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How Will You Make a Lasting Legacy? · Sacred Men

0:00
What's up men? Welcome back to the Sacred Men
0:01
YouTube channel. This is Pastor Justin Dean and
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many of you know that I I've been married to my wife for over
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21 years. I've got 5 kids.
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I'm a pastor. I planted Sacred City Church and
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it's thriving. We're around 500 people.
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We've got more than one church, so we planted another church
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across the river. I also own a business.
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I just do a little bit of construction on the side.
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And my oldest child, my son, he's 18 years old and graduated
0:34
last year. And we are working through, you
0:37
know, kind of a plan for his life.
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Like, what does he want to do? What's God calling him to do?
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And how can his mother and father set him up for success in
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an economy and in a world that's much different than the one that
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I grew up in Now, my generation and the one before me had a
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clear path to kind of success, right?
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You went to high school, you went to college, you got the
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career, you got married, you bought a house, you worked hard
1:10
for 30-40 years, and then you got a comfortable retirement,
1:14
maybe even a pension, and you got a road off into the sunset.
1:17
Well, that plan isn't working anymore.
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Things have changed. Our economy is different.
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We've had mass immigrate immigration and even illegal
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immigration taking a lot, taking huge sectors of the job.
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We've had inflation. We have obviously the price of
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homes. It's it's really priced a lot of
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guys out from being able to buy that first starter home.
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There's all kind of things that are that have changed in our
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society. And now on top of that, we have
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what many are calling the AI apocalypse that's coming, that
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AI is going to get rid of the middle class and AI is going to
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take away all of these jobs, you know, computer coding and all
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kind of these like middle manager jobs.
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And so Amanda and I, my wife and I, you know, we've had to
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rethink the plan for our son and working with him as well.
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We thought he was just going to go to college right away and
2:13
take that traditional path. But I sat down and had a
2:15
conversation with him and one of them was like, do you want to be
2:17
a white collar worker or do you want to be a blue collar worker?
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And he said both. And I was like crap because
2:25
that's basically what I am. And when I was in college, I
2:30
went to college for for a couple years.
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At first I wrestled in college and I was going to take that
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traditional path. And I realized I'm racking up
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the student debt and I felt God calling me into ministry.
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And I knew a ministry job, I'm not going to pay off my student
2:46
loans and be able to raise a family.
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So I dropped out after my sophomore year.
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Then I started construction company and started building,
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building homes, doing remodeling and I learned to trade.
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And at the same time I was pursuing basically like a like
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an internship at a church and I started working at the church
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and I started learning that. I started learning 2 trades,
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right, being a builder and I was learning how to be a pastor.
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And that kind of dual pathway served me well because the
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ministry doesn't really pay that much until you get really,
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you've got 10-15 years in the ministry and you've really built
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something. And So what I could do was I
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could make money building homes. I had this trade over here.
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And then I could do what I felt like what God was calling me to
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do. And that's his ministry over
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here. And as I planted Sacred City, I
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would have to do one or two, you know, medium sized projects a
3:43
year in order to pay for my kids to go to a private school.
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In order to for us to go on vacation, I'd have to go out and
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remodel the kitchen or remodel the bathroom or do something
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like that. And it's served me really well.
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And I think this might be the best pathway for most people
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moving forward. I think we're going to have a
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resurgence in the trades. And so if you're a young man
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looking for something to do, man, you can make a lot of money
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in the trades and the trades are not going away.
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You know, electrician, HVAC, carpentry, you know, with inside
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of that framing, trim, carpentry, cabinet making,
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roofing. As you know, the border has
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gotten closed and we've deported over 2 million illegal
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immigrants and many I think another, another million more
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have self deported. Many of those people are working
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in the trades. And if you go to any job site in
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the Quad Cities here, and you know, a year or so ago it would
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have been all illegal immigrants, basically all the
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roofers, many of the, many of the framing contractors.
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And so now there's this gaping hole where you can step in and
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fill if you are willing to work like they do, right?
