EP362 Content Marketing ROI: What to Fix Before You Create More
Content Marketing ROI: What to Fix Before You Create More 🎯 Episode Summary
Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenment, and commitment. He also outlines how a StoryBrand brand script, a personalized AI knowledge base, and a 12-month calendar support his approach to creating a year’s worth of content in one month…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.