Latest / 52 Cues - A Production Music and Sync Podcast / We Need To Talk About AI... Again
Transcript
- 0:30Dave Kropf: If AI video is getting this good and photos are getting this good, then I think it is naive of us composers to think that AI music isn't that far behind.
- 0:48Dave Kropf: What does that mean for us?
- 0:56Dave Kropf: What is happening, everybody?
- 0:58Dave Kropf: And welcome back to another episode of the 52Q's podcast, your weekly insight into production and library music.
- 1:08Dave Kropf: Whether you're curious about the sync industry or you're interested in the music industry, you can find the link in the description below.
- 1:16Dave Kropf: If you're curious about the sync industry or ready to pitch to publishers, I promise you you are at the right place.
- 1:22Dave Kropf: My name is Dave Croft and it is so good to be with you today.
- 1:26Dave Kropf: And if you find today's video helpful, then why don't you give it a thumbs up here on YouTube or a five star review in your podcast app?
- 1:33Dave Kropf: And while you're at it, why don't you go ahead and subscribe, because I talk about production and library music every single week?
- 1:40Dave Kropf: Today's episode wouldn't be possible without the amazing friends, subscribers, who not only keep the community alive and thriving, but as members, they get access to extra bonus features like live streams, workshops, zoom feedback sessions, hundreds of hours of video archives and opportunities to submit to real music publishers.
- 2:03Dave Kropf: So if you're ready to take your sync career to the next level, then why don't you head over to 52Qscom and join?
- 2:09Dave Kropf: It's free to sign up and membership start at around four bucks a month.
- 2:14Dave Kropf: So it is week nine here and, just checking in, it's been a really interesting week and here's why I played this weekend, had a super busy weekend, played two gigs and had a recording session on drum set.
- 2:30Dave Kropf: And here's the thing I think that might have been my last drumming gig.
- 2:37Dave Kropf: For the first time since 1996, I don't have a drum set gig or a percussion gig lined up, and that feels really weird and it's something that I've chosen to do.
- 2:54Dave Kropf: I think I've talked about it, about this before on the podcast, where my composing work, my teaching work and the work that I do here in the 52Qs community has taken up so much of my bandwidth that I really don't have time for freelance work and freelance gigs anymore, and so I've slowly been stepping back from my performing commitments, whether it's playing live theater, playing church gigs, or I had one last jazz vocal act that I was playing with.
- 3:28Dave Kropf: Shout out to Cordon and Kilgore that I've been playing with for several years.
- 3:33Dave Kropf: Love the people, love the music.
- 3:35Dave Kropf: It's been a lot of fun, but I realized over the last few months that I just don't have the bandwidth to do that anymore and I don't think it's mine to do anymore.
- 3:49Dave Kropf: And this was heartbreaking, to kind of come to that conclusion a little bittersweet but also freeing, for a couple of reasons.
- 3:59Dave Kropf: First of all, I free my schedule up whenever I have a freelance gig coming in.
- 4:06Dave Kropf: I realized that it really interrupts my routine and my flow and so having a three day weekend where I was on the drum stool for hours on both last Friday and Saturday, and then a recording session on Sunday, I just it kind of blew up the routine that I am in in teaching, in giving feedback in writing and composing, but also that they deserve someone who is able to give them 100% all the time.
- 4:42Dave Kropf: And I came to the realization that that's not me anymore and, as sad as it is and as bittersweet as it is, it's the right decision for both of us.
- 4:58Dave Kropf: They need someone who can really commit and I am not at a place where I can do those, do those types of gigs anymore.
- 5:05Dave Kropf: But I mean, I've been a drummer and a percussionist.
- 5:10Dave Kropf: I've been.
- 5:10Dave Kropf: I started in sixth grade and so drums and percussion have been a nearly daily part of my life since 1985.
- 5:19Dave Kropf: Started playing professionally around 1993.
- 5:23Dave Kropf: And then when I when I got out of college the first time, or on that or there you can find more about that in the other episodes of the podcast I've been gigging since 96.
- 5:35Dave Kropf: And so for the first time I there is no gig, not even months and months away.
- 5:42Dave Kropf: So what I hope that means is that I'm able to kind of bring things back to center which I believe was last year's theme, theme of 2023, and really focus much more.
- 5:56Dave Kropf: And I knew it was right when nobody was surprised that I needed to step back from this specific gig.
- 6:05Dave Kropf: And while they're sad, everybody's happy for me.