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And that's the deal. Like you get a, these illegal
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immigrants come over to your house to change to roof your
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house. And they're going to they're
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going to be there at 7:00 AM or before that.
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And they're going to work until that house is done that day or
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at the most the next day. They're willing to put in that
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kind of work. And if you're willing to put in
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that kind of work, you're going to be able to make a lot of
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money, man. You're the, the trades are wide
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open for people. And as I planted the church, I
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still went back and got my education and got my bachelor,
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finished my bachelor's and then got my master's in theology.
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So there's hybrid models that I think are going to work well for
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a lot of people. But I came across this YouTube
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clip from the Sean Ryan Show that is interviewing this guy
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named Rob Luna. I don't know much about him, but
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he's a prominent wealth and business strategist of over 25
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years. And he's in wealth management
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and he's Speaking of this AI apocalypse.
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And I think he's got some good advice for us because even in
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the trades, the trades aren't going to be replaced by AI, but
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they are going to be supplemented by AI.
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Maybe your sales, your sales process, your estimating
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process, maybe even ordering materials, things like that are
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going to be able to, you're going to be able to use AI and
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kind of cut out one or two employees and it's going to be
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able to, you know, increase your productivity.
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And then I'm just talking about the trades.
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There's going to be, you know, any man that knows how to be a
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leader and get the right group of people around him.
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I think he can succeed in this growing AI economy and he can
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make enough money to support a family, to buy a house, to give
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to his church, and to create a legacy for his, for his family
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and for his kids. So this year, we're really going
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to lean into this idea of being builders.
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Coming up next week, I'm going to have an interview on here and
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we're going to at least do one interview per month of guys who
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are building things. I want to highlight them from my
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circle, from our church to inspire you to do something
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similar or to learn some principles from them.
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Guys that have they've learned how to build a business, they
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learn how to build a family, They learn how to build
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something, make some money. And I so I hope it's inspiring
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to you. So let me just get into this
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reaction video today. All right, This is probably the
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biggest topic that we're going to talk about today.
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Artificial intelligence in the business world, in the job place
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would what is going to happen? I mean, we talk a lot about
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third class being or middle, excuse me, middle class being
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wiped out. AI is going to take a lot of
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jobs. AI is also going to be a force
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multiplier to type A players. I mean, what are we looking at?
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What are you seeing already? Yeah, well, that's the thing.
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It's not like what's going to happen.
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It's already happening, right? And it's not that AI is going to
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take most people's jobs. It's people that understand
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finance and strategy and scaling that are going to use AI to take
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the jobs for most people. So that's really what it is.
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It's not that this thing of AI, it's how are you utilizing AI or
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not utilizing AI and if you're not?
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OK, So what he's saying there is AI is not this thing that's
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coming after all of our jobs. It's going to be employers using
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AI to get rid of people that are replaceable, right?
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Middle managers, paper pushers, employees that show up just for
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a paycheck and you know, you always have to get on top of
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them. Are you doing this or have you
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filed that paperwork? Have you done that thing?
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You're always after them. Well, that's kind of brainless,
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mindless work that just like in the factories during
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industrialization, you, if you can replace that guy with a
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machine and you can get more out of it, you're as a business
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owner, you're going to do it. And we're talking about here the
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same thing, but with knowledge work.
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A lot of the times you can replace that number cruncher,
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that paper pusher with a machine with, with an algorithm or
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whatever, with with AI. And so you're going to have
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these guys that are wanting to maximize their effectiveness and
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they're going to get rid of guys that aren't there to work, that
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they're not people that add value to the organization.
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OK. Hi, it's how are you utilizing
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AI or not utilizing AI? And if you're not, you're going
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to be wiped out, right? It's kind of like the horse and
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buggy. You've got to upgrade, you've
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got to learn new skill sets and you've got to be able to do
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that. And the problem is, I think
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there's a lot of complacency that still doesn't believe in
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what's going to be happening with AI.
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And we've got this baber boomer generation where they don't even
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want to learn how to use a knife.
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Baber Boomer Baby boomers. Yes, the baby boomers.
