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Introducing Founder Confessions: Are you building the wrong business? · Founder Confessions

• 0:00
  Sweta: The number of founders who come to me with one type of business
• 0:04
  and when we have this conversation, they just realize, " I'm
• 0:07
  building the wrong business."
• 0:08
  Ashley: So I get through that whole quarter, and I didn't like my life.
• 0:14
  I really did not like my life,
• 0:16
  Sweta: it's okay for you to build whatever type of business you want.
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  There's no right way, but there is a right way for you.
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  Ashley: Hello, everyone.
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  Hello.
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  Welcome to Founder Confessions, our limited series.
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  My name is Ashley Jefferson, and I am here with
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  Sweta: Sveta Govani.
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  Ashley: And today, or really for the next couple weeks, right?
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  Yes.
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  Yes, yes, yes.
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  But, but for this episode, we are so excited to introduce ourselves to you all,
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  um, help you understand what's to come in the next coming weeks, because we have six
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  weeks of content of Founder Confessions with top founders and information that
• 1:03
  you're re- you're not going to get or hear
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  anywhere else.
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  You cannot Google this.
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  Sweta: No.
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  This is not Google-able.
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  We're spending about one minute introducing each founder at the beginning.
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  W- they are impressive credentials.
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  Uh, you will hear about it, but we're gonna get right into what is it-
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  Yes that they really feel they should have known, but didn't know.
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  What are their confessions about what it takes to build a business
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  that's just right for you?
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  Things that really shouldn't be confessions- No because
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  they're so normal.
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  Ashley: Yes.
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  Sweta: Um, but that's the whole point of the series.
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  We're so excited to really normalize that the zero to one building, and really
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  even the growth and the scaling- Yes
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  uh, of it
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  and of it all
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  is messy.
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  Ashley: It is.
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  It's so messy.
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  It's messy.
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  And there's so many aspects, uh, of the founder journey that people
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  don't really talk about, let alone allow themselves, you know, to be
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  recorded on the internet saying.
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  Yes.
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  Um, a- and so there, one, I feel like there's that, and, and two,
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  there's so many assumptions, right?
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  Yes.
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  And so I think we're, like, you know, zhuzhing it up- by
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  calling it a confession.
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  But really, there's, like, a bunch of assumptions- Yes that founders
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  make and people make- Yeah going into business building, and I know
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  that that's something that we wanna t- we wanna talk about and make sure
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  is emphasized throughout this series.
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  Sweta: Absolutely.
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  And we got a preview at what a lot of them-
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  Ashley: Oh my God,
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  Sweta: yes are planning on confessing.
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  Yeah.
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  And I think I already have one of my favorites.
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  I know which one's gonna be, I think- We- the most popular.
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  Ashley: Okay.
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  Sweta: We'll have to see.
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  Yeah.
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  We'll have to, we'll have to hear from everyone.
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  I am so excited to see what everyone resonates with-
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  Ashley: Yes
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  Sweta: because so much of it is really so normal- Mm-hmm but you think
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  you're the only one going through it.
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  Ashley: Yes.
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  Sweta: And I'm so excited to just see how everyone else sort of says, "Hey, me too."
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  Ashley: Yeah.
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  Well, you know what's funny, if you're a reality TV buff watching
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  this, we're breaking the fourth wall.
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  You know, they talk about reality TV breaking the fourth wall.
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  Yeah.
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  That is what we're doing.
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  We are breaking the fourth wall.
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  Before we get into how we got here and, and how this is even coming to life- Yeah
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  I think we need to introduce ourselves.
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  So you introduce yourself first- Yes, yes, yes for the people.
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  Sweta: Yeah, super briefly, and you will hear a lot more about what we stand
• 3:13
  for during these conversations anyway.
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  I'll just say my name is Sweta Govvani again, and I am the creator
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  of Happy Paying Customers, as well as Your Wealth Garden, and you'll
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  hear more about both of those things- Yes and our hot takes on it.
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  But Ashley, what about you?
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  Ashley: Yes.
