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91 | Social Entertainment and Embracing The Creative with Thomas Rankin
You need only take a quick scan of the apps on your smartphone to see how dramatically the landscape of social media has changed since Facebook got the ball rolling in earnest all those years ago. Social media has not only been at the forefront of adopting and trialling new tech but in many cases platforms like Instagram and TikTok have been the change-makers themselves, tweaking their platforms, prioritising content and harnessing data in an effort to win the fight for your attention (and cash!) in an increasingly competitive digital market.
In today's episode, I speak to Thomas Rankin, the…
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