Latest / Coffee People Podcast / RECAP: Arda Barlas, Owner of Boxx Coffee Roasters LA joins the Coffee People podcast.
Transcript
- 0:26Hey everyone, welcome to our Coffee People podcast recap
- 0:29episode. Thank you for being here and
- 0:32being a supporter of the Coffee People platform.
- 0:34I'm your host, Ryan Wolt, and you can follow or subscribe to
- 0:37the show wherever you're listening, but you'll find all
- 0:41of our episodes, links, and bonus content on
- 0:44coffeepeoplepodcast.com. Become a subscriber and help us
- 0:48tell the stories of Coffee People.
- 0:51Our podcast is presented by Rostar Coffee Packaging.
- 0:54You can find them online at rostar.com.
- 0:57Please check out rostar.com to find examples of high quality,
- 1:00affordable, customizable packaging that they offer for
- 1:04coffee, tea, snacks and beyond for 1/3 time.
- 1:07That's rostar.com. Our recent podcast guest Arta
- 1:11Barliss is the owner operator of Box Coffee LA, an offshoot of
- 1:15the original location in Istanbul, Turkey.
- 1:19We're here to recap that conversation in case you didn't
- 1:21have a chance to listen to the full pod or you just want to
- 1:24reinforce a few important takeaways.
- 1:27For example, Arda is an owner and as such, his job changes
- 1:32day-to-day, sometimes hour to hour.
- 1:34He relocated to LA from Ankara, Turkey in 2017 and was looking
- 1:39to get into a business, a hospitality business.
- 1:43He tried a few things before considering coffee, which was a
- 1:46topic he didn't know much about other than his friends were
- 1:50taking him to local specialty shops.
- 1:52His first aha moment we all have one where coffee became more
- 1:57than a commodity was his first day at an SCA barista training
- 2:01event. His trainer brewed him an
- 2:03Ethiopia Yorgichev natural pour over.
- 2:06The trainer suggested he give it a try before adding any of the
- 2:09requested sugar or milk. The key component of the
- 2:12experience for Arta was, in retrospect, the lack of judgment
- 2:16from the trainer when he asked for those additives and then the
- 2:20overwhelming fruit bomb flavor the coffee offered.
- 2:22Naturally, it was a life altering moment for the future
- 2:26coffee roaster. To that point, we all have room
- 2:30to grow. I learned early in our chat that
- 2:32the Turkish coffee I've been served at various hip coffee
- 2:35shops in Southern California and New York, where coffee is heated
- 2:39up in a little sandbox, isn't really a traditional Turkish
- 2:43thing. More realistically, Turkish
- 2:46residents were likely getting freshly ground coffee imported
- 2:49from Yemen or Ethiopia at a local market that would be
- 2:53heated in the coal embers left after a meal was cooked.
- 2:57The sand thing is more of a gimmick.
- 3:00I mentioned earlier that Arta joined an already existing
- 3:03business in boxed coffee. His relationship with the owners
- 3:07was organized through a family connection, but it was only
- 3:10after they met for a coffee tour to learn if their vision for a
- 3:14business, their tastes and personalities aligned that Box
- 3:18LA became reality. It took time, but at Box, they
- 3:22know what they like, who they are, and what they do well.
- 3:26Instead of chasing trends in coffee, they're trying to
- 3:29OfferUp what they do best and build a community around that.
- 3:33Arda doesn't consider himself creative artistically, but he is
- 3:38good at creative problem solving.
- 3:40It's an important skill for any entrepreneur.
- 3:42When I asked what made this the right opportunity for him,
- 3:46Arthur replied that he never really considered the
- 3:48possibility that it wouldn't work.
- 3:50Why wouldn't it be the right opportunity?
- 3:52Why wouldn't he take it on? That type of entrepreneurial
- 3:56coping blinder can be helpful in pushing forward sometimes
- 4:00because you don't see any other way than to keep going until you
- 4:04get to the other side of a problem.
- 4:07The new Box LA launched in 2021. It took 21 months to finish
- 4:11construction and get approvals. Opening a coffee shop during
- 4:15Covid's heyday would have been a challenge for numerous obvious
- 4:19reasons, as was keeping a place afloat.
