:05
  Speaker 3: from Hollys Queens. I'll give you that dynamic because Hollice
• 39:07
  Speaker 3: in south Side don't work. Preim is the king in
• 39:10
  Speaker 3: south Side, your Queens. You understand that, you understand King
• 39:15
  Speaker 3: of south Side. My whole adolescent years, all I do
• 39:17
  Speaker 3: is fight dudes from south Side. Shout out monkey Dave.
• 39:19
  Speaker 3: I just he's someone that I fought all the time.
• 39:21
  Speaker 3: He don't know me, but now we're just kind of
• 39:23
  Speaker 3: gonna connect on some good stuff now, So shout out
• 39:26
  Speaker 3: monkey Dave. A monkey Dave used to be there waiting
• 39:29
  Speaker 3: for anyone going to Hollee with like twenty thirty dudes
• 39:32
  Speaker 3: every day at the Q two. The only bus that
• 39:34
  Speaker 3: runs through hollis so but IRV again with all of this.
• 39:40
  Speaker 3: He was just different, man. I can't explain it. He
• 39:44
  Speaker 3: was different. I seen something in my job, aside from
• 39:49
  Speaker 3: my mom and my dad always telling me to take
• 39:51
  Speaker 3: care of your brother, make sure he's good, you know,
• 39:56
  Speaker 3: And I had to take care of my brother, so
• 39:58
  Speaker 3: it never stopped. I only got of argument with IRV
• 40:02
  Speaker 3: during the trial one time because he acted like he
• 40:05
  Speaker 3: didn't remember and anything I did. The reason I'm sitting
• 40:09
  Speaker 3: is because I my accounting was I got a great
• 40:14
  Speaker 3: a bill of health from the Feds for the accounting
• 40:17
  Speaker 3: of murdering. We gambled a ton. They had me gambling
• 40:21
  Speaker 3: at one point eight a week. And that's not just me.
• 40:24
  Speaker 3: It was me John nerv All gambling with a bookie,
• 40:26
  Speaker 3: and I had a book who keeps track of their
• 40:29
  Speaker 3: I do because I want to see profit and loss
• 40:31
  Speaker 3: and we could claim profit and loss in business. But
• 40:37
  Speaker 3: I had every check I signed unless it was to me.
• 40:43
  Speaker 3: So anything we did to anybody, if I had to
• 40:46
  Speaker 3: pay envy of a check, IRV, I'm gonna sign this
• 40:50
  Speaker 3: for envy. Anything outside of payroll right that which I'm signing.
• 40:55
  Speaker 3: But anything outside of payroll, IRV, I gotta give Charlomagne.
• 40:59
  Speaker 3: You know just I gotta give just everybody he's seen
• 41:03
  Speaker 3: it and it's okay to and and I go. So
• 41:07
  Speaker 3: I never made one check without doing that. See again,
• 41:10
  Speaker 3: everyone say families don't can't do business together. I'm showing
• 41:14
  Speaker 3: you how you have to do it as family. If
• 41:16
  Speaker 3: you don't do it this way, you will have problems.
• 41:18
  Speaker 3: So he can never look at anything and say a word.
• 41:21
  Speaker 3: But when we're in the trial and they say, what's
• 41:24
  Speaker 3: this talk my checks and he's saying, ask Chris, I'm like, who, like, man, nigga,
• 41:34
  Speaker 3: you told me to pay this. You told me to
• 41:37
  Speaker 3: pay this, dude, you told like, don't get at me
• 41:39
  Speaker 3: Asia now, And I like the lawyers had kind of
• 41:42
  Speaker 3: got us separated. I wasn't playing with him. And then
• 41:45
  Speaker 3: I said, you better start remembering now, and he did.
• 41:48
  Speaker 3: He started IRV didn't do the trial. I always say
• 41:51
  Speaker 3: this to everybody. Eth didn't do the trial. I did
• 41:53
  Speaker 3: the trial. I did every motion hearing, every you know, motionaries.
• 41:57
  Speaker 3: You usually don't go. It's just your lawyers in there, prosecutor.
• 42:00
  Speaker 3: They're deciding on what evidence gets submitted in the trial.
• 42:04
  Speaker 3: That's where you win and lose cases. My judge the
• 42:09
  Speaker 3: first day said why are we here? We know these
• 42:15
  Speaker 3: guys are guilty. My judge, I couldn't believe it. I
• 42:19
  Speaker 3: turned to shot YAlO, which is my lawyer. He's not
• 42:21
  Speaker 3: here no more's Jerry chat YAlO, best lawyer in the game.
• 42:24
  Speaker 3: And I turned to chat Yell and I'm looking at him,
• 42:26
  Speaker 3: and then I just start staring at the lawyer and
• 42:27
  Speaker 3: I write down this grounds for an appeal and I
• 42:30
  Speaker 3: slide shot yo shaq Yel says we'll talk afterwards. So
• 42:35
  Speaker 3: we go in the hallway and the judge sees me
• 42:37
  Speaker 3: staring at him, and he realizes I'm not like a paralegal. Oh,
• 42:41
  Speaker 3: this is really the client. This is because they never
• 42:44
  Speaker 3: show clients and never go to motionaries. So they're like,
• 42:49
  Speaker 3: oh man, oh well, and he changes everything up after
• 42:53
  Speaker 3: it saw over the prosecutors smirking and laughing like yeah,
• 42:56
  Speaker 3: got him, we got this one right. Yeah. So we
• 42:58
  Speaker 3: go out in the hallway and he said, Chris, I
• 43:02
  Speaker 3: know the judge. We went to school together. He says,
• 43:05
  Speaker 3: he's probably gonna be the most fearish judge you're gonna
• 43:08
  Speaker 3: get in the Southern day Street.
• 43:10
  Speaker 2: I said what.
• 43:13
  Speaker 3: I said? What he said? I proudly he said, I
• 43:16
  Speaker 3: wouldn't we could make emotion to change because what he said.
• 43:20
  Speaker 3: He said, but I wouldn't do that. I'm going to
• 43:23
  Speaker 3: tell you trust me. And I said, oh my god.
• 43:27
  Speaker 3: I was like, this is who you want the judge
• 43:29
  Speaker 3: to be for my case, and I'll keep it a hunted.
• 43:32
  Speaker 3: You know, when we first started, we had like twenty
• 43:34
  Speaker 3: four charges. It wasn't just two. Every they put everything
• 43:38
  Speaker 3: on it on it, just threw everything anything previous dealing
• 43:40
  Speaker 3: with they threw on us. And we get we get
• 43:46
  Speaker 3: to the next day for the motion hearing, and that
• 43:49
  Speaker 3: judge blocked everything because he knew he messed up the
• 43:54
  Speaker 3: day before. I really believe that he blocked everything. I mean,
• 43:59
  Speaker 3: I keep it on it. I had a lot of
• 44:00
  Speaker 3: guns and things, and I never sold drugs in my life.
• 44:04
  Speaker 3: I might have robbed the drug dealer. I never sold
• 44:06
  Speaker 3: the drugs except for when I sold what I robbed.
• 44:08
  Speaker 3: But that's different.
