How Retailers Are Selling THC Beverages
Our retailer insights panel unpacked how institutional retailers have adapted their business models and org structures for THC beverages. These operators understand that THC operates on fundamentally different velocity, compliance, and ordering mechanics than alcohol, even if it oftentimes travels on "alcohol rails."
THC beverage brands have a lot of room for improvement, which can be summarized as having more empathy for their retail partners. Circle K's "non-negotiables" include a ban on any marijuana-forward imagery as well as a 10mg per container cap.
NielsenIQ's data shows THC beverages…
The skinny
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