- 6:10Dave Kropf: You know what I'm saying Nobody's surprised, but everybody's really happy and encouraging and congratulatory.
- 6:18Dave Kropf: So that's been my week and my encouragement to you would be, if you find yourself in the middle of something that you know deep down isn't yours to do anymore, that it's probably okay to step away.
- 6:33Dave Kropf: They'll be okay.
- 6:35Dave Kropf: Cordon and Kilgore are gonna be great.
- 6:39Dave Kropf: Lord knows, orlando has no shortage of drummers.
- 6:43Dave Kropf: They will find somebody who is probably more talented than me, certainly has more bandwidth and and wants to do it and and don't don't.
- 6:55Dave Kropf: They deserve that.
- 6:57Dave Kropf: I had a similar kind of existential moment when I stepped back from teaching private drum set lessons.
- 7:04Dave Kropf: I knew that when I, when I found myself secretly relieved that a student canceled a lesson, that that wasn't mine to do anymore and the student deserves an instructor who is super passionate on whether or not they show up Now composing and all of that.
- 7:22Dave Kropf: That's totally different.
- 7:24Dave Kropf: That's how I know that I'm in the right place.
- 7:27Dave Kropf: So that was my week and just a little check-in.
- 7:31Dave Kropf: I did manage to write a couple of cues last week before the whole weekend kind of blew up and I'm still continuing to work on cues for an upcoming golf documentary, switched from the tensiony stuff through uplifting cues which I think I featured.
- 7:50Dave Kropf: Last week, a more uplifting cue, and this week this cue was written for the week 9, expedition 52, because I'm still plugging along an Expedition 52 and this cue is called patience pending and see if you can spot the meter.
- 8:08Dave Kropf: That was patience pending.
- 11:03Dave Kropf: It was my week 9 Expedition 52 submission and, in case you were wondering, it was in 5-4.
- 11:13Dave Kropf: Of course it was kind of written there on the on the top, but it was in 5-4 and 1-2-1-2-3-1-2-1-2-3-1-2-3-4-5 and really interesting, enjoyed doing that with these projects.
- 11:28Dave Kropf: This is now my sixth year doing this project.
- 11:32Dave Kropf: I always try to have one which is in an odd meter and so figuring out safe ways to safe ways to make odd meters feel normal and natural, that is one of the things I really enjoy doing.
- 11:49Dave Kropf: So, oh, and for you, family and friends, subscribers, if you want to see a complete breakdown of this cue, then be sure to check out the cue breakdown coming up a little bit later later in the week.
- 12:02Dave Kropf: So our topic this week we we need to talk about AI again.
- 12:09Dave Kropf: Now.
- 12:10Dave Kropf: We've recently had a show and I'll put a link up here.
- 12:13Dave Kropf: Actually, I say recently.
- 12:15Dave Kropf: It's been a couple of years now that we have done a show on AI, and should we all be really scared?
- 12:22Dave Kropf: And are the robots coming to take our jobs?
- 12:24Dave Kropf: And I still still feel pretty optimistic about AI.
- 12:30Dave Kropf: However, last weekend, open AI, which which makes ChatGPT, came out with their text to video engine, which gave me pause and has prompted me to feel the need to talk about this again.
- 12:52Dave Kropf: So what?
- 12:52Dave Kropf: I'm going to show some videos here and keep in mind that, according to to Open AI, all of the videos were generated directly by Sora Sora's, the name of their text to video engine without modification, and by now you've probably seen this and there are some weirdness, like some of the walking feels weird and and so it's not quite right.
- 13:29Dave Kropf: But but here's another one, and the prompt is several giant woolly mammoths approach, approach, treading through a snowy meadow.
- 13:41Dave Kropf: They're a long woolly fur lightly blows in the wind as they walk snow covered trees.
- 13:47Dave Kropf: And here's another one.
- 13:48Dave Kropf: Here's another one.
- 13:49Dave Kropf: Here's another one Now for you.
- 13:59Dave Kropf: Podcast, folks, audio podcast.
- 14:01Dave Kropf: Just just hang tight.
- 14:02Dave Kropf: These are all dynamically generated by AI, according to Open AI, without modification, and these look absolutely stunning photo realistic close up of two pirate ships battling each other as they sail inside a cup of coffee.
- 14:31Dave Kropf: Yep, that's what it would look like.
- 14:37Dave Kropf: More I'm stunned into silence, and we'll have links to this in the show notes.
