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Caroline Jack, "Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century" (U Chicago Press, 2024)
Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century, (U Chicago Press, 2024) reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games—what Caroline Jack calls “sponsored economic education media.” These items, which were funded by corporations and trade groups who aimed to “sell America to Americans,”
found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of “free enterprise” under the cloaks of public…
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