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  My name is Ashley Jefferson.
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  I am from the United States of New Jersey-
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  as I like to call it.
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  Um, I, uh, run a company called Startup Baddie.
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  I also run a community called F3, and as you will hear, my intersection
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  that I help businesses with, big or small, is how do we make sure that
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  your business decisions are reflective of who your customers really are?
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  And I advocate, uh, for IRL community as the way to get to know them.
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  Sweta: Oh my gosh, absolutely obsessed.
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  Yes.
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  Um, okay.
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  So c- let's, we need to tell the
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  story of- We have
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  to of why we're doing this.
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  Yes.
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  What is the whole deal with it?
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  Um, so first of all, shout out to the Creative Cabin crew, because
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  they, when we were hanging out- Yeah your name kept coming up.
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  Oh my God, that's so sweet.
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  And I
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  Ashley: was
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  Sweta: like, we got back- That was a good crew in there.
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  That was
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  good crew.
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  Ashley: Yeah.
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  Sweta: And as soon as we got back, LinkedIn of course showed me s- a post
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  from you- Something and I was like, "All right, Ashley, we need to hang out."
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  Ashley: Yeah.
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  Sweta: And we were chit-chatting- Mm and immediately, I- we
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  both started talking about how our experiences working with founders.
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  You know, I've worked with at least 100 now, and talked to hundreds in the years
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  that I've been building this business.
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  Yep.
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  And I get to work with people at the zero to one stage.
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  Mm-hmm.
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  So honestly, there's a lot of vulnerability there, right?
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  Sure.
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  I'm the first hire, I'm the first person they're Often the first
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  thing they're spending money on.
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  Yep.
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  And so there's a lot of confessions, right?
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  Because you're new.
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  You- this is your first business.
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  You were in corporate, you were at companies like Google, Meta,
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  Amazon, and now you're a beginner.
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  Ashley: Yep.
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  Sweta: And you don't know who else to say what to.
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  And so a lot of times, I would, even though we were both talking about all
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  these different confessions we get- And I remember saying to you, "Okay, I
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  think we need to do something about it because no one else is talking about it.
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  Do you wanna do something?" Not knowing what this could look like at all.
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  Sure.
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  Mm-hmm.
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  And you immediately said yes.
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  Ashley: Mm-hmm.
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  Sweta: Why?
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  Why did you immediately say yes?
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  Ashley: Yes, because it is-- So, it's funny.
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  2026, uh, I had to take a second and do some math.
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  I'm like, "What year are we in?" But, um, 2026 has been a year where I feel
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  like I have gotten really clear on what, how I wanna build business- Yeah
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  and who I wanna build it with, and who I wanna help.
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  Yeah.
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  And so it is very rare to have another individual who also has that
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  same foundation in terms of saying the quiet part out loud, believing
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  in nuance, and just, I don't, uh, I wouldn't call us contrarian.
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  I don't feel like we should be labeled as that, but I think some people might
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  hear what we say and be like, "Well, that's not what they're covering in
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  insert media publication here-" Yeah
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  or what some VC is talking about on their platform.
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  And so therefore, I feel like it's not really something
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  that people publicly support.
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  And so I'm tired of the same thing being pushed in terms of how to
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  build a business, that there's just, like, this one right way.
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  And I think we really connected in our conversation about the fact that
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  there isn't a one- There's no one way
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  right way to build a business.
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  And so when you were willing to, to do something, I was like, "Yeah,
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  absolutely." These are the types of people that I wanna bring content to life
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  to, bring events to life to, you know-
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  Sweta: Yeah,
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  Ashley: absolutely with.
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  So that, yeah, that, to me, that was like, it made it easy because
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  I also didn't wanna do any of these things alone anymore, so.
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  Oh
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  Sweta: my gosh.
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  Yeah.
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  Yes.
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  Oh my gosh.
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  Also, shout-out, you have been an amazing partner.
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  It's been- Yes, so have you so much fun.
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  No, so have you.
