Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers.
They tackle:
• What to do when “nothing works” on Meta (and why that diagnosis is often wrong)
• How to spot the real business problem hiding behind poor ad performance
• Why TikTok creative might crush while Meta flops—and how to close the gap
• When to expand into secondary channels like Pinterest or…
The skinny
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