- 4:22But when I hadn't considered was how bureaucratic channels were
- 4:25affected. All of the Inspectors Health
- 4:29building, that sort of thing, responsible for signing off on
- 4:32the Box Coffee Cafe build changed from the time of the
- 4:37first wave of coronavirus shutdowns to the second to the
- 4:41third in the city reopening. But because this was Arda's
- 4:44first shop, he had never known any different as an operator,
- 4:48just kept pushing forward. Arda and I were chatting during
- 4:52protests in Minneapolis after the shooting of Renee.
- 4:56Goodbye ICE immigration officers.
- 4:59But before the recent shooting of Alex Petty, I had almost
- 5:02forgotten that there were ICE protests in Los Angeles months
- 5:05ago during the first wave of immigration sweeps by the
- 5:08current administration. Artist Shop and his home were in
- 5:12the heart of that. Curfews were put in place and it
- 5:15LED us to chat about one of the most impactful things a small
- 5:18business can face during times of political instability.
- 5:22Unpredictable variables which lead to caution in decision
- 5:26making, and an unpredictable environment which causes caution
- 5:30among consumers as well. Entrepreneurs can only control
- 5:34so much. Coffee shop owners can only
- 5:36control so much. And Arta cautioned that
- 5:39sometimes you need to price for danger, not prosperity.
- 5:44There's a conversation going on right now about whether or not
- 5:48the coffee shop or the restaurant or the grocery store
- 5:53is a political place and there's an argument for and against
- 5:57that. It's hard to say what is the
- 5:58right thing to do. I know a lot of coffee shop
- 6:00owners are struggling with it. If you have thoughts, we'd
- 6:03certainly like to hear them. Please share those with Coffee
- 6:06People podcast. During our Coffee Smarter
- 6:09moment, which we do on behalf of our presenting sponsor, roast
- 6:12our coffee packaging, I asked Arta about the reality of
- 6:16joining or buying into an established business.
- 6:19He said that what you need to do first is due diligence.
- 6:22Understand what you're getting into.
- 6:24And then second, remember that even though you may be friends
- 6:27with your partners or future partners, it's still a business
- 6:31and you should treat it as such. Business partnerships are akin
- 6:34to marriages. Art defines that being calm
- 6:37helps. Don't make business problems
- 6:40bigger than they need to be. Don't lose respect for the
- 6:43person across from you if you have a disagreement because
- 6:46you'll have times where working relationships are good and times
- 6:50where they're bad. So stay calm.
- 6:52Carry on, drink some good coffee, you'll get through it.
- 6:57Finally, being calm feels like pretty good advice.
- 7:01Just generally speaking when facing the uncontrollable feels
- 7:05like we're going through an exponentially increasing number
- 7:07of traumas in the form of politics and climate and
- 7:10economy, for starters. And it's easy to forget about
- 7:14yesterday in the face of today's current events.
- 7:17I don't have a solution for that.
- 7:19I wish that I did. What I can say is that grace in
- 7:22the face of disaster goes a long way.
- 7:25It's only been one year since the Palisades fires in the Los
- 7:28Angeles area feels like a lifetime ago.
- 7:31The rebuilding and recovering and trauma is ongoing.
- 7:35And I hope there are moments where a cup of really good
- 7:38coffee gives at least some of those residents a moment to
- 7:40breathe. That's something that I think
- 7:43that coffee shops bring to our communities, moments where we
- 7:47can take a breath. That's our recap of the episode
- 7:51featuring coffee roastery owner and operator and entrepreneur
- 7:55Arta Barliss of Box Coffee Roasters.
- 7:57You can find them online at Box Coffee dot LA.
- 8:01You can watch or listen to the entire episode of the Coffee
- 8:03People podcast on most podcast platforms, including YouTube,
- 8:08which is where we could use your help in growing our subscriber
- 8:11list. We went from no subscribers to
- 8:14more than 100 over the past few weeks, which is pretty cool.
- 8:17So find us on YouTube at Coffee People Podcasts, as well as
- 8:22Spotify or Apple. All of the important links are
- 8:26in this show's notes wherever you are.
- 8:28Thanks again to friends and partners of our show, including
- 8:31Roast, our Coffee packaging, Cibbetts Roasting machines,
- 8:34Husaya Coffee Source, Relative Coffee Company, and of course,
- 8:39all of you. Wherever you are, please tip
- 8:42your baristas and of course, drink good coffee.
- 9:26The.