Manitoba Skips The Food Tax, DoorDash Tops Up, Big CPG Investment in Canada and guest Rob Kelly, Chief Commercial Officer, IKEA Canada
In this episode of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois lead with a fascinating interview featuring Rob Kelly, Chief Commercial Officer at IKEA Canada. Kelly, a 35-year veteran of the company, explains how IKEA—best known as the world’s largest furniture retailer—has become a powerful force in food culture and consumer insight.
IKEA’s newly released global food habits study, conducted with over 30,000 participants across 31 countries, including Canada, takes center stage in the discussion. The findings reveal shifting consumer behaviours: only 38% of…
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