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  We've literally spent 10, 20, I don't know how many hours.
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  Ashley: No, it's been a lot.
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  It's,
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  Sweta: it's- From masterminding-
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  Ashley: I was about to say, it had to be like- and curating 40 to 60 hours.
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  I'm not even joking.
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  Sweta: Oh my gosh.
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  We will have to check.
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  Yeah.
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  It's been a lot of hours.
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  We have to check.
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  It's been a lot, yeah.
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  It's been a lot, and it's been so much fun.
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  Ashley: It has.
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  Sweta: And to your point about the right business, something that I'm
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  really excited about with the series is we've done, the founders that we have
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  now, the six that we've curated- Yep
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  they really are a lot of different industries, a lot of different stages, a
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  lot of different business models, pricing models, um, ways of building a business.
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  Yes.
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  Some of them, many of them are bootstrapped.
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  Some of them have raised money.
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  So there's a lot of different ways that they're building the business.
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  So there's just so, such good variety, and I wanna keep doing, doing more of that.
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  Yes.
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  And I hope that those of you who are watching will tune in on the conversation,
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  because that's the whole point.
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  We wanna normalize- That's the point that it's okay for you to
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  build whatever type of business you want.
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  There's many, many different ways- Yes,
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  Ashley: so many
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  Sweta: to get rich, achieve your purpose- create wealth.
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  There's no right way, but there is a right way for you.
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  Ashley: Mm-hmm.
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  Sweta: And for me, I know as, in, on my own founder journey- Yeah it
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  has been so helpful to just take inspiration from- Yeah how other
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  people are building their businesses.
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  And I'm so excited to share some of the juicy parts of that too.
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  Ashley: I can't, I can't wait for you to share, but also tell us about
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  not just happy paying customers- Yes but the Wealth Garden.
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  Ah, yes.
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  Which I know is, like, your, your newer baby that you're
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  really- Yes bringing to life.
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  Sweta: Oh my
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  gosh.
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  So yeah, let me, let me briefly tell you the connection between the two too- Yeah
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  because of how Wealth Garden started.
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  So happy paying customers is, is my really, like, tactical framework.
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  So it's what I've been doing for the last four years, taking founders at the
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  idea stage and helping them validate, like, the core fundamentals of your
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  business or your customer segment, your positioning, your playbook.
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  So really figuring out how can you take an idea and turn it into a
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  business that actually has a growing number of happy paying customers.
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  Right.
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  And in doing that work, I'll be honest, honestly, I think it was about a year
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  and a half ago or so- Mm I started, I just had this epiphany that so many of
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  the founders I worked with, I mean, we all know the success rates of businesses.
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  Yeah.
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  But one trend that kept coming up for me, it was that people, you know,
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  everyone, there are all these statistics- Yeah that businesses fail because
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  they ran out of runway or because they couldn't find product market fit.
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  But actually in my experience, those statistics don't actually cover the
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  founders I work with because they're at the idea stage, and a lot of them- Yeah
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  well, who's collecting that data?
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  Mm-hmm.
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  No one.
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  Ooh, interesting.
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  And so the data that I have, the most common reason is because people
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  actually realize they shouldn't have built that business in the first place.
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  Mm-hmm.
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  And so they decide to move on.
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  I don't wanna call it failure.
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  I don't wanna call it giving up.
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  No, it's moving on it's making a decision
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  No, let's move on and do it again.
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  It's making a decision that this isn't a right fit.
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  Yep.
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  And it's because they didn't know what it actually takes to win
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  at a certain type of business.
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  Mm-hmm.
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  And, you know, what are the business models, and what do the go-to-market
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  strategies need to look like?
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  Certain businesses you do need to raise money for to achieve the scale you want.
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  And I started to realize, I incorporated this as part of my, my methodology,
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  where I now, literally one of the first things as part of the guided program
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  that founders and I talk about is what i- what is your vision for success?
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  Mm-hmm.
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  What do you want out of life, and what is, what is your Wealth Garden, right?
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  What is your Wealth Garden of income streams, active, semi-passive, passive?