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How to put AI into their world and the and the problem is with
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society today is you have to be more innovative, you have to be
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more entrepreneurial. You know, I have entrepreneurs
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or people ask me, everyone asked me whether they want to start
10:00
their own business or not. What is the skill set I need to
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learn? You have to learn to be an
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entrepreneur. Why?
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Because every entrepreneur, including you that I know, wants
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to hire entrepreneurial people. People that can come in
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critically, think, take a division, run it themselves,
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understand it themselves, work their ass off, do the things
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that they need to do and do that.
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If you can do that using AI to leverage yourself to get the
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power of 10 people, you are going to be very, very
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successful. And So what everyone needs to
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Start learning is how can they create first of all a valuable
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skill set? OK, first one, how to create a
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valuable skill set. This is figuring out a trade.
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It really is. Whether your trade is just
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leadership, you're just good at moving people, You're good at
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motivating people and getting them to move in a certain
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direction. Whether this is carpentry or
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accounting or, you know, hauling stuff in your truck.
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I mean, what are you? What do you want to be good at?
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You know, the trades are almost unlimited.
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There's certain things that people always need done.
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They always need their haircut, right?
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They always need their windows clean.
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They always need their carpet shampoo.
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They always need junk hauled to the dump.
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They always need trees cut down and trees trim.
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They always need their grass mowed.
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They always need their sidewalks shoveled and their sidewalk and
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their and their driveways plowed.
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They always need an electrician to come in and fix that outlet.
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They always need their heater brakes.
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They need HVAC guy to come in and take care of that.
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They always need plumbers. They always need roofers.
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They always need there's, there's AI mean I could go on
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forever. And you don't have to pick
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something that like makes your heart sing, right?
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I'll tell you what makes my heart sing is seeing that
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paycheck hit my bank account. That's what makes my heart sing.
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So whether I'm, I don't care. I can whistle while I work and I
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could be cleaning somebody's toilet as long as I'm being paid
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for it and paid well for it. And if you want to be an
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entrepreneur, you've got to pick a trade, find your skill set
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that you're good at. If you're good at set sales, you
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know, just talking to people, being on video and you can be a
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salesman, right? Find your your skill set.
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And then you have to become a self motivated person.
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You have to become a disciplined person and you have to work your
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butt off. You have to outwork all of your
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competition, right? And he's like this, this type of
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people kind of has, they have always succeeded in life and
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they're continuing, they're going to continue to succeed in
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life and AI is actually going to make them more successful, more
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productive. A valuable skill set, how can
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they connect with people and how can they use AI to be able to
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multiply that? I use AI on a daily basis.
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My productivity personally versus what I obviously 1218
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months has gone up significantly, right?
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And so when you talk about this, just practically most of the
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time what I do is spend time with businesses like yours,
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everybody Sean is saying, OK, what do I need to do to for my
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business to be able to win, succeed, pivot today?
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How do I build a business? And really it comes down to a
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couple things. It's first of all, you need a
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small team of All Stars, right? And I'm talking about billion
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dollar businesses. When I say small team, to put
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that in perspective, like 8 to 10 people to find 8 to 10 really
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good people right now, no matter if you're Apple or if you're
13:35
Sean Ryan, it's very, very difficult to find those people.
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So you got to find those people and put them in a position to
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succeed. OK, so here's what he's talking
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about. When you're starting a business,
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it can be just you, right? If it's if you're just in the
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trades, if, if, if it's, you know, it could be you and a
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laborer, or it could be you and your best friend or you and
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three other guys that you know that you know they're all going
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to be putting in and getting after it.
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But people is what matters, right?
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People is your that's your success.
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Your success is in what kind of people can you get around me?
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And this is in all the trades. This has always been the hardest
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part of growing a business and leading a successful business is
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that the barrier of entry is low in the trades.
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You don't need a college degree. You don't need a high school
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degree. All you need to do is be able to
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do the job. Many contractors, what they want
14:26
to do is they want to hire this crackhead off the street and
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they can pay him $8 an hour and he can do it for him.
