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375. Why the Right Words Won't Win the Sale
In Episode 375 of The Real Jason Duncan Podcast, most salespeople are optimizing the wrong game. They’re perfecting the mechanics — the right words, the process, the timing — but the real game is being decided long before they ever open their mouth. Bill Caskey spent 35 years watching this pattern play out, and he says it’s the costliest mistake a sales team can make.
Bill Caskey is a sales development leader and strategist who has been training B2B sales teams and executives since 1990. He is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, and co-hosts both…
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