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  Where does this business fit in?
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  Ashley: Yeah.
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  Sweta: What do you need it to do for it to feel like a success for you?
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  Mm. By when?
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  What resources are you willing to allocate to it?
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  Do you understand what it takes to get the outcome you want out of this business?
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  Ashley: Yeah.
• 10:18
  Sweta: And actually, you're not gonna believe- The number of founders who
• 10:23
  come to me with one type of business-
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  Ashley: Mm-hmm
• 10:26
  Sweta: and when we have this conversation, they just realize,
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  "I'm building the wrong business."
• 10:31
  Ashley: Yeah.
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  " Sweta: I'm building the wrong business," and so we end up pivoting.
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  There's nothing wrong with that.
• 10:35
  Ashley: No.
• 10:36
  Sweta: There's nothing wrong with that.
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  You either tell me, "Hey, these are my priorities. I really am passionate
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  about solving this problem." Yep.
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  And so then you end up, you know, pivoting the business model to align with what
• 10:45
  your customers want and what you want.
• 10:46
  Ashley: Yep.
• 10:47
  Sweta: But you have to do that with intentionality right from the beginning.
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  Ashley: Mm-hmm.
• 10:50
  Sweta: And so that's the truly the beginning of Your Wealth Garden, and
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  for me was really realizing I needed to put words to figuring out how
• 10:57
  to help founders as part of this.
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  And then I realized, actually, I've been doing this myself Yeah.
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  for the last four years as after I left corporate.
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  I've been building out these income streams myself and thinking- Yeah
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  about the right way.
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  So I have, you know, fractional CMO work that I do, and I only
• 11:12
  take on one client at a time, which I'm maxed out on right now.
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  I do the guided programs, which are, you know, coaching, and so they're different.
• 11:18
  Like
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  I started off doing consulting, and I realized that's not a fit for me.
• 11:22
  Oh.
• 11:22
  And so I decided to productize that, right?
• 11:24
  Mm-hmm.
• 11:24
  And turned it into this guided program, which now I'm spending
• 11:28
  most amount of time with founders on what actually matters versus, like,
• 11:30
  teaching the same things, right?
• 11:32
  Ashley: Yep.
• 11:32
  Sweta: Um, and so took some time and experimenting and pivoting
• 11:35
  and iterating, and, and I realized this is a journey for life.
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  We're all gonna keep doing this.
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  Ashley: It never ends.
• 11:42
  Sweta: It never ends.
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  No.
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  And it's normal, and it's kinda cool- Yeah and it's kinda inspiring if you just
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  embrace that this is part of the journey.
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  And so Your Wealth Garden, for me, is really, um, it's about building this
• 11:52
  movement and sharing more of these stories of how different people are building
• 11:57
  different income streams, businesses, assets they buy, investments they
• 12:01
  make, that help fund their dream lives.
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  Ashley: Yeah.
• 12:04
  Oh my God, I lo- I absolutely love it.
• 12:06
  Number one, I think it's a really interesting,
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  uh, uh,
• 12:09
  insight about at the idea stage specifically, right, how, yeah, a
• 12:14
  lo-
• 12:15
  a lot of people, if
• 12:16
  they
• 12:16
  do pivot for something- Yes or move on, as you said, I, I li- I like
• 12:19
  that ver- I like that verbiage.
• 12:21
  It really is because you realize, like, "Oh, my heart is not really in this."
• 12:26
  Um, and I, I've seen that happen.
• 12:29
  There was someone I met years ago at an event, and they were saying that
• 12:32
  they were starting a silk pajama line.
• 12:35
  And I was like, "That sounds interesting." Like- Yeah "What are you doing?
• 12:40
  Why are you doing it?" And their answer was, "Oh, well I just
• 12:43
  need to make money." Right?
• 12:44
  And it's a really interesting answer because it's just like, ooh.
• 12:50
  Like
• 12:50
  it I, I tightened a bit, like full body, head to toe-
• 12:54
  Ooh because, uh, sure, eventually we're all doing this because we're
• 12:59
  working towards a payoff, right?
