Latest / Where Pop Culture Meets PR
Artemis II - PR Crash
We’ve been observing a fascinating shift in the narrative of space exploration as NASA’s Artemis mission prepares to return humanity to lunar orbit. This week, we analyse the unique PR challenges facing NASA - from navigating budget cuts to competing with the high-octane marketing of private giants like SpaceX and Blue Origin.
We explore the vital role of storytelling in science and ask the difficult questions: is it possible that the lack of visibility for such a monumental mission is a direct result of shifting communication priorities? Could is be that focussing on the individual bravery…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.