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Well, you can do that and you're going to get, you know, you're
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going to get pissed, poor work out of a guy like that.
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And tomorrow he might not show up because he's high or he's
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drunk or he's doing something else.
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So the first thing you need to think about is who do I want to
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surround myself with? Who do I want to bring into this
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business? So get a team of what he says, a
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team of All Stars around you, and then set the goal and let
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them run, right? That's our strategy at Sacred
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City. I say we want to.
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We want to go with our goers. We want to run with our runners.
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I want to get the best people around me and then say here's
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what I want. This is your department, take it
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and make it better and run with it.
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I want them to think like entrepreneurs.
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Put them in a position to succeed.
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Then you need All Star processes that they're following that
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they're scalable. OK, second one, processes.
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Processes or systems. Systems are what you you build
15:27
in your organization. So think of it, how do I get new
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clients, right? You need to create a system.
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Maybe it's marketing on Facebook, maybe it's marketing
15:34
on Instagram. Maybe it's putting an ad out in
15:37
the newspaper. I don't know if they do that
15:39
indoor. Maybe it's going door to door.
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Maybe it's meeting a bunch of people at church and passing out
15:44
your business card. Maybe it's just word of mouth.
15:46
But you create a system to get new clients.
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Then you create a system to estimate, right?
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You can't be working on a project and going around and
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giving estimates at the same time.
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So what's your system for doing that?
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Maybe you can implement AI to help you get clients.
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Maybe you can implement AI to help you estimate your job so
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you can spend more time hands on right.
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So he says surround yourself with the the best people you can
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get and then build Rockstar processes or systems to help
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keep getting those clients to providing your service to those
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clients, estimating, billing, all these types of things.
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Scalable and then you need All Star technology to be able to
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develop and scale all that and So what people are doing today
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is building flat organizations with really high quality people,
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high quality processes and high quality technology.
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And so the middle management is getting cut out.
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The average 9 to fiver is getting cut out.
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Somebody who just shows up and dots the I and cross the T is
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getting cut out and those people are becoming unemployed and
16:52
businesses are becoming better. They're faster, they're leaner,
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they're more profitable. And at the end of the day, as a
16:58
capitalist, when I invest in a business, this isn't a
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socialistic endeavor. It's I want to invest in
17:03
businesses that are good. They're solving a problem
17:06
faster, better, cheaper, and they're doing it more
17:08
efficiently. And that flows to the bottom
17:10
line. And that's exactly what AI is
17:12
doing. And so you figure out like,
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well, how is that killing the middle class?
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Well, the middle class is not ready to adapt to that.
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And the biggest problem I have with that and why I worry about
17:21
this country and all the debt is, you know, when you think
17:24
about pensions, for example, you know what my grandfather had,
17:28
maybe our parents had working for General Electric or all
17:31
these companies, Boeing pensions are gone.
17:34
There's no more pensions anymore.
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So when you retire, if you didn't put money away for
17:39
yourself, if you don't have a skill set to maybe have to work
17:42
longer because with AI, people are actually living longer now,
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people are going to be in a lot of trouble.
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And so the debt that we have, the savings that people don't
17:51
have, the lack of financial literacy and if people are not
17:54
understanding that AI is here, it's not going to happen.
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It's happening. I'm consulting my firm's
17:59
consulting every single day. And one of the first things we
18:03
look at is what are you guys doing who are doing that?
18:06
Who's doing that? And we're getting rid of people,
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right? That's, I mean, just being
18:10
honest, John, we're getting rid of people that don't serve a
18:13
purpose anymore. And the people that serve a
18:15
purpose have high specialization.
18:17
They understand that it's not going to be a nine to five
18:19
anymore. They have to be critical
18:20
thinkers. They have to pivot and adapt.
18:22
They have to use technology to leverage what they're doing.
18:25
They have to demand more. They have to have that
18:26
entrepreneurial mindset to understand and know that this
18:30
person is hiring me because they want to make more money.
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How do I become more efficient, more specialized, and become an
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asset, not a liability to the company?
