Latest / THRIVE, a Paychex Business Podcast
CA CPA Spotlight: CalCPA CEO Says Learn from Tech, Change, and the Next Generation
CalpCPA President and CEO Denise Froemming discusses the dynamic shift of the accounting profession and inroads being made to attract the next generation of savvy workers, including how to align the image of what a CPA could be more closely with the values of Gen Z. She shares with host Gene Marks on Paychex THRIVE, a Business Podcast, the reason for rebranding CalCPA, with the aim to become more relatable and modern, as well as to showcase the many different avenues that CPAs can take and how that makes it a more stable profession than many others.
Topics Include:
00:00:00: Episode preview…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.