- 15:13Dave Kropf: So if you want to check this out for yourself, it's openaicom.
- 15:22Dave Kropf: So what's the point of me showing you this and talking about what rang off?
- 15:28Dave Kropf: Some brand new alarm bells for me.
- 15:31Dave Kropf: This is really good, and Marquez Brownlee has a video that points out where we were a year ago, and it's like Will Smith eating spaghetti and it looks.
- 15:43Dave Kropf: It's laughable how it looks.
- 15:46Dave Kropf: However, now it looks photo real, it looks amazing and just where we've come in the last year is mind boggling, that this video, which is a Chinese lunar New Year celebration with a Chinese dragon, that is generated dynamically and unless, unless there's some smoke and mirrors going on that we don't know about.
- 16:24Dave Kropf: Ai video has come a long way from where it was a year ago and the photography has come a long way from where we were a year ago, which was leaps and bounds ahead of where we were two years ago.
- 16:43Dave Kropf: And if AI video is getting this good and photos are getting this good, then I think it is naive of us composers to think that AI music isn't that far behind.
- 17:07Dave Kropf: What does that mean for us?
- 17:13Dave Kropf: Well, let me opine on which industries are being hit with current AI video and photography.
- 17:29Dave Kropf: Well, first of all, the stock photo industry has absolutely cratered.
- 17:33Dave Kropf: Even before then, the creative writing industry has somewhat cratered, stock photos cratered.
- 17:44Dave Kropf: Now stock video industry is going to crater.
- 17:50Dave Kropf: Here is a litter of golden retriever puppies playing in the snow.
- 17:54Dave Kropf: Their heads pop out of the snow.
- 17:56Dave Kropf: If I was doing a dog food commercial and I needed footage of puppies frolicking, why in the world would I pay animal wranglers and a camera crew when I could do this.
- 18:16Dave Kropf: If I was a realtor and I was trying to sell a home, or if I was a vacation website and trying to sell a home, why wouldn't I use this stock video?
- 18:32Dave Kropf: Well, you probably would use it, I mean, and it's not without its problems.
- 18:39Dave Kropf: There are some examples of.
- 18:41Dave Kropf: Here's a video of a guy running backwards on a treadmill.
- 18:44Dave Kropf: Here's a picture of wolves just spontaneously replicating.
- 18:50Dave Kropf: Here's a picture of a basketball kind of blowing up through a hoop and it looks weird and it's off, so it's not perfect.
- 18:57Dave Kropf: Here's a picture of archaeologists discovering a generic plastic chair, excavating and dusting it, and it's not quite right.
- 19:07Dave Kropf: Right, it's really weird, so it's not perfect.
- 19:13Dave Kropf: But I think it is naive of us composers to think that AI isn't coming from music.
- 19:23Dave Kropf: So why am I not freaking out?
- 19:28Dave Kropf: Well, going back to the industries that have been disrupted by AI already, first of all, writing.
- 19:35Dave Kropf: And what has chat GPT done?
- 19:37Dave Kropf: And what's the biggest interest industry it has disrupted is, or one of the biggest.
- 19:42Dave Kropf: I don't have the data to support that this is the biggest, but from reading through Reddit, watching YouTube videos, I can tell you that the fiverr people, the upwork people, the people who got paid to write blog articles to help pad websites.
- 20:01Dave Kropf: That was a real industry.
- 20:03Dave Kropf: People would make money by writing blog articles for people.
- 20:08Dave Kropf: Chat.
- 20:09Dave Kropf: Gpt has demolished that.
- 20:15Dave Kropf: You go up on Adobe stock right now and it is flooded and I mean flooded with generic Adobe stock pictures.
- 20:26Dave Kropf: For me, using a thumbnail, if I need a background image of some kind of well, let's look at last week's thumbnail, that picture of Mozart like sitting at a computer, that was AI.
- 20:47Dave Kropf: I brought it into Photoshop and did my thing with it, but it was AI generated.
- 20:55Dave Kropf: Once upon a time I would have needed to hire an illustrator or used a stock stock picture, but no, I don't need to use that anymore.
- 21:08Dave Kropf: And stock videos notice, notice a recurring theme here Stock.
- 21:20Dave Kropf: And I believe that in the music landscape, ai is going to obliterate stock music websites.
- 21:30Dave Kropf: That's my theory.
- 21:32Dave Kropf: I think AI is going to chew up.
