Finance Expert: Plan for Sales Promotions and Discounts with Andrew Marianski
Andrew Marianski walks us through the math and process of planning for sales promotions and discounts. He lays out the sales volume needed to make up the revenue when using discounts … warning, it’s significant … and how losing sales at a higher price can actually benefit the business. The podcast ends with his recommendations on tracking the most important aspect of a business ... Cash:
Frequently forecast cash
Create rolling 52 week cash forecast to see cash balance
Identify key drivers
Looking at it weekly
Book Recommendation: Seeking Wisdom: From Darwin to Munger; by Peter Bevelin
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