• 44:12
  Speaker 2: That's a different that's a different.
• 44:14
  Speaker 4: Say selling to customers he sold they have a drug.
• 44:17
  Speaker 3: He said, yes, yes, at a discount too. They love that.
• 44:20
  Speaker 3: They love me, these guys. So at the end of
• 44:22
  Speaker 3: the day, end of the day, I feel that guilt.
• 44:27
  Speaker 3: He had that next day he blocked everything. And that
• 44:32
  Speaker 3: is the defining moments of why there's no way those jurors,
• 44:35
  Speaker 3: twelve jermors of not your peers, that it is not
• 44:39
  Speaker 3: your peers, is going to find you innocent with twenty
• 44:43
  Speaker 3: four chargers and you understand there's no way. You know.
• 44:48
  Speaker 3: The most chilling moment for me, again I was very
• 44:51
  Speaker 3: ignorant to a lot of this stuff, was the first
• 44:53
  Speaker 3: day of court. You get in there, all rise judge
• 44:56
  Speaker 3: and they read Christopher Lorenzo Verse is the United.
• 45:00
  Speaker 2: States of America.
• 45:01
  Speaker 3: I'm like, what did I do to the government? What
• 45:04
  Speaker 3: did I do to this country that I'm fighting them?
• 45:07
  Speaker 8: Like?
• 45:07
  Speaker 3: That was the surreal moment, even though you see it
• 45:10
  Speaker 3: in the doc. But when they read it, I was like,
• 45:12
  Speaker 3: oh man, it's crazy, But I didn't do it. Like
• 45:18
  Speaker 3: everything money on the case, it's all earns money. It's
• 45:21
  Speaker 3: not my money. Why am I sitting here? But I
• 45:23
  Speaker 3: signed every check and that's my partner and we there,
• 45:25
  Speaker 3: my brother and you heard it down though, yeah, yeah, yeah.
• 45:29
  Speaker 6: I didn't want to ask you about the funeral because
• 45:31
  Speaker 6: because Hole came to the funeral.
• 45:33
  Speaker 3: Yes, didn't, I thought came to She did not. She
• 45:36
  Speaker 3: sent some flowers Okay, what about Joe that Joe did
• 45:39
  Speaker 3: not his father. His father passed the same time. Okay,
• 45:43
  Speaker 3: got you got you got Joe came late. Actually, Joe
• 45:45
  Speaker 3: was there late. He left his father's and got to
• 45:48
  Speaker 3: us late. I seen him after at the end when
• 45:51
  Speaker 3: it was almost over. He did get there. Sorry, Joe. Yeah,
• 45:55
  Speaker 3: he's in the beginning though, got.
• 45:57
  Speaker 8: You Yeah, I was my Actually he mentioned the flowers,
• 46:00
  Speaker 8: and I know she posted a statement online.
• 46:02
  Speaker 7: Did that.
• 46:03
  Speaker 8: I know you said that you want a talk in person,
• 46:05
  Speaker 8: but like, did that provide any sort of comfort for
• 46:08
  Speaker 8: you guys in that moment? Just having things show up
• 46:11
  Speaker 8: there from her?
• 46:15
  Speaker 3: I don't know how to answer that. Really, it's like,
• 46:19
  Speaker 3: it's a terrible it's a terrible it's my dad was
• 46:24
  Speaker 3: the worst in her past that you know. This is
• 46:29
  Speaker 3: the connection between her sibling and the way me and
• 46:31
  Speaker 3: Earth grew up. I mean, I raised her. That's not
• 46:36
  Speaker 3: my father, my you know my mother. See my dad,
• 46:40
  Speaker 3: My dad was an alcoholic. I had a listen years
• 46:42
  Speaker 3: he's he's crazy, you know what I'm saying. But then
• 46:46
  Speaker 3: when he got older, I understood why he was drunk
• 46:48
  Speaker 3: every day. He had eight kids with no money, you
• 46:52
  Speaker 3: know what I'm saying, I understand as a man, he
• 46:55
  Speaker 3: never left, stayed with mom, and I asked him that question,
• 46:58
  Speaker 3: why didn't you leave? I could never do that to
• 47:00
  Speaker 3: y'all heard you. You know what I'm saying. He's my hero,
• 47:06
  Speaker 3: but my brother. I tried. I had to explain this
• 47:09
  Speaker 3: to his kids. I said, I know that's your dad.
• 47:12
  Speaker 3: I know what it is to lose your dad. I said,
• 47:17
  Speaker 3: you'll feel that the day you have to lose your brother.
• 47:19
  Speaker 3: Whenever that day comes, and it's different to this day,
• 47:23
  Speaker 3: I can't. I mean, I got sick over earth Man.
• 47:27
  Speaker 3: I got sick physically after he literally in the hospital,
• 47:31
  Speaker 3: Like and they what is it? Stress? What's the stress?
• 47:35
  Speaker 3: It's my brother, he's here right now. Like, but I
• 47:38
  Speaker 3: got through it. I have to. Like I said, so
• 47:42
  Speaker 3: when you say that with the flowers, it's a good gesture.
• 47:47
  Speaker 3: It's a good gesture. I won't go further than that.
• 47:50
  Speaker 3: And I don't want to be disrespectful to her because
• 47:51
  Speaker 3: she probably thinks it's good. But she should know better
• 47:54
  Speaker 3: that she had to talk to me physically. Actually, she
• 47:57
  Speaker 3: should come see me. I love Ashanti. You know what
• 48:03
  Speaker 3: I'm saying. That's little that's like little sister, for real,
• 48:06
  Speaker 3: for real. We took care of her in every sense
• 48:10
  Speaker 3: of your imagination. She confessed me one day afterwards, and
• 48:15
  Speaker 3: she thanked me for everything we did for because now
• 48:18
  Speaker 3: she's out there by herself and she's getting all types
• 48:21
  Speaker 3: of indecent proposals. Let's leave it to that, right, because
• 48:25
  Speaker 3: that's what this industry is. Let's not make any sugar
• 48:29
  Speaker 3: coating about it. It's an attractive young lady. She wants
• 48:32
  Speaker 3: to make music. What could you do with this? You
• 48:35
  Speaker 3: want that beat? Okay, let's go over here. And she
• 48:38
  Speaker 3: told me. She told me, and she was like, thank you.
• 48:42
  Speaker 3: She thanked me for always taking care of it. On versus,
• 48:46
  Speaker 3: you know, and she's waiting, he shout out, Nelly. I
• 48:47
  Speaker 3: have no problem with these nothing I fuck with Nelly.
• 48:53
  Speaker 3: But on versus. The day of versus, he pulls up
• 48:56
  Speaker 3: and I said, what do you want to do? You
• 48:59
  Speaker 3: ask her like she come up and you ask her,
• 49:01
  Speaker 3: what do you want to do? I roll this off
• 49:04
  Speaker 3: the stage. She said, no, I'll give you the sign
• 49:07
  Speaker 3: if there's a problem. But that's the day they got
• 49:10
  Speaker 3: back together. That's why you don't get in the middle
• 49:12
  Speaker 3: of relationships. It's different. That's why I never got any
• 49:16
  Speaker 3: and herd together. I never did. I just tried to
• 49:19
  Speaker 3: keep it cool with them and keep the business moving.
