The White Noise Boom
White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you’d told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it’s likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it…
The skinny
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