- 21:37Dave Kropf: Can I get the cone of safety?
- 21:42Dave Kropf: The cone of safety is something that I use with my students where I need to say something that might be somewhat controversial and it might be heretical or explosive or triggering to say, but I'm going to say it.
- 22:01Dave Kropf: Ai music is going to come for the low effort art with a lowercase a first, because that's the type of music that AI can crank out.
- 22:16Dave Kropf: Now, I'm not saying that it doesn't take creativity and it doesn't take a mastery of your tools to create a cue in an hour, but if you can crank out a cue in an hour, then I submit that it's probably not unique enough to not be replaceable by AI, like this picture of.
- 22:53Dave Kropf: Let's see this picture of the, the Chinese dragon lunar celebration From.
- 23:05Dave Kropf: Like if you were to stage this in a film, that would be a very expensive shot.
- 23:11Dave Kropf: But if you were in China at the Chinese lunar New Year celebration, that is a camera movement.
- 23:24Dave Kropf: There's not a lot of creative decisions that necessarily went into this shot.
- 23:30Dave Kropf: From a creative standpoint, let's look at one of the other ones, this puppy one.
- 23:35Dave Kropf: It is adorable, it's in slow motion, lighting looks great, but from a creative statement, it is not the most Creative idea.
- 23:55Dave Kropf: Puppies frolicking in snow it's perfect for stock sites.
- 24:00Dave Kropf: There are always going to be pets.
- 24:03Dave Kropf: Pets always need food.
- 24:05Dave Kropf: Food always needs to be sold.
- 24:07Dave Kropf: Companies will always need ads and there is something to be said about what happens to.
- 24:14Dave Kropf: What happens to puppy wranglers?
- 24:18Dave Kropf: That's somebody's job.
- 24:20Dave Kropf: What happens to the camera person looking at some of these like drone shots, what?
- 24:28Dave Kropf: What happens to the drone operators, the folks who have invested in the equipment?
- 24:33Dave Kropf: Well, that's, that's a, that's a good point, and I think I think we're going to have to get more creative.
- 24:44Dave Kropf: And so if you are Making a career, or if you are planning on making a career in Production music and thinking I'm just gonna crank out, crank them out as fast as I can, I Don't know I I feel like our days and I say our because you know I've cranked out my fair share of of disposable type cues but I Think our days might be numbered.
- 25:17Dave Kropf: I Don't think there's going to be a market for low effort music, replaceable music, but, on the other hand, I don't see Film companies, tv company, I don't see CBS Sports being cool there if they're looking for highlights, for music, for highlights, I don't think they're gonna go into to Open AI's music generation and just plug something in and use it.
- 25:58Dave Kropf: I don't.
- 25:58Dave Kropf: I maybe that's naive, but I don't think CBS is gonna do that.
- 26:02Dave Kropf: I Don't think anybody Making a film is necessarily going to do that, because if you get high enough up the entertainment food chain, I think there is a general recognition that Humans make art and artists make art with it with the lowercase a.
- 26:26Dave Kropf: I've talked about how this isn't art, but it's the difference of.
- 26:33Dave Kropf: You know, the artisan makes the work and I've used like the whole time to make the doughnuts.
- 26:42Dave Kropf: Let's get up and let's.
- 26:42Dave Kropf: Yes, I am making a dish and I might make that dish a hundred times, but it's still a dish made by human with hands, versus AI, which the equivalent would be like soylent Right, it's just cranked out, prefab everything in its own little box and it might taste great for a while, but eventually it'll all taste kind of the same.
- 27:07Dave Kropf: So, friends, I'm here to encourage you to to push past low effort music and Search for more creative Ways to say the things that you're already saying.
- 27:24Dave Kropf: Say the things that you need to say.
- 27:25Dave Kropf: Dramaty cues will be needed, tension cues will be needed, rock cues, pulc cues they're all gonna be needed and they're all going to be needed to be made by humans.
- 27:39Dave Kropf: But I think the days of just cranking them out I don't know.
- 27:45Dave Kropf: I think they're coming to an end, which begs the question what do we do With the impending AI apocalypse?
- 27:56Dave Kropf: Well, I think there are a couple of ways that we can navigate this and ways that we should Nav Navigate it and one of the things I've been talking about already, which is Emphasize the human elements, what can't be replicated by AI.
- 28:12Dave Kropf: Yet well, the the biggest thing is Storytelling.
