Latest / The High-Performing Technical Leader
Ep. 30- Stop Losing Deals to Forgotten Leads: A Go-to-Market Fix, with Guillaume Bruere, Co-Founder of Groovin
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Your team's CRM is missing leads. Not because they're bad at their jobs, but because leads fall through the cracks when they're not actively in a pipeline. The cost? Deals disappear. Pipeline shrinks. Revenue suffers.
Today, I'm talking to Guillaume Bruere, co-founder of Groovin, about how the best GTM teams prevent this from happening in the first place.
We dig into:
The hidden lead problem every CRO faces (and why spreadsheets don't fix it)
How to surface forgotten prospects before competitors do
Building and scaling a product bootstrapped, without outside…
The skinny
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