• 49:22
  Speaker 3: I could have swell.
• 49:22
  Speaker 7: It was reported that she went to the funeral.
• 49:24
  Speaker 3: Okay, so she they lied. They did put a report
• 49:28
  Speaker 3: that she was They lied again. She probably got a
• 49:30
  Speaker 3: good publish or something.
• 49:33
  Speaker 5: I want to ask you.
• 49:33
  Speaker 3: You know, you know she came and stay to my mother.
• 49:37
  Speaker 3: That's the part that's deeper than just what it is.
• 49:40
  Speaker 3: She knows that she knows. Ninnie, come on, this is
• 49:46
  Speaker 3: all that is off. When it's death, it's over nothing
• 49:50
  Speaker 3: Earth could say nothing, no more, it's over. Why can't
• 49:53
  Speaker 3: you And again, if it's because of your husband, you
• 49:59
  Speaker 3: could come to see me and talk to me. I
• 50:01
  Speaker 3: can see you at a show. What's the difference. That's
• 50:05
  Speaker 3: how I look at it me personally.
• 50:07
  Speaker 8: She had said that she tried to there was an
• 50:08
  Speaker 8: olive branch or whatever that she tried to extend or
• 50:11
  Speaker 8: was extended, but it wasn't received well. So you think
• 50:13
  Speaker 8: that that's why she kind of text me.
• 50:16
  Speaker 3: I wasn't in the mood for texting. You understand. She
• 50:20
  Speaker 3: got to understand that too. You can't only have your view.
• 50:24
  Speaker 3: It's two sides. She text me and she didn't text me.
• 50:30
  Speaker 3: If I show you the date she text me, slate,
• 50:32
  Speaker 3: you understand he's gone already, So just put this in
• 50:36
  Speaker 3: there without me going deep. He's gone. And then I
• 50:39
  Speaker 3: get a text after he's gone a couple of days. No,
• 50:46
  Speaker 3: nothing else. She got my number.
• 50:48
  Speaker 1: She could like, you'd appreciated the call.
• 50:50
  Speaker 3: I would appreciate you a visit.
• 50:52
  Speaker 1: I get what I'm saying.
• 50:53
  Speaker 3: It's like I said, we did a lot, you know.
• 50:56
  Speaker 3: And she could say whatever she wants about a relationship whatever,
• 51:01
  Speaker 3: But you can't lie about her career. Who can? Who
• 51:05
  Speaker 3: can sit there and say she did something more than
• 51:07
  Speaker 3: what it is? Like, Yeah, she wrote the records with him.
• 51:11
  Speaker 3: She hated every hit record. How about that? So what
• 51:14
  Speaker 3: if we listen to her? Did she become a shanty?
• 51:17
  Speaker 3: That's the facts? For baby Baby? She hated? That was
• 51:23
  Speaker 3: too many babies. It's one of my favorite records.
• 51:25
  Speaker 2: Irv Winne Booth and Soda.
• 51:26
  Speaker 3: You gotta sing like this, he said, you gotta feel like.
• 51:28
  Speaker 1: You you high.
• 51:30
  Speaker 2: You don't get high.
• 51:31
  Speaker 3: That's why you don't know what it is.
• 51:32
  Speaker 2: It's what he told her.
• 51:33
  Speaker 3: And he said, you gotta be strung out on a
• 51:35
  Speaker 3: man that way, and he's so I don't want to
• 51:39
  Speaker 3: hear it pitch perfect. I say, I'm stupid gotty sing
• 51:44
  Speaker 3: it like that, and she did, see I give credit
• 51:48
  Speaker 3: for the listening. A producer has to be able to
• 51:53
  Speaker 3: produce or else you just the beat maker, right, and
• 51:57
  Speaker 3: you're leaving it in the hands of an artist. And
• 52:00
  Speaker 3: that's the reality. If you trust that producer, which they
• 52:02
  Speaker 3: trusted her, they was able to get through and make
• 52:06
  Speaker 3: those changes. She compromised her own belief for his, which
• 52:11
  Speaker 3: is to her credit, you know. And that's the reality, y'all.
• 52:15
  Speaker 3: Is the favorite time with y'all was Holla, holla, I
• 52:18
  Speaker 3: get that beat, I run to the studio, or puts
• 52:20
  Speaker 3: it up. Jo y'all did two hooks? Write the hook? First?
• 52:24
  Speaker 3: We playing cards in the other room. He comes out
• 52:26
  Speaker 3: with a hook. That's not it, Go write another hook?
• 52:30
  Speaker 3: What if? Joall said, NAHRV, that's it. That's what these
• 52:32
  Speaker 3: artists do today. It's like they can't be wrong. Nah,
• 52:36
  Speaker 3: that's it. IRV said, No, that's not it. Came out
• 52:39
  Speaker 3: with another one that's not it. The third one, Yo,
• 52:42
  Speaker 3: I'm gonna double it up. I'm gonna do with the beat.
• 52:45
  Speaker 3: Halla Halla, room, go crazy, go write it.
• 52:49
  Speaker 2: He wrote the hook.
• 52:50
  Speaker 3: And the verses, it's like they was written already, that's
• 52:54
  Speaker 3: how fast it was. And we tall about sixteen bars,
• 52:57
  Speaker 3: three times three sixteen bars. It was like it was
• 53:00
  Speaker 3: as soon as he got the hook, the verses was
• 53:01
  Speaker 3: like done. Good record. But that's the that's the beauty
• 53:06
  Speaker 3: of a producer. And that's to me. IRV is a producer,
• 53:10
  Speaker 3: for real, for real. And then when I look in
• 53:12
  Speaker 3: the industry, doctor Dre, who is Irv's idol, He idolized
• 53:17
  Speaker 3: like he's the best. I don't even know how he
• 53:19
  Speaker 3: made this or how he did that, But doctor Dre
• 53:21
  Speaker 3: is a real producer, you know. And you have a
• 53:25
  Speaker 3: lot of them, you know. I remember Tim and IRV Timboll, you.
• 53:29
  Speaker 5: Know, they they used to have.
• 53:30
  Speaker 3: Little competitions, you know, and he would tell her because
• 53:33
  Speaker 3: Tim's on huge records, and IRV say, did you tell
• 53:38
  Speaker 3: him what to do? He said, how come you didn't
• 53:41
  Speaker 3: make magoua hit? You know, yes, this is this was
• 53:46
  Speaker 3: Irving Timm's conversations. But when you think about it, it's real.
• 53:50
  Speaker 3: I get it. I'm just in the back listening, you know,
• 53:53
  Speaker 3: I'm that and I'm like, man, that's real stuff. Though.
• 53:57
  Speaker 4: How many people did you have to fight for? Because
• 53:58
  Speaker 4: IRV had a crazy he's my fause.
• 54:05
  Speaker 3: Listen, meanf would go out, I would get the call
• 54:10
  Speaker 3: over and that's like a constant. All of his friends.