• 13:01
  However, in the beginning, and, like, the beginning is a while.
• 13:05
  You know, the beginning could be a, like, a year to three years, right?
• 13:09
  Sweta: Oh, 100%.
• 13:09
  Ashley: You're, you're not see- the cash is not, like, coming in like a,
• 13:13
  you know, like a fire hose, right?
• 13:16
  Like, there it's not happening like that.
• 13:18
  And so to your point, it's, it's expectations, but
• 13:21
  it's also that motivation.
• 13:22
  And I know I can say that w- one thing that has gotten me through my, like,
• 13:29
  darkest days as an entrepreneur is knowing and connecting back to why I'm doing it
• 13:36
  and, and pushing through, and obviously having the community to do so as well.
• 13:39
  Sweta: 100%.
• 13:40
  That's such a good point.
• 13:41
  And in, in Your Wealth Garden, what I recommend to people-
• 13:43
  Ashley: Yeah
• 13:44
  Sweta: as part of this is- Be honest with yourself.
• 13:47
  If you need money now, just say that.
• 13:49
  Ashley: Mm-hmm.
• 13:50
  Sweta: And then honestly, you should probably plant like a basil that
• 13:53
  you can harvest from right away.
• 13:54
  Yeah.
• 13:54
  Maybe there's a different way that you could solve a problem, or maybe
• 13:56
  you already have an expertise, you know, that you could monetize.
• 14:00
  Build an expertise-led services business, and then still be doing
• 14:03
  that long shot that you want, right?
• 14:05
  Totally.
• 14:05
  That's fine.
• 14:06
  Put in that mango tree, but you're gonna need to water that for a while.
• 14:09
  Ashley: Totally.
• 14:09
  Sweta: Okay?
• 14:09
  Be honest with yourself about that.
• 14:10
  Yeah.
• 14:10
  And that's okay.
• 14:11
  Okay, let's talk about the second topic, um-
• 14:14
  that-
• 14:15
  that is a deep dive that we wanna get into with the founders.
• 14:18
  Yes.
• 14:18
  Um, so tell us a little bit about your philosophy.
• 14:21
  You- Oh my goodness, yes gave us a little teaser at the beginning.
• 14:23
  I did, yes.
• 14:23
  You're big on IRL.
• 14:25
  Tell us, tell us-
• 14:26
  Ashley: Huge on IRL.
• 14:26
  Sweta: Yeah, tell us everything about what you stand for.
• 14:29
  Yeah.
• 14:29
  Why?
• 14:29
  Why is this?
• 14:30
  Ashley: Okay, so the TLDR- on IRL is when I left my corporate job in
• 14:34
  2023, I had a very corporate network.
• 14:37
  I had simultaneously was graduating with my MBA from NYU- Yeah which
• 14:41
  opened me up to a more entrepreneurial network, but I would still say at that
• 14:44
  point I had a very corporate network.
• 14:46
  So I do what everyone tells you to do.
• 14:48
  You go and you network, right?
• 14:50
  You go to events.
• 14:51
  And I did a test, because tech product management is part of my
• 14:55
  background, so I love a good test.
• 14:57
  Um, but I did a test where I was like, "Okay, for three months, a
• 15:01
  whole quarter, I am going to go to two to three events a week." Yeah.
• 15:05
  "And I need to be better for it by the time I get out," right, of these events.
• 15:11
  Yeah.
• 15:11
  Um, at, at, the, at, at the time the test is done.
• 15:15
  So I get through that whole quarter, and I didn't like my life.
• 15:21
  I really did not like my life, and I was like, "But I felt like I was being
• 15:24
  so intentional with the events I was choosing. How am I in a position where
• 15:30
  I'm coming to these events and I'm still leaving with, like, no value?"
• 15:35
  Yeah.
• 15:35
  And so that, obviously, if you can't join 'em, build your own table, right?
• 15:41
  And that's exactly what I did.