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If you're a liability, AI is going to wipe you out.
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Dang, OK, I think he's right. It makes a lot of sense, the
18:47
books that I'm reading and the I think he's right.
18:50
And so I want to prepare young men especially for what's
18:54
coming. And again, there's certain
18:57
trades that AI is not going to. It's not that they're not going
19:00
to, it's not going to touch, but it's not going to wipe them out,
19:04
right? If you have that skill set that
19:07
a computer can't do a crack, you know, you use your hand, you use
19:11
your critical thinking skills, and you have a trade, AI is not
19:16
going to wipe that, wipe that job out.
19:18
And so I think maybe this dual pathway into entrepreneurship
19:23
where you, you're going to have to start out if you don't have,
19:26
if you don't know a trade, one I you could just buy, you know,
19:30
buy a pickup truck, buy a trailer, boom, right there you
19:33
can start hauling stuff. You, there's all kind of you can
19:36
start making money right now. But if, if you don't have the
19:40
skill set, then you're going to have to learn the skill set.
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And the easiest way to learn a skill set is go work for 1520
19:47
bucks an hour on a job site. And you're going to have to
19:50
spend a couple years learning how to be an electrician,
19:55
learning how to be a framer, learning how to be do these
19:57
things. But you're there, you're
19:59
thinking of this as college, right?
20:01
I'm not just there to, to bring a paycheck home.
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I'm here to learn the trade. And I'm going to take that guy's
20:07
job or I know I'm going to be here 3-4 years or how however
20:11
long it takes me to learn it. But as soon as I learn it, I'm
20:13
going to take the journeyman test.
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I'm going to take the contractors test.
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I'm going to go pass that test as fast as I can and I'm going
20:20
to start my own business. Right.
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And then you're going to lean into it, you're going to get the
20:25
the best people around you that you possibly can.
20:27
And you're going to employ AI to do things that we, you know,
20:31
that really sucked 20 years ago, All the estimating, all the
20:35
measuring. I know my buddy who started a
20:37
roofing company here in the Quad Cities.
20:40
He uses AI for all that he uses. He doesn't even go to homes to
20:44
measure roofs. He gets satellite images of the
20:47
roof. He's got a program and it just
20:48
takes a picture of your roof and it does the whole estimate and
20:51
he puts it on his letterhead, emails it over, That's it.
20:54
It takes him like 2 minutes to do an estimate.
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That's the kind of technology that's going to be that's
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available. And it's going to be even more
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so in the future for tradesmen that you could implement to
21:07
multiply your effectiveness. So man, I hope this encourage
21:14
you. If you got any questions, you
21:15
can throw it down in the comments below.
21:17
Guys like share this video as much as possible.
21:21
Really wanting to increase the people that we can help.
21:26
I'm just a normal dude who has built the church and has built
21:30
some businesses and built a family.
21:32
And I want to see my son succeed in this coming generation.
21:36
And I want to see these Generation Z men.
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I want to see them step up and succeed.
21:42
I don't want them to get so discouraged and take the black
21:44
pill and just sit at home and play video games because the
21:47
whole system is rigged against them.
21:49
It's true. The system is rigged against
21:51
you. And baby boomers have screwed a
21:53
bunch of stuff up and it's not a great economy.
21:55
And there's a lot of lot of things that are difficult, more
21:57
difficult than when I was coming up, I think.
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But if you know how to adapt, if you know how to think
22:03
critically, if you know how to get the right people in the
22:04
room, if you've got a skill that's marketable or you're
22:07
going to lean in and learn a skill that's marketable, you can
22:09
still make a lot of money. You can still find the girl.
22:13
You can still get married, have kids, buy the house, serve a
22:16
church, put down roots and make an impact and create a lasting
22:21
legacy for generations to come. So that's what I hope for you
22:24
guys. Hopefully this video was a
22:26
blessing. You can watch the whole the
22:29
whole video on the Sean Ryan show on YouTube and Rob Luna was
22:33
the guy he was interviewing. So thanks for watching guys.
22:36
I will talk to you next week.