The PR Week: 1.27.2022: Diana Littman, MSL
Podcast topics:
- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while staying true to its identity and more;
- How Korean K-pop supergroup BTS created an organic branding opportunity for fast-food chain Chipotle Mexican Grill and how the restaurant quickly created an activation to target BTS’s super-fan “army”;
- On the drama surrounding M&M's mascot redesign, which made the female M&M’s mascots “less sexy” and angered some conservative commentators like Fox News’…
The skinny
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