• 15:42
  I was like, "I could do events, and this, if, if I construct the events that I
• 15:47
  wanna see And I wanna connect with more founders and funders and just ecosystem
• 15:52
  members overall, I think I will do a better job than the events that I was
• 15:56
  going to, if I'm being completely honest.
• 15:58
  Um, and, and this is like really meant, it was, it's really meant to be like a
• 16:01
  low ego statement, but like I think that people watching this are going to resonate
• 16:06
  with the fact that most of the time, and I call it the networking tax, you go to
• 16:10
  a networking event, you feel like you did a pretty good job vetting, and then
• 16:14
  when you leave disappointed, you chalk it up to, "Eh, well, you know, sometimes
• 16:18
  that's just what happens in networking."
• 16:20
  And I don't think that that is acceptable.
• 16:22
  So, so fast-forward, I'm like a year into my community builder journey.
• 16:28
  I'm doing events at New York Tech Week.
• 16:30
  I'm going to South by Southwest, LA, SF, all, all the weeks, right?
• 16:35
  Just, just all the weeks.
• 16:36
  All the weeks.
• 16:37
  And, um, I realized that like, wow, I intuitively am be- getting
• 16:43
  to understand that founder more.
• 16:45
  And for background, right, like I work, we work with founders, and so a lot of
• 16:50
  the events I do is geared towards them.
• 16:52
  And so when I started to realize that I was really getting to know intimately the,
• 16:58
  the profile of a founder and the different types of profiles of founders I went
• 17:02
  back to my product brain and was like, "Ah, this is what they meant when they
• 17:06
  said get to know your customer," right?
• 17:09
  Yeah.
• 17:09
  And it was such a really interesting click moment because I realized, oh,
• 17:13
  yeah, I'm around these people once a month at minimum, and because I'm
• 17:17
  around them frequently and repeatedly, I'm really getting to know them.
• 17:21
  Th- what we're taught and what most companies do, not to a fault of their
• 17:25
  own, I don't think, um, is if you send out a survey or you do, you know, user
• 17:32
  research when you're launching something or when something seems to be broken,
• 17:36
  that's, that's knowing your customer.
• 17:38
  Reading a report, that's knowing your customer.
• 17:40
  That's not knowing your customer.
• 17:41
  You have to be in constant dialogue with your customer in order to get
• 17:47
  what you want, which is money, right?
• 17:51
  Revenue, right?
• 17:51
  If we're being honest, everything kind of boils down to revenue.
• 17:54
  Yeah.
• 17:54
  But then it's also, um, just, you know, solutions that really speaks
• 18:00
  to th- them, your customers- Yeah
• 18:02
  and, and their problems.
• 18:03
  100%. Um, and I've started to realize with AI, things are moving so rapidly.
• 18:08
  Social media algorithms are becoming more polarizing, and so I, I over-index
• 18:13
  and I talk a lot about IRL as a, as the pathway to get to know your customer.
• 18:17
  Um, but truly it's a hybrid approach, right?
• 18:19
  Like, you still have to be present online and everything.
• 18:22
  Yeah.
• 18:22
  However, when you're in the room, there are way, there are ways that
• 18:26
  you can structure your programming.
• 18:29
  There are ways that you can collect information so that it,
• 18:33
  it is a, it is a win-win, right?
• 18:35
  The people in the room are receiving value, and I would say that if you're, uh,
• 18:40
  if you're kinda catered toward any, any business builder specifically, especially
• 18:45
  founder, brand leader, you know, they want connections for money, connections in
• 18:50
  general, because relationships are- Yeah
• 18:51
  are king, right?
• 18:53
  Um, and then ultimately just something that moves their business forward.
• 18:57
  Yeah.
• 18:57
  Uh, and so that is like i- I really started to develop this like, uh, you
• 19:02
  know, just this very specific view on the fact that n- uh, community events,
• 19:08
  IRL events need to present value, and when you present value as the person
• 19:13
  putting it on, the trust and belonging that you're able to build creates,
• 19:18
  you know, a, a treasure trove of data.