- 28:18Dave Kropf: Ai really can't communicate Human emotion.
- 28:25Dave Kropf: Storytelling, they really can't do that.
- 28:29Dave Kropf: The voice recorded elements, the element of randomness, that that a human brings to to to the table, whether it's a shaker, whether it's lyrics or whether it's playing guitar.
- 28:44Dave Kropf: I think it'll improve.
- 28:47Dave Kropf: But Sora has gone a long way to bridging the uncanny valley, but there are tells still, but I think that's still going to be a premium for us.
- 29:07Dave Kropf: Another way to help navigate this is Always learning, always being aware, being prepared to adapt, and using AI to enhance your creativity.
- 29:18Dave Kropf: Using AI to, to help bring to the surface ideas, creative, creative ideas that otherwise would just take longer.
- 29:30Dave Kropf: For example, the outline for today's episode Was generated with the help of chat GPT, and so the skill becomes in the prompts, in the question, in the pairing, in the curation of the information.
- 29:52Dave Kropf: Never have I or never will I say give me an article on PROs and Then, just here, it is copy paste.
- 30:03Dave Kropf: Nope, I think it's irresponsible.
- 30:05Dave Kropf: Beyond all that, it's lazy I, but I can talk about PROs, I can research PROs and then use a tool like GPT to help me curate that information.
- 30:20Dave Kropf: The thumbnail is on the podcast.
- 30:23Dave Kropf: If you don't see me like making a face in the thumbnail, chances are it was, with some help of some AI, then brought into Photoshop and edited and creatively worked with.
- 30:42Dave Kropf: But we can't be afraid of the tools.
- 30:44Dave Kropf: I think if we resist the tools and are afraid of the tools, then we're no different than like John Phillips Sousa, being afraid of the player piano or whatever.
- 30:53Dave Kropf: You're just at some point you're kind of spitting into the wind and the wind will win.
- 31:02Dave Kropf: So, understanding it, learning it, don't be afraid of it, studying it and collaborating with it, how can we bring AI alongside into our creative voice?
- 31:17Dave Kropf: Now, the music tools that I've heard so far in AI sounds terrible.
- 31:24Dave Kropf: They're not good, but if Sora, the video, can get this good in one year, then I imagine the music is not far behind.
- 31:37Dave Kropf: So, finding a tool If I need stutter trap hats, for example, and if I can get AI generated stutter hats, would I use those over splice.
- 31:51Dave Kropf: Is splice the real victim of the AI apocalypse?
- 31:58Dave Kropf: Not as composers, no, but splice, because splice is to the composing industry as I stock photo or Getty images is to the visual industry.
- 32:16Dave Kropf: Interestingly enough, I read an article yesterday where the company that owns Tumblr and WordPresscom has licensed or sold their data to mid journey, which is one of open AI's competitors, and it's totally legal, totally in the terms of service.
- 32:40Dave Kropf: If you've uploaded and if you have photos up on Tumblr which was free remember remember if anything is free the chances are you are the product.
- 32:52Dave Kropf: That right, there is why 52Q's got off Facebook, anyway.
- 32:59Dave Kropf: But Tumblr, the company that owns Tumblr, licensed its entire photo catalog that users uploaded and if you look at all the fine print on Tumblr, you will see that they can do this to train mid journey.
- 33:18Dave Kropf: Any blog or anything that was ever posted up on WordPresscom, not using WordPress the software, but hosted for free over at WordPresscom is now in the hands of the language learning models.
- 33:32Dave Kropf: So if you're sitting here right now and you have a Tumblr and you're like I don't want that, you should consider taking things off Tumblr.
- 33:41Dave Kropf: So it's coming.
- 33:48Dave Kropf: We have to learn how to collaborate with it.
- 33:50Dave Kropf: Low effort music is not going to hack it anymore.
- 33:54Dave Kropf: Putting our hands on an instrument recording something getting in there I know it's inconvenient.
- 34:00Dave Kropf: Maybe I need to have another.
- 34:02Dave Kropf: Another inconvenient truths of production music.
- 34:05Dave Kropf: But you got.
- 34:07Dave Kropf: You got to learn how to, how to maybe make some custom synth patches.
- 34:11Dave Kropf: You've got to learn how to how to run a mic, how to how to record whatever you can put your hands on to record, because these elements, these random, organic intangibles, are going to be what helps separate our music from the low effort AI generated stuff.