• 54:13
  Speaker 3: Everyone will tell you, like they would call me and
• 54:15
  Speaker 3: they would be like, Yo, your brother's here. But you
• 54:16
  Speaker 3: know I really don't fuck with them. I said, well,
• 54:19
  Speaker 3: then don't call me. You can't not fuck with my
• 54:23
  Speaker 3: brother and tell me you fuck with me. That's impossible. Nah,
• 54:27
  Speaker 3: you know what I mean, Chris, You know what I mean.
• 54:29
  Speaker 3: I well, didn't make sure he's good, and that's what
• 54:31
  Speaker 3: would happen. So I didn't really fight a lot. I'm blessed.
• 54:35
  Speaker 3: I was blessed in the sense of I got a
• 54:38
  Speaker 3: lot of respect. You know, the people I fought wasn't
• 54:43
  Speaker 3: really for Earth. I fought a lot, but it wasn't
• 54:46
  Speaker 3: for Earth. There was a respect and when I everyone
• 54:51
  Speaker 3: knew if you didn't mess with Earth, you can't fuck
• 54:53
  Speaker 3: with me. Don't come over here. You know, I'll give
• 54:55
  Speaker 3: you the Jimmy Henchman shout out Jimmy again. But this
• 54:59
  Speaker 3: is how we actually got cool. He kept coming to
• 55:03
  Speaker 3: meet me at different clubs. Y'all want to talk to
• 55:06
  Speaker 3: your brother. I said, okay, what you want to talk about, Jimmy,
• 55:08
  Speaker 3: talk to me. I said, I want to talk to
• 55:10
  Speaker 3: your brother. I said, Jimmy, I'm telling you, I'm gonna
• 55:13
  Speaker 3: get it to like I don't lie. If you're gonna
• 55:14
  Speaker 3: tell me, I'm gonna get it to Irving, just talk
• 55:16
  Speaker 3: to me. And then he said it again and I said,
• 55:20
  Speaker 3: I am IRV nigga. What's up? And then oh yeah,
• 55:25
  Speaker 3: And then it was tension, a lot of tension with Jimmy.
• 55:29
  Speaker 3: Now we didn't get into any conflict. We resolved it.
• 55:31
  Speaker 3: But when you deal with predators, and I dealt with
• 55:35
  Speaker 3: a lot of predators, you have to deal with them.
• 55:37
  Speaker 3: They only respect power strength. So if I didn't show
• 55:40
  Speaker 3: Jimmy's strength, it would have been probably a whole nother situation.
• 55:45
  Speaker 4: Do you think the industry is messed up? Because now
• 55:47
  Speaker 4: it's gonna sound crazy. Back in the day, when hip
• 55:51
  Speaker 4: hop was prevalent and everybody was running.
• 55:54
  Speaker 2: There were predators or they were street.
• 55:57
  Speaker 4: Than today, it seems like it's not as bad as
• 56:00
  Speaker 4: seemed like people are just doing whatever they want to do.
• 56:02
  Speaker 3: I think got times worse back in our era. Versus today.
• 56:05
  Speaker 5: But you think there was more control.
• 56:07
  Speaker 4: There was somebody on the West, there was somebody in Houston,
• 56:10
  Speaker 4: there was somebody in Brooklyn, there was somebody in Queys.
• 56:12
  Speaker 4: There was somebody in Bronx. That kept the artists being
• 56:15
  Speaker 4: artists and the street guys.
• 56:17
  Speaker 1: There was a cold.
• 56:18
  Speaker 5: It doesn't seem like that cold is there now.
• 56:21
  Speaker 3: It is. It is, let's say lawless, but the cold
• 56:27
  Speaker 3: back then most people didn't have the right person they
• 56:31
  Speaker 3: was dealing with. I mean, I don't want to, but
• 56:34
  Speaker 3: I had tons of people's jury in my hand that
• 56:37
  Speaker 3: I shouldn't have had in my hand. And I'm like,
• 56:40
  Speaker 3: and the reason they come to me. They was coming
• 56:42
  Speaker 3: to me, these guys was they would tell me, do
• 56:45
  Speaker 3: you know them? I'll get it back to them. But
• 56:46
  Speaker 3: then they want me to pay for them, or want
• 56:48
  Speaker 3: them to pay for it, and I'm like, nah, I
• 56:49
  Speaker 3: don't want to get into the middle of that business. Now.
• 56:51
  Speaker 3: If you was my man and it was that, I
• 56:53
  Speaker 3: call you up and I would ask you, hey, something happened,
• 56:58
  Speaker 3: I wouldn't say anything. I would you good is everything?
• 57:01
  Speaker 3: And I want them to confess and they would. Ninety
• 57:03
  Speaker 3: nine times out of one hundred they did not confess.
• 57:06
  Speaker 3: They would act like it was cool, like nah, no
• 57:09
  Speaker 3: one wants to act like they got robbed or anything.
• 57:11
  Speaker 3: They want to always act like okay, Well then if
• 57:13
  Speaker 3: you don't, you said nothing even cool?
• 57:16
  Speaker 1: You know I saw that. Sorry to cut you off.
• 57:20
  Speaker 8: Just speaking of this made me think that they're doing
• 57:21
  Speaker 8: the Supreme Team docutaries or documentary.
• 57:25
  Speaker 3: Well, the documentary is documentary on Supreme. It is called
• 57:28
  Speaker 3: The Supreme Truth. And yeah, shot out Luke. He made
• 57:33
  Speaker 3: an incredible film, him and Michael J. Payton, and it's
• 57:38
  Speaker 3: again just backed on with facts like it was fact checked.
• 57:44
  Speaker 3: There was no this is my opinion. You know. That's
• 57:47
  Speaker 3: one of the things Preme insisted on. He wanted to
• 57:50
  Speaker 3: get all of the facts where people lied or this
• 57:54
  Speaker 3: is impossible because this is what it is. Because the
• 57:57
  Speaker 3: reality is he's in on the wrong charges and I'll
• 58:00
  Speaker 3: leave it at that. What he's convicted of is not
• 58:04
  Speaker 3: what he did. But when you go in front of
• 58:06
  Speaker 3: twelve people with a history like he has, oh man,
• 58:11
  Speaker 3: good luck and getting them to say not guilty. And
• 58:14
  Speaker 3: that's just the fact. Because I was there for that
• 58:16
  Speaker 3: whole trial and it's all it's all lies. It's based
• 58:22
  Speaker 3: on lies. It's all snitches. But they're gonna the twelve
• 58:24
  Speaker 3: were gonna believe that because you have a history. They're
• 58:27
  Speaker 3: not gonna sit there and say, oh, he couldn't have
• 58:29
  Speaker 3: done that. That part of your brain is not happening.
• 58:33
  Speaker 3: It's not happening. So did He trial must have drove
• 58:35
  Speaker 3: you crazy. You know, the did He trial? I was
• 58:38
  Speaker 3: just with Christian out in LA not too long ago.