• 19:20
  Sweta: Yeah, and I love so much that at the heart of what you're
• 19:24
  talking about- Is, is what you and I connect over a lot- Yeah which
• 19:28
  is it's all about the customer.
• 19:29
  Ashley: Yeah.
• 19:30
  Sweta: You have to obsess, obsess about the customer and their problem.
• 19:34
  Mm-hmm.
• 19:34
  And I love your take on this, is there's always the people who
• 19:38
  will win, the businesses who will win, will always be the ones that
• 19:40
  get closest to their customers.
• 19:41
  Ashley: Mm-hmm.
• 19:42
  Sweta: And, uh, there isn't a better way to do it than IRL.
• 19:45
  Ashley: There is not a better way to do it IRL.
• 19:47
  And really, the broader thing that it connects to, yes, knowing your customer,
• 19:51
  being customer-obsessed, but this reality that, like, a lot of teams and business
• 19:56
  leaders are making decisions about their customer that is on an outdated snapshot.
• 20:01
  And in this day and age where someone can, you know, vibe code something, you know,
• 20:07
  a-
• 20:08
  an app, right?
• 20:08
  Yeah.
• 20:08
  And, and really start getting traction, interest, business, et cetera.
• 20:13
  Yeah.
• 20:14
  You can't, like, you can't make decisions off of a stale version of your customer.
• 20:19
  Yeah.
• 20:19
  You have to do your best to keep up.
• 20:21
  Sweta: Yeah, and that's one of the, that reminds me, that's one of the other
• 20:24
  questions that we're discussing with the founders, which I'm excited about, is
• 20:28
  not only how is their voice of customer and how are things different for their
• 20:32
  customers based on the experiences- Mm
• 20:34
  that they have had, but also just how is business building different?
• 20:38
  Ashley: Yeah.
• 20:38
  Sweta: Right?
• 20:38
  We-
• 20:39
  we're living in such a different time than even two years ago, and some
• 20:43
  of these founders have been building businesses for c- for a few years now.
• 20:46
  So I think that's gonna be really interesting to hear their take on how
• 20:49
  things have changed and how they're figuring out ways to s- to stay close
• 20:53
  to their customers, and how- Exactly
• 20:54
  their go-to-market strategies are evolving, or how their operations are-
• 20:58
  Yeah evolving and hiring and other types of decisions that they're making.
• 21:02
  So I'm really excited to hear their take on, on that as well.
• 21:05
  Me too.
• 21:06
  Um, I'm so excited.
• 21:08
  This is gonna be a phenomenal series.
• 21:10
  Ashley: I-
• 21:10
  this is going to be so great.
• 21:12
  I'm, I'm glad that we ultimately made this come to life, and I think we just
• 21:16
  wanna thank the founders- Yes who have dedicated their time to recording with us.
• 21:23
  Yes.
• 21:23
  But also, um, I'm sorry you guys won't be there, but there is an IRL event- Yeah
• 21:28
  that we're having at the end of today.
• 21:30
  Yeah.
• 21:30
  And I think we're just excited to kinda see where this goes, and- Yeah
• 21:33
  you know, we'll see if we'll do more of these.
• 21:35
  But yeah, I,
• 21:36
  I,
• 21:36
  I mean, I think that's it, right?
• 21:38
  Sweta: Yeah.
• 21:38
  That, that's it.
• 21:39
  Please let us know any reactions, any requests.
• 21:42
  We wanna hear from you, and we want you to be part of the conversation.
• 21:46
  Our goal really is to start normalizing the fact that you can build whatever
• 21:50
  business you want on your own terms, and let's start talking about
• 21:54
  it more openly and normalize it.
• 21:56
  Ashley: Yes, absolutely.
• 21:58
  Well, thank you all for watching, and we will see you next
• 22:02
  time for Founder Confessions.
• 22:04
  think the first, uh, mistake was raising too much without understanding what
• 22:09
  type of game I wanted to play, right?
• 22:16
  I