- 34:33Dave Kropf: But I'm not afraid this isn't a doom and gloom.
- 34:36Dave Kropf: I believe that that we there will always be jobs for composers, for human composers, but we have to raise our own level and I am here collectively as one of the representatives on YouTube of the production music industry saying that we have to get better.
- 34:56Dave Kropf: We have to get better.
- 34:59Dave Kropf: One cool thing is I have seen some library start to say and actually advertise no AI elements, it's, this, is, this is all music made by humans and AI has come up in the production music association meetings that we that we have.
- 35:19Dave Kropf: Once a month or so, ai comes up pond five.
- 35:23Dave Kropf: A few, a few months ago released their catalog to one of the AI companies.
- 35:30Dave Kropf: So if you have music up on the pond five, then you are help helping to train AI, which will eventually take the play.
- 35:43Dave Kropf: It's going to displace pond five.
- 35:45Dave Kropf: It's so short-sighted, but oh well, all right.
- 35:53Dave Kropf: So I think that AI can help help our creative process.
- 35:57Dave Kropf: I think it can help do things for us like programming, specifically like stutter hats, which are are meticulous to program.
- 36:05Dave Kropf: That's just an example.
- 36:06Dave Kropf: Just like I used AI to help organize my bullet points for this very episode, I think that can translate to to music and composition.
- 36:18Dave Kropf: There are ethical considerations that we have to take into account, and what the future landscape looks like.
- 36:26Dave Kropf: And how do you get paid and who gets paid?
- 36:28Dave Kropf: And should people get paid for having their data used to support other artistic output?
- 36:36Dave Kropf: Yeah, absolutely, but at the end of the day, we should be cautiously optimistic.
- 36:43Dave Kropf: We should remain open-minded and committing ourselves to being better.
- 36:51Dave Kropf: That's all I wanted to say about AI.
- 36:57Dave Kropf: These, these videos.
- 36:58Dave Kropf: These videos are staggering.
- 37:03Dave Kropf: They're amazing, and I can't I can't make my brain see these as anything but photo real.
- 37:13Dave Kropf: Yeah, yep, and so I'm here for it, and I'd love to know what you think Once you let me know in the comments below.
- 37:25Dave Kropf: Is AI here to completely ruin the industry, or is AI here to help creative people be even more creative and find more outlets?
- 37:35Dave Kropf: I would love to hear from you Once you let me know.
- 37:37Dave Kropf: In the comments below I do read all of those.
- 37:41Dave Kropf: So thank you for joining me today.
- 37:43Dave Kropf: And again, a huge word of thanks to the family, friends and neighbor subscribers of 52Qs who pay their actual real life money to keep all of this happening.
- 37:52Dave Kropf: You'll notice you didn't hear any embedded ads for mattresses or meal plans or earbuds or plugins, and the reason that is is because of people just like you.
- 38:01Dave Kropf: So if you would like to help support 52Qs along with getting all of those extra bonus perks, then head over to 52Qscom.
- 38:08Dave Kropf: It is free to join and subscriber packages start at around four bucks a month.
- 38:13Dave Kropf: But that is going to do it for me this week.
- 38:15Dave Kropf: You definitely want to tune in next week for a special live episode Thursday, next Thursday at 4pm, where we will be listening to the submissions from this quarter's composer quest.
- 38:30Dave Kropf: This quarter's composer quest is called Symbol Slice 2024.
- 38:34Dave Kropf: And folks over in the 52Qs community had access to five Symbol samples that I recorded and well, they might be coming out at some point.
- 38:45Dave Kropf: That I recorded and we're going to be listening to and judging them and you get to vote on the most creative, the most outside the box usage of the samples, and so join us for a special live podcast recording.
- 39:03Dave Kropf: That is next Thursday.
- 39:05Dave Kropf: The actual date I can tell you the date is March 7th, and you definitely want to join live because there's going to be some special incentives which may or may not involve Symbol samples.
- 39:19Dave Kropf: Yes, it's happening.
- 39:20Dave Kropf: For you folks who have been hearing about this for almost two years, it's happening.
- 39:25Dave Kropf: It's happening, but I definitely want to join in next week, and so I hope that your week nine has been good and I know that you're going to have a good week 10.
- 39:34Dave Kropf: How do I know that, friends?
- 39:35Dave Kropf: Because I know trust and believe that the universe has amazing plans just for you.
- 39:41Dave Kropf: Until next time, peace.