Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Viewers Watch Video Without Sound
Episode 4 of Video Marketing with Fexingo dives into the silent viewing phenomenon. Lucas and Luna explore why 85% of Facebook videos are watched without sound, how Netflix and MasterClass prove sound design still matters, and why marketers should optimize for mute-first consumption without losing audio quality. They break down concrete strategies: using on-screen captions, visual storytelling cues, and sound-on moments that reward headphone users. Luna shares data from a recent study showing 69% of viewers watch video with sound off in public spaces. The hosts debate whether silent video is…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.