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How a Tiny Japanese Convenience Store Chain Reinvented Itself
In this episode of The CEO Diary, Lucas and Luna explore the surprising comeback of Lawson, Japan's second-largest convenience store chain, under the leadership of CEO Sadanobu Takemasu. After years of stagnation and intense competition from 7-Eleven and FamilyMart, Lawson bet big on a radical idea: turn every store into a community hub. Takemasu, who took the helm in 2022, slashed product variety, introduced fresh meal prep and local produce, and turned stores into pickup points for everything from dry cleaning to government services. The result: same-store sales up 6 percent in fiscal…
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