Seller's View of a Searcher Buying His Business
Peter Wild fielded offers to buy his business for years but sold only after being introduced to the searcher community.
Topics in Peter & Carlos’ interview:
The psychology of a seller
Recognizing the business as “searcher friendly”
Finding the right individual to buy the business
History of the organic tree health industry
Why this sale was a “reverse search fund”
Upgrading to Salesforce from a 40-year-old custom database
Upgrading to digital contracts from paper
Why he wouldn’t sell to a strategic
Overcoming skepticism about selling to a “searcher”
The owner’s life as a proxy for whether to…
The skinny
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