Be Amazing or Go Home: How Shep Hyken Turns Books Into Speaking Business
Shep Hyken has spent his entire career on one question: what makes customers come back? As Chief Amazement Officer at Shepard Presentations, he has worked with companies like American Airlines, AAA, and AT&T, and he has written eight books, including The Convenience Revolution, Amaze Every Customer Every Time, and Be Amazing or Go Home, which he published with Scribe.
In this episode, Shep joins Teddy Smith to explain why the real value of a book is the reputation and speaking business it creates. He shares how a traditional publisher came calling after seeing the quality of Be Amazing or Go…
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