• 58:40
  Speaker 3: Shout o Christian and whole family. You know, I'm just
• 58:43
  Speaker 3: because I can't imagine what they're dealing with. My biggest
• 58:45
  Speaker 3: problem with the trial is when it first started, you know,
• 58:49
  Speaker 3: the way they promoted it, I thought something was gonna
• 58:50
  Speaker 3: come out. It's like some real we're gonna hear about
• 58:54
  Speaker 3: all types of crazy shit. You know, you don't hear nothing.
• 58:58
  Speaker 3: We heard the girl he enjoyed having a freak off,
• 59:04
  Speaker 3: you know, with dudes with large members spouse.
• 59:09
  Speaker 2: At the end of the day, and she was paying them.
• 59:12
  Speaker 3: My biggest problem is this, he's a If he's not
• 59:16
  Speaker 3: a billionaire's right there, let's call him a billionaire. How
• 59:20
  Speaker 3: does this black billionaire with this lack of evidence, which
• 59:24
  Speaker 3: they had to The prosecutor had to remove chargers in
• 59:27
  Speaker 3: the middle of the trial said, oh, we're not going
• 59:28
  Speaker 3: to go after these, we're taking these off because they
• 59:30
  Speaker 3: didn't have no evidence for it. Not get home, not
• 59:33
  Speaker 3: be able to fight this from home. That's all I'm saying.
• 59:36
  Speaker 3: Nothing else. Why couldn't he fight this from home? You
• 59:40
  Speaker 3: know the Abercrimeian fish people, they five million dollar bail
• 59:43
  Speaker 3: on their home and they got all the boys. They
• 59:45
  Speaker 3: was messing with them, little boys and girls, like come on,
• 59:49
  Speaker 3: enough is enough, man. But as people, if we don't
• 59:51
  Speaker 3: get together, we will never get anywhere. And that's the
• 59:54
  Speaker 3: biggest problem. They know we could never get together.
• 59:56
  Speaker 8: You think he gonna get to get to come home
• 59:59
  Speaker 8: and get the time served on.
• 1:00:00
  Speaker 3: He's definitely getting time served, and it's just a question
• 1:00:03
  Speaker 3: of what they charging with. How much is the judge
• 1:00:05
  Speaker 3: going to give them, how much amount of time. I'm
• 1:00:08
  Speaker 3: afraid for him, really, yeah, only because they didn't let
• 1:00:13
  Speaker 3: him go. He should have been home.
• 1:00:14
  Speaker 2: He's not. He's almost in a year. We all watched
• 1:00:18
  Speaker 2: the case.
• 1:00:20
  Speaker 1: Fourteen months.
• 1:00:21
  Speaker 3: Yeah that's a little longer year, yes, yellow education.
• 1:00:28
  Speaker 8: But when you say more than a year, I'm thinking,
• 1:00:30
  Speaker 8: like you're hitting it, like two years, we got you.
• 1:00:35
  Speaker 3: But but he's for being in that long. It's crazy
• 1:00:40
  Speaker 3: for not for the charges that I mean, for the
• 1:00:42
  Speaker 3: case that I heard, it's not a domestic violence case.
• 1:00:45
  Speaker 3: I don't condone. I'm a protector of women, so at
• 1:00:50
  Speaker 3: the end of the day, if I see a female
• 1:00:51
  Speaker 3: in duress, I will be in the middle of that problem. Now,
• 1:00:54
  Speaker 3: if it's a relationship, like I said, I don't do that.
• 1:00:58
  Speaker 3: I got five sisters, I got a month, I got
• 1:01:00
  Speaker 3: a ton of nieces, I got a daughter. You're not
• 1:01:02
  Speaker 3: playing with no women as a man. So when I
• 1:01:05
  Speaker 3: heard the domestic violence, I don't condone that. But that's
• 1:01:08
  Speaker 3: not a domestic violence case in the facts. He'sa a
• 1:01:10
  Speaker 3: MGC right now, that's a real place. Nah, that's not cool, man.
• 1:01:17
  Speaker 3: And that And I was early on it because I
• 1:01:19
  Speaker 3: was waiting to hear something and a prosecutor will always
• 1:01:23
  Speaker 3: come out with the smoking gun the first thing they're
• 1:01:26
  Speaker 3: going to talk about it. And I didn't hear nothing.
• 1:01:29
  Speaker 3: And right after that, I was like, leave, Let did
• 1:01:31
  Speaker 3: he go? Man? This is terrible? You know, hold your head,
• 1:01:36
  Speaker 3: bro again, you're what someone's sexual preferences is nothing. If
• 1:01:42
  Speaker 3: he involved kids, then they would have been a problem.
• 1:01:44
  Speaker 3: I'm a game women. Kids, You can't play with that shit,
• 1:01:47
  Speaker 3: not around me. No.
• 1:01:50
  Speaker 1: Afric.
• 1:01:50
  Speaker 6: Fifth thing was interesting too because they was always saying
• 1:01:52
  Speaker 6: that he got a bell because of his age, and
• 1:01:55
  Speaker 6: then they said he was unfit to stand dry because
• 1:01:57
  Speaker 6: he had dementia.
• 1:01:58
  Speaker 3: Yeah, yeah, I don't know. Puffy gotta go crazy too.
• 1:02:03
  Speaker 2: It should have make me crazy.
• 1:02:06
  Speaker 6: I wanted to ask you something else about you know,
• 1:02:08
  Speaker 6: Dame Dashes doing the Supreme Team.
• 1:02:11
  Speaker 3: Yeah, yeah, Kyle Kyle Sho, Kyle Preme's son. He got
• 1:02:14
  Speaker 3: Dame and he talking to Prince and uh preim he
• 1:02:19
  Speaker 3: was on the phone. Yeah, we was on the phone.
• 1:02:22
  Speaker 3: Like the reality is something anyone could tell. Pream's story
• 1:02:25
  Speaker 3: from the eighties once you get into the nineties and
• 1:02:29
  Speaker 3: that's murder ring. He's attached to the hip. I went
• 1:02:32
  Speaker 3: through the whole trial for these You know, that's really
• 1:02:37
  Speaker 3: what the public.
• 1:02:37
  Speaker 1: Wants to hear about doing the Supreme Team.
• 1:02:40
  Speaker 3: Yes, it was. We had man Jamie Fox, Michael j
• 1:02:45
  Speaker 3: Michael bat Jordan, Michael beat Jordan's Michael B. Jordan to
• 1:02:49
  Speaker 3: play Prince his nephew, and Jamie Fox was gonna play Preme.
• 1:02:55
  Speaker 3: We had was talking to leon Leonardo DiCaprio for the
• 1:02:58
  Speaker 3: Detective like the lead detective ro No, it's Powerhouse.
• 1:03:03
  Speaker 1: A movie TV show.
• 1:03:04
  Speaker 3: It was a movie. But here's what happened. Here's what happened, Earth,
• 1:03:09
  Speaker 3: Earth happened. We was irthed. He cursed out the president
• 1:03:14
  Speaker 3: of BT oh and told him he's like not black.
• 1:03:18
  Speaker 3: He didn't really curse him out. He's not black. Yeah,
• 1:03:23
  Speaker 3: I didn't want to say his name, but yeah, Scott,
• 1:03:25
  Speaker 3: I'm trying to do business over there. Scott, you heard me.
• 1:03:28
  Speaker 3: We'll get onto that next. But uh, he tells me
• 1:03:31
  Speaker 3: he's not black. You don't know this coachre uncle, all
• 1:03:34
  Speaker 3: types of stuff like that. IRV was very close with
• 1:03:38
  Speaker 3: Bob Backish. Bob Backish was the CEO of Viacom who
• 1:03:42
  Speaker 3: owns and controls BT Paramount Film, so we was getting
• 1:03:46
  Speaker 3: to deal with Paramount for this movie. The Prime Team
• 1:03:49
  Speaker 3: through Bob and Bob Earth thought he was gonna protect
• 1:03:53
  Speaker 3: him with Scott, and then Earth went there and said, IRV,
• 1:03:57
  Speaker 3: I hired him. I can't do that, and then IRV
• 1:04:00
  Speaker 3: ended up losing tails were the number one slot TV
• 1:04:04
  Speaker 3: slot on BT for our time slot for tales, and
• 1:04:06
  Speaker 3: we lose it again. We got IRVD and he lost
• 1:04:11
  Speaker 3: it because Scott took a stand, I can't work with him,
• 1:04:15
  Speaker 3: and that was the end of tails.
• 1:04:17
  Speaker 1: Why do end up calling Scott White?
• 1:04:20
  Speaker 3: Because IRV Okay, I'm gonna get IRV irv's visionary again.
• 1:04:26
  Speaker 3: And he had ideas about tales in different genres of music,
• 1:04:31
  Speaker 3: and he wanted to I'm gonna give Mona Scott this credit.
• 1:04:33
  Speaker 3: Shout out Mona. He wanted to love and hip hop
• 1:04:37
  Speaker 3: it what did What do I mean by loving hip hop?
• 1:04:40
  Speaker 3: Love and hip hop? New York love and hip hop,
• 1:04:42
  Speaker 3: Atlanta love and hip hop, Miami loveing hip hop? La? No,
• 1:04:45
  Speaker 3: but it's from his programming. See we're talking programming now.
• 1:04:48
  Speaker 3: So love and hip hop never stops. It's twenty it's
• 1:04:51
  Speaker 3: every day, three sixty five. When you do TV shows,
• 1:04:55
  Speaker 3: you got your hiatus, you're shooting this little bit of time,
• 1:04:57
  Speaker 3: ten ten episodes, and you're off then you come back.
• 1:05:00
  Speaker 2: No, now, if I do that, I never stopped working.
• 1:05:04
  Speaker 3: But then you know that's a lot of money too.
• 1:05:07
  Speaker 3: HERV was what was getting twenty five million dollars for
• 1:05:10
  Speaker 3: ten episodes, so two point five f so if you
• 1:05:13
  Speaker 3: did that times for he's talking about a hundred million
• 1:05:15
  Speaker 3: dollars deal. And that's why he's you might call someone
• 1:05:20
  Speaker 3: out of their name and if they don't see the vision.
• 1:05:26
  Speaker 3: We got a show that's working when you already proved
• 1:05:28
  Speaker 3: it out. Let's do R and B. Now, let's do
• 1:05:32
  Speaker 3: rock and roll, let's do country, let's do Latin. You know,
• 1:05:38
  Speaker 3: the concept is there, so it's like, but you know
• 1:05:42
  Speaker 3: Mona Scott, she did that with she did that with
• 1:05:44
  Speaker 3: him hip hop. Shout out mon again.
• 1:05:46
  Speaker 5: She did not the reason you hear the Clash Pro League? Yes,
• 1:05:49
  Speaker 5: what is the Clash Pro League?
• 1:05:51
  Speaker 3: Man? The Clash Pro League is again. I'm four decades
• 1:05:54
  Speaker 3: inside the street basketball. You know, I did so many
• 1:05:57
  Speaker 3: things in my career. When I look back, I'm like, man,
• 1:05:59
  Speaker 3: I did all of this. I can't believe it. But yeah,
• 1:06:01
  Speaker 3: for decades inside street I helped Greg Marius who ran
• 1:06:05
  Speaker 3: Ruttle Park, helped build do deals with him and build
• 1:06:09
  Speaker 3: Rutle Park to the height. You know BBC, right, that's
• 1:06:11
  Speaker 3: what they call it EBC now Entertainment Entertainer's Basketball Classic,
• 1:06:17
  Speaker 3: that's what it's called now. But yeah, I did that,
• 1:06:18
  Speaker 3: and then all these years in the middle of that,
• 1:06:21
  Speaker 3: I would always think of I dealt with I also
• 1:06:24
  Speaker 3: have a managing a sports business, so I manage athletes.
• 1:06:28
  Speaker 3: I have NBA players that I was managing football players,
• 1:06:33
  Speaker 3: managing or co asinging, managing or co aging. I would
• 1:06:36
  Speaker 3: get an agent and be his partner, bring them to
• 1:06:39
  Speaker 3: the athlete. And through all of that is what made
• 1:06:43
  Speaker 3: me start the league because I understood the again business
• 1:06:47
  Speaker 3: principal Number one, supplying demand, the supply of athletes that
• 1:06:51
  Speaker 3: are not getting jobs, that are really talented play D
• 1:06:55
  Speaker 3: one but have nowhere to go. They're playing the streetball
• 1:06:58
  Speaker 3: and they some of them do get to go over
• 1:07:00
  Speaker 3: But when you think of overseas, it's only two jobs
• 1:07:02
  Speaker 3: an American can get on each team overseas. The rest
• 1:07:05
  Speaker 3: has to be from the country that you're playing it.
• 1:07:07
  Speaker 3: So most of those jobs are taken, just like the NBA.
• 1:07:11
  Speaker 3: NBA is a four hundred and fifty players in the NBA,
• 1:07:14
  Speaker 3: and guess what, most of them are not leaving. And
• 1:07:17
  Speaker 3: then you get a new recruit. Two drafts, two rounds
• 1:07:21
  Speaker 3: every year. That's only thirty two teams, sixty four players.
• 1:07:25
  Speaker 3: Think of the March, think of March Madness, and you
• 1:07:27
  Speaker 3: understand supply every year all them teams D one talented
• 1:07:32
  Speaker 3: players but can't get a job. And I was like
• 1:07:36
  Speaker 3: we need a team in a league in New York
• 1:07:39
  Speaker 3: just started. I want to start it in New York,
• 1:07:41
  Speaker 3: but I want to franchise leagues in every city, you know,
• 1:07:45
  Speaker 3: and then really have a stronghold on that. So that's
• 1:07:48
  Speaker 3: what I did last year and went incredible. He sold
• 1:07:51
  Speaker 3: out every week short season for the attention span of disease. Right,
• 1:07:58
  Speaker 3: So I did a shortened season, only a seven game season,
• 1:08:00
  Speaker 3: agame with money. I'm paying all the players, they all
• 1:08:03
  Speaker 3: get paid, the coaches, everyone's getting paid. So it's a
• 1:08:06
  Speaker 3: real league. I based it on leagues like the Dominican
• 1:08:09
  Speaker 3: Republic or Puerto Rico. And if you look at the
• 1:08:13
  Speaker 3: Puerto Rico League, like Bad Bunny owns a team over there,
• 1:08:16
  Speaker 3: like they're pumping now the influence of a big star
• 1:08:20
  Speaker 3: and money into these teams, Puerto Rico will end up
• 1:08:23
  Speaker 3: having a very big league. The problem is they need
• 1:08:25
  Speaker 3: to accept more American players. They have to make an
• 1:08:28
  Speaker 3: adjustment from their own business because only having two Puerto
• 1:08:31
  Speaker 3: Rico's not big enough to have really that good of
• 1:08:33
  Speaker 3: players everywhere. It's just what it is. You need more
• 1:08:36
  Speaker 3: from outside to make the league more dynamic. But that's
• 1:08:40
  Speaker 3: where they're right. And then I looked at all this.
• 1:08:42
  Speaker 3: I studied this, and I said, let's start a league.
• 1:08:45
  Speaker 3: And I did it at a very cost deficient. Man
• 1:08:47
  Speaker 3: and I base the pay all of those games and
• 1:08:51
  Speaker 3: we only have a seven game series is eight teams.
• 1:08:55
  Speaker 3: Eight teams, they all play each other once once that's over, playoffs, championship,
• 1:09:00
  Speaker 3: We're done. I did a full combine. I had over
• 1:09:02
  Speaker 3: five hundred players show up and you had to fill
• 1:09:05
  Speaker 3: out a questionnaire to make sure that I know you
• 1:09:08
  Speaker 3: know how to play ball, you have a career somewhere.
• 1:09:10
  Speaker 3: I'm not just taking someone off the street.
• 1:09:12
  Speaker 1: That's all nice.
• 1:09:13
  Speaker 3: I killed the YMCA yesterday. No, you have to be
• 1:09:17
  Speaker 3: a real athlete. So all of these are real athletes
• 1:09:19
  Speaker 3: that played somewhere, and man, it was a huge success.
• 1:09:24
  Speaker 3: My next goal is now season two. We're starting in
• 1:09:27
  Speaker 3: March this year. I moved the date. I don't want
• 1:09:32
  Speaker 3: to do it in the summer, which is probably in
• 1:09:33
  Speaker 3: New York is the ideal time because I don't want
• 1:09:35
  Speaker 3: to cannibalize the street ball. I also helped build like
• 1:09:38
  Speaker 3: a Dytming park. Like me and King Stephen shotout Ken
• 1:09:40
  Speaker 3: stevens Man, I helped build out Dytman and now you know,
• 1:09:44
  Speaker 3: I helped them out with that indictment's out of his height,
• 1:09:46
  Speaker 3: so I understand. But I get all the players from
• 1:09:48
  Speaker 3: the high school up, so I have the farming system
• 1:09:51
  Speaker 3: basically everything right in my fingertips with clash, and then
• 1:09:55
  Speaker 3: that's what the league's about. And then it really is
• 1:09:57
  Speaker 3: about expanding. I've had meetings just now, shout out Jay,
• 1:10:00
  Speaker 3: Will you know, Kevin Durant, Carmelo Anthony, you know, Kendrick Perkins,
• 1:10:08
  Speaker 3: Fat Joe, you know, and then I got French Montana
• 1:10:12
  Speaker 3: are you. I'm using influences now for each team. Smart
• 1:10:17
  Speaker 3: you know, you guys could come in whenever you want me. No, no, seriously,
• 1:10:21
  Speaker 3: like this is business. And when I show you the
• 1:10:23
  Speaker 3: business side of it, this is multi billions of dollars.
• 1:10:26
  Speaker 3: Once I expand into multiple cities, the real part of
• 1:10:29
  Speaker 3: it would be marketing because I'm using these social media
• 1:10:31
  Speaker 3: influencers or celebrities. You know, I'm talking to Nli Chopper,
• 1:10:37
  Speaker 3: Chris Brown, Jay Cole, Yeah, because these I wanted. I
• 1:10:42
  Speaker 3: want someone with a basketball offinity.
• 1:10:44
  Speaker 7: And he got it.
• 1:10:45
  Speaker 3: I know, Chris Brown used to come to New York
• 1:10:48
  Speaker 3: and play with me. I used to get a basketball
• 1:10:50
  Speaker 3: city and he would come. That's how I know Chris Brown.
• 1:10:52
  Speaker 3: Before he got big, I was playing basketball. He would
• 1:10:54
  Speaker 3: come to. I would play at night with all my
• 1:10:56
  Speaker 3: guys and Chris Brown, a guy named Tam would bring
• 1:10:59
  Speaker 3: them with me and we gonna play ball everywhere.
• 1:11:03
  Speaker 1: Same.
• 1:11:03
  Speaker 7: That's how we meant to way back before you he
• 1:11:07
  Speaker 7: used to play with my cousins.
• 1:11:08
  Speaker 3: No, but he can play ball. So someone like him.
• 1:11:11
  Speaker 3: So see, b if you listen and you see what
• 1:11:13
  Speaker 3: I'm doing, like, come holler at me because it's a
• 1:11:15
  Speaker 3: huge potential will own all of this. I mean, I know,
• 1:11:21
  Speaker 3: look Gilly and Wallow. I'm trying to get these guys
• 1:11:24
  Speaker 3: to come up. They were supposed to come last year,
• 1:11:26
  Speaker 3: but now I want to talk to him about being
• 1:11:28
  Speaker 3: owners of teams and then I could show them the
• 1:11:31
  Speaker 3: business side of that and how well they get the money.
• 1:11:33
  Speaker 3: And I'm not asking for a dollar, right, I'm giving
• 1:11:37
  Speaker 3: the teams. I'm picking the right influencers to make my league.
• 1:11:41
  Speaker 3: You know, I'm a shout out Robin from Ball Alert.
• 1:11:44
  Speaker 3: Shout out Robin. That's my girl. She's she's gonna be
• 1:11:47
  Speaker 3: one of my robbers. Yeah, so it doesn't have to
• 1:11:49
  Speaker 3: be an artist. That could be an influencer as well.
• 1:11:52
  Speaker 3: I reached out to Constaninade, all of them, jew Sky,
• 1:11:55
  Speaker 3: I reached out to everyone to see but you know,
• 1:11:57
  Speaker 3: sometimes you gotta shown. But when you see that what
• 1:12:01
  Speaker 3: I did last year, I mean the gym. We're in
• 1:12:03
  Speaker 3: a small gym. It's in Harlem, one hundred nineteenth Street
• 1:12:07
  Speaker 3: in Manhattan. It's a small gym because I want it
• 1:12:10
  Speaker 3: like the street, like you know, you go to Dykeman
• 1:12:13
  Speaker 3: and everyone's on top. I want my gym. So when
• 1:12:15
  Speaker 3: I get to where I need to, because this is
• 1:12:17
  Speaker 3: first round, I'm raising three more million dollars and it's
• 1:12:21
  Speaker 3: you know, a safe So people don't know what safes are.
• 1:12:24
  Speaker 3: I'm like, man, it's the best thing for an investor.
• 1:12:26
  Speaker 3: So if the evaluation comes in higher or lower, use
• 1:12:30
  Speaker 3: that's safe adjust for you so you never get a chance.
• 1:12:33
  Speaker 3: That's what all of the hedge, not hedge from Silicon
• 1:12:36
  Speaker 3: Valley guys, they use safe notes when they raise money
• 1:12:39
  Speaker 3: for that reason, because you don't know, I'm starting the
• 1:12:41
  Speaker 3: tech company it's worth one hundred billion. You know, what
• 1:12:44
  Speaker 3: happens he comes in is only worth for a million dollars.
• 1:12:47
  Speaker 3: It is just so your money's value more valuable than
• 1:12:50
  Speaker 3: thinking it is just for you. So that's the reason
• 1:12:52
  Speaker 3: we did the safe but three million my first round,
• 1:12:55
  Speaker 3: the first year, it was just all money, me and
• 1:12:57
  Speaker 3: a couple of investors. We paid it. But this next
• 1:13:00
  Speaker 3: one three million and the right after that, that'll cover
• 1:13:03
  Speaker 3: me for two years. I'll killed this New York area.
• 1:13:05
  Speaker 3: And then I looked to go into Baltimore, Chicago, Atlanta
• 1:13:09
  Speaker 3: with different leagues and raising another fifty two hundred million dollars.
• 1:13:12
  Speaker 7: Congratulations in the league. I think that's dope.
• 1:13:14
  Speaker 5: Thank you, thank you well, thank you for joining us
• 1:13:16
  Speaker 5: this morning.
• 1:13:17
  Speaker 1: Good conversation.
• 1:13:18
  Speaker 3: That's right. I got to talk about one more thing
• 1:13:21
  Speaker 3: before we get off. I got a movie. I'm a filmmaker, now, okay,
• 1:13:24
  Speaker 3: nice bawling. I got Lance Stephenson is my lead. Safari
• 1:13:28
  Speaker 3: Trey Cheney. Shout out to Chaney. He's the lead. He's
• 1:13:35
  Speaker 3: the lead. Not only is the lead, but he made
• 1:13:37
  Speaker 3: an incredible soundtrack. Lan Stephens the Black Drake. He's a
• 1:13:44
  Speaker 3: black drake, I promise you. He's singing and rapping on
• 1:13:46
  Speaker 3: the songs. And I couldn't believe I was gonna just
• 1:13:49
  Speaker 3: make one or two songs for the movie.
• 1:13:53
  Speaker 1: Why why.
• 1:13:57
  Speaker 3: Again, I asked, but you gotta come in, right, they
• 1:14:01
  Speaker 3: say he was in the movie. He's in the movie,
• 1:14:03
  Speaker 3: but he didn't come to the studio.
• 1:14:04
  Speaker 1: Got you got you, you gotta come. That's probably the.
• 1:14:07
  Speaker 3: Best you know, I'm gonna since you said shout out
• 1:14:12
  Speaker 3: to Fari. Sofari is not like you might think as
• 1:14:16
  Speaker 3: a person. If you get to know it. His perception
• 1:14:19
  Speaker 3: of him is really different than what he really is. No,
• 1:14:23
  Speaker 3: he's very good. He's very cool, dude, you know what
• 1:14:25
  Speaker 3: I'm saying. But yeah, we did well. He was number
• 1:14:28
  Speaker 3: one five weeks in the row on tob Go Ship
• 1:14:30
  Speaker 3: Go watch it. This out on what is it called
• 1:14:33
  Speaker 3: balling No, it's it's it's based off of an Alfred
• 1:14:38
  Speaker 3: Hitchcock movie called Diland for Murder. The way the plot
• 1:14:42
  Speaker 3: twist is, we just put the culture for today with
• 1:14:45
  Speaker 3: people like us.
• 1:14:48
  Speaker 7: Know what I'm saying, Are you related?
• 1:14:53
  Speaker 3: You know how many people tell me like, yeah, I
• 1:14:58
  Speaker 3: used to get that. I used to get that younger.
• 1:15:00
  Speaker 3: I used to get it young I don't get as
• 1:15:01
  Speaker 3: much then. And we just finished shooting another movie, so
• 1:15:04
  Speaker 3: Arc Films with I got two partners Andy and try
• 1:15:07
  Speaker 3: to shout out Andy Man and Dwight Rich Black Walker
• 1:15:12
  Speaker 3: you know who wrote the who wrote it with me? There?
• 1:15:15
  Speaker 3: And uh man, we're just moving in with ARC Films.
• 1:15:18
  Speaker 3: I got it. I got so many films with it.
• 1:15:19
  Speaker 3: Next year, I'll have at least seven movies out. Damn
• 1:15:22
  Speaker 3: that's twenty six. Not me.
• 1:15:25
  Speaker 7: I'm not going to have seven movies. Oh are you casting?
• 1:15:29
  Speaker 3: Always? We got a movie. We got one of that
• 1:15:32
  Speaker 3: where we already casted, uh right now called Raffle. We're
• 1:15:36
  Speaker 3: shooting in Miami. That's gonna be fired too, crazy, great
• 1:15:40
  Speaker 3: great cast of people already. And then ever, the director,
• 1:15:44
  Speaker 3: I mean boy wanted to you know, the producer, boy
• 1:15:47
  Speaker 3: wanted that. He's part of the part of that movie
• 1:15:51
  Speaker 3: as well.
• 1:15:51
  Speaker 7: I'm always down audition man, So.
• 1:15:54
  Speaker 3: I'll get your number for sure, for sure, thank you.
• 1:15:57
  Speaker 3: We have a lot of stuff coming out, you know,
• 1:15:59
  Speaker 3: and we're doing it for the black and brown. So
• 1:16:01
  Speaker 3: I'm not Latin, but I do Latin with my partner
• 1:16:04
  Speaker 3: Don de narrow Man. We just finished Spanish Fly, a
• 1:16:07
  Speaker 3: crazy movie, a comedy, you know what I'm saying. So
• 1:16:11
  Speaker 3: we got we got it all.
• 1:16:12
  Speaker 4: I'm not Spanish man either, he said, he not, but
• 1:16:16
  Speaker 4: I'm not Spanish.
• 1:16:17
  Speaker 3: I got a partner as Cuban and he's my partner.
• 1:16:20
  Speaker 3: He does all the Latin side for me, but I
• 1:16:22
  Speaker 3: you know, support him with everything he's doing. You know,
• 1:16:24
  Speaker 3: it's funny because on my wikipedi and someone put down
• 1:16:27
  Speaker 3: there because people could add stuff I never did. My
• 1:16:29
  Speaker 3: wicked people.
• 1:16:29
  Speaker 5: He said, he does mine too all the time. He
• 1:16:31
  Speaker 5: caught me a gardener, credal minded.
• 1:16:33
  Speaker 3: I'm a Dominican, so I'm christ.
• 1:16:41
  Speaker 5: It's the Breakfast Club. Good morning every day.
• 1:16:45
  Speaker 2: Click your ass up the Breakfast Club.
• 1:16:48
  Speaker 3: Finish, y'all done