Triple New Account Growth in 90 Days

Banking Transformed with Jim Marous · May 6, 2026 · 11m

Most banks are losing customers after they have already decided to open an account, and it has nothing to do with pricing or competition. The breakdown occurs during the account-opening process itself.

If you want to see it clearly, try it on your own mobile app. Start an application and time how long it takes to complete. In many cases, the experience is slow, repetitive, and built around steps that were never designed for a phone.

In this episode, I walk through what changes when that process is simplified. One institution reduced account-opening time from